3 Metrics Your Nonprofit Should Measure Using Google Analytics
MARCH 18, 2014
Here are three metrics that your nonprofit should be measuring: Audience Location. Mobile Traffic Behavior . Web Site 101 Best Practices
5 Fundraising Metrics Worth Monitoring in Google Analytics
Nonprofit Marketing Blog
FEBRUARY 24, 2014
David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. Data can be daunting. And even after you have a grasp of the terminology it’s tough to know where to start.
Your Google Analytics Questions Answered!
OCTOBER 21, 2010
When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Many organizations are using a paid service and Google Analytics in tandem. Absolutely! How do you balance this?
Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
Diva Marketing Blog
MARCH 23, 2014
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Apologizes to Samuel Taylor Coleridge).
50 Resources for Getting the Most Out of Google Analytics
MARCH 13, 2009
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. How to Use Google Analytics for Beginners - Mahalo’s how-to guide for beginners.
3 simple steps to conduct predictive analytics on a shoestring budget
APRIL 22, 2016
In fact, if you are considering this avenue, I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze).
My Big Fat Problem With Social Media Measurement
J Campbell Social Marketing
JULY 8, 2014
Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics Don’t get me wrong.
The Curse of Fundraising Innumeracy
OCTOBER 24, 2016
Donor retention / loyalty / commitment Fundraising analytics / data premiumAny maybe.
Is A Donate Button Coming To Twitter?
J Campbell Social Marketing
SEPTEMBER 16, 2014
Fundraising Online Fundraising Social Media Twitter Buy button Donate button Twitter analytics Twitter fundraising Leave a comment below. .
Making Sense of Your Nonprofit’s Google Analytics
Kivi's Nonprofit Communications Blog
MAY 9, 2016
Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way?
Doing What You Can with What You Have: Data Made Revolutionary
NOVEMBER 18, 2013
Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented.
Mirror, Mirror On The Wall
NOVEMBER 27, 2016
Board Meeting Swipe File Fundraising analytics / data Nonprofit management Research premiumWho’s the fairest of them all?
How to Measure the Performance of your Government Social Media Initiative
Public Sector Marketing 2.0
FEBRUARY 27, 2015
Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media
DECEMBER 18, 2016
Fundraising analytics / data Online fundraising and marketing premiumAssessing how well your last-ditch December fundraising went. Good news?
Are e-News Subscribers Worth The Effort?
DECEMBER 12, 2016
Following the U.S. elections, I received tons of emails from groups urging me to subscribe to their action updates, bulletins, latest news, etc. I did.
The Dangerous Dictum Of “Mail More, Make More”
JANUARY 25, 2017
The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales.
A New Fundraising Classic
SEPTEMBER 5, 2016
Breaking Out of the Status Quo Demographics Fundraising analytics / data Integrated fundraising and marketing Nonprofit management premium
Storytelling Vs. Data. Which Is More Important?
FEBRUARY 16, 2017
Communications Copywriting / creative Fundraising analytics / data Integrated fundraising and marketing Research premiumWhat do you think?
Erode Your Way to Better Year-End Giving
SEPTEMBER 11, 2016
Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premiumThis week The Agitator and DonorVoice will launch a three-part webinar series on the application of Behavioral Science research to fundraising. I.
Guesswork: The Enemy of Retention
SEPTEMBER 26, 2016
Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premiumThe numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.
The FACTS About Matching Gifts
JANUARY 10, 2017
Direct mail Fundraising analytics / data Matching Gifts Nonprofit management Research premiumIn a year-end post, Please Don’t Eat the Poinsettia , I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Cindy Courtier wrote to.
New Features on Pinterest You Should Know About
J Campbell Social Marketing
AUGUST 6, 2013
Wisely, Pinterest has launched it’s own analytics and insights tool. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy
The Importance Of Understanding Failure
DECEMBER 13, 2016
Breaking Out of the Status Quo Direct mail Donor acquisition Fundraising analytics / data Innovation Nonprofit management Research premiumAn Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. believe the answer bears repeating today.
Are you measuring the right performance metrics?
JULY 11, 2016
Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” Click here. Click to tweet!
How To Reduce F2F Attrition In The First 90 Days
MARCH 21, 2016
Make no mistake. The current F2F model is greatly flawed — and in some places horribly broken. It doesn’t have to be that way.
Predictive Signs of Future Giving
SEPTEMBER 3, 2015
Fundraising analytics / data Fundraising philosophy/profession Major donors Planned giving / legacy marketing Research premium
MARCH 8, 2016
Short-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound.
Year End Fundraising Numbers
DECEMBER 20, 2015
Donor acquisition DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premium
2015 Fundraising Effectiveness Report: Read It and Weep
OCTOBER 1, 2015
Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premium
Losing Donors Through Your Donate Page
AUGUST 30, 2016
In The Hidden Cost of Complexity I noted that given a choice, the harder something is to use, the less people will use it.
Starting Over #9: Understanding Strategy
AUGUST 3, 2016
Breaking Out of the Status Quo Fundraising analytics / data Innovation Nonprofit management Starting Over premiumAn essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is.
How Effective Is Our Fundraising?
JUNE 14, 2016
Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Planned giving / legacy marketing Research premiumThe latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year.
Opt-in/Opt-out: Special to UK and EU Readers
JUNE 15, 2016
At stake is nothing short of whether a charity will be able to communicate with its donors or prospects without first securing the donors’ permission.
Donor Acquisition Series #4 – A Bicycle Built For Growth
JANUARY 31, 2016
Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Research premiumLike a bicycle, the more finely tuned the two wheels are, the better the ride into the future. We all know that acquisition and retention are the flip sides of the same coin. And with both at the.
LTV … The GPS For Fundraisers
MARCH 11, 2015
Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data premium
Mid-Level Giving: What’s Your Strategy?
JUNE 26, 2016
Breaking Out of the Status Quo Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Major donors premiumWithout question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Other concerns go to the optimal creative, and the.
Are Demographics Garbage?
AUGUST 4, 2016
Breaking Out of the Status Quo Demographics DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premium
Boost Your Retention Rate In 3 Minutes 54 Seconds
APRIL 5, 2016
Communications Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management premiumStudy after study, Agitator post after Agitator post , warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. View it right here.
Gaining Ground By Cutting Volume
MAY 16, 2016
welcome change in direction. You can download the full 2016 Fundraising Effectiveness Survey Report here. million donors, who gave $8.6
Starting Over #6: Measuring Donor Experiences
JULY 13, 2016
Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium