Trending Sources

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart.

Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

You may have seen Matt Damon,’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

We’re seeing an increase in companies who want to offer their employees a way to give back. Online giving is thriving. The context matters.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. According to the reports, this decision was made in December and communicated to Planned Parenthood, which urged Komen to reconsider.

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Kroger’s Giving Hope a Hand Campaign is Gaining Momentum

Cause Related Marketing

Parenthetically, it’s interesting to note that other Dannon brands participate in Labels for Education. The Keebler brand is owned by Kellogg’s.

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean, the Maine retailer and catalog company, is using a six-word statement as a tagline for its cause marketing effort called 'Million Moment Mission.'

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Women + Social Media = ?

Diva Marketing Blog

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. .

The Best Cause Marketing of 2010

Cause Related Marketing

In the summer of 2010 the Mars’ brand Snickers candy bars donated the cost of 2.5 The year 2010 was a memorable year for cause marketing.

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4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

#GivingTuesday is December 3rd. GivingTuesday is a prime opportunity for nonprofits and companies (and individuals) to collaborate for the greater good. To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Never!

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

Have you ever wondered what pressures they’re under, and how you could ever hope to pierce the veil of “company priorities for sponsorship”? Well, did you know that your mini-media juggernaut is NOT the main reason that companies give you sponsorship? It’s the holidays! Here’s my present to you. Wrong.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

It’s amazing what Mark Hovarth has done with brands to help the homeless. Bridgewater Candle Company Light a Candle Feed a Child.

Food Bank Bags $15k with Cause Marketing, Social Media

Selfish Giving

They have their own logo and didn’t change their name after the 2008 brand makeover to the parent organization. You might be thinking.

Last Chance: Save $200 and Unleash Your Messaging Power

Getting Attention

And, when you register by midnight tomorrow — December 31 — you’ll save $200! You can when you register by December 31. Kay Stevens, Executive Director, Wisconsin  Youth Company. Save $200 when you register by midnight tomorrow, December 31. Branding and MessagesI wanted to reach out to you a.s.a.p.

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf.

Cause Marketing Your Bowl Game

Cause Related Marketing

In the United States the college football season basically ends the first week in December. Bowl games are festive, even indulgent affairs.

The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

gives us an amazing opportunity to create a collaborative environment where marketers and customers can together create  the brand experience.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

It’s December, the time of the event. So we need to learn how to be leaders of our own career, of our own brand. Welcome. MT: Right?

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

originally appeared on Wild Woman Fundraising on December 11, 2012. Are you a nonprofit marketing person, reaching out to influencers? Utopia!

Get ready for year-end giving by improving your website donation pages


Identifying what specifically works best with your audience requires direct testing on your own donation pages—and the fall season is an ideal time to experiment, as findings can be deployed immediately for the peak giving weeks between Thanksgiving and December 31st. Best Practice #1: Feature a clear call to action headline.

Fish Where The Fish Are

The Agitator

Wow, great”, you say, “ if only I were a teenager or a company marketing to teenagers that would be a relevant statistic.”. The first Agitator Mobile Webinar will be held on Thursday December 2 nd at 2pm eastern. Guess what happens 110 billion times a month in the US? No, not that – not even close. Not so fast.  Women, age 55 to 65.

3 Pinup Programs that Have Raised Nonprofits Millions

Selfish Giving

On average, we raised several hundred thousand dollars in just a few weeks in December. Pinups can raise a lot of money. MDA Shamrocks.

Libraries, what are they for? A Story & 5 Fundraising Ideas for Libraries

Wild Woman Fundraising

The day after that we’re a contracted out to a company that puts advertising in your books, has low, low rates on Red Box(C) rentals, and who’s under absolutely no compulsion to protect your checkout history from police searches (also, you now get advertising in your email based on that history as a Value Added Service!) 2007).

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. Seriously!

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". maybe 3 guests. Pfizer Inc.,

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

mean, if Facebook is valued at $5 billion  in its Initial Public Auction , then surely it’s a tried-and-true company that still has room to grow. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. Right? And that’s ok!

Staying off the fundraising naughty list

Nonprofit Marketing Blog

We have a great new e-mail partner at Network for Good called Emma, and that company’s experts have agreed to share 10 big e-mail no-nos, based on their time in the trenches with electronic communications. So before you hit SEND on that all-important, last-minute e-mail in December, remember to AVOID these sins: 1. Yikes. 7.

Atlanta Women In Social Media Marketing_1

Diva Marketing Blog

All social media tactics provide our brand with a means for different aspects of our brand personality to shine through. 2.   2.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. Several 2006 wishes came true. More humor.