Trending Sources

My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Moreover, I suspect that while aggregating the activation is good and even efficient for the sponsor, it might not be as positive for the cause.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

This is an aggregate number from 28 data platform partners. . First thing’s first – if you participated, how was YOUR #GivingTueday ?

4 keys to fundraising success you might be overlooking

iMarketSmart

Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. Tweet this!

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Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

Email is still gold. And the shift from quantity to quality is ON! Download the Luminate report here. EMAIL. percent. GIVING. percent year over year.

The Difference Between Making the News and Being the News

SocialButterfly

According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). The

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

I received a few emails recently asking me about my favourite mobile apps. have listed them below , organized into three categories. Day-to-day.

What Do You Really Know About Your Donor?

The Agitator

The days are gone when it’s good enough to know about your donors in the aggregate. Notice I use the singular … donor.

Thank You MailChimp

The Agitator

As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology. billion people). billion can still be massive.

Infographics: Nonprofit friend or foe?

Nonprofit Marketing Blog

Posted by Melissa Raimondi , Content Producer at Network for Good. 10 Artists, 10 Years: Color Palettes infographic by ArthurBuxton.

Video Lifts Email Response

The Agitator

It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.”

How to show impact? Here’s a great example.

Nonprofit Marketing Blog

Each pin takes users to a unique page that has aggregated newsfeeds and video galleries from the most widely-used social media sites – Facebook, Twitter and YouTube – capturing up-to-date news about what is happening on the ground through each organization, program and service. Here’s a great example of an organization doing just that.

Cause Marketing Our Thanks

Cause Related Marketing

We&Co’s business model is based on local advertising dollars and aggregating and selling the collected data.

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Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. but the card drawing is there!]. That was in 1994 … hopefully things have improved! Have they?

Implementing Your Cause Marketing

Cause Related Marketing

In room two the ideas from room one aggregated and organized, then storyboarded. The cause marketing blog is, in large measure, an idea blog.

A reflection on the reporting of “breaking news” during the Boston Manhunt

Public Sector Marketing 2.0

definitely don’t want to be adding to the plethora of opinions out there and emerging law enforcement criticisms and conspiracy theories.

Patients Like Me

Public Sector Marketing 2.0

For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. What is it?

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lauren Lawson-Zilai. Would YOU like to be featured in this series?  Tell us what you do in a  typical day as a nonprofit communications pro. timeframe.

Online Hispanics

The Agitator

They are relatively affluent compared to the aggregate Hispanic market — 60% earn more than $40,000 per year, and 25% earn more than $75,000. As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market.

Setting Standards for Social Media Measurement

Social Marketing and Social Change

Not all content venues, aggregators and analysts are created equal. Such 'beans' are easy to measure, but not particularly valuable. Engagement.

Everything You Ever Wanted to Know About Nonprofit Marketing

iMarketSmart

It’s an “aggregator” of blogs. Check it out and bookmark it if you like the articles. Fundraising

Online Ghost Haunts All Fundraisers

The Agitator

In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. But, more on that in a minute. You’d have to be a complete idiot to not understand why this is happening. Roger.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

The data is aggregated and can be filtered, mashed-up and easily compared to anyone in the FitBit community who is also sharing their data. As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. ” – Wikipedia. You get the point.

“Networked Individualism”

The Agitator

Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System.

Email, Keep Your Chin Up

The Agitator

The aggregate numbers are driven by a huge increase in mobile access by kids — specifically, 12-17 year-olds. Maybe they’ll tap the screen for a pre-set $10 emergency appeal. And everyone will say that’s cool. But I dunno. guess the good news lies beneath the topline data. Probably not your fundraising sweet spot.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

Perhaps the most famous statement of internet privacy from 'The New Yorker'(1993). What seems to be the state of the discussion now? Nonprofi

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

Perhaps the most famous statement of internet privacy from 'The New Yorker'(1993). What seems to be the state of the discussion now? Nonprofi

Acxiom On Driving Customer (Donor) Retention

The Agitator

The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom.

Acxiom On Driving Customer (Donor) Retention

The Agitator

The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom.

Day in the Life of a Nonprofit Communicator – Kim Rescate

Kivi's Nonprofit Communications Blog

Read news from all my news aggregator apps. Kim Rescate. Kim Rescate is a lover of food and a runner (’cause of all the food). Though

Fundraising data round-up

Nonprofit Marketing Blog

Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. increase in 2013 compared with 2012.

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

Even though my personal side is not necessarily reflective of everyone at CEPSM, everyone that works here can be contributing their personal tweets into the @cepsm stream as well to form a holistic aggregate persona of the CEPSM brand. I’m having a challenge. That being said, we all primarily use our individual Twitter accounts (e.g.

Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Here’s what she said. Currently, I am volunteering with various nonprofits that focus more on. Another nonprofit that I am currently. Really.

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You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumed by Benjamin Barber. link]. And I’ve also written about if you’re a good nonprofiteer or a good consumer. link]. My friend R.

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

800 million people going to bed hungry every day). However, consider these stats: The total African mobile subscriber base is roughly 280.7 revolution. 

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Who’s aggregating it behind our backs? Death of Movie Rentals. 2012 was the first year I didn’t rent a single movie. rest my case.

SMS 34

Cause-Related Marketing for the Beautiful People

Cause Related Marketing

Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However,

Nonproft marketing zone

ImpactMax

It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. Thanks to Tony, Kivi, and Nancy who dreamed this all up

Proving The Value Of Donor Commitment

The Agitator

And within that material, you also find our white paper on relationship theory (if you want a better understanding of the theoretical grounding for our approach) and a ranking of some fifty high visibility nonprofits and charities according to their aggregate Donor Commitment scores (be prepared for some surprises). Challenge our thinking.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

Still you don't need a crystal ball to steer you in the right direction. Here is a resource that can help. In 2010, Convio clients raised $1.3 Yikes!