Here is an interesting summary of how the higher education sector is adopting social media into its marketing. You'll find plenty of ideas that might apply to your own sector and organization. college social media higher education MORE >>

Photo: Ana Pinta The Monitor Institute has issued a report - well, not a report but a deck of 25 slides - on how membership-based advocacy organizations are coping with the dynamic media environment in their fundraising. The short answer: not very successfully. They are also trying social media, but the integration is iffy. MORE >>

When I talk about the importance of engaging your supporters, I often get that look, the one that either means "Luxury item - maybe we'll discuss it when we're flush with cash," or "Why do you have two heads?" Now I can offer proof that engagement impacts the bottom line. Ready now to talk about engagement? Our operators are standing by. MORE >>

I’ve been conducting interviews with bloggers and other experts in the field of nonprofit marketing and fundraising. The first, with Sarah Durham, is now up on the Nonprofit Marketing 360 site. The owner of marketing agency Big Duck and the author of the book Brandraising, Sarah talks about why branding is important for nonprofits. MORE >>

More nonprofits are trying to raise funds using mobile technology, according to research from Kaptivate and the Association of Fundraising Professionals (AFP). It's still only 9% of nonprofits, but that's doubled from a year ago.) mobile marketing research email web MORE >>