The Alden Keene Cause Marketing Database… my proprietary library of cause marketing ‘activations’…has thousands of examples that go back more than 10 years. But the folder labeled ‘Thank You Ads’ is all but empty. just don’t see many examples of sponsors or causes thanking supporters for their help after a campaign has ended. MORE >>

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. Now I’m coming back to the topic because L.L. The six-word line is; “You Share. We Give. Kids Win.” The tagline, therefore, distills the campaign very well. MORE >>

Not quite 10 years ago I wrote 25 words that helped generate more than $32 million for the nonprofit I worked for at the time. The nonprofit… a children’s charity… was trying to develop a long-term income stream by buying (using nonprofit bonds) three assisted living facilities that would spin off extra cash flow. Write down helpful tips. MORE >>

Since November 1, 2011 Starbucks has been doing its best to help boost the economy via a cause marketing standard; the wristband. Indivisible' wristbands are $5 at 6,800 company-operated stores in the United States. Starbucks seeded the effort with a $5 million donation. The barrista was super friendly. Oh, that’s so great! she asked. MORE >>

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. Today I'll review four of the very best and discuss what we can learn from them. First some caveats. The fourth. Red Nose Day. is from the UK. Jude, and the RED campaign. MORE >>