Trending Sources

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeThe pin-up below sold for a buck.

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

For Kentucky Fried Chicken. learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. billion.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

Nike 29

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. Fortunately, I now have a good guide.

Haiti 25

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Here’s why: It’s very clear to me that the pink ribbon brand is much bigger because no one entity owns it than it would be if one entity did.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

Savvy causes recognize the larger value of cause marketing is to reinforce and extend their brands, which will drive giving in other key areas.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

million boxes of animal crackers are being distributed in Pulitzer-branded outlets. They offer something for everyone. Pay attention!

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Rebranding exercise: closing the gap between values and behavior The specific socialization to exercise that individuals have had through the media, health care, and society has branded exercise as a vehicle that promotes "weight loss," "health benefits," and "disease prevention." That might be a good thing - ring in the new year with these!

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. 425 comments later, people are still sending me hate e-mail! ~ ~ ~ ~ ~. Tell stories.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: 50 cents of every bucket ordered by Kentucky Fried Chicken restaurant operators during the promotion period went to Komen for the Cure.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

With its evocative name and donkey mascot, Big Ass Fans is now also an active merchandiser of its brand. You can imagine why. Add one more.

Part II: The Demographic Time Bomb

GenerationYGive

Then you have all kinds of brands out there that are eager to be seen as good corporate citizens. Just not after 7:30 p.m.) Catching on now?

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

But it was his beyond successful blog for Barbaro the 2006 Kentucky Derby winner who was put to rest too soon. Or sometimes just plain silly.