Cause Related Marketing

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Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? Researchers have even shown a correlation between happiness and education.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. Here’s what I mean.

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog. Cycle Dog is laser-focused on the pet market.

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'Checkout' This New Cause Marketing Study

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Let’s put some flesh on that. The most surprising answer for me was the second most common answer. Dawn’s place on the list was unexpected.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out. What does that mean in dollars and cents? But not all.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? In the most recent year, Kmart,the discount retailer, donated $7.4

Earth Day has a Messaging Problem

Cause Related Marketing

Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

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Cause Marketing With Sex Appeal

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The hooded sweatshirt retails on the STU2C website for $46.99 and features versions of its logo on front and back. Why does it matter? But I hope not.

Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. Look into it will you?”Getting Getting the right answers depends on asking the right questions. So where do you start?Let’s Let’s just stipulate that you’ll search the Internet.

Christmas Cause Marketing on TV

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And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? Here’s the contest.

The Ten Worst Cause Marketing Campaigns of 2010

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My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

The Importance of the Match in Cause Marketing

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In an interview yesterday a reporter asked me why the match between the cause and sponsor is so vital in cause marketing. Former U.S. But a $500 watch?

Your Webmaster Needs to Know About Your Cause Marketing

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In the vitamin and supplement business one all-purpose word you see often is ‘support.’ Supports Bone Health,” about a calcium supplement.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

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Over the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO). And three cheers for Oboz for finding it.

Faux Cause Marketing With a Sense of Humor

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At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. The players. And You Weren’t There.”

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Cause Marketing During Trade Shows

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Several cause marketers realized it was also a good time to do a little cause marketing to a densely populated and captive audience.

Men and Cause Marketing

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But men aren’t absent from the cause marketing equation. Cause marketing targeted to men is a topic of some interest to cause marketers.

Book Review: “The Facebook Marketing Book”

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I joined LinkedIn way back in 2005. My LinkedIn account was half-finished for years before I could imagine any value in completing it.

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

Borders appears headed for bankruptcy. Blockbuster filed for bankruptcy protection back in September 2010. Circuit City is gone. It bears repeating.

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

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Presently in beta, the individual grids sell for $100, $20 and $10. The donations from the beta wall go to SupporterWall. And in row 3-45, 4-45, etc.

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Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

All nonprofit leaders must make some accommodation with the issue of ‘tarnished' or tainted money. It’s not just a matter of cashing checks. for them.

Cause Marketing: The Offer You Can Refuse

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What Ms. Wilking would have us believe is that cause marketing is irresistible. kind of catnip that we mere mortals can't begin to say no to.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Dear Friends: What follows is an address I made yesterday to a nonprofit coalition. But I don’t think normal means what it used to mean. Who knows?

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. The first one was “clearly describe the promotion.” We might assume that the AG was speaking only to marketers with malintent (to use the neologism). Reverb frequently partners with other nonprofits in the tours it promotes.

Pioneers Needed.

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Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake. It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

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The Best Cause Marketing of 2010

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The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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So Dark The Con of Men

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You can find him him on LinkedIn and Facebook. He tells the Los Angeles Times that he's a changed man, properly medicated and emotionally stable.

Farewell, Jerry Lewis

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There’s an old story… perhaps even true… told about Winston Churchill at a party. Another guest reproves him saying, “Winston, you are drunk.” He responds, the story goes, by saying, “yes madam, and you are ugly. But, let’s be honest, that remark has barbs. It stings! Churchill was a great man, but he wasn’t always a nice man. Why would he?

Cause Marketing at Retail With Cash Register Tape

Cause Related Marketing

Imagine every time someone buys one of your paper icons at retail that the printed receipt spits out a bounce-back coupon for a sponsor. Both claim high levels of penetration in the largest markets. But either would work for the retail promotion I have in mind. But imagine instead if the promotion were keyed to a paper icon campaign.

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Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

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Breast Cancer Awareness Month ended Oct. Adams issues three basic laments:1). Unlike in Canada the Pink Ribbon isn’t.

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Business to Business Cause Marketing

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Generally cause marketing is targeted to consumers. The insert drops on Sunday, March 27, 2011. Road to Success was started by the Robert H.

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

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I saw this ad in one of the local daily newspapers and groaned audibly. Breast cancer awareness! Really? Apparently not. She was diagnosed at age 27.

Viva Cause Marketing!

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Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. How times have changed.

The World Series of Cause Marketing

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The winner of the 2011 World Series will be determined tonight in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer.

Buy One Plant One Cause Marketing

Cause Related Marketing

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT calls it a trend report.

Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. First off, the campaign time period is oddly short. It lasts 17 days. Too bad.

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Cause Marketing in Nigeria

Cause Related Marketing

Yinka is the chief communication officer of Michael Sage Company in Lagos, and a trainer, speaker and fellow blogger. Use it to increase brand loyalty.