Cause Related Marketing

Utah, A Capital of Cause Marketing

Cause Related Marketing

As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Jay Vestal, now a VP at the Association of Zoos and Aquariums and formerly at both the National Forest Foundation and the National Park Foundation lives and works in Utah.

Utah 26

Business to Business Cause Marketing

Cause Related Marketing

The insert will be about the “ Utah Story Literacy Event ,” which is a telethon/radiothon event to be held March 30, 2011 with a goal of raising $1 million. The Ken Garff Automotive Group also sponsors the Road to Success, an early reading program for students in Utah elementary schools.

Trending Sources

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

The elite athlete was a seven-year member of the US National Gymnastics team, a featured performer in the 2006 Touchstone gymnastics movie Stick It and an eight-time All American at the University of Utah. University of Utah Annabeth Eberle Stick It

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Tags: Milton Friedman University of Utah Hiram Chodosh C.S.

Feb 56

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by the lust for precious metals. As a transplant to Utah, I have come admire the hardy and resilient Pioneers.

Utah 68

Cause Marketing State Parks

Cause Related Marketing

In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. Not all cause marketing is meant to get directly you to buy something.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

According to the Utah Department of Workforce Services the State has 4,101 police and sheriffs patrol officers and 2094 firefighters. While I doubt Utah’s number is as high as it is nationwide, if national averages hold, about twenty-six thousand Utahns are in the military.

Utah 39

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

The Stand to Cure MS is a campaign in Utah and Southern Idaho from the local chapter of the Multiple Sclerosis Society. Last year the Stand to Cure MS generated $10,000 at 60 locations across Utah.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.

The Cause Marketing Script

Cause Related Marketing

In entrepreneurship the script, says Mitchell (who like Bob McDonald , the CEO of Procter & Gamble, and yours truly is an alumnus of the University of Utah) is “commonly recognized sequences of events that permit rapid comprehension of expertise-specific information by experts; mental representations of the causality-connected actions, props, and participants that are involved in common activities.” Current theory from Professor Ronald K.

Utah 22

Big Cause Marketing From a Small Business

Cause Related Marketing

Why not close the street block the store is on and hold some kind of 'beat the pro' contest with players from the Utah Jazz (the NBA team) or the Real Salt Lake (Major League Soccer team) for a small donation?

Utah 11

Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates I must have given the poor devil 100 pages of reports, surveys and the like to sort through. You have to register to read the full article, but registration is free.~Paul~. Paul~.

Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

In my market the local public transit operator, called UTA, in August 2011 launched two new light rail lines that included a cause marketing element for the Utah Food Bank, the state’s largest. But Coit and the Utah Food Bank are small.

Memorial Day Cause Marketing

Cause Related Marketing

Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans. The Utah Disabled American Veterans is the Utah chapter of the DAV, the Disabled American Veterans, a national veterans’ organization with a 91-year history. It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. One final anecdote: 10 years ago this month the Winter Olympics were held in Utah. Leading up to its Feb.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

All this from a little charity not in New York or Los Angeles (or for that matter London or Tokyo) but in tiny Salt Lake City, Utah, founded and staffed largely by people from a state better known for its abundant natural beauty than abundant corporate sharpies.

Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

Cause Related Marketing

Many of my in-laws spent their formative years in and around Cedar Mountain in Southern Utah, where the devastation to the conifer forests due to pine beetles is widespread. You’ve probably heard the old joke whose punch line talks about “bringing a knife to a gunfight.”

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

For instance, in my home State of Utah the Department of Transportation and the Department of Public Safety ran a public safety campaign called Zero Fatalities. How should an agency evaluate a cause campaign it had a hand in?

The Art of Cause Marketing

Cause Related Marketing

The fundraiser, called Bowls for Humanity, took place Friday, March 4, 2011 and benefited the Food & Care Coalition , a nonprofit food bank and resource center for the homeless in and around Provo, Utah.

Haiti 11

Hair of the Dog Cause Marketing

Cause Related Marketing

Texting or updating your Facebook status, posting to Twitter or even talking on the phones while driving is at least as dangerous as drunk driving, according to research from Professor David Lee Strayer at University of Utah. So how do you get kids to disconnect while on behind the wheel? An annual public awareness campaign from the National Organizations for Youth Safety is trying a hair of the dog remedy.

Cause Marketing for the Chamber of Commerce

Cause Related Marketing

Tags: Utah Valley Chamber of Commerce University of Utah Salt Lake Chamber

Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

It's Not Cause Marketing, But It is a Cool Fundraiser

Cause Related Marketing

While the Cause Marketing blog isn’t about charity fundraisers per se, I’ve come across a fundraiser in my home state… called Utah FastPass… that’s just so cool that I have to share it with you my faithful readers, even though it’s not strictly a cause marketing effort.In

Rival Cause Marketing

Cause Related Marketing

Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

Does Cause Marketing Scale?

Cause Related Marketing

Tags: Schumpeter BoxTops for Education Box Tops for Education Utah Food Bank Red Campaign American Red Cross Hometown Values Creative Destruction Hung Up for the Holidays

Cause-Related Marketing Advice to the Lovelorn Business

Cause Related Marketing

Tags: University of Utah ATandT Paul Jones Better Business Bureau Paul Godfrey ExxonMobil

A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West.

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

What follows is a press release from a cause marketing effort at Snowbird Ski and Summer Resort in Salt Lake County, Utah, where I live. Without the snow that falls in Utah’s mountains, the state would be too arid to support the 2.8

Serendipity and the Genius of Cause-Related Marketing Monies

Cause Related Marketing

I caught a lecture yesterday delivered by the new Dean of the College of Science at the University of Utah, Dr. Pierre Sokolsky, a physicist, that was strangely relevant to cause-related marketing.Although there were faculty members in the audience, the audience could be described as more as science boosters rather than scientists. (I Tags: University of Utah Advantages of Cause-Related Marketing

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods.

Paul Godfrey and Milton Friedman

Cause Related Marketing

Tags: Milton Friedman University of Utah Paul Godfrey Giving USA New York Times Magazine Corporate Social Responsibility

In Case You Wondered.

Cause Related Marketing

The Utah Food Bank is a monster of cause-related marketing in my state this time of year. cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths It Works, Cause-Related Marketing Works!The The need for food is slightly higher in this season, but the fact is they use the generosity of the Christmas season to generate food donations that will see them into next summer; that’s one of the reasons why they ask for canned goods.To

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities.

Diluted Donations

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. So deep you can see it from space.

An Interview with a Student Journalist II

Cause Related Marketing

Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving

Amidst the Red Rock Splendor

Cause Related Marketing

Hi Gang:As you read this I'll be hiking and enjoying the red rocks of Bryce Canyon and Zion's National Parks in Southern Utah with my family.But don't despair I'll be back next week in time to post on my normal schedule.All the best,Paul Jones

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

My Hearing Centers is a five-unit chain with locations in the Mountain West states of Idaho, Colorado, Utah, and Nevada. When I saw the cause marketing ad at the left in my local newspaper, my first reaction was, frankly, uncharitable.

Annual Women & Business Conference

Cause Related Marketing

Tags: American Express Dress for Success Wells Fargo Children's Miracle Network Women and Business Conference Utah Business Magazine cause-related marketing Frankl Salt Lake Chamber cause marketing

How Corporate Citizenship Can Help HR Build a Better Workforce

Cause Related Marketing

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc.