Take your evergreen content and repurpose it! Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. Evergreen content is perfect for repurposing and reposting. MORE >>

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough  content — let alone enough good content — is a win. That November, we saw an 80% increase in blog traffic over November 2008. MORE >>

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. MY ADVICE. MORE >>

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. Content Marketing Junction C Nonprofit Communications MORE >>

and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices. The role of content marketing in achieving those goals. Blog or website update, weekly. Great! MORE >>