Utah, A Capital of Cause Marketing

Cause Related Marketing

As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Jay Vestal, now a VP at the Association of Zoos and Aquariums and formerly at both the National Forest Foundation and the National Park Foundation lives and works in Utah.

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Newsletter: Shelter Newsjacks Inauguration with 'Indoguration' ; Utah Jazz Score 3-Pointer with Action-Triggered Donation ; Are Charity Auctions Best Way to Get Everyone Vaccinated?

Selfish Giving

This action-triggered donation program is a 3-pointer from the Utah Jazz. Since Christmas I've spoken to over a dozen nonprofits about a new offering I've been working on: The 2021 Corporate Partnership Checklist.

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Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates I must have given the poor devil 100 pages of reports, surveys and the like to sort through. You have to register to read the full article, but registration is free.~Paul~. Paul~.

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Cause Marketing for the Chamber of Commerce

Cause Related Marketing

The Utah Valley Chamber of Commerce is offering paper icons to member organizations to raise funds for the annual University of Utah vs. Brigham Young University (BYU) Food Drive, which culminates at the rivalry football game in Salt Lake City on Saturday, November 27.The money collected by BYU fans goes to the Community Action Services and Food Bank in Utah County. Tags: Utah Valley Chamber of Commerce University of Utah Salt Lake Chamber

Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

It's Not Cause Marketing, But It is a Cool Fundraiser

Cause Related Marketing

While the Cause Marketing blog isn’t about charity fundraisers per se, I’ve come across a fundraiser in my home state… called Utah FastPass… that’s just so cool that I have to share it with you my faithful readers, even though it’s not strictly a cause marketing effort.In 2006 the Utah Department of Public Safety and the Utah Highway Patrol closed a section of state highway and then sold access. Utah FastPass Enzo Ferrari Miller Motor Sports Park

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

The report was released a couple of weeks ago in a program that focused on Arizona and Utah. with the University of Utah School of Medicine in Salt Lake City, “In an era of spiraling health care costs, our findings give critical information to medical policy makers.

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#PHILANTHROPY: #Sundance & A3 Foundation Extend Cooperation for Asian-American Artists

Non Profit Marketing 360

A number of those who cashed out their stocks and jobs at the social-network giant have since turned toward philanthropic efforts, and we would like to highlight one of those concerns that also is having a big impact on this week’s Sundance Film Festival in Utah. Shot from a film sponsored by the A3 Foundation. Though the Initial Public Offering of Facebook devolved into comic fodder last May, the fact remains that it made many people quite wealthy ?

Business to Business Cause Marketing

Cause Related Marketing

The insert will be about the “ Utah Story Literacy Event ,” which is a telethon/radiothon event to be held March 30, 2011 with a goal of raising $1 million. Robert Garff, a prominently local community leader, owns the Ken Garff Automotive Group, a collection of about two dozen car dealerships in Utah. The Ken Garff Automotive Group also sponsors the Road to Success, an early reading program for students in Utah elementary schools.

Rival Cause Marketing

Cause Related Marketing

Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Words I Meant to SayOn Friday, Feb 1 I was a panelist at the Global Philanthropy Symposium sponsored by the University of Utah Law School and moderated by the school’s energetic young dean, Hiram Chodosh.There were two sessions: Public/private Healthcare Initiatives and Microfinance/ Corporate Social Responsibility.One of the subtexts of the second session in particular was that how a company. Tags: Milton Friedman University of Utah Hiram Chodosh C.S.

Serendipity and the Genius of Cause-Related Marketing Monies

Cause Related Marketing

I caught a lecture yesterday delivered by the new Dean of the College of Science at the University of Utah, Dr. Pierre Sokolsky, a physicist, that was strangely relevant to cause-related marketing.Although there were faculty members in the audience, the audience could be described as more as science boosters rather than scientists. (I Tags: University of Utah Advantages of Cause-Related Marketing

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

The elite athlete was a seven-year member of the US National Gymnastics team, a featured performer in the 2006 Touchstone gymnastics movie Stick It and an eight-time All American at the University of Utah. I like the promotion, but the University of Utah, which has a medical school, could have closed the loop a little better. University of Utah Annabeth Eberle Stick ItI saw this ad in one of the local daily newspapers and groaned audibly. Breast cancer awareness! Really?

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Does Cause Marketing Scale?

Cause Related Marketing

Tags: Schumpeter BoxTops for Education Box Tops for Education Utah Food Bank Red Campaign American Red Cross Hometown Values Creative Destruction Hung Up for the Holidays

Big Cause Marketing From a Small Business

Cause Related Marketing

Why not close the street block the store is on and hold some kind of 'beat the pro' contest with players from the Utah Jazz (the NBA team) or the Real Salt Lake (Major League Soccer team) for a small donation? Utah Jazz Facebook AlphaGraphics Real Salt Lake Small Business Cause-Related Marketing Junior AchievementYears ago Junior Achievement had one of the most cleared-eyed policy manuals on cause marketing I’ve ever come across.

Cause-Related Marketing Advice to the Lovelorn Business

Cause Related Marketing

Tags: University of Utah ATandT Paul Jones Better Business Bureau Paul Godfrey ExxonMobil

In Case You Wondered.

