When's the last time someone wrote a superhero comic about people in your profession? Sure, if you're a reporter, nuclear scientist or even a reclusive millionaire, you're used to this type of thing. But we health marketing types are usually the ones on the development side of the media, not the target audience. They are: I wish I knew that. MORE >>

The tiny H1N1 virus pictured above (the influenza formerly known as "Swine")* has brought me back to this blog after a long hiatus. At that time, a pandemic seemed like a far-off risk, though we knew it was more a question of 'when' than 'if.' Suddenly, awareness is no longer an issue. Tamiflu and Purell are flying off the shelves. MORE >>

I drove behind a car yesterday that made me wish I had my camera with me. It was a city parking enforcement vehicle, sporting bumper stickers like those I've often seen on other municipal vehicles such as police cars and utility trucks. But this one took it to another level. That takes commitment. Make it visible. as you drive by. Similar idea.) MORE >>

I recently attended the Immersive Technology Summit , which was a daylong showcase of how organizations, storytellers and researchers are using technology to transport people to alternate realities. Though I was only able to attend the morning sessions, I was pleased to note how many projects have nonprofit applications. MORE >>

Back when I first started consulting in the mid-90s, I saw a big gap in the field of social marketing. There were some good books on social marketing out that explained the key concepts of the field (particularly Alan Andreasen's Marketing Social Change book), but not much on how to actually DO social marketing. So, I decided to write it myself. MORE >>