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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

2010 Fundraising Review

The Agitator

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. 1845 charities completed the 2011 survey. The three least?used

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

10 Ways to Make Your Online Press Room Perform for Your Nonprofit. Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study).

How to Get Retweeted

Kivi's Nonprofit Communications Blog

If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. Especially on a Friday.

Cause Marketing 201

Cause Related Marketing

This latest study confirms and. to a degree. builds on. Social Media Transparency

Buy One Plant One Cause Marketing

Cause Related Marketing

Three Things a Nonprofit Doesn’t Need

Kivi's Nonprofit Communications Blog

What stood in your way as an organization in 2010 that you want to get rid of in 2011? Guest Post by Sam Davidson. Do your research.

Why your dog is a great fundraiser

Wild Woman Fundraising

Our dog is named Pi. She’s a ten year old mutt, as frisky as a puppy, and has a talent for being directly under me when I’m cooking.

What’s Happening this December?

SocialButterfly

Dec. 1, 2010, Worldwide. 1-3, 2010, Linköping, Sweden. Dec. 2, 2010, United States. Dec. 2, 2010, [UN Observance]. Dec. 2, 2010, United States. Dec. 3, 2010, Boston, MA. Dec. 4, 2010, Worldwide. 4-5, 2010, Worldwide. Dec. 5, 2010, [UN Observance]. Dec. 5, 2010, [UN Observance].

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Who should pay for your training?

Get Fully Funded

I have a lot of opinions about nonprofits and how nonprofit staff should be treated (I know, big surprise!).  One of the things I feel strongly about is taking care of people. How do they expect their professional fundraisers to keep their skills up-to-date without attending seminars and webinars? That’s admirable. 

Cause Marketing the Happy Meal

Cause Related Marketing

Place your palm of you right hand face up. Now in a quick single motion move it towards your forehand. word from this ad in the June 28, issue of US.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

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Check out these resources and opportunities for some stellar freebies and trainings on the subject: Register for a free Nonprofit 911 teleconference on March 16, 2010 at 1 p.m.       The success of your online outreach hinges on your understanding of the inner workings of the human mind. What sort of ideas do we mean? Ready to learn more?

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

Purchases benefit Susan G. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

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Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc.

Cause Marketing for Commodity Items

Cause Related Marketing

It's classic economics.If Robinson Portion of the Proceeds Pink Ribbon Watermelon

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months.

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Push and Pull in Cause Marketing

Cause Related Marketing

Nonetheless I see at least four lessons for today’s cause marketers from Procter & Gamble’s current CPG.

Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart.

Cause Marketing with Your CEO

Cause Related Marketing

Heck, I could count it on one finger.That CEO was the wonderfully avuncular Dave Thomas, the founder of Wendy’s as well as its long-time pitchman.

Tip a Glass Cause Marketing

Cause Related Marketing

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Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Back in the 1980s, at the behest of Jerry Welsh, American Express trademarked the term ‘Cause-Related Marketing.’Welsh,

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Fundraising on Film: What Hollywood Thinks of Fundraising?

Kivi's Nonprofit Communications Blog

Guest Blogger Rob Blizard as Santa. What do you think about Hollywood’s portrayal of fundraising? Share your thoughts in the comments.

Cannes Lions Winners Hold Lessons for Cause Marketers

Cause Related Marketing

If the math seems a little funny it’s because the two campaigns in question won Grand Prix awards in four separate categories).Is this the most ever?

I'll Be in Wash D,C, and Available for Meetings Feb 24 and 25

Cause Related Marketing

Dear Friends:I'll be in Washington, D.C. next week for business and have some availability for meetings on Wednesday and Thursday, Feb.

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Cause Marketing… um… Magic

Cause Related Marketing

have something like a sleight of hand going on with this ad.

Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?

Cause Related Marketing

An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. million viewers.

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Cause Marketing Efforts in Support of Haitian Earthquake Relief

Cause Related Marketing

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

Join Kivi Leroux Miller and Nancy Schwartz for the Total Focus Nonprofit Marketing Plan Workshop in Washington DC on October 28, 2010.

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Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Sometimes, direct instruction is helpful. Like when learning how to cook or change a flat tire. This includes blogs.

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Participate in a Marketing/Fundraising Experiment

Kivi's Nonprofit Communications Blog

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. Go for it!

Building Allies

A Small Change

I find the first few months are so important at a new job. recently read the book The First 90 Days. One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. Here are a few ideas I had, and I’d love to hear some additional ideas from you.

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My Blue Sky Audit From Rocky Mountain Power

Cause Related Marketing

Yes, another "favorite" list from 2010--but ours is THE BEST list of course

Donor Power Blog

Our list is some of our favorite videos from 2010 (they were not necessarily all made in 2010, but ones that we stumbled upon last year) that most inspired and moved us, and also, embodied some of the best practices from nonprofit marketing and branding. What would an end-of year blog post be if it did not include some sort of list?

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Marketing is also not the same as advertising!

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Your feedback by May 7 please! And there are many great examples where such sponsorship has proven to be a genuine win-win. The Colonel going pink?

Cause Marketing That’s Good for a Laugh

Cause Related Marketing

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Octavia Butler on Leadership

Wild Woman Fundraising

Octavia Butler was a famous science fiction writer who died in 2006. To be led by a coward is to be controlled by all that the coward fears. Welcome!

Cause Marketing With Buy One Give One, #2

Cause Related Marketing

Today’s post describes three BOGO (buy one, give one) cause marketing campaigns from outside the United States. Read yesterday's post on BOGO here.Included in this list is 'Plus One' from Darford International, a dog food manufacturer in British Columbia, Canada, which is the most brilliant example of BOGO cause marketing I’ve ever seen so far.