"A man's gotta know his limitations" Clint Eastwood as Dirty Harry Callahan I've been writing lately about the Attention Economy and its implications on communications strategies for nonprofits. The other aspect of the Attention Economy that affects all of us is personal productivity. Multitasking is especially harmful. can't; nobody can. link]. MORE >>

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. Background. Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. MORE >>

The long way to say, "Paid members only." The radiant sun cracks into the amber sky and sheds a fresh glow over the dewy grass. The rays dance through your window and glide onto your bed, waking you for a new day of adventure ahead. You breathe deep the crisp morning air and begin your day refreshed and renewed. Don’t be shy, you’re not alone. MORE >>

Supporters choose to donate to organizations for a variety of reasons. Here 's a list of a few.) One particular reason (number 6 from our lovely list) is this: People love tax deductions.  And what's one thing all nonprofits have in common? Don't believe us that tax breaks are a major influencer? on New Year's Eve. Your call!) Make a plan. MORE >>

Due to the economic slow down, Seeking Grant Money Today' s past three posts have provided fundraising suggestions beyond grant writing, because raising grant money isn't a quick way to raise funds. Here, I provide you with another 'free' consultation. When they donate, are really investors in your organization. as grant donors do). is fundraising. MORE >>