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A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

Hopefully [they] checked for that already.” And yes, it takes training.) ” How It Works. How are you applying design in your work?

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs.

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years. Public Policy

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. Learning Objectives a.  Identify

Limited Seating Webinar: Tapping the Power of Behavioral Science

The Agitator

If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? While the art and science of medicine discovers that half its truisms are wrong every five years, the art and science of fundraising hasn’t troubled itself to challenge its truisms in decades.

How emotion can guide us to rational behavior

Nonprofit Marketing Blog

David Brooks has a new book out called the Social Animal which points to the same reality: Showing emotion is the foundation for reason in guiding behavior. Just about every field of science shows emotion trumps reason in human decision-making. “We assumed their fundamental problems were all economic,&# Brooks said.

Iraq 17

Scarcity and Social Change

Social Marketing and Social Change

It is the tunneling phenomenon that is the central culprit for poor decision-making and behavior choices. Esther Duflo. References. Datta, S.

What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Modify a current behavior (i.e.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

There are 13 behaviors that you can do. Here is the invisible thing that’s holding you back in your work. It’s gone on before me. Great.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

Also, I found this pdf on donor behavior in Canada that might be useful to you. That’s a headscratcher all right! More like 40 – 70%.

Healthy habits: Behavior change or a license to misbehave?

Nonprofit Marketing Blog

Today, we’re focused on “ behavioral licensing.&# If your cause involves trying to get people to do things that are healthier, this post is for you. The initial healthy act prompts people to “reward&# themselves with unhealthy behavior. In fact, the reverse if often true. In all cases the pill was a placebo.

Behavior Change Made Easy (Sort of)

SocialButterfly

The wizard is designed to help those plan and design behavior change strategies through answering a brief set of questions. Want more evidence?

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. Audience Insights Behavioral Economics Theory

Making Behavior Fun, Popular and Easy

SocialButterfly

Aas part of Volkswagon’s initiative, they are hosting an awards program on the best “fun&# applications for healthy and good behaviors.

Creating Special Moments for Controlling and Preventing Obesity

Social Marketing and Social Change

Does your program focus on just one behavior or several? Audience Insights Behavioral Design Design Thinking Obesity Prevention

Shifting from Campaign to Cause

SocialButterfly

behavior changed. He’s right. There’s more. The job of a marketing agency is to produce results that impact the bottom line.”

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale?

Rules 43

Margaret Mead Predicts Social Science

SocialButterfly

Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale?

Rules 43

DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? based on a study by Statistics Canada. Social Marketing vs. Social Messaging.

Shape Content for Action

SocialButterfly

Online advocacy lives at the intersection of cause involvement and behavior change. Photo by Derek Lyons. So, how do we obtain ROI? The U.S.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

Demarketing Obesity I have had several posts on the use of demarketing strategies to reduce unhealthy behaviors. In 2014, about ?

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

The authors key questions and findings were: Does One Drop through Aqua attempt to achieve behavior change ? drink less bottled water). 2013).

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

The Dragons of Behavior Change

Social Marketing and Social Change

Behavior change is the hard part, and why people seem to be so comfortable with ‘just’ building awareness of problems and possible solutions.

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

They do not propose an exclusive reliance on behavioral methods. condom use, circumcision) should be integrated with behavioral approaches (e.g.,

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. That is, motivate and/or enable a vital behavior. Influencer makes a good place to start expanding your approach to changing behaviors. and Can I do this (change self-efficacy)?

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

In the first, 182 individuals aged 18-62 and broadly representative of the American consumer reviewed the contents of a new regional magazine.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

have been using design concepts for a couple of years now in various guises, notably in the adage of our need to pay more attention to the ‘design of behaviors,’ or behavioral design , in many of our programs. Introduction To Behavioral Design View more presentations from Craig Lefebvre. Let me know what you think!

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Among regular readers, the topic areas will sound familiar.

Frieden: Behavior Change Follows Policy Change

Social Marketing and Social Change

then had to comment that up to that point in time (about 40 minutes) the word ‘behavior’ had yet to be uttered by him. Yet, I suggested, what lies between data and faces are many different behaviors by people on the street, patients, health care providers, legislators and public health professionals. More on that later. Period.

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"Will Social Media Change Our Behavior?"

Diva Marketing Blog

The question, "Will social media change our behavior?" Would love to hear your thoughts : Will Social Media Change Our Behavior That was the question asked yesterday by one of the professors who attended UGA's (that's the University of GA for anyone not living in the South or not into college football!) the UGAConnect 2009 blog.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

As with any group, please read the descriptions and any pinned posts about expected group behavior. It’s definitely still worth joining.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. For some, the verdict is still out.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. For some, the verdict is still out.

Proof that planned gifts increase annual giving revenue

iMarketSmart

Because it included giving behavior of people in the U.S. several We really need to thank our lucky stars for Dr. Russell James! Tweet this!

Plan 89

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. Period. 5.    Segmentation is a bigger idea than determining a response to a product, service or behavioral offering. Viswanath.

Playing The Fundraising Blame Game In The U.K.

The Agitator

Once again ‘reforms’ will focus on tactics, vendor behavior, and steps aimed at regulating fundraisers’ behavior and preserving organizational income. A fundraising firing squad is now being formed in the UK. Unfortunately, it seems to be forming in a circle. Instead. Fundraising philosophy/profession premium

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

In at least one case, the behavior that emerged from the concept testing sessions was not the one we originally had on a concept board. Bored?

Erode Your Way to Better Year-End Giving

The Agitator

This week The Agitator and DonorVoice will launch a three-part webinar series on the application of Behavioral Science research to fundraising. I. Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium