Image by New York Public Library via FlickrWriting is hard. Although it doesn't inspire the fear that public speaking does, most people (including professional writers) faced with a writing task will do everything in their power to put it off. Lucky people will hire someone like me to do the job.

Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia. want to share some of what I learned in one post today, another tomorrow. What was most clear was this: Good marketing principles are the same, anywhere in the world. Old school. Modern marketing. What do your donors want?

Few users. Mostly male. Educated and influential among friends and family. It’s great, but wait until it becomes more mainstream before jumping in. Those are the findings of a recent Forrester study on location-based services like Foursquare, Gowalla and Loopt. You can check out the executive summary here. Steel swords will never work.