| |  Best + Nike | 20 articles |
| Page 1 of 1 | Previous | Next | CAUSE RELATED MARKETING JANUARY 24, 2012  Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE >> | CAUSE RELATED MARKETING FEBRUARY 8, 2012 Gamifying Cause Marketing Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan. MORE >> | RECENT POSTS APRIL 30, 2013 | NONPROFIT MARKETING BLOG
Nonprofit blog carnival: Your 25 pieces of best advice APRIL 9, 2013 | NONPROFIT MARKETING BLOG
Trying to motivate people to change? Reward them. NOVEMBER 28, 2012 | CAUSE RELATED MARKETING
A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots JULY 19, 2012 | WILD WOMAN FUNDRAISING
Which is more important? Fundraising or The Olympics? JUNE 7, 2012 | NONPROFIT MARKETING BLOG
3 lessons from cause-conscious companies MARCH 16, 2012 | CAUSE RELATED MARKETING
The Holy Trinity of Corporate Social Responsibility | | | | |
| CAUSE RELATED MARKETING APRIL 4, 2011  The Best Cause Marketing of 2010 What follows are, in my judgment, the 10 best cause marketing campaigns of the year. The year 2010 was a memorable year for cause marketing. MORE >> | CAUSE RELATED MARKETING MARCH 16, 2012 The Holy Trinity of Corporate Social Responsibility Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis. MORE >> | NONPROFIT MARKETING BLOG APRIL 30, 2013  Nonprofit blog carnival: Your 25 pieces of best advice carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. Here are your answers! MORE >> | WILD WOMAN FUNDRAISING JULY 19, 2012  Which is more important? Fundraising or The Olympics? They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. They hate knitters. MORE >> | | | | | | | |
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TREW MARKETING SPOTLIGHT | THURSDAY, JULY 22, 2010  Five Critical Steps to Developing a Marketing Plan
If the total marketing budget is $100,000 – planning a full page, full color ad in your industry’s leading publication 12x a year might not provide the best ROI for those dollars. So, how do you determine what provides the best return for the marketing dollars? Positioning. Then put a child’s thinking hat on, and keep asking “Why?” MORE >> -
NONPROFIT MARKETING BLOG | FRIDAY, AUGUST 12, 2011 Nonprofit marketing: Just Do It
In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. Every organization, including Nike, has a mission. MORE >> -
NONPROFIT MARKETING BLOG | MONDAY, SEPTEMBER 26, 2011 The new world order of branding - and what it means to you
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. the best!”—in Branding is changing, and it requires us to dig deeper. He showed two of his own sketches. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 28, 2012  A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots
The Apple-Nike tie-up. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. Ingredient. MORE >> -
NONPROFIT MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011  What social branding does for your brand, community and cause
Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business. Simon is generously giving each paid attendee at the seminar a free ticket to share with a nonprofit. MORE >>
- 3 lessons from cause-conscious companies NONPROFIT MARKETING BLOG | THURSDAY, JUNE 7, 2012
- Cause Marketing for Dummies is Here! SELFISH GIVING | MONDAY, AUGUST 1, 2011
- Groupon’s Fumble Gives Causes Chance to Score Big SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011
- Trying to motivate people to change? Reward them. NONPROFIT MARKETING BLOG | TUESDAY, APRIL 9, 2013
- 8 “Pinktober” Promotions that Deserve a Ribbon SELFISH GIVING | TUESDAY, OCTOBER 18, 2011
- What Public Health and Social Marketers Can Learn From P&G SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, SEPTEMBER 14, 2009
- Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch? SELFISH GIVING | MONDAY, DECEMBER 19, 2011
- 8 Reasons You Should Go To Cause Marketing Forum Next Month SELFISH GIVING | WEDNESDAY, MAY 19, 2010
- Align and Inspire Stakeholders With Your Mission and Vision Statements TREW MARKETING SPOTLIGHT | MONDAY, SEPTEMBER 21, 2009
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