Trending Sources

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. Let me back up just a tad. Love it.

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A Beginner's Guide to Online Fundraising & Marketing

Fundraising 123

Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Europe and the Middle East use online technologies to better serve their students. Need more visitors to your nonprofit website? Does your donate button need more clicks?

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Online fundraising will be a huge part of the conferences I’m attending this week. Fundraising Online Marketing TrendsGreat!

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. The impact of online fundraising continues with the median growth rate at 15.8%.

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A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

Fundraising 123

On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

Ten Things Your Home Page Must Have

Fundraising 123

Isn't that the whole point of online fundraising ? Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.)

What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to.  Uncategorized Blackbaud Convio Online Giving Philanthropy

How to Ask for Donations on Your Website

Fundraising 123

In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. According to recent research, nonprofits could be leaving as much as 10 percent of their online revenue on the table simply due to two website usability issues: content and design. Any photos?

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. These groups raised $114 million online in 2010. Right away, I’m left scratching my head. These two groups should have a coffee! Silos! Silos!

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A 5-step quide to social media strategy for nonprofits


Organizing all this through Google Reader makes it easier for a staff member to keep up with relevant online conversations. flickr/luc legay.

Creating an Online Video Strategy

Fundraising 123

You need a new paradigm to be able to use the power of online video, with the resources you have. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. Why is YouTube so compelling? What does user-generated content mean?

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. What are your online goals? Are your goals: to have more people learn and read about your issues, to secure more online donations, or to be as up-to-date as other nonprofits? Tags: Technology and Online Fundraising

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

Reality 4: Old people are online. Their expectations for communicating online with their favorite charities will likely be extremely high.

Online Is 8% of Charitable Giving

The Agitator

That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. For this purpose, online giving is measured against total fundraising revenue reported to the IRS by organizations studied. Other key findings: Online giving in 2010 was up 34.5% 7.6% to be exact. I.e., hard data, not survey stuff.

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My social media predictions for 2009

Public Sector Marketing 2.0

Essential it’s a chronological aggregated view of your life activities both online and offline. How can it possibly be busy you ask?

Government obsession with newspaper coverage

Public Sector Marketing 2.0

Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). I asked a senior government communications employee for their communications objectives the other day. If they did, they would know that a few things have changed. Google Insights for Search ).

A Wake-Up Call for Fundraisers

Fundraising 123

In all, Dickerson collected 2,412 documents (evenly divided between direct mail and online solicitations) and loaded 1.5-million words into Biber's sorter. Dickerson concluded that fundraising appeals, both in direct mail and online, "contain less narrative than official documents like government regulations and legal briefs."

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0 is much more about having personality, inspiring conversation, and building online community. Newsweek said it best: "Suddenly, all the world is a-Twitter." Authenticity before marketing. Have personality. Be nice.

The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

Is your nonprofit ready to ramp up your online fundraising this holiday season? The last weeks of the year are the biggest and most important for online charitable giving. (In fact, Network for Good processes 40% of online donations for nonprofits like yours in December!) Eric Rardin (our host!

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Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Making a donation : Using their own credit cards, participants made an online donation to the chosen charity. Copyright © 2009 by Jakob Nielsen. If non-profit organizations get their sites into shape, that is.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

Today, Convio released Convio Online Marketing Benchmark Index Study. billion online - an increase of 40% over 2009. Yikes!

13 Tips for Raising Money Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. Tis the season for email marketing. We can help.

Convio’s 2010 Online Benchmarks

The Agitator

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. Collectively, these groups raised $1.15

Get Donors to Take Action: 5 Ways to Improve Your Call to Action | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. Shorter is better in online communications.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

This Index builds on data and observations from the Online Giving Study (a must-read for all nonprofit fundraisers!) Guess what?

Why you need to focus on mobile right now

Public Sector Marketing 2.0

On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. For the first time ever, the majority of my online business communication this year (or conversation rather), occurred on channels other than email. Why did I do it, and more importantly why should you care?

4 Ways to Attract Donors Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. How can you attract new donors online? We can help.

10 Ways to Win a Corporate Partner | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. Tis the season for email marketing. We can help.

Blogs to Subscribe to in 2009

Social Media Bird Brain

Tags: social media marketing Online Communities nonprofits

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

If you pass the quiz below with flying colors, you can begin the research phase associated with social networking (find out where your supporters are already spending time online; decide which medium is most appropriate for your audiences; etc.). Use the questions as the seed for a strategic online action plan. Not there yet?

Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

This is more than enough to eat up all of my time.  My “blog about this&# list has accumulated over 60 items since my last post, however the #1 item I want to write about first is my great experience at Podcamp Toronto 2009. There is absolutely no privacy online…NONE, ZIP, NADA! Monitoring 101: What did they do? Search IRC.

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online.

2009 Online Advocacy Review

The Agitator

Here’s a decent review from ClickZ of how online media were used for political and issue campaigning in 2009.

2009 Online Fundraising Trends

The Agitator

Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). The median YOY growth was 21%, increasing to 35% for organizations that raised more than $1 million online.

Meet Network for Good at the 2009 NTC

Fundraising 123

The 2009 Nonprofit Technology Conference will take place Sunday, April 26 through Tuesday, April 28, 2009 at the San Francisco Hilton. The Science Fair is free of charge and open to the public from 3 to 8pm on Sunday, April 26, 2009. It's human connections, not electronic ones, that matter.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

The mission statement provides clarity for everyone about that specific nonprofit. It also provides a clear description (ideally) of what exactly the nonprofit is doing (or is supposed to be doing). Sometimes this is by accident and not intended to occur and sometimes the organization means to change direction. It's not the end of the world.

Dear May 2009 Graduate, Here’s 40 Reasons to Still Study Journalism


However, when my High School Senior, Class of 2009 cousin asked me about it the other weekend, I was thrilled. Jobs are being cut. Get ready.

New studies show online giving up - but results may vary

Nonprofit Marketing Blog

Convio has released its Online Marketing Nonprofit Benchmark Index™ Study , and M+R followed with its own 2011 eNonprofits Benchmarks Study. Online fundraising continues to grow - but just how much varies. percent in 2009. It’s interesting to compare and contrast the results. 1. It puts overall growth at 40%.

Four Phases of Online Social Change


You could say that online fundraising in and of itself has seen a phased formation and continues to evolve. Fundraising. Advocacy. Even

Fundraisers Divided On 2009

The Agitator

The verdict is in from Agitator readers … 2009 fundraising for the first half of 2009 is, well, so-so! Here’s the topline of how you are viewing 2009 to date: 1. Has your program performed better or worse in the first half of 2009 compared to the last half of 2008? Not bad under the circumstances. Agree?