| |  Branding + Cancer | 144 articles |
| Page 1 of 2 | Previous | Next | SOCIALBUTTERFLY AUGUST 28, 2011  New Research Suggests The Color Pink is Bad for Breast Cancer We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. MORE >> | SOCIALBUTTERFLY AUGUST 28, 2011  New Research Suggests The Color Pink is Bad for Breast Cancer We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” MORE >> | RECENT POSTS APRIL 4, 2013 | CAUSE RELATED MARKETING
Why People Can't Remember Your Cause APRIL 1, 2013 | DONORDIGITAL
What’s wrong with the nonprofit sector in America? OCTOBER 31, 2012 | CAUSE RELATED MARKETING
Puma Project Pink, Feel Free Not to Repeat in 2013 OCTOBER 30, 2012 | CAUSE RELATED MARKETING
A Pink Ribbon Cause Marketing Partner Cool Enough for Oakley OCTOBER 29, 2012 | CAUSE RELATED MARKETING
Gambling With Your Pink Ribbon Cause Marketing OCTOBER 25, 2012 | CAUSE RELATED MARKETING
Pink Ribbon Cause Marketing for the Fisher-Woman | | | | |
| GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders —women who benefit from its support of breast cancer screening and research—to please its major donors and nurture its political connections. Busted nonprofit brand, Komen, yet again. We are now aware of breast cancer. MORE >> | CAUSE RELATED MARKETING OCTOBER 15, 2012  Cause Marketing and Branding Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge. 2, 2012. MORE >> | SELFISH GIVING NOVEMBER 1, 2010  5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing The branding and fundraising rewards of cause marketing are not limited to cancer causes. Any cause can benefit from cause marketing. MORE >> | CAUSE RELATED MARKETING MARCH 4, 2011  Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St. MORE >> | | | | | | | |
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SELFISH GIVING | TUESDAY, OCTOBER 18, 2011  8 “Pinktober” Promotions that Deserve a Ribbon
October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Funds raised will benefit Breast Cancer Research Foundation. Program: NFL Goes Pink for Breast Cancer Awareness. Learn more at www.bcrfcure.org.). million. Komen for the Cure. MORE >> -
GETTING ATTENTION | TUESDAY, MAY 4, 2010  Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
As I see it, Komen has undermined its own brand by partnering with KFC to market one of the unhealthiest foods there is — fried chicken in a pink bucket. And this to a nation struggling with a wide-spread obesity problem, a key precursor to breast cancer. Your feedback by May 7 please! But it can be a slippery slope once you step out. MORE >> -
CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 19, 2011 IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project
to the Wounded Warrior Project for each case of certain private label food brands sold. In turn, that seemed influenced by a campaign Kroger did for breast cancer research in October 2010. Here’s why: in recessions private label brands do very well. But once the hard times are over, consumers return to the name brands. MORE >> -
CAUSE RELATED MARKETING | TUESDAY, OCTOBER 11, 2011  Respecting Your Cause Marketing Partner
From Freschetta, the bake-at-home pizza brand found in your grocer’s freezer case, comes a pink ribbon cause marketing campaign that seems slightly ashamed of its esteemed non-profit partner. It’s named for the two donors that funded the SKI cancer research center in the 1940s, Alfred P. Rockefeller. MORE >> -
THE AGITATOR | WEDNESDAY, JULY 18, 2012 Top Nonprofit Brands
Nonprofit curator Joanne Fritz at About.com recently did this write-up on the top nonprofit brands … at least as identified by the 2012 Harris Poll Equitrend Study. Here are the top brands in several categories: Youth — Girl Scouts of the USA. Health — Stand Up To Cancer. Disability — Goodwill. MORE >>
- Cause Marketing With Sex Appeal CAUSE RELATED MARKETING | FRIDAY, JULY 29, 2011
- Top Nonprofit Brands THE AGITATOR | MONDAY, MARCH 22, 2010
- What to Do With Leftover Cause-Branded Merchandise CAUSE RELATED MARKETING | THURSDAY, MAY 17, 2012
- Asymmetry in Pink Ribbon Cause Marketing CAUSE RELATED MARKETING | TUESDAY, OCTOBER 16, 2012
- Mashing Up Loyalty Programs and Cause Marketing CAUSE RELATED MARKETING | THURSDAY, AUGUST 18, 2011
