Utah, A Capital of Cause Marketing

Cause Related Marketing

As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Jay Vestal, now a VP at the Association of Zoos and Aquariums and formerly at both the National Forest Foundation and the National Park Foundation lives and works in Utah.

Business to Business Cause Marketing

Cause Related Marketing

The insert will be about the “ Utah Story Literacy Event ,” which is a telethon/radiothon event to be held March 30, 2011 with a goal of raising $1 million. The Ken Garff Automotive Group also sponsors the Road to Success, an early reading program for students in Utah elementary schools.

Trending Sources

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Tags: Milton Friedman University of Utah Hiram Chodosh C.S.

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Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

The elite athlete was a seven-year member of the US National Gymnastics team, a featured performer in the 2006 Touchstone gymnastics movie Stick It and an eight-time All American at the University of Utah. University of Utah Annabeth Eberle Stick It

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Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates I must have given the poor devil 100 pages of reports, surveys and the like to sort through. You have to register to read the full article, but registration is free.~Paul~. Paul~.

Big Cause Marketing From a Small Business

Cause Related Marketing

Why not close the street block the store is on and hold some kind of 'beat the pro' contest with players from the Utah Jazz (the NBA team) or the Real Salt Lake (Major League Soccer team) for a small donation?

Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

How Americans give - and who is most generous

Nonprofit Marketing Blog

Two of the top nine states—Utah and Idaho—have high numbers of Mormon residents, who have a tradition of tithing at least 10 percent of their income to the church. Utah is the most generous state; New Hampshire, the least. While Utah is over 10 percent, New Hampshire reported charitable contributions that totaled only 2.5 The Chronicle of Philanthropy yesterday published loads of data on giving patterns among American donors.

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It's Not Cause Marketing, But It is a Cool Fundraiser

Cause Related Marketing

While the Cause Marketing blog isn’t about charity fundraisers per se, I’ve come across a fundraiser in my home state… called Utah FastPass… that’s just so cool that I have to share it with you my faithful readers, even though it’s not strictly a cause marketing effort.In

Dorothy Day Was a Right On Woman!

Wild Woman Fundraising

I found these quotes from Dorothy Day after listening to Utah Phillips talk about Ammon Hennacy being her protege. And Utah Phillips, in turn, was a mentor to Ani DiFranco , who is one of my favorite folk singers. Utah Phillips and Ani Difranco. Dorothy Day was a right on woman!

Cause Marketing State Parks

Cause Related Marketing

In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. Not all cause marketing is meant to get directly you to buy something.

How your government contract is screwing you over (and how that’s about to change)

Wild Woman Fundraising

Note: This article originally appeared in the OCASDV (Oregon Coalition Against Sexual and Domestic Violence) newsletter in March, 2014. Does your nonprofit get government contracts? Or is your nonprofit considering getting government contracts?

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.

#PHILANTHROPY: #Sundance & A3 Foundation Extend Cooperation for Asian-American Artists

Non Profit Marketing 360

A number of those who cashed out their stocks and jobs at the social-network giant have since turned toward philanthropic efforts, and we would like to highlight one of those concerns that also is having a big impact on this week’s Sundance Film Festival in Utah.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

The report was released a couple of weeks ago in a program that focused on Arizona and Utah. with the University of Utah School of Medicine in Salt Lake City, “In an era of spiraling health care costs, our findings give critical information to medical policy makers.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

The report was released a couple of weeks ago in a program that focused on Arizona and Utah. with the University of Utah School of Medicine in Salt Lake City, “In an era of spiraling health care costs, our findings give critical information to medical policy makers.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

” Which the Concord Leadership Group, Utah Nonprofits Association, Bloomerang, Blackbaud, StratusLIVE, NonprofitHub, and DonorSearch are trying to do with their new survey on the crisis in nonprofit leadership. Two weeks to get your Christmas shopping done!

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Rival Cause Marketing

Cause Related Marketing

Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

As you can see from the envelope, the playful dogs are outside and surrounded by the beauty of Utah’s red mountains. Guest Post by Lisa Maher, student in Nonprofit Management at NYU. Lisa Maher.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. Where to start?

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Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If

Does Cause Marketing Scale?

