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| | CAUSE RELATED MARKETING
APRIL 4, 2011 [2011, Nike] The Best Cause Marketing of 2010
The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.
| | WILD WOMAN FUNDRAISING
JANUARY 14, 2011 [2011, Nike] Are you a nonprofiteer AND a good consumer?
Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution?
DECEMBER 19, 2011 | SELFISH GIVING
[2011, Nike] Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?
DECEMBER 14, 2011 | NONPROFIT MARKETING BLOG
[2011, Nike] What social branding does for your brand, community and cause
NOVEMBER 22, 2011 | DONOR POWER BLOG
[2011, Nike] 5 Reasons Nonprofits Should Take Search Seriously - Part II
OCTOBER 18, 2011 | SELFISH GIVING
[2011, Nike] 8 “Pinktober” Promotions that Deserve a Ribbon
OCTOBER 7, 2011 | WILD WOMAN FUNDRAISING
[2011, Nike] Do you know the difference between sponsorships, cause marketing and co-ventures?
SEPTEMBER 26, 2011 | NONPROFIT MARKETING BLOG
[2011, Nike] The new world order of branding - and what it means to you
| | SELFISH GIVING
OCTOBER 18, 2011 [2011, Nike] 8 “Pinktober” Promotions that Deserve a Ribbon
October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.
| | FUNDRAISING 123
JULY 27, 2011 [2011, Nike] How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide
Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. Phones change everything.
| | SELFISH GIVING
AUGUST 1, 2011 [2011, Nike] Cause Marketing for Dummies is Here!
Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Order Now and Get Free Stuff! Come learn from us!
| | NONPROFIT MARKETING BLOG
AUGUST 12, 2011 [2011, Nike] Nonprofit marketing: Just Do It
Just Do It.” In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits. It’s why we exist and what guides our work.
SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011 [2011, Nike] Groupon’s Fumble Gives Causes Chance to Score Big
Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%. MORE >>
SELFISH GIVING | MONDAY, DECEMBER 19, 2011 [2011, Nike] Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?
Walmart, Starbucks, McDonald’s, Nike). The Arby’s Foundation , the giving arm of Arby’s Restaurant Group , the second largest sandwich shop chain in the United States, did something last week that rivals the good deeds of Santa Claus himself. Arby’s customers kicked in most of it. million to be exact. love it. MORE >>
NONPROFIT MARKETING BLOG | MONDAY, SEPTEMBER 26, 2011 [2011, Nike] The new world order of branding - and what it means to you
Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper. He showed two of his own sketches. improved! the best!”—in MORE >>
WILD WOMAN FUNDRAISING | FRIDAY, OCTOBER 7, 2011 [2011, Nike] Do you know the difference between sponsorships, cause marketing and co-ventures?
Or when Nike and the Livestrong Foundation get together and make a shoe with little bikes on the bottom and the Livestrong colors, which, when you buy it, partially benefits the Livestrong foundation. originally appeared on Wild Woman Fundraising on October 7, 2011 went to this sponsorship workshop that I’m still marveling at. MORE >>
NONPROFIT MARKETING BLOG | THURSDAY, SEPTEMBER 8, 2011 [2011, Nike] Great storytelling and marketing lessons from the Stove Man
They recruited Neil to help run the company, drawing on his management experience with brands like Nike, PepsiCo, VF Brands, Conoco-Phillips and World Vision. Q. If you work for a good cause, you know how hard it is to tell your story in a way that does justice to the needs you face and the miracles you make. He knows how to weave a tale. MORE >>
- [2011, Nike] What social branding does for your brand, community and cause NONPROFIT MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011
- [2011, Nike] The Future of Fundraising MARKETING FOR NONPROFITS | THURSDAY, AUGUST 4, 2011
- [2011, Nike] What Makes People Happy? MARKETING FOR NONPROFITS | TUESDAY, AUGUST 2, 2011
- [2011, Nike] 5 Reasons Nonprofits Should Take Search Seriously - Part II DONOR POWER BLOG | TUESDAY, NOVEMBER 22, 2011