|
|
The Latest from Spare Change
|
Thursday, December 3, 2009
The next Social Marketing University training is coming to Washington, DC on January 11-13, 2010. If you're interested in learning the fundamentals of social marketing to bring about health, social or environmental behavior change, this is the course! The training is for people working at nonprofits, government agencies, PR/marketing agencies or others who want to build knowledge and skills for building an effective social marketing strategy.
|
|
Wednesday, October 14, 2009
Here are some assorted bits and pieces I've collected for your reading pleasure: Starting next week I'll be offering a new webinar series on Social Media for Social Marketers. The four 60-minute webinars (at 11 am Pacific time) are: October 22 - Designing a Social Media Strategy for Change October 29 - Blogging and Beyond: Tools to Build Your Movement November 12 - Twitteracy for Social Marketers November 19 - Monitoring and Evaluating Social Media If you are interested, but can't make a particular event live, you can always view the archived events and ask me any questions afterward.
|
|
Monday, August 31, 2009
When the new director of the CDC , Dr. Thomas Frieden , took his position in early June, it was inevitable that he would make some changes -- perhaps even some big changes. I believe I speak for many social marketers in saying we were very hopeful that health marketing (the CDC's name for social marketing) would fare well in the new administration.
|
|
The Best from Spare Change
|
•
Wednesday, May 14, 2008
In recognition of the fact that lately I've been neglecting my blog in favor of Twitter , I am doing penance with a bit of humor. You know you spend too much time on Twitter when... ... you start calling your family things like @Dad or @Rachky in conversations. ...
|
|
•
Thursday, April 24, 2008
Flickr Photo Credit: d200 dug No censorship! One of the big frustrations disaster preparedness professionals constantly face is the difficulty of getting people to acknowledge the likelihood of an emergency event -- whether its a natural disaster, pandemic flu or manmade terrorism -- and to take actions to be ready if when it happens. The fact is, people don't like to think about worst-case scenarios, and they definitely don't like to have to spend effort and money to address something that they think is likely never to happen to them.
|
|
|
|
•
Sunday, August 17, 2008
I can't attend humongous conferences like the American Public Health Association monstrosity; although there are an incredible number of sessions, only a small percentage actually apply directly to my own interests. Last week at the CDC's 2nd National Conference on Health Communication, Marketing and Media , I had the opposite problem. So many sessions were scheduled, and nearly
|
|
•
Monday, August 31, 2009
When the new director of the CDC , Dr. Thomas Frieden , took his position in early June, it was inevitable that he would make some changes -- perhaps even some big changes. I believe I speak for many social marketers in saying we were very hopeful that health marketing (the CDC's name for social marketing) would fare well in the new administration.
|
|
•
Thursday, July 16, 2009
When's the last time someone wrote a superhero comic about people in your profession? Sure, if you're a reporter, nuclear scientist or even a reclusive millionaire, you're used to this type of thing. But we health marketing types are usually the ones on the development side of the media, not the target audience.
|
|
|
The Latest from the Nonprofit Marketing Community
|
Monday, February 8, 2010
Morning, peeps, I’ve got a special surprise today! Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years. Now, we’re part of a group of bloggers who get to help sponsor a contest and give away free HP stuff!
The
|
|
Monday, February 8, 2010
An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few
|
|
Monday, February 8, 2010
This week’s Featured Fundraiser is Rochelle Zeidman.Thank you Katherine Wertheim for referring here to me.
If If you ever would like to nominate someone for Feature Fundraiser just send me an email . - Jason
What kind of fundraising do you do and who do you do it for?
|
|
The Best from the Nonprofit Marketing Community
|
•
Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ?
Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics.
There are easily thousands of non-profit communicators who have passed through Andy’s program.
|
|
•
Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said:
Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention.
|
|
•
Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. (And, And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.)
|
|
|
|
•
Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time.
That's a lot of talk about fundraising. More than a normal person can (or probably should) read.
|
|
•
Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places.
And the Air Force is doing something about it.
|
|
