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| | GETTING ATTENTION
MAY 4, 2010 [Branding, Kentucky] Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.
| | SELFISH GIVING
NOVEMBER 29, 2011 [Branding, Kentucky] 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless
Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeThe pin-up below sold for a buck.
JULY 31, 2013 | CAUSE RELATED MARKETING
[Branding, Kentucky] KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes
JULY 30, 2012 | CAUSE RELATED MARKETING
[Branding, Kentucky] Business to Business Cause Marketing from AmpliVox
FEBRUARY 1, 2012 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
[Branding, Kentucky] The Accidental Rebranding of Komen for the Cure
DECEMBER 29, 2011 | SOCIAL MARKETING AND SOCIAL CHANGE
[Branding, Kentucky] Top 10 Papers on Social Marketing for 2011
NOVEMBER 29, 2011 | SELFISH GIVING
[Branding, Kentucky] 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless
NOVEMBER 9, 2011 | CAUSE RELATED MARKETING
[Branding, Kentucky] Time for Labels and Boxtops for Education to Rebrand?
| | SELFISH GIVING
JUNE 16, 2011 [Branding, Kentucky] Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle
For Kentucky Fried Chicken. learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation.
| | CAUSE RELATED MARKETING
JULY 31, 2013 [Branding, Kentucky] KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes
KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters.
| | KIVI'S NONPROFIT COMMUNICATIONS BLOG
FEBRUARY 1, 2012 [Branding, Kentucky] The Accidental Rebranding of Komen for the Cure
Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand.
| | CAUSE RELATED MARKETING
JULY 11, 2011 [Branding, Kentucky] Cause Marketing Matchmaking Freebie
Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. billion.
SELFISH GIVING | MONDAY, JUNE 13, 2011 [Branding, Kentucky] Help KFC Earn Its Cause Marketing Wings
Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken. Megan Strand of InCouraged.com joined me in writing this post today! Go Local to Support Small Business. MORE >>
THE AGITATOR | WEDNESDAY, MAY 5, 2010 [Branding, Kentucky] Busted Nonprofit brand
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking MORE >>
SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011 [Branding, Kentucky] Groupon’s Fumble Gives Causes Chance to Score Big
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). strong brand is your most important asset in cause marketing. Take a top cause brand like Komen for the Cure that wields one of the strongest magnets in the cause world. Holy, Batman! MORE >>
SELFISH GIVING | MONDAY, MAY 2, 2011 [Branding, Kentucky] 6 Cause Marketing Promotions You Can Learn From
million boxes of animal crackers are being distributed in Pulitzer-branded outlets. Barnum’s will make a donation to the Urban Arts Partnership , reflecting the Pulitzer brand’s 2011 “Lily Loves the Arts theme. Please, there were many good, productive ways Kentucky Fried Chicken and Komen could have worked together. MORE >>
SELFISH GIVING | TUESDAY, MAY 24, 2011 [Branding, Kentucky] For Direct Relief, Cause Marketing, Disasters are a Game
Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. If you want to succeed in cause marketing, build your cause brand and companies will follow. While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. million. MORE >>
- [Branding, Kentucky] Cause Marketing, Selfishness Drive Consumer Giving SELFISH GIVING | MONDAY, APRIL 4, 2011
- [Branding, Kentucky] Calling Out a Faux Cause Marketing Pinkwasher CAUSE RELATED MARKETING | TUESDAY, JULY 26, 2011
- [Branding, Kentucky] Top 10 Papers on Social Marketing for 2011 SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 29, 2011
- [Branding, Kentucky] The Best & Worst Local Cause Marketing Programs of 2010 SELFISH GIVING | MONDAY, DECEMBER 20, 2010
- [Branding, Kentucky] Time for Labels and Boxtops for Education to Rebrand? CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 9, 2011
- [Branding, Kentucky] Walgreens Checks-in to Controversy with 4sq Cause Marketing SELFISH GIVING | THURSDAY, SEPTEMBER 22, 2011
- [Branding, Kentucky] If you're not in the race, you can't even LOSE! NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | WEDNESDAY, MAY 13, 2009
- [Branding, Kentucky] Business to Business Cause Marketing from AmpliVox CAUSE RELATED MARKETING | MONDAY, JULY 30, 2012
- [Branding, Kentucky] Part II: The Demographic Time Bomb GENERATIONYGIVE | WEDNESDAY, AUGUST 6, 2008
- [Branding, Kentucky] Friday Fun: For the Heart, Head & Soul DIVA MARKETING BLOG | FRIDAY, FEBRUARY 27, 2009