Your website is out there for all to see. So how can you create website content that all kinds of potential visitors will find interesting and engaging? To keep it simple, let’s group your website visitors into three categories: Strangers: People who know nothing about you. What kind of content does your website need for each of these groups? If someone knows nothing about your organization and lands on your website, what’s the first thing you want them to see? MORE
Don’t let your website visitors get away! The website’s design had been created to mimic popular viral news sites like Buzzfeed. Many nonprofits have a website design that serves their needs or tastes but doesn’t serve their constituents as effectively as it could. MORE
If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. If Your Website ISN’T Mobile-Friendly, Consider a Responsive Retrofit. MORE
But you have to give them something to do on your website aside from listing your email address. It goes into detail to helps you convert website visits to donations. website MORE
Sometimes our new clients get all jazzed about having a calculator on their planned giving website. And, after reviewing two of our client’s planned giving websites I found that I was right (at least for those two). MORE
Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. It means you need to redesign your website! If our website was better…” My first year at Iona Senior Services, I heard this phrase more times than I can count. MORE
When they come to your website, how can you help them take the leap and give to you? When I saw how they were putting the stories of each person they helped on their website, I knew that the multi-social service nonprofit I worked for should also make “modules&# of each program. MORE
To check that your site passes the test you simply type-in your website URL and hit ‘Analyze’ – and within a minute or so you’ll know if you can rest easy or if you need to send your web team an urgent email. MORE
2) Online fundraising does not work if your website sucks. My favorite articles about online fundraising & giving reveal this crucial fact – the reason why many nonprofits are lousy at raising money online is because their websites are terrible. MORE
At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. Your whole website, from the moment someone lands there, can tell people if you’re trustworthy or not. Your website has to look trustworthy. MORE
Somewhere in Fundraising Land right now there’s a meeting where folks are debating colors, content, navigation and other visible elements of their website. MORE
Let me ask you a question: How does your organization''s website look? Happy with it MORE
Are you not getting enough donations or volunteers signing up through your website? Are you worried your nonprofit website could be better? How can you make a better website? So with these goals in mind, how can you tell if your nonprofit website stinks? MORE
The fundraising researchers at Dunham+Company have released a fascinating new report that looks at the online giving behavior of donors making donations through charity websites. Check out The Growing Importance of Charity Websites to Philanthropy for more stats and charts. MORE
Want to make your website better? Or, you can refine and test your own website. Find out what your users think and do on your website with these three optimization tools. What tools do you use to optimize your website? via GIPHY. MORE
Of course, nonprofits know this, but their websites often lack the content businesses are looking for to move them through the sales funnel from awareness to consideration to partnership. Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? MORE
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. Follow my “Nonprofit Website Error Pages” Board on Pinterest. MORE
You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Like all of your communications, your website needs to focus on your potential donor. What do potential donors want to see when they visit your website? MORE
Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?” Here are 10 ways great visual design drives website impact : 1. MORE
You don’t need to buy a planned giving website. So, you don’t need a complex website to offer sophisticated giving options to your supporters and volunteers when most of that content will appeal to just 0.5% I prefer not to call them websites. MORE
Monthly website traffic grew by 16% in 2013. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing. MORE
Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Kristin has agreed to do a series of blog posts for us later this spring, as NWF more fully develops its “governance&# structure for managing the website. MORE
You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Join us this week for Writing a Donor-Centered Website with Tom Ahern. Like all of your communications, your website needs to focus on your potential donor. MORE
There’s nothing more important than ensuring your website – your organization’s homebase online — is easy-to-use (a.k.a. Unfortunately, such content is rarely found on nonprofit websites. MORE
Have you ever tried to redesign your nonprofit website? Here’s a quick checklist of things you need to get clear on before you redesign your nonprofit website, straight from the book, “Don’t Make Me Think&# by Paul Krug. Does this website make us look attractive to donors, funders and the community? What are some successful websites we could look at in terms of fundraising? Don’t assume you know how the donor is going to look at the website. MORE
Way back when , when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe. 1) Website as home base, with email as pitcher (no hits without the pitcher). MORE
Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. People do not read websites—they scan them. Put it on every page of your website. MORE
He says most of those websites are donor-centric or all about the organization itself. If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments! MORE
Last week I shared several ways to get your nonprofit’s website ready for year-end fundraising. If a website redesign is on your to-do list for 2014, these elements should be top of mind. Of course, there is a lot more to consider when taking on a major website project. MORE
I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. people can''t possibly spend as much time maintaining and updating an organization''s website as an outside firm could. This is a test. MORE