Cause Related Marketing

Tags: Schumpeter BoxTops for Education Box Tops for Education Utah Food Bank Red Campaign American Red Cross Hometown Values Creative Destruction Hung Up for the Holidays

Cause-Related Marketing Advice to the Lovelorn Business

Cause Related Marketing

Tags: University of Utah ATandT Paul Jones Better Business Bureau Paul Godfrey ExxonMobil

Upcoming Nonprofit Leadership Talks & Training

Fundraising Coach

SALT LAKE CITY: Utah Nonprofit Association Annual Conference (September 24). Are you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I'll be coming to each and would love to get together. Most of my work is private, with individuals and nonprofits. But I also love giving leadership and fundraising trainings at conferences. Here are some events I'll be presenting at: WALT DISNEY WORLD: 9/11-16 NCDC Annual Conference (September 12-15).

Cause Marketing Patriots and Public Servants

Cause Related Marketing

According to the Utah Department of Workforce Services the State has 4,101 police and sheriffs patrol officers and 2094 firefighters. While I doubt Utah’s number is as high as it is nationwide, if national averages hold, about twenty-six thousand Utahns are in the military.

Memorial Day Cause Marketing

Cause Related Marketing

Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans. The Utah Disabled American Veterans is the Utah chapter of the DAV, the Disabled American Veterans, a national veterans’ organization with a 91-year history. It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died.

Serendipity and the Genius of Cause-Related Marketing Monies

Cause Related Marketing

I caught a lecture yesterday delivered by the new Dean of the College of Science at the University of Utah, Dr. Pierre Sokolsky, a physicist, that was strangely relevant to cause-related marketing.Although there were faculty members in the audience, the audience could be described as more as science boosters rather than scientists. (I Tags: University of Utah Advantages of Cause-Related Marketing

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

7) Interactive Marketing Manager , Utah Museum of Natural History , (Salt Lake City, UT). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

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Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

7) Interactive Marketing Manager , Utah Museum of Natural History , (Salt Lake City, UT). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

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The Cause Marketing Script

Cause Related Marketing

In entrepreneurship the script, says Mitchell (who like Bob McDonald , the CEO of Procter & Gamble, and yours truly is an alumnus of the University of Utah) is “commonly recognized sequences of events that permit rapid comprehension of expertise-specific information by experts; mental representations of the causality-connected actions, props, and participants that are involved in common activities.” Current theory from Professor Ronald K.

Fundraising problems are LEADERSHIP problems

Fundraising Coach

In September, I was privileged to keynote for the Utah Nonprofits Association. Image courtesy of Peter Wood A couple weeks ago, I shared a story with nonprofit executive directors who get my Fundraising Kick coaching emails. It's important enough that I want to share it with you too.

In Case You Wondered.

Cause Related Marketing

The Utah Food Bank is a monster of cause-related marketing in my state this time of year. cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths It Works, Cause-Related Marketing Works!The The need for food is slightly higher in this season, but the fact is they use the generosity of the Christmas season to generate food donations that will see them into next summer; that’s one of the reasons why they ask for canned goods.To

Paul Godfrey and Milton Friedman

Cause Related Marketing

Tags: Milton Friedman University of Utah Paul Godfrey Giving USA New York Times Magazine Corporate Social Responsibility

Averting the coming nonprofit leadership crisis – a study

Fundraising Coach

So my company, the Concord Leadership Group, is partnering with some organizations like the Utah Nonprofit Association, NonprofitHUB, Bloomerang, Blackbaud, StratusLIVE, and DonorSearch to help fix that. We've been inspired to launch a nonprofit leadership survey. Last month's post on fundraising problems being leadership problems really hit a nerve. And it's no wonder.

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

million to Primary, one of only a handful of Trauma One pediatric hospitals in the country, and the only such hospital in its service area, which includes parts of Utah, Idaho, Nevada, Wyoming, and Montana.

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An Interview with a Student Journalist II

Cause Related Marketing

Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving

Annual Women & Business Conference

Cause Related Marketing

Tags: American Express Dress for Success Wells Fargo Children's Miracle Network Women and Business Conference Utah Business Magazine cause-related marketing Frankl Salt Lake Chamber cause marketing

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

The Stand to Cure MS is a campaign in Utah and Southern Idaho from the local chapter of the Multiple Sclerosis Society. Last year the Stand to Cure MS generated $10,000 at 60 locations across Utah.

[Guest Post] How To Use Google Trends

Fundraising Coach

Web Marketing” is slightly more concentrated in Utah and Florida. Today it’s my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago.

Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

In my market the local public transit operator, called UTA, in August 2011 launched two new light rail lines that included a cause marketing element for the Utah Food Bank, the state’s largest. But Coit and the Utah Food Bank are small.