- A Pink Ribbon Cause Marketing Partner Cool Enough for Oakley CAUSE RELATED MARKETING | TUESDAY, OCTOBER 30, 2012
- The Sponsor/Cause Match in Pink Ribbon Cause Marketing CAUSE RELATED MARKETING | FRIDAY, OCTOBER 19, 2012
- Two Health Charities Rank as America’s Most Trusted Nonprofit Brands NONPROFIT BRAND INSTITUTE | FRIDAY, APRIL 9, 2010
- Calling Out a Faux Cause Marketing Pinkwasher CAUSE RELATED MARKETING | TUESDAY, JULY 26, 2011
- Open Your Own Pink Ribbon Merchandise Line, Why? CAUSE RELATED MARKETING | TUESDAY, OCTOBER 23, 2012
- What to Do With Pesky Leftover Cause Marketing Inventory CAUSE RELATED MARKETING | WEDNESDAY, JULY 6, 2011
- Add a BOGO to This Cause Marketing Promotion CAUSE RELATED MARKETING | THURSDAY, DECEMBER 1, 2011
- Puma Project Pink, Feel Free Not to Repeat in 2013 CAUSE RELATED MARKETING | WEDNESDAY, OCTOBER 31, 2012
- Trade Group Cause Marketing CAUSE RELATED MARKETING | MONDAY, AUGUST 13, 2012
- Business to Business Cause Marketing from AmpliVox CAUSE RELATED MARKETING | MONDAY, JULY 30, 2012
- Cause Marketing that Makes You Go Huh? CAUSE RELATED MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
- Four Publications, Four Sponsors, Four Seal Campaigns CAUSE RELATED MARKETING | THURSDAY, JUNE 30, 2011
- Transform Your Messaging from Inside the Box GETTING ATTENTION | TUESDAY, NOVEMBER 29, 2011
- Saving the World, One Tagline at a Time GETTING ATTENTION | MONDAY, SEPTEMBER 13, 2010
- MacLaren Regional Medical Center Rebrands with New Name & Logo NONPROFIT BRAND INSTITUTE | FRIDAY, JANUARY 20, 2012
- Busted Nonprofit brand THE AGITATOR | WEDNESDAY, MAY 5, 2010
- Magnetic Cause Marketing in 3 Easy Steps SELFISH GIVING | MONDAY, AUGUST 16, 2010
- The Accidental Rebranding of Komen for the Cure KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, FEBRUARY 1, 2012
- Don't Let Trust Hang in the Balance: Follow These 5 Principles MARKETING FOR NONPROFITS | WEDNESDAY, MARCH 24, 2010
- Kroger’s Giving Hope a Hand Campaign is Gaining Momentum CAUSE RELATED MARKETING | TUESDAY, JANUARY 17, 2012
- Viva Cause Marketing! CAUSE RELATED MARKETING | TUESDAY, APRIL 12, 2011
- Greenwashing, Whitewashing, now PINKWASHING? WILD WOMAN FUNDRAISING | FRIDAY, FEBRUARY 19, 2010
- Our Complicated Feelings for Lance Armstrong CAUSE RELATED MARKETING | MONDAY, JUNE 6, 2011
- Responding to Outside Magazine's Article on Livestrong.org CAUSE RELATED MARKETING | FRIDAY, JANUARY 27, 2012
- #INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing NON PROFIT MARKETING 360 | THURSDAY, MAY 17, 2012
- 'Checkout' This New Cause Marketing Study CAUSE RELATED MARKETING | WEDNESDAY, JULY 20, 2011
- Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers? CAUSE RELATED MARKETING | WEDNESDAY, OCTOBER 24, 2012
- Who Is Your Best Competitor? THE AGITATOR | SUNDAY, NOVEMBER 15, 2009
- The Worst Cause Marketing of 2011 CAUSE RELATED MARKETING | WEDNESDAY, JANUARY 4, 2012
- Pink Ribbon Cause Marketing for the Fisher-Woman CAUSE RELATED MARKETING | THURSDAY, OCTOBER 25, 2012
- 2010 Taggies Awarded THE AGITATOR | THURSDAY, OCTOBER 21, 2010
- A Word is Not What it Signifies, And a Pink Ribbon Is Not an Emotion CAUSE RELATED MARKETING | THURSDAY, OCTOBER 11, 2012
- 4 Steps to Launching a Fundraiser on Pinterest SELFISH GIVING | WEDNESDAY, JULY 11, 2012
- The Role of Emotion in Cause Marketing SELFISH GIVING | MONDAY, SEPTEMBER 12, 2011
- Telling Your Cause Marketing Story On Pack CAUSE RELATED MARKETING | FRIDAY, JULY 20, 2012
- #Communications: ‘Tis The Season For Making Lists & Prepping For 2012 NON PROFIT MARKETING 360 | FRIDAY, DECEMBER 23, 2011
- Komen Sucks…But So Do You SELFISH GIVING | THURSDAY, FEBRUARY 2, 2012
- Take the Pledge: No Pink for Brinker in October SELFISH GIVING | MONDAY, OCTOBER 1, 2012
- Cause Marketing: The All Packaging Edition CAUSE RELATED MARKETING | MONDAY, AUGUST 1, 2011
- The Ten Worst Cause Marketing Campaigns of 2010 CAUSE RELATED MARKETING | TUESDAY, APRIL 5, 2011
- Nature Valley Puts You In the National Parks CAUSE RELATED MARKETING | WEDNESDAY, OCTOBER 26, 2011
- Can Suze Orman Afford to Do Cause Marketing? CAUSE RELATED MARKETING | TUESDAY, SEPTEMBER 13, 2011
- Brand Roundup: We had to destroy the brand in order to save it NONPROFIT MARKETING BLOG | FRIDAY, JANUARY 28, 2011