Here are just a few tips on making your website more effective: 1. Include social sharing links on every page of your nonprofit website. Look at your website from the visitor''s perspective. If you were a first-time visitor to your website, would you understand the mission of your organization? Think of your blog as your website''s little buddy. Get More Online Donations Make your nonprofit website work for you. MORE
So when it comes to websites, I focus on content and engagement yields. So when I saw this pitch from Hubspot to run a website through their ‘Website Grader’ , I was intrigued. I confess. I’m no techie. My sweet spot is more in analyzing data and issues. MORE
Yesenia founded Smart Cause Digital where she builds and grows smart websites. A couple of months ago, I finally gave my business website the same love and attention that I bring to nonprofit clients’ sites. So glad to welcome guest blogger Yesenia Sotelo! MORE
Is your nonprofit website sending the right message to potential donors? Here are the top issues that can scare visitors away from your nonprofit website (and how to fix them). Do some internal testing on your website to make sure all of your links are taking visitors where they should. MORE
I also adore a good nonprofit website makeover, though they are harder to find than reruns of Stacy and Clinton steering women away from shapeless clothes. Most nonprofit websites are still at the “before” stage. I’ll confess it right here: I love a good makeover show. MORE
why not make some resolutions around your website? And once you get through these quickly, take a look at our 30 Steps to Redesign Your Nonprofit Website The new year is a perfect time to make some changes. MORE
If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. MORE
Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Welcome to the Proof Point series of research findings for you to use when advocating for the marketing approaches you know are right. MORE
The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. MORE
Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Take these three steps to turn your organization’s website into an email-capturing machine… Is your nonprofit interested in any of these email-friendly goals… Raise money. You want to capture a website visitor’s attention when they’re most interested and inspired… like when they just read a great article! MORE
A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. Remember: having a great nonprofit website isn’t about the flashiest design or the most cutting-edge technology, it’s about whether or not you can immediately communicate your message to a visitor and inspire them to act. What are your favorite examples of nonprofit website excellence MORE
Websites Related Topics Getting Attention
APRIL 21, 2015
If your website isn’t responsive or optimized for mobile devices, you should be worried. Websites that are optimized for mobile devices will receive the highest SEO rankings. If Your Website ISN’T Mobile-Friendly, Consider a Responsive Retrofit.
Getting Attention
NOVEMBER 19, 2014
Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?” Here are 10 ways great visual design drives website impact : 1.
Getting Attention
SEPTEMBER 30, 2014
Way back when , when social media was new-ish (let’s say 2007), I used this classic baseball analogy to illustrate how social media fit into the communications universe. 1) Website as home base, with email as pitcher (no hits without the pitcher).
Wild Woman Fundraising
JULY 7, 2015
Are you not getting enough donations or volunteers signing up through your website? Are you worried your nonprofit website could be better? How can you make a better website? So with these goals in mind, how can you tell if your nonprofit website stinks?
Wild Woman Fundraising
MAY 16, 2011
When they come to your website, how can you help them take the leap and give to you? When I saw how they were putting the stories of each person they helped on their website, I knew that the multi-social service nonprofit I worked for should also make “modules&# of each program.
iMarketSmart
JUNE 6, 2016
You don’t need to buy a planned giving website. So, you don’t need a complex website to offer sophisticated giving options to your supporters and volunteers when most of that content will appeal to just 0.5% I prefer not to call them websites.
Kivi's Nonprofit Communications Blog
JULY 25, 2016
You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Join us this week for Writing a Donor-Centered Website with Tom Ahern. Like all of your communications, your website needs to focus on your potential donor.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2012
He says most of those websites are donor-centric or all about the organization itself. If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments!
Fundraising 123
MARCH 11, 2013
The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1.
Wild Woman Fundraising
OCTOBER 24, 2012
But you have to give them something to do on your website aside from listing your email address. It goes into detail to helps you convert website visits to donations. website
Getting Attention
APRIL 10, 2014
Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Take these three steps to turn your organization’s website into an email-capturing machine… Is your nonprofit interested in any of these email-friendly goals… Raise money. You want to capture a website visitor’s attention when they’re most interested and inspired… like when they just read a great article!
Wild Woman Fundraising
APRIL 25, 2011
Have you ever tried to redesign your nonprofit website? Here’s a quick checklist of things you need to get clear on before you redesign your nonprofit website, straight from the book, “Don’t Make Me Think&# by Paul Krug. Does this website make us look attractive to donors, funders and the community? What are some successful websites we could look at in terms of fundraising? Don’t assume you know how the donor is going to look at the website.
Nonprofit Marketing Blog
AUGUST 28, 2013
A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. Remember: having a great nonprofit website isn’t about the flashiest design or the most cutting-edge technology, it’s about whether or not you can immediately communicate your message to a visitor and inspire them to act. What are your favorite examples of nonprofit website excellence
J Campbell Social Marketing
APRIL 17, 2014
Monthly website traffic grew by 16% in 2013. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.
Kivi's Nonprofit Communications Blog
JUNE 21, 2017
Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. It means you need to redesign your website! If our website was better…” My first year at Iona Senior Services, I heard this phrase more times than I can count.
