14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.

Trending Sources

Customer Spotlight: How The Contributor Achieved Fundraising Success

Fundraising 123

Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

Tags: Fundraising Case Studies & White Papers

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

Fundraising 123

Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.

5 Secrets of Innovative New Nonprofits

Fundraising 123

Fundraising Nonprofit Storytelling Case Studies & White Papers Inspiration Quick TipsHow do relatively young nonprofits like Charity: Water catch fire and thrive? What can we learn from them? James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary. What I like is they aren’t so secret at all.

Online Fundraising - New Agitator White Papers

The Agitator

The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences in giving. Our third paper is titled Online Giving: Postage Still Dominates … But Mouse Gaining.

Donor Loyalty - New Agitator White Paper

The Agitator

The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second two examine online giving behavior.

Our latest White Paper: Measuring Your Return on Investment in Multichannel Fundraising Campaigns

DonorDigital

That meeting and the quandary it presented led to the development of our latest white paper, Measuring Your Return on Investment in Multichannel Fundraising Campaigns.

Case Study: The ACTS Empty Food Pantry Crisis

Fundraising 123

Disaster Response Case Studies & White PapersImagine you are a multiservice agency serving the hungry and homeless in your local community. People depend on your services and rely on the meals you provide – often the only meals they get all day. . Now imagine you are about to run out of food. That’s a real emergency. . Action in Community Through Service (ACTS), a local nonprofit in Prince William County, VA, faced just such a disaster.

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

12 Great Pieces of Facebook Advice {Infographic}

J Campbell Social Marketing

They compiled 12 of the best tips from their numerous 2013 blog posts and white papers and created a beautiful infographic. I love giving advice, but I also love receiving it. In this great infographic from Shortstack , there are 12 succinct but helpful tips for using Facebook.

Membership 2.0: A Socially Networked Museum Membership

Fundraising 123

Tags: Case Studies & White Papers Fundraising Social Networking

The Fundraising Ethics Gap

The Agitator

And so this morning memories of Grandma Craver came flooding back when I received notice of a new white paper on fundraising ethics just released by Rogare , the fundraising think tank of the University of Plymouth Hartsook Centre for Sustainable Philanthropy. As a kid I vividly remember Grandma Craver shaking her head, and sometimes her fist, at the radio as it blared forth the ravings of an on-air evangelist whom she particularly despised.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Please take a moment to download our white paper today. Therese Grohman.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Downloadable white paper or ebook. Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Welcome to our weekly round up of the good stuff on the net.

Link 43

Donor Data, Feedback And Service

The Agitator

Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this paper. The Agitator is delighted when more resources are put on the table with regard to donor retention.

Paper 19

Video Marketing Ammunition

The Agitator

Take a look at this white paper and infographic from Brightcove. Still having trouble justifying the use of more video in your online/digital fundraising efforts? Sure, they’re in the video marketing biz, but the data cited is not to be sniffed at. Might even convince your boss … and indeed they even suggest the conversation you should have with the almighty. How does video help?

Video 20

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Embrace the use of white space, clear the clutter and narrow your visitor's focus to one or two clear calls to action. Free White Paper Why Mobile Matters: A Guide to the Mobile Web.

Tips 124

4 Steps to Making an Infographic for Your Nonprofit

Fundraising 123

Visuals can send information to the brain remarkably fast and make seemingly boring information (such as a white paper or an annual report) look fun and exciting! Want to add visual content with a data-focused approach to your existing nonprofit outreach?

Viral 68

Top Marketing Tactics For 2017

The Agitator

white papers, infographics, etc) — 59%. Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.

8 Biggest Email Mistakes

The Agitator

‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. Our subject line today is the model of perfection … according to online marketing firm Marketo. It’s clear and direct … not clever.

First 100 Days in Your New Nonprofit Marketing Job

Fundraising 123

Tags: Case Studies & White Papers Nonprofit Marketing

30 Bits Of Online Fundraising Wisdom

The Agitator

So I confess to being a bit skeptical when this white paper – 30 Brilliant Bits of Fundraising Wisdom — came to my attention, even though it has plenty of pedigree, with contributions from the likes of Blackbaud (who swallowed Convio, who swallowed Get Active), Care2, Network for Good, Merkle and Blue State Digital, to name a few. How long have we been raising money online now? I mean, seriously.

How Do Your Email Statistics Stack Up?

Fundraising 123

Tags: Fundraising Email 101 Case Studies & White Papers Research

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Try a yellow piece of paper, about a 3 1/2 x 8 1/2 sheet. What about using special paper or envelopes? Believe it or not, using white paper and standard envelopes works better than anything else. ( @kathyhowrigan also responded, and she said it could go either way.)

Ads 68

Lower your membership amount? Think twice.

Fundraising 123

Tags: Fundraising Case Studies & White Papers

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

So I started Googling the subject a bit and I think I might have found the answer thanks to this Blackbaud white paper. Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

Tags: Fundraising Case Studies & White Papers

Social Media for Social Causes Study: The Results

Fundraising 123

Tags: Social Networking Case Studies & White Papers

Disambiguate. It’s Friday!

The Agitator

It’s been a long week and we’ve ploughed our way through far too many press releases, PowerPoints, white papers and, frankly, far too many clichés and buzzwords.

The Keys to Fundraising on Foursquare

Fundraising 123

Tags: Fundraising Social Networking Case Studies & White Papers Inspiration

Are We There Yet? A Guide To Evaluating Nonprofit Communications

Fundraising 123

Tags: Case Studies & White Papers Nonprofit Marketing

Online Fundraising Strong Despite Economy

Fundraising 123

Tags: Fundraising Case Studies & White Papers

Online Fundraising Strong Despite Economy

Fundraising 123

Tags: Fundraising Case Studies & White Papers

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’

Reflections on America's Giving Challenge

Fundraising 123

Tags: Social Networking Case Studies & White Papers

Loyalty Inflection Points

The Agitator

But I’m not talking in this post about ‘infectious’ … the word in the title is ‘inflection’ So, first, a definition from a fascinating white paper, Inflection Points: Seizing the Moments in Customer Loyalty , authored by loyalty marketing firm, Aimia: “The term ‘inflection point’ has multiple definitions. Is organizational loyalty infectious? Possibly.

Case Study: Mike Tikkanen and the Kids at Risk Action Group

Fundraising 123

Tags: Case Studies & White Papers Fundraising