- 3 Ways the Lance Armstrong Foundation can Survive FUNDRAISING COACH | FRIDAY, AUGUST 24, 2012
- Free digital storytelling tools for nonprofits IMPACTMAX | MONDAY, DECEMBER 19, 2011
- Smart Cause Marketing from a Leading MMA Company CAUSE RELATED MARKETING | THURSDAY, JULY 5, 2012
- Gambling With Your Pink Ribbon Cause Marketing CAUSE RELATED MARKETING | MONDAY, OCTOBER 29, 2012
- Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen) SEEKING GRANT MONEY TODAY | SUNDAY, FEBRUARY 12, 2012
- Cause Marketing in Your Grocer's Aisles CAUSE RELATED MARKETING | TUESDAY, JUNE 19, 2012
- Open Source Cause Marketing CAUSE RELATED MARKETING | TUESDAY, JULY 10, 2012
- You Deserve A Voice. Voting With Your Dollars is Not Enough WILD WOMAN FUNDRAISING | MONDAY, FEBRUARY 6, 2012
- Why People Can't Remember Your Cause CAUSE RELATED MARKETING | THURSDAY, APRIL 4, 2013
- Why You? THE AGITATOR | WEDNESDAY, AUGUST 11, 2010
- Livestrong Stadium Deal Sets Naming Rights On its Ear CAUSE RELATED MARKETING | MONDAY, MAY 2, 2011
- Let's Bridge The Gaps Between Sponsors and Causes CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 29, 2012
- Stealing Your Competitor's Cause Marketing Approach CAUSE RELATED MARKETING | THURSDAY, DECEMBER 15, 2011
- Where's the Social Media in this Youth Targeted Cause Marketing Effort? CAUSE RELATED MARKETING | MONDAY, DECEMBER 5, 2011
- #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director NON PROFIT MARKETING 360 | THURSDAY, MARCH 15, 2012
- Do consumers still believe in pink? Only when it’s see-through. NONPROFIT MARKETING BLOG | FRIDAY, OCTOBER 19, 2012
- Foursquare + Mobile Payments = New Cause Marketing Platform SELFISH GIVING | MONDAY, JANUARY 31, 2011
- Cause Marketing, Selfishness Drive Consumer Giving SELFISH GIVING | MONDAY, APRIL 4, 2011
- 4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started SELFISH GIVING | MONDAY, OCTOBER 31, 2011
- Social Media - Kaleidoscope Marketing DIVA MARKETING BLOG | MONDAY, MAY 31, 2010
- Cause Marketing Won’t Save a Bad Business CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 16, 2011
- Friday Futures – Nonprofit Marketing Jobs – January 27, 2012 GETTING ATTENTION | FRIDAY, JANUARY 27, 2012
- Causeon: Groupon for Cause Marketing SELFISH GIVING | MONDAY, AUGUST 30, 2010
- Some useful insight into what is and isn’t working in Facebook and Twitter marketing GIVING IN A DIGITAL WORLD | WEDNESDAY, JANUARY 13, 2010
- Some useful insight into what is and isn’t working in Facebook and Twitter marketing GIVING IN A DIGITAL WORLD | WEDNESDAY, JANUARY 13, 2010
- 10 Cause Marketers You Should Follow on Twitter (Plus 20 More) SELFISH GIVING | MONDAY, FEBRUARY 28, 2011
- Bleeding-Edge Cause Marketing CAUSE RELATED MARKETING | MONDAY, MARCH 12, 2012
- The Importance of Proper Positioning for Charities in Today's Economy CAUSE RELATED MARKETING | FRIDAY, OCTOBER 7, 2011
- NEW: These 6 Questions Will Help You Get That Corporate Sponsorship WILD WOMAN FUNDRAISING | FRIDAY, DECEMBER 23, 2011
- 5 Reasons Not to Give Up on Location-Based [Cause] Marketing SELFISH GIVING | THURSDAY, JULY 29, 2010
- #Interview: Nicole Harrison is the founder of SocialNicole.com and host of #nptalk NON PROFIT MARKETING 360 | THURSDAY, DECEMBER 15, 2011
- Farewell, Jerry Lewis CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 5, 2011
- #Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing NON PROFIT MARKETING 360 | WEDNESDAY, OCTOBER 26, 2011
- Nonprofits Vs. Apple and the iPhone DONOR POWER BLOG | MONDAY, DECEMBER 13, 2010
- Want Better Cause Partnerships? Research Partners on Social Media SELFISH GIVING | WEDNESDAY, DECEMBER 21, 2011
- Bridging the Gaps in Cause Marketing CAUSE RELATED MARKETING | FRIDAY, MARCH 18, 2011
- New Deal of the Day Company Distinguishes Itself With Cause Marketing CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 24, 2012
- Cause Marketing Last Year's Prom Dress CAUSE RELATED MARKETING | MONDAY, APRIL 11, 2011
- 10 Commandments of Cause Marketing SELFISH GIVING | MONDAY, APRIL 26, 2010
- Creating Personas for Priority Groups of Social Marketing Programs SOCIAL MARKETING AND SOCIAL CHANGE | WEDNESDAY, OCTOBER 17, 2012
- Let’s Get Rid of the Heresy in Cause Marketing SELFISH GIVING | TUESDAY, OCTOBER 12, 2010
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