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| | SELFISH GIVING
NOVEMBER 29, 2011 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless
Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeThe pin-up below sold for a buck.
| | GETTING ATTENTION
MAY 4, 2010 Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.
JULY 30, 2012 | CAUSE RELATED MARKETING
Business to Business Cause Marketing from AmpliVox
FEBRUARY 1, 2012 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
The Accidental Rebranding of Komen for the Cure
DECEMBER 29, 2011 | SOCIAL MARKETING AND SOCIAL CHANGE
Top 10 Papers on Social Marketing for 2011
NOVEMBER 29, 2011 | SELFISH GIVING
6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless
NOVEMBER 9, 2011 | CAUSE RELATED MARKETING
Time for Labels and Boxtops for Education to Rebrand?
SEPTEMBER 22, 2011 | SELFISH GIVING
Walgreens Checks-in to Controversy with 4sq Cause Marketing
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| | SELFISH GIVING
JUNE 16, 2011 Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle
For Kentucky Fried Chicken. learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation.
| | THE AGITATOR
MAY 5, 2010 Busted Nonprofit brand
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking
| | CAUSE RELATED MARKETING
JULY 11, 2011 Cause Marketing Matchmaking Freebie
Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. a pound. billion.
| | KIVI'S NONPROFIT COMMUNICATIONS BLOG
FEBRUARY 1, 2012 The Accidental Rebranding of Komen for the Cure
Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand.
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SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 29, 2011 Top 10 Papers on Social Marketing for 2011
Rebranding exercise: closing the gap between values and behavior The specific socialization to exercise that individuals have had through the media, health care, and society has branded exercise as a vehicle that promotes "weight loss," "health benefits," and "disease prevention." That might be a good thing - ring in the new year with these! MORE >>
SELFISH GIVING | THURSDAY, SEPTEMBER 22, 2011 Walgreens Checks-in to Controversy with 4sq Cause Marketing
faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. It first appeared on their blog. Let your fans come to your defense. Tell stories. MORE >>
SELFISH GIVING | TUESDAY, MAY 24, 2011 For Direct Relief, Cause Marketing, Disasters are a Game
Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. If you want to succeed in cause marketing, build your cause brand and companies will follow. While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. million. MORE >>
CAUSE RELATED MARKETING | TUESDAY, JULY 26, 2011 Calling Out a Faux Cause Marketing Pinkwasher
Consequently you get really silly things like pink sex toys and pink-labeled watermelon and pick pocketknives and more insidious stuff like these collectible ornaments that were advertised in Sunday's Courier Journal newspaper in Louisville, Kentucky that are a clear and unambiguous case of pinkwashing. In a word, no. Komen for the Cure. MORE >>
CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 9, 2011 Time for Labels and Boxtops for Education to Rebrand?
have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding. Plenty of brands have made this kind of transition. Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. founded by Campbell’s. It’s the classic win-win. MORE >>
- Cause Marketing, Selfishness Drive Consumer Giving SELFISH GIVING | MONDAY, APRIL 4, 2011
- The Best & Worst Local Cause Marketing Programs of 2010 SELFISH GIVING | MONDAY, DECEMBER 20, 2010
- Groupon’s Fumble Gives Causes Chance to Score Big SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011
- Business to Business Cause Marketing from AmpliVox CAUSE RELATED MARKETING | MONDAY, JULY 30, 2012
- Help KFC Earn Its Cause Marketing Wings SELFISH GIVING | MONDAY, JUNE 13, 2011
- 6 Cause Marketing Promotions You Can Learn From SELFISH GIVING | MONDAY, MAY 2, 2011
- If you're not in the race, you can't even LOSE! NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | WEDNESDAY, MAY 13, 2009
- Friday Fun: For the Heart, Head & Soul DIVA MARKETING BLOG | FRIDAY, FEBRUARY 27, 2009
- Part II: The Demographic Time Bomb GENERATIONYGIVE | WEDNESDAY, AUGUST 6, 2008
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