Trending Sources

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Sarah Tedesco. Kristina. Guest Post by Sarah Tedesco of DonorSearch.

The Best Cause Marketing of 2011

Cause Related Marketing

Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. The Best Cause Marketed Country Band.

Best 92

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The 2015 - 2016 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. spacer.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

In our above example, will your new pamphlet be read right there on the phone or is it best to have it sent via email as a mobile download? 

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices.

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

Because if we can’t answer the why, then we can’t really effectively present what we’re doing. Be professional, but be yourself and be honest.

April 39

Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Raise More Money: The Best of the Grassroots Fundraising Journal By Kim Klein and Stephanie Roth. BEST FUNDRAISING BLOGS! Really.

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The best way to predict the future is to invent it

iMarketSmart

More effective outreach at greatly reduced costs; Less waste. I was tired of waiting. They were insulting. Off-putting. And downright offensive.

10 Messengers Who Are More Effective Than You

Fundraising 123

This means that you can have the best message in the world, but if you’re the only one saying it, that may not be enough.  . There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website.  .

The 5 Best Leadership Books for Nonprofit Leaders

Fundraising Coach

It''s our responsibility to learn how to do that most effectively. Habits of Highly Effective People, Stephen Covey. And it worked.

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Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

The most effective technique I''ve seen is having clients repeat the solicitation wording over and over. completely understand that. And over.

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. Test it out and use whatever works best. What else would you add? The ask is upfront.

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

The Best in Social Marketing in 2013

Social Marketing and Social Change

This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. html].

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Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.”. Here are your answers! 1.

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Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

My Top 6 Guides to Effective Fundraising—What Are Yours? 10 Ways to Make Your Online Press Room Perform for Your Nonprofit. Subscribe today.

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

For the best mHealth papers of 2012, I selected ones that address many important - but skimmed over - issues. Leon N, Schneider H, Daviaud E.

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The Best of Social Marketing in 2014

Social Marketing and Social Change

have, and was stunned by the lack of citations to research studies about the effectiveness of social marketing (my highest count was 10 - about as many as are in this post, and was something I deliberately set out to change with my book ). Intervention effects from a social marketing campaign to promote HPV vaccination in preteen boys.

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

Nonprofits and Social Media: It Ain't Optional defines the difference between those nonprofits that use social media very effectively and those for whom it is a waste of time. For example, the survey that underlies the report revealed that while 95% of the surveyed nonprofits have a Facebook page, only 22% thought that page very effective.

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Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. Examples.

The Secret to Effective Fundraising Premiums

Fundraising 123

Fundraising Best Practices given to people in exchange for making a donation. . So what approach might be better?  The Agitator post has ideas. 

10 messengers who are more effective than you

Nonprofit Marketing Blog

All this means that you can have the best message in the world, but if you’re the only one saying it, that may not be enough. I gave a speech last week when I talked about the unprecedented level of skepticism about traditional sources of information. Whom should you tap to talk about you? Here are ten ideas. 1. Donors. 3. Fans. 5.

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world.

The Best of Social Marketing in 2012

Social Marketing and Social Change

Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010. Full text. Abstract.

How to effectively ask for advice

Fundraising Coach

know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice.

Top 100 Best NGOs

The Agitator

On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of  “The Top 100 Best NGOs ” in the world. EFFECTIVENESS. FareShare at #100. IMPACT.  Roger.

Best Photos & Captions for Persuasion Power

Getting Attention

Q: D ear Nancy, I’d love your advice on how to write effective photo captions. I’m starting work on our annual report, and want to make the photos and captions sing! What captions work best? Subjects who made eye contact with the camera are best. But I can’t find much help online. Trish, I hope this helps.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Experience has shown that there are other more cost effective recruitment channels than cold mail. interviewed Jules Brown! Jules: Absolutely.

Are you using your best skills at work?

Wild Woman Fundraising

You can rate each job task you have from 1-5, 5 being the best, 1, the worst. S is for Success. book and taken the test. What about weaknesses?

This is not a pity party. You understand?

Wild Woman Fundraising

Some of us are best suited to being social workers. Some of us are best suited to being therapists. The best places? New Zealand.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. Just the best way to fundraise, NBD. 4. Just to say hi.

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Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

If you help a woman escape from a domestic violence situation , you cannot measure the ripple effect it has on her children, on her family, or on her future. If you REALLY want to measure nonprofit effectiveness, measure how well the nonprofit is treating its workers. Let’s say that you are writing a grant. Why this is wrong.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.

Plan 83

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

Plan 68

Effective Cause Marketing Sans the Transparency

Cause Related Marketing

In effect GAT’s cause campaign for Credit Unions for Kids trades on the reputation of credit unions. It’s a nice little niche. million.

Do you want to send the best year end emails ever?

Wild Woman Fundraising

Are you writing your year end fundraising emails right now? Are you wondering how to get more out of your year end fundraising emails?

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

In 2014, just 50 people in the United States were responsible for almost 3% ($10.2 households are responsible for 67% (2/3) of all household charity.

Plan 97

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

He says that it bothers him that pay is not tied to effectiveness. Focus on “effectiveness.” Ken Stern has a problem.

Which of these solution focused questions can you ask today?

Wild Woman Fundraising

How can I best anticipate these? Lately, thanks to my friend Christina Attard , I’ve been reading a book called Fry the Monkeys by Alan Kay. In it, I am learning about how to talk about solutions instead of just problems. When someone is down on themselves, you can ask:  What most pleases you about your work of late? What’s that?

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

Are they cost effective and efficient? Fundraising Lead Generation strategy best practices for fundraising Direct mail donor-centric fundraising engagement fundraising Is direct mail dead? There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.