The Agitator
MARCH 9, 2016
So when it comes to websites, I focus on content and engagement yields. So when I saw this pitch from Hubspot to run a website through their ‘Website Grader’ , I was intrigued. I confess. I’m no techie. My sweet spot is more in analyzing data and issues.
Kivi's Nonprofit Communications Blog
MARCH 26, 2015
You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Like all of your communications, your website needs to focus on your potential donor. What do potential donors want to see when they visit your website?
Fundraising 123
MARCH 4, 2008
Here are just a few tips on making your website more effective: 1. Include social sharing links on every page of your nonprofit website. Look at your website from the visitor''s perspective. If you were a first-time visitor to your website, would you understand the mission of your organization? Think of your blog as your website''s little buddy. Get More Online Donations Make your nonprofit website work for you.
Fundraising 123
JANUARY 26, 2011
I also adore a good nonprofit website makeover, though they are harder to find than reruns of Stacy and Clinton steering women away from shapeless clothes. Most nonprofit websites are still at the “before” stage. I’ll confess it right here: I love a good makeover show.
Giving in a Digital World
APRIL 15, 2015
To check that your site passes the test you simply type-in your website URL and hit ‘Analyze’ – and within a minute or so you’ll know if you can rest easy or if you need to send your web team an urgent email.
Nonprofit Marketing Blog
DECEMBER 18, 2013
Last week I shared several ways to get your nonprofit’s website ready for year-end fundraising. If a website redesign is on your to-do list for 2014, these elements should be top of mind. Of course, there is a lot more to consider when taking on a major website project.
Fundraising 123
FEBRUARY 12, 2014
I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. people can''t possibly spend as much time maintaining and updating an organization''s website as an outside firm could. This is a test.
Nonprofit Marketing Blog
AUGUST 13, 2013
Is your nonprofit website sending the right message to potential donors? Here are the top issues that can scare visitors away from your nonprofit website (and how to fix them). Do some internal testing on your website to make sure all of your links are taking visitors where they should.
Selfish Giving
MAY 8, 2017
Of course, nonprofits know this, but their websites often lack the content businesses are looking for to move them through the sales funnel from awareness to consideration to partnership. Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ?
Getting Attention
AUGUST 3, 2011
There’s nothing more important than ensuring your website – your organization’s homebase online — is easy-to-use (a.k.a. Unfortunately, such content is rarely found on nonprofit websites.
EveryAction
JANUARY 5, 2015
why not make some resolutions around your website? And once you get through these quickly, take a look at our 30 Steps to Redesign Your Nonprofit Website The new year is a perfect time to make some changes.
EveryAction
JANUARY 29, 2015
Let me ask you a question: How does your organization''s website look? Happy with it
EveryAction
APRIL 8, 2015
Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd
Kivi's Nonprofit Communications Blog
MARCH 27, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Nonprofit Marketing Blog
NOVEMBER 7, 2013
The fundraising researchers at Dunham+Company have released a fascinating new report that looks at the online giving behavior of donors making donations through charity websites. Check out The Growing Importance of Charity Websites to Philanthropy for more stats and charts.
iMarketSmart
JUNE 29, 2015
Sometimes our new clients get all jazzed about having a calculator on their planned giving website. And, after reviewing two of our client’s planned giving websites I found that I was right (at least for those two).
Kivi's Nonprofit Communications Blog
APRIL 18, 2011
Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Kristin has agreed to do a series of blog posts for us later this spring, as NWF more fully develops its “governance&# structure for managing the website.
J Campbell Social Marketing
MAY 21, 2014
2) Online fundraising does not work if your website sucks. My favorite articles about online fundraising & giving reveal this crucial fact – the reason why many nonprofits are lousy at raising money online is because their websites are terrible.
Kivi's Nonprofit Communications Blog
SEPTEMBER 1, 2011
Your website is out there for all to see. So how can you create website content that all kinds of potential visitors will find interesting and engaging? To keep it simple, let’s group your website visitors into three categories: Strangers: People who know nothing about you. What kind of content does your website need for each of these groups? If someone knows nothing about your organization and lands on your website, what’s the first thing you want them to see?
Wild Woman Fundraising
JULY 14, 2015
At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. Your whole website, from the moment someone lands there, can tell people if you’re trustworthy or not. Your website has to look trustworthy.
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2016
If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.
The Agitator
MARCH 5, 2015
Somewhere in Fundraising Land right now there’s a meeting where folks are debating colors, content, navigation and other visible elements of their website.
Getting Attention
FEBRUARY 25, 2015
Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Welcome to the Proof Point series of research findings for you to use when advocating for the marketing approaches you know are right.
Fundraising 123
JANUARY 15, 2013
Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. People do not read websites—they scan them. Put it on every page of your website.
Getting Attention
FEBRUARY 17, 2016
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. Follow my “Nonprofit Website Error Pages” Board on Pinterest.
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