You will be regarded as spam and be almost universally deleted before anybody sees your messages, all the while building a bad reputation. So you may be wondering, well how do I go about building a large email database? " It's an opportunity for the person on the phone to be in the loop, not an intrusion. MORE >>

You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call  building your personal brand — you can overshadow the nonprofit cause that you are representing. Get the Details. MORE >>

There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. This approach cut attrition amongst face-to-face acquired donors in half. MORE >>

My personal goal is to include 100 different nonprofits, so I’d love to hear your story! First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! It’s official. Can’t see the survey here? MORE >>

My friend, Lisa Colton , wrote  fascinating post on the personality of network weavers. In the post Lisa asks a very provocative question: Do the differ ent styles of network weavers (personality, skills, training, preferred tools, strategic objectives) produce different patterns of network maps? This design will shape the network. MORE >>