Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle
JUNE 16, 2011
For Kentucky Fried Chicken. learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation.
The Accidental Rebranding of Komen for the Cure
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2012
Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand.
Top 10 Papers on Social Marketing for 2011
Social Marketing and Social Change
DECEMBER 29, 2011
Availability, price, market share and provider knowledge of anti-malarial medicines in public and private sector outlets in six malaria-endemic countries Survey of the availability, market share and prices of ACT (the first-line malaria treatment) in six sub-Saharan African countries. Got ACTs? Why some do but most don't.
6 Cause Marketing Promotions You Can Learn From
MAY 2, 2011
The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities.
The Best & Worst Local Cause Marketing Programs of 2010
DECEMBER 20, 2010
Details: A passive cause marketing program that included $2 and $5 price points for shoppers. Program: Create-a-Sweater Pinup Program.