The Latest from GenerationYGive

Friday, April 16, 2010
I have not posted to this blog for a while, but today I came across something that HAD to be shared! Recently, I received a e-newsletter from one of our clients, and it listed all sorts of ways one could get involved, one of which was "dowloading a Causeworld application." So, what is CauseWorld ? So, what's CauseWorld? Why is this so neat?
 
Wednesday, November 18, 2009
This week I am joining us 150 Millennials in Chicago and thousands more on the Web will gather to discuss, debate and act on timely topics and ideas on civic engagement and public policy at the Mobilize.org Democracy 2.0 Award Summit Exploring the Millennial Generation’s ROI. 15 AM: Welcome Keynote - David Walker, Peter G.
 
Sunday, September 20, 2009
Recently, I came across an interesting site. Games that Give appears to be a relatively new site that allows you to play your favorite online games, like say, Sudoku, for free, and the site donates 70% of its ad revenue (say you happen to click on an ad while bursting with joy from solving that Sudoku puzzle), to charities that are part of the site.
 

The Best from GenerationYGive

For a while, most questions one would hear about Twitter would be "what is it?" Most webinars I've sat in about Twitter fundraising have included basics of the Twitter world, like how to post, reTweet, and, in some cases, redirect people to your fundraising page. To see the full campaign in action, visit [link].
Check out this donor profile: -Female -Give to an average of 8 non-profits/charities a year -Giving includes health, social activism, environment, veterans’, global and local relief, and religious organizations -Average gift: $50 I bet you are thinking: “Who is this donor and how do I get my clients’/organization’s hands on her?” How do I know?
Someone recently asked me in a comment on a different post what I thought about the current economic situation, how it was affecting fundraisers, and in particular, what Gen Y might have to do with all this. First the not so good part for those of us who still operate for the most part in the traditional DM fundraising environment. photo from [link]
Last week, driving home, listening to NPR , I heard a fascinating tale about a lady in Texas who decided to get over her divorce by throwing herself into gardening-at her rental property. When her landlords gave her 30 days to get out, the lady posted a desperate plea on a gardening forum: what would happen to her hundreds of day lilies?
This week, I attended an event about, what else, social marketing. This even was targeted and women in technology, but not necessarily, in social media. During the Q&A, hands shot up like hotcakes and the thing on almost every one's mind seemed to be: "HOW" can I use Twitter to further my goals and "WHY" does it matter? Read on. Fundraise.

The Latest from the Nonprofit Marketing Community

Friday, September 3, 2010
My dad, Scott Rampy, is a free agent advocate, activist, and fundraiser working to end multiple sclerosis. He’s also humble. Below, read about his latest effort in working to crush MS and where he finds his inspiration. Reading the post and typing this intro, I have tears in my eyes. Our family’s fight is real. It’s personal.
 
Friday, September 3, 2010
The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future. At the same time, the foundation leadership knew they needed to take immediate action to improve their website experience.
 
Friday, September 3, 2010
What would you do if your nonprofit’s only web presence and online fundraising were in Facebook? recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. While it still happens frequently with Twitter, this is rare in my experience of Facebook. But it serves as a good warning. c) Marc A. Engage 3. Ask 4.
 

The Best from the Nonprofit Marketing Community

How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh?  Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program.  Not for lack of trying.  They are.
I am completely biased in this post because of my own studies in journalism. That said: Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Get ready. Cliche?
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. More than a normal person can (or probably should) read. But I do. The Agitator. Endless Plain. forimpact.
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. And here's the cool part.
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.