Trending Sources

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.

The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

Or will they do the heroic thing, and lead transparent and inclusive conversations about what worked well and what didn’t? Seriously?

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

But Oxfam America Didn’t Stop There, They…. 1) Asked Supporters to Share Their Honorees and Experiences, and to Get Friends and Family Involved.

Work Your Proper Hours

Wild Woman Fundraising

Work Your Proper Hours! Why is staying late equivocated to working hard? employees worked 1,968 million unpaid overtime hours last year.

Work 61

Cashing In. God Bless America.

The Agitator

guess times have changed.  As Tom reminded me, “In our day we put our knowledge to work for Cesar Chavez. On one thing we agreed. Roger. P.P.S.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

And since they are the largest generation in America, companies can't live without them. However, NPS's work has just begun. Think again.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

He speaks internationally and has clients across North America. Welcome to our newest guest blogger, Tom Ahern. 1916). Therein lies a tale.

Give Local America: An opportunity to grow online

Nonprofit Marketing Blog

Give Local America is expected to be the largest online giving day ever held on a single platform. Work the media. Embrace the urgency.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So to answer this question, we decided to offer a session on decent work, which is the research that Ontario Nonprofit Network is doing. So Ms.

Do you have a “super job”?

Wild Woman Fundraising

Mother Jones Cover, More Work, No Pay. Little did I know that much of America is starting to resemble this very scenario. Read on.

Jobs 75

Moving up in your nonprofit: How does it work?

Wild Woman Fundraising

Do you ever have the sneaking suspicion that no matter how hard you work, you won’t advance? Look at the latenight lineup in America.

Why you are so motivated in your work

Nonprofit Marketing Blog

When we think about what motivates people at work, some cliches come out. But as someone working for a mission you know it’s something else—altruism. It works in most places. His research shows generosity at work is a strong motivator that spurs increased productivity and creativity. Money? Maybe. Power?

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. Compelling stories. Evocative of an emotional reaction. UNICEF USA.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. searched for “Mother’s Day nonprofit” and found some fantastic results.

USA 61

400 Americans have more wealth than half of all Americans combined.

Wild Woman Fundraising

America Is NOT Broke. America is not broke. We reject anyone tells us America is broke and broken. The United States of America.

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Remember, people don’t get worked up over statistics of millions of people in jeopardy. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing

Club 59

Five tectonic technology shifts changing our world, our work and our potential

Nonprofit Marketing Blog

The title of this post is the name of a speech I gave yesterday in Charlotte for the Bank of America Neighborhood Builders Leadership Program. You want at least three kinds of messengers: - People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see.

Work 24

Book Review: Pam Slim’s Body of Work

Wild Woman Fundraising

Then she was a program assistant for the Marin Community Foundation before jumping into corporate America. Why does a bo dy of work matter?

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Over the last four years his work has raised more than US$16 million worth of funds for leading charities, NGOs and community groups worldwide.

Here’s a way to achieve work-life balance at your nonprofit job

Wild Woman Fundraising

So I can just say, from my personal experience, I’m going to link the story about my work with her. Let’s see what works for you, right?

A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

Here’s how it works: Snickers is donating the cost of 2.5 million meals to Feeding America, the nation’s leading hunger-relief charity.

How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

Why are we “entertaining” ourselves when 1 in 3 people in America are in poverty or dangerously close to it? Let me ask you.

Reflections on America's Giving Challenge

Fundraising 123

We're excited to share with you today the America's Giving Challenge Assessment and Reflection Report , authored by Beth Kanter and Allison Fine. The holiday season was in full swing. We didn’t have much lead time for traditional marketing. And at the time, an online philanthropic competition of this nature was relatively unprecedented.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

They do important work. But if you’ve got people full of personality actively drumming up business, this could work just fine. Blech!).

Cause Marketing Patriots and Public Servants

Cause Related Marketing

Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe'sTiming.

America’s Families Speak Out

A. Fine Blog

Isn’t this exactly why we have foundations, to do unpopular work that would otherwise be overlooked or have no constituency to advocate for it?

Girl Scouts of America Subtly Changes its Logo

Cause Related Marketing

What do you do when you're a 98-year-old institution and you think your logo doesn't quite work anymore?Girls But looking back on that.

America's Giving Challenge: Assessment and Reflection Report

Fundraising 123

This reflection paper provides an honest assessment of what worked well and what could be improved as more organizations look to adopt similar approaches that engage the public in new ways to raise money and awareness for causes they care about. Here are a few of the highlights: The Giving Challenge raised $1.8

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

Bank Of America  is listed on The Foundation Center ‘s list as having given $190,668,042 in 2009. What are some of the ways they give?

Gamifying Cause Marketing

Cause Related Marketing

How would this work? Imagine, then, that as you pass levels in the chef’s game that a donation is triggered for Feeding America, one the company’s favored causes. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing.

Cause Marketing from Kathy Ireland

Cause Related Marketing

Target does a lot of work with St. Penney supports after-school programs at 4-H and Boys and Girls Clubs of America.

Back Door the National by Cause Marketing With the Affiliate

Cause Related Marketing

In fact, Maytag, a division of Whirlpool, pays the Boys and Girls Clubs of America… the national organization… $1.5 like it. It’s a nice effort.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Publix The 100 Best Companies to Work For Fortune’s ‘100 Best’ list is a little trickier when it comes to cause marketing.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space.

DIY Charity Walk

Cause Related Marketing

Here’s how KindWalk works. KindWalk March of Dimes Volksmarsch Boy Scouts of America Social Media March for Babies Scout-a-Rama

Cause Marketing to Santa Babies

Cause Related Marketing

As many as 17 million diapers will go to Feeding America, the large food bank, and as many as 2 million will go to Food Banks Canada.

How do you de-stress at work?

Wild Woman Fundraising

Do you work in the nonprofit or charity sector? Even if you’re not working, it can be crazy, trying to look for a job. Breathe.

Would You Approve This Campaign?

The Agitator

SOLUTION:  Turn to The Martin Agency , noted for, among other great work their. By signing up, one millennial could save as many as 50 lives.

Are you being tested?

iMarketSmart

His goal was to develop a model for fixing education throughout America’s urban communities. So what happened? But what really happened?

Test 82

Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

In the aftermath of the Haiti Earthquake, cause marketing campaigns sprouted up spontaneously and they worked. The cause was the MacGuffin.