White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

into two useful and pertinent white papers: “Future Trending of Corporate Relations,” and “Words of Wisdom.” The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Both white papers are available here for free.

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Our latest White Paper: Measuring Your Return on Investment in Multichannel Fundraising Campaigns

DonorDigital

That meeting and the quandary it presented led to the development of our latest white paper, Measuring Your Return on Investment in Multichannel Fundraising Campaigns.

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Online Fundraising - New Agitator White Papers

The Agitator

The Agitator has released the third and fourth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. These papers, both dealing with online fundraising, are available only as a benefit for subscribers to The Agitator’s new Premium Service. Our first two White Papers dealt with generational trends and differences in giving. Our third paper is titled Online Giving: Postage Still Dominates … But Mouse Gaining.

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Donor Loyalty - New Agitator White Paper

The Agitator

The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second two examine online giving behavior.

14 Tips for Making Your Nonprofit Email More Effective

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Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

The Keys to Fundraising on Foursquare

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Tags: Fundraising Social Networking Case Studies & White Papers Inspiration

How Nonprofits Can Work With Connected Citizens

Fundraising 123

Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. We should create environments where connections can naturally form, including between people with different perspectives. It’s good practice to support collective action so grassroots efforts can grow.

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5 Secrets of Innovative New Nonprofits

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Fundraising Nonprofit Storytelling Case Studies & White Papers Inspiration Quick TipsHow do relatively young nonprofits like Charity: Water catch fire and thrive? What can we learn from them? James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary. What I like is they aren’t so secret at all.

First 100 Days in Your New Nonprofit Marketing Job

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Tags: Case Studies & White Papers Nonprofit Marketing

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The Procrastinator's Guide to Year-end Fundraising

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Tags: Fundraising Case Studies & White Papers Events

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Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

Fundraising 123

Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.

How Do Your Email Statistics Stack Up?

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Tags: Fundraising Email 101 Case Studies & White Papers Research

Lower your membership amount? Think twice.

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Tags: Fundraising Case Studies & White Papers

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

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Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

Tags: Fundraising Case Studies & White Papers

Social Media for Social Causes Study: The Results

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Tags: Social Networking Case Studies & White Papers

Are We There Yet? A Guide To Evaluating Nonprofit Communications

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Tags: Case Studies & White Papers Nonprofit Marketing

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Online Fundraising Strong Despite Economy

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Online Fundraising Strong Despite Economy

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Tags: Fundraising Case Studies & White Papers

Reflections on America's Giving Challenge

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Tags: Social Networking Case Studies & White Papers

Case Study: Mike Tikkanen and the Kids at Risk Action Group

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Tags: Case Studies & White Papers Fundraising

Membership 2.0: A Socially Networked Museum Membership

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Tags: Case Studies & White Papers Fundraising Social Networking

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12 Great Pieces of Facebook Advice {Infographic}

J Campbell Social Marketing

They compiled 12 of the best tips from their numerous 2013 blog posts and white papers and created a beautiful infographic. I love giving advice, but I also love receiving it. In this great infographic from Shortstack , there are 12 succinct but helpful tips for using Facebook.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

And if you are looking for a quick bedtime story, check out “The White-Paper Princess” and Other Children’s Books about Nonprofit Work. The Bombay Club. New Orleans, LA. Happy Friday, friends!

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Downloadable white paper or ebook. Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely.

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The Fundraising Ethics Gap

The Agitator

And so this morning memories of Grandma Craver came flooding back when I received notice of a new white paper on fundraising ethics just released by Rogare , the fundraising think tank of the University of Plymouth Hartsook Centre for Sustainable Philanthropy. As a kid I vividly remember Grandma Craver shaking her head, and sometimes her fist, at the radio as it blared forth the ravings of an on-air evangelist whom she particularly despised.

Is There No End To Stupid?

The Agitator

The Agitator has written about this here … offered a free download of the DonorVoice white paper on Opt In/Opt Out … held several free webinars and live sessions on the subject … and pointed our readers to research on donor consent here.

Disambiguate. It’s Friday!

The Agitator

It’s been a long week and we’ve ploughed our way through far too many press releases, PowerPoints, white papers and, frankly, far too many clichés and buzzwords.

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8 Biggest Email Mistakes

The Agitator

‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. Our subject line today is the model of perfection … according to online marketing firm Marketo. It’s clear and direct … not clever.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Welcome to our weekly round up of the good stuff on the net.

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How to Tell Your Nonprofit’s Story Through Your Website (Part 1 of 2)

Mission Minded

Your website might even have a collection of downloadable resources, like white papers or presentations. If you’re like most nonprofit professionals, your website probably contains some surprising facts and figures about the field in which you work.

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Video killed the radio star? Disruptive tech in the nonprofit sector

Blue Sky Collaborative

Read more in this great white paper by The Hewlett Foundation and McKinsey & Company, The Nonprofit Marketplace: Bridging the Information Gap inPhilanthropy. "Between 2000 and 2005, online giving by individuals grew exponentially, from $250 million to nearly $5 billion."

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Top Marketing Tactics For 2017

The Agitator

white papers, infographics, etc) — 59%. Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. Online video — 50%. Personalisation — 47%. Lead nurturing — 44%.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Please take a moment to download our white paper today. Therese Grohman.

Meet Gary

The Agitator

In this white paper, Your Donor in 3D , fundraising agency Good Works introduces Gary … your typical three-dimensional donor. The white paper elaborates on these eight ways to conduct the conversation … 1. Very good paper and advice.

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Donor Data, Feedback And Service

The Agitator

Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this paper. The Agitator is delighted when more resources are put on the table with regard to donor retention.

Video Marketing Ammunition

The Agitator

Take a look at this white paper and infographic from Brightcove. Still having trouble justifying the use of more video in your online/digital fundraising efforts? Sure, they’re in the video marketing biz, but the data cited is not to be sniffed at. Might even convince your boss … and indeed they even suggest the conversation you should have with the almighty. How does video help?

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Integrated Fundraising: The Good, the Bad & the Ugly

DonorDigital

We’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly. Download the white paper >> Donordigital News Integrated Fundraising Online Fundraising

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Reports/White Papers. M+R just released a new white paper called Pressure vs Persuasion that gives examples of pressure and persuasion tactics, along with a clear, easy-to-follow four-step process to help your organization turn up the pressure and win.

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