Trending Sources

10 Tips to Improve Your Nonprofit Website

Fundraising 123

Here are just a few tips on making your website more effective: 1. Make your site social media friendly. Include social sharing links on every page of your nonprofit website. This will attract new traffic sources, retain visitors, and build community around your cause. 2. Put your most compelling content front and center. Connect to your blog.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

My reaction was, “Oh no they just didn’t!”The The ad was one of seven on a single page; the kind.

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly. Sound underwhelming?

Cause Marketing Triple Play

Cause Related Marketing

Each mile you train… mainly running, walking and biking… translates to a small donation paid for by sponsors to a select group.

Cause-Related Marketing With an Edge

Cause Related Marketing

Does it feel like cause-related marketing is too sincere, too earnest, too sober? Too many soft piano chords and not enough wailing guitar licks?In

Strategic Cause-Related Marketing

Cause Related Marketing

My First National Cause-Related Marketing Sponsorship Turns 10

Cause Related Marketing

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Home Dept and Habitat for Humanity Shack Up

Cause Related Marketing

It’s a familiar place for Blake, whose wife, Mrs. Liz Blake is a Senior Vice President at Habitat for Humanity.Mr. and Mrs. Blake told the Atlanta.

What is a 'Replacement' Campaign in Cause-Related Marketing?

Cause Related Marketing

As an outsider, it can be hard to definitively identify a replacement program. But there are some earmarks.

The Five Flavors of Cause-Related Marketing

Cause Related Marketing

That’s the same chart I send you when you sign up for the Cause-Related Marketing GoogleGroup.Until now, I’ve never published it on the blog.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s the season of St. Prahalad Online Cause-Related Marketing St.

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Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Lewis Tzedaka Rabbi Joseph Telushkin

Optimizing Your Website for Word of Mouth

Cause Related Marketing

For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I also greatly admired their “shoe drops,” whereby they invite.

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise.

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Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Fundraising 123

Editor''s note: This article was originally published on June 5, 2008 and has been updated. Online fundraising isn''t a stand-alone initiative—it''s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. Don''t assume! Follow up with email. Phone calls.

Radiothon Fundraising

Cause Related Marketing

Quick post today; ate something last night that doesn’t agree with me. Two of the biggest cause marketing charities, Children’s Miracle Network and St. Jude Children’s Research Hospital both do successful national radiothons, which are like telethons only broadcast on the radio. But you don’t have to be.

7 Ways to Build Your Nonprofit Email List

Fundraising 123

One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" "  Building a quality email list over time is one of the most valuable assets a nonprofit can have. Email is still the primary starting point for people taking action online. Give them a discount on an event. Optimize search.

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How to Sign Up for the Cause-Related Marketing GoogleGroup

Cause Related Marketing

Linda P. in London asks how to sign up for the Cause-Related Marketing GoogleGroup.It's simple, just send an email to me, Paul Jones, with your name, email address, city, state (if applicable) and country.I And of.

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The Number One Reason Donors Stop Giving

Fundraising 123

What is the number one reason donors become "one-time" instead of "recurring"? You read that correctly: Three times as often.

Spot 28

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started?

The Two Words You MUST Include in All Your Outreach

Fundraising 123

Scammers love to trick you by pretending to be someone they''re not. For instance, how many times has "Your Bank" attempted to get you to confirm or re-enter your personal information for their records? They''re basically saying, "Haha, we''re not real. Yoink*!" Will she think you''re for real or just a scam?

(Non Paper) Icon Campaign from OfficeMax

Cause Related Marketing

Yesterday in OfficeMax I saw a new kind of icon campaign, this one a continuation of their efforts to benefit classroom teachers in the United States.

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Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

Cone Inc.’s blog 'Do You Stand for Something?' recently posted on the topic of cause marketing with celebrities.

Cause-Related Marketing for Lovers

Cause Related Marketing

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

In the first, 182 individuals aged 18-62 and broadly representative of the American consumer reviewed the contents of a new regional magazine.

Cause-Related Marketing Meets Microfinance

Cause Related Marketing

Kiva.org and Advanta.com Mix it UpYou’d have had to have been in Ulaanbaatar, Mongolia the last year or so to have missed the run up of microfinance.

Space Available Ads

Cause Related Marketing

And that may mean opportunity for your nonprofit.I just got a renewal offer from Fast Company for a $5 subscription, for instance.

Starfish Televison Network, 1 Year Later

Cause Related Marketing

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Read With Kids” was developed, coordinated, and built. This campaign leveraged.

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Fly With US. Read With Kids.Reading Is Fundamental (RIF) promotes family literacy and dates to 1966.

Your Nonprofit Needs Cash Flow. That Means Your Nonprofit Needs Your Individual Donors. Take Great Care Of Each One.

Seeking Grant Money Today

In such a tough economy, we're all doing what we know best to retain the donors that have given to us already. Donor care, also known as "relationship building" and "donor maintenance", is a powerful way to sustain your nonprofit in tough times. Individual donors respond to your newsletter donation remittance envelopes. Unfortunately, of course.

Best of the Blog 2008 & Your Suggestions for 2009?

Kivi's Nonprofit Communications Blog

Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page. Bunches o’ Studies and Stats on Nonprofit Marketing.

Fearless Predictions About Cause-Related Marketing in 2008

Cause Related Marketing

Last September, at the request of San Francisco blogger Gayle Roberts, I posted my predictions on the future of cause-related marketing.

Words of the Year for 2008: What’s Yours?

SocialButterfly

One of the NY Times 2008 Buzzwords. 2008 was a big and busy year, can you imagine having to choose just ONE word to describe it? The Times, on the other hand, has chosen it’s set of “ buzzwords &# for 2008. SocialButterfly’s 2008 Word of the Year : Influence. Do you think these words say “2008?&#

A New Blog I Can Highly Recommend

Cause Related Marketing

Dear Kind Readers:I can recommend a new blog on the topic of Informal Learning; mine!In In it I'll review ideas, products, trends, tools, techniques and whatever else catches my eye on the topic of Informal Learning.What is Informal Learning? Frankly it's hard to categorize.

Rhode Island Tax Forms 2008

Fundraising Breakthroughs

Though not specifically addressed within the rhode island tax forms 2008 as allowed by Judges in Rhode island so long as the rhode island tax forms 2008 an agreement generally and in 1663 King Charles II of England granted them a royal contract, providing for a subsequent offense, 6 months in jail for a second or subsequent offense.

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

Imagine someone looking online for volunteer opportunities or services you provide. Would they find your organization? When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Here are 10 tips to make your nonprofit website search engine friendly: 1. We don't.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now. It is always OK to consider all options and discuss them, freely with colleagues. Thank you in advance.

Nonprofit Website Mistakes: Lack of Transparency

Nonprofit Consultant Blog

When people talk about mistakes nonprofits make with their websites, the first thing that comes to mind is usually either no direct donate button from the front page, or an unclear mission statement. But I'd like to focus on a different type of mistake; lack of transparency. First off, what do I mean by "transparency?"