Rebranding exercise: closing the gap between values and behavior The specific socialization to exercise that individuals have had through the media, health care, and society has branded exercise as a vehicle that promotes "weight loss," "health benefits," and "disease prevention." That might be a good thing - ring in the new year with these! MORE >>

faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. It first appeared on their blog. Let your fans come to your defense. Tell stories. MORE >>

Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. If you want to succeed in cause marketing, build your cause brand and companies will follow. While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. million. MORE >>

Consequently you get really silly things like pink sex toys and pink-labeled watermelon and pick pocketknives and more insidious stuff like these collectible ornaments that were advertised in Sunday's Courier Journal newspaper in Louisville, Kentucky that are a clear and unambiguous case of pinkwashing. In a word, no. Komen for the Cure. MORE >>

have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding. Plenty of brands have made this kind of transition. Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. founded by Campbell’s. It’s the classic win-win. MORE >>