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Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Nike 92

The Best Cause Marketing of 2010

Cause Related Marketing

What follows are, in my judgment, the 10 best cause marketing campaigns of the year. The year 2010 was a memorable year for cause marketing.

Best 70

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. Here are your answers! 1.

Best 39

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. They hate knitters.

USA 43

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

Sticky Notes Part II – The Practicum

A Small Change

In my best times, I’m keeping it clean, here’s how. Nike: just do it. A great follow up post from our friend Josh : 2 weeks ago we talked about my friend and his sticky notes – the big point: your technology doesn’t make your organized, YOU make you organized. Only you will make you more productive. Consistency is king.

Nike 18

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

For example: If I buy Nikes, I’ll feel like an athlete. Immediate : The best rewards are available to our audience right away. If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. benefit exchange answers the question: What’s in it for me?

Cause Marketing for Dummies is Here!

Selfish Giving

That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series.

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]


For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

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The new world order of branding - and what it means to you

Nonprofit Marketing Blog

Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. the best!”—in Branding is changing, and it requires us to dig deeper. He showed two of his own sketches.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

But they are some of the best, and embody the standards and qualities of good programs we might have missed or didn’t make our top ten list.

Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

even included SOS’a cause marketing – some of the best in the industry – in my own book,  Cause Marketing for Dummies.

Nike 12

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. Here’s how: 1.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

The Apple-Nike tie-up. This is the category cause marketing falls under. Also Papa John’s sponsorship of the National Football League. Alliance.

8 Reasons You Should Go To Cause Marketing Forum Next Month

Selfish Giving

love this new idea from Dave  to have cause marketing experts lead small, roundtable discussions on cause marketing best practices.

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

P&G’s scale advantage is driven as much by knowledge sharing, common systems and processes, and best practices as it is by size and scope. 6.