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| | CAUSE RELATED MARKETING
MAY 17, 2012 [Branding, Green] What to Do With Leftover Cause-Branded Merchandise
Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so. Not bad.
| | CAUSE RELATED MARKETING
DECEMBER 5, 2011 [Branding, Green] Where's the Social Media in this Youth Targeted Cause Marketing Effort?
The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps. January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. New York Times Twilight Mark.
SEPTEMBER 19, 2012 | NONPROFIT MARKETING BLOG
[Branding, Green] 4 things you need to know before pitching a corporate partner
MAY 22, 2012 | NON PROFIT MARKETING 360
[Branding, Green] #GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment
MAY 17, 2012 | CAUSE RELATED MARKETING
[Branding, Green] What to Do With Leftover Cause-Branded Merchandise
DECEMBER 23, 2011 | WILD WOMAN FUNDRAISING
[Branding, Green] NEW: These 6 Questions Will Help You Get That Corporate Sponsorship
DECEMBER 5, 2011 | CAUSE RELATED MARKETING
[Branding, Green] Where's the Social Media in this Youth Targeted Cause Marketing Effort?
AUGUST 15, 2011 | WILD WOMAN FUNDRAISING
[Branding, Green] Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald
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| | WILD WOMAN FUNDRAISING
AUGUST 15, 2011 [Branding, Green] Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. just received this book in the mail last week, and so far, I love it!
| | SELFISH GIVING
NOVEMBER 24, 2009 [Branding, Green] For Holidays Starbucks, Critics See (RED) & Green
love cause marketing. …an incredibly successful way to build a philanthropic brand. Three things, I tell them: brand, brand, brand.
| | CAUSE RELATED MARKETING
APRIL 4, 2011 [Branding, Green] The Best Cause Marketing of 2010
The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.
| | NON PROFIT MARKETING 360
MAY 22, 2012 [Branding, Green] #GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment
Dell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. Medical research projects. Lobbying of any kind.
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CAUSE RELATED MARKETING | FRIDAY, JULY 22, 2011 [Branding, Green] 7 Ways to Fire Up You Small Business Cause Marketing Effort
In today’s rocky economy small businesses may have the most to gain from integrating cause marketing into their marketing efforts. As always, I define cause marketing as "a relationship that bridges commerce and cause in a way that benefits both parties." And it does one or more or all these things while helping a cause. MORE >>
SELFISH GIVING | WEDNESDAY, FEBRUARY 2, 2011 [Branding, Green] What’s The Best Cause Marketing Program for My Business?
The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). Simple. MORE >>
WILD WOMAN FUNDRAISING | FRIDAY, DECEMBER 23, 2011 [Branding, Green] NEW: These 6 Questions Will Help You Get That Corporate Sponsorship
You just ask, and the money just magically appears in your hand, right? If you’ve ever done a nonprofit fundraising event (and I’ve done… a few) then you know this equation: Sponsorships = How you will make most of your money at your events. Are you facing challenges in attracting and retaining a motivated workforce? MORE >>
NONPROFIT MARKETING BLOG | SUNDAY, JANUARY 16, 2011 [Branding, Green] 11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior
Trendwatching’s list of crucial consumer trends to watch in 2011 is out, and it’s well worth a read. big theme: companies are keeping a close eye on consumers’ public moods and looking at kindness as the way to their hearts… Nonprofit marketing friends, take note! SOCIAL-LITES AND TWINSUMERS. MORE >>
NONPROFIT MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012 [Branding, Green] 4 things you need to know before pitching a corporate partner
Because most companies have twin agendas when they support a cause: doing good and doing well. The longest-standing partnerships are those that not only provide value to the nonprofit but also to the company’s philanthropic AND business agendas. CSR can create a brand halo for a company. It might inspire brand loyalty. MORE >>
- [Branding, Green] Atlanta Women In Social Media Marketing_4 DIVA MARKETING BLOG | THURSDAY, JULY 2, 2009
- [Branding, Green] Atlanta Women In Social Media Marketing_2 DIVA MARKETING BLOG | TUESDAY, JUNE 2, 2009
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