Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. Did you reinvent yourself? Measure. MORE >>

Let’s say that you are writing a grant. But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. Hold up. MORE >>

Not all cause-branded merchandise sells. So what do you do with the leftover inventory? The Tuesday Morning store in my neighborhood almost always has pink-ribboned kitchen implements from Kitchen Aid that once benefited Susan G. Komen for the Cure but are now selling at a fraction of the original retail price. Not bad. press release. Whatever. MORE >>

The mobile phone has become the ultimate response device. Donors can respond instantly to stimulus from any other medium – a TV commercial to a billboard to your fundraising letter or email appeal. Maybe that’s a bit premature. In fact, 83 million people use only Facebook’s mobile services and not its online site.* Why create content? To share it. MORE >>

Invest in software, not computers. In the primitive era of personal computing (any time before about 2004), one had to commit entirely to one of three platforms or operating systems: Mac, Windows, or Linux. Sharing documents created on one platform with a colleague on another platform was tricky at best. MORE >>