Cause Related Marketing

The Utah Food Bank is a monster of cause-related marketing in my state this time of year. cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths It Works, Cause-Related Marketing Works!The The need for food is slightly higher in this season, but the fact is they use the generosity of the Christmas season to generate food donations that will see them into next summer; that’s one of the reasons why they ask for canned goods.To

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Paul Godfrey and Milton Friedman

Cause Related Marketing

Tags: Milton Friedman University of Utah Paul Godfrey Giving USA New York Times Magazine Corporate Social Responsibility

An Interview with a Student Journalist II

Cause Related Marketing

Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving

Annual Women & Business Conference

Cause Related Marketing

Tags: American Express Dress for Success Wells Fargo Children's Miracle Network Women and Business Conference Utah Business Magazine cause-related marketing Frankl Salt Lake Chamber cause marketing

Memorial Day Cause Marketing

Cause Related Marketing

Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans. The Utah Disabled American Veterans is the Utah chapter of the DAV, the Disabled American Veterans, a national veterans’ organization with a 91-year history. It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died.

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by the lust for precious metals. As a transplant to Utah, I have come admire the hardy and resilient Pioneers.

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July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

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OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts. Listen now as Kellen Trachy explains what the OluKai brand is about, why supporting Hawaiian nonprofits is important to that brand, and why their pro-sales benefited a Utah cause.

How Corporate Citizenship Can Help HR Build a Better Workforce

Cause Related Marketing

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc.

A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

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Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Sales of the icon benefits the hungry, women's shelters, military families, and community centers. based on what the individual store decides.Paper icon campaigns and their new-age descendents have been. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

” Which the Concord Leadership Group, Utah Nonprofits Association, Bloomerang, Blackbaud, StratusLIVE, NonprofitHub, and DonorSearch are trying to do with their new survey on the crisis in nonprofit leadership. Two weeks to get your Christmas shopping done! Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today.

Amidst the Red Rock Splendor

Cause Related Marketing

Hi Gang:As you read this I'll be hiking and enjoying the red rocks of Bryce Canyon and Zion's National Parks in Southern Utah with my family.But don't despair I'll be back next week in time to post on my normal schedule.All the best,Paul Jones

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Why Can Cause Marketing Improve Employee Morale?

Cause Related Marketing

He'd seen on Slideshare a presentation on the topic I'd given in September to the Utah state convention of the Society for Human Resource Management.Between the presentation and my comments, I'll bet I gave him a half-dozen studies demonstrating. Tuesday evening, Paul Nelson, a local radio reporter called to ask about how to keep up employee morale during the downturn.(Here's Here's his finished story.)He'd

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Cause Marketing State Parks

Cause Related Marketing

In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are. When you call for an auto insurance quote, AAA of Northern California will make a $5 donation to unnamed groups that support state parks in California, Nevada, and Utah, up to a total of $100,000. Not all cause marketing is meant to get directly you to buy something.

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Without Facebook live (and other live broadcasting tools), supporters would have to travel all the way to Utah to witness, first-hand, BFAS’s impact. Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

Providing beverage ideas is always fun, as Lynne Wester of Donor Relations Guru does for her virtual happy hour events on Facebook” Planned Parenthood of Utah had planned their 50th anniversary gala, HERSTORY , for March 28. The coronavirus pandemic is sweeping across the globe.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

MARCH – Love Utah, Give Utah. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask them to share their experience.

Charity Caveat Emptor

Cause Related Marketing

On Friday, a Federal judge in Minnesota sentenced Cameron Lewis, age 36, and his father Tyron Lewis, both of Monticello, Utah, to 17 and five years respectively for defrauding hundreds of school districts of nearly $40 million using a now-defunct charity called the National School Fitness Foundation (NSFF).The

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities.

The Cause Marketing Script

Cause Related Marketing

In entrepreneurship the script, says Mitchell (who like Bob McDonald , the CEO of Procter & Gamble, and yours truly is an alumnus of the University of Utah) is “commonly recognized sequences of events that permit rapid comprehension of expertise-specific information by experts; mental representations of the causality-connected actions, props, and participants that are involved in common activities.” Current theory from Professor Ronald K.

How Americans give - and who is most generous

Nonprofit Marketing Blog

Two of the top nine states—Utah and Idaho—have high numbers of Mormon residents, who have a tradition of tithing at least 10 percent of their income to the church. Utah is the most generous state; New Hampshire, the least. While Utah is over 10 percent, New Hampshire reported charitable contributions that totaled only 2.5 The Chronicle of Philanthropy yesterday published loads of data on giving patterns among American donors.

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Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

In my market the local public transit operator, called UTA, in August 2011 launched two new light rail lines that included a cause marketing element for the Utah Food Bank, the state’s largest. But Coit and the Utah Food Bank are small. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity.

Our EveryAction Hero: Jewish Voice for Peace

EveryAction

So for example a member could email me and say "hey, I'm in the middle of Utah and I'm a member and I'd like to find other people near me". This month, our EveryAction hero is Jewish Voice for Peace. As a a membership driven organization, JVP works with chapters and members across the country advocating for human rights, justice, and equality for Palestinians and Israelis.

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Upcoming Nonprofit Leadership Talks & Training

Fundraising Coach

SALT LAKE CITY: Utah Nonprofit Association Annual Conference (September 24). Are you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I'll be coming to each and would love to get together. Most of my work is private, with individuals and nonprofits. But I also love giving leadership and fundraising trainings at conferences. Here are some events I'll be presenting at: WALT DISNEY WORLD: 9/11-16 NCDC Annual Conference (September 12-15).

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

What follows is a press release from a cause marketing effort at Snowbird Ski and Summer Resort in Salt Lake County, Utah, where I live. Without the snow that falls in Utah’s mountains, the state would be too arid to support the 2.8 Little Cottonwood Canyon, where Snowbird is located, is the only glacially-carved canyon in Utah, hence the giant bowl shape.

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

7) Interactive Marketing Manager , Utah Museum of Natural History , (Salt Lake City, UT). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Big Duck Intern (multiple opportunities), Big Duck , (Brooklyn, NY).

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