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The Latest from A Small Change
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Wednesday, July 28, 2010
I received some great comments and encouragement from, Major Gifts or Middle Giving , a couple months ago. m searching for answers to what this program might look like. What needs to happen is a technique where you can cultivate a fan-base in a way that is personal to them. In other words small is the new big.”. But social media is free.
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Monday, July 26, 2010
I have met a lot of extroverted fundraisers; they are people who like to talk and be listened to and can often speak eloquently and persuasively about the causes of their organization. However, I’ve always enjoyed listening more than talking. have found that many donors want to talk about themselves, why they do or do not give, and what they do.
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Wednesday, July 21, 2010
No one wants to be a part of a failing project; people like to participate in success. This is why it is often easier to raise the last $100,000 than the first $100,000. Everyone wants to know that they have funded a project that is really going to fulfill the initial vision they gave to. Set attainable goals. Invest in your givers.
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The Best from A Small Change
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Wednesday, August 12, 2009
Does your nonprofit use blogging to advance your mission? Why not? What’s holding you back? Here are a few advantages that blogging can bring to what you do. If you are looking to find and start a relationship with new donors, try communicating with a blog. Blogging allows you to share stories about your organization’s successes on a regular basis.
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Wednesday, January 6, 2010
A few months ago I started a page on my blog to capture advice from fundraisers all over the world who are using social media and the internet to fundraise. have been really impressed with the feedback that I’ve received and wanted to highlight a few of the contributions that have been posted. Submitted by Jayson, The Wellspring Foundation).
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Monday, September 21, 2009
Today’s generation connects in a different way than other generations. We live in a time where even email is becoming outdated for our youth today. As our culture changes our nonprofits need to respond or worry about being left behind. Here are a couple of my musings about the future. There will be very little one-way marketing.
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Wednesday, January 20, 2010
Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service. Make Your Ask Bite-Sized. 10 asks do.
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Wednesday, November 11, 2009
Earlier this week I talked about the importance of knowing where to put donor information in your database. Today I want to talk about what information I’ve found to be the most inconsistent and, by keeping that data relevant, how much more powerful your database can be. That’s a mistake you do not want to make twice.
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The Latest from the Nonprofit Marketing Community
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Thursday, July 29, 2010
Image by New York Public Library via FlickrWriting is hard. Although it doesn't inspire the fear that public speaking does, most people (including professional writers) faced with a writing task will do everything in their power to put it off. Lucky people will hire someone like me to do the job.
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Thursday, July 29, 2010
Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia. want to share some of what I learned in one post today, another tomorrow. What was most clear was this: Good marketing principles are the same, anywhere in the world. Old school. Modern marketing. What do your donors want?
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Thursday, July 29, 2010
Few users. Mostly male. Educated and influential among friends and family. It’s great, but wait until it becomes more mainstream before jumping in. Those are the findings of a recent Forrester study on location-based services like Foursquare, Gowalla and Loopt. You can check out the executive summary here. Steel swords will never work.
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The Best from the Nonprofit Marketing Community
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Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program. Not for lack of trying. They are.
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Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said: Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Get ready. Cliche?
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Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. More than a normal person can (or probably should) read. But I do. The Agitator. Endless Plain. forimpact.
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Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. And here's the cool part.
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Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.
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