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The Latest from Spare Change
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Tuesday, June 29, 2010
Lately, I've been talking about transmedia storytelling to whoever will listen. If you're not familiar with this approach, transmedia refers to a story that is told on multiple media platforms, with different parts of the story appearing in different places. a movie, a graphic novel, an audiobook). Why Use Transmedia in Social Marketing? Any takers?
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Thursday, June 24, 2010
So much time and so little to do. Wait a minute. Strike that. Reverse it. Lots of big news to share! Here's the latest. The next Social Marketing University will be in Atlanta, GA on August 16, 2010. know that for many of us, taking time away from work can be difficult. It's called Who Really Wrote the Bible? Photo: Fifi LePew
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Monday, April 12, 2010
My latest area of interest lays in the intersection between games and storytelling. Each approach by itself has great potential for engaging people in a way that more common forms of marketing do not. See Jane McGonigal's recent TED talk on how gaming can make a better world for an eloquent introduction to how that might work. few caveats.
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The Best from Spare Change
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Tuesday, June 29, 2010
Lately, I've been talking about transmedia storytelling to whoever will listen. If you're not familiar with this approach, transmedia refers to a story that is told on multiple media platforms, with different parts of the story appearing in different places. a movie, a graphic novel, an audiobook). Why Use Transmedia in Social Marketing? Any takers?
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Wednesday, May 14, 2008
In recognition of the fact that lately I've been neglecting my blog in favor of Twitter , I am doing penance with a bit of humor. You know you spend too much time on Twitter when. you start calling your family things like @Dad or @Rachky in conversations. you find yourself thinking up new Alltop topics in the hopes of getting Kawasakied.
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Thursday, April 24, 2008
Flickr Photo Credit: d200 dug No censorship! One of the big frustrations disaster preparedness professionals constantly face is the difficulty of getting people to acknowledge the likelihood of an emergency event -- whether its a natural disaster, pandemic flu or manmade terrorism -- and to take actions to be ready if when it happens. angle.
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Sunday, August 17, 2008
I can't attend humongous conferences like the American Public Health Association monstrosity; although there are an incredible number of sessions, only a small percentage actually apply directly to my own interests. Last week at the CDC's 2nd National Conference on Health Communication, Marketing and Media , I had the opposite problem.
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Monday, April 12, 2010
My latest area of interest lays in the intersection between games and storytelling. Each approach by itself has great potential for engaging people in a way that more common forms of marketing do not. See Jane McGonigal's recent TED talk on how gaming can make a better world for an eloquent introduction to how that might work. few caveats.
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The Latest from the Nonprofit Marketing Community
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Friday, September 3, 2010
My dad, Scott Rampy, is a free agent advocate, activist, and fundraiser working to end multiple sclerosis. He’s also humble. Below, read about his latest effort in working to crush MS and where he finds his inspiration. Reading the post and typing this intro, I have tears in my eyes. Our family’s fight is real. It’s personal.
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Friday, September 3, 2010
The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future. At the same time, the foundation leadership knew they needed to take immediate action to improve their website experience.
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Friday, September 3, 2010
What would you do if your nonprofit’s only web presence and online fundraising were in Facebook? recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. While it still happens frequently with Twitter, this is rare in my experience of Facebook. But it serves as a good warning. c) Marc A. Engage 3. Ask 4.
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The Best from the Nonprofit Marketing Community
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Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program. Not for lack of trying. They are.
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Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said: Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Get ready. Cliche?
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Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. More than a normal person can (or probably should) read. But I do. The Agitator. Endless Plain. forimpact.
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Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. And here's the cool part.
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Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.
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