5 Tips for Choosing Your Nonprofit URL

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BONUS: Once you've registered your URL, try writing it with "camel back" or "mixed-case" spelling. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

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Why your nonprofit’s URL matters

Nonprofit Marketing Blog

How do you choose the right URL for your nonprofit? As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names.

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5 tips on choosing your nonprofit URL

Fundraising Coach

BONUS: Once you’ve registered your URL, try writing it with “camel back&# or “mixed-case&# spelling. Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

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URL Shorteners: Blind(ly) Heading Towards Disaster?


As part of this communications evolution, nonprofits have grown accustomed to relying on url shorteners such as bit.ly url shorteners on high alert. Could this impact popular url shorteners bit.ly Look for alternative url shorteners such as Google's new version goo.gl If you thought email radically changed the way nonprofits communicated with constituents online, then social networking sites like Facebook and Twitter may have challenged you even more.

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The Return of the QR Code for Nonprofits

Kivi's Nonprofit Communications Blog

I thought nonprofits used them in situations where they made very little sense to me (like on a billboard or on a website) and where a shortened URL — something easy to remember and to type — made infinitely more sense. What is a shortened URL?

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Adjust Permalinks – (FROM Yoast.com) The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. A simple permalink makes a URL easy to understand and share. Make sure the actual URL that takes users to your content are clean and easy to read as well.

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A Nonprofit’s Guide to Connecting Social Media Efforts to Your Website

Nonprofit Marketing Insights by GlobalOwls

Don’t Forget Your URL. When you’re driving conversions to your nonprofit’s website , the last thing you want to forget is your webpage URL. To keep your social content engaging and captivating, use a URL shortener so that it doesn’t distract from the overall message.

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SEO Mistakes You May Have Overlooked And How To Fix Them

Nonprofit Marketing Insights by GlobalOwls

Complicated URLs. You might not think too much about your web pages’ URLs, but you absolutely should. There’s a lot to consider when constructing a URL, and you can find everything you need to know here. SEO Mistakes You May Have Overlooked And How To Fix Them.

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How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

You can send the Group’s url to invite people to join. If you send the url to someone not in the group, they will not be able to find it nor see its members. To invite others to your Group simply copy and paste the url* then send it to them. When someone who is not already in your Group goes to that url, they will prompted to join the group. It’s the same as creating the url for your personal profile or your Page.

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Nothing Is Forever -- How to Keep Your Nonprofit Marketing Fresh and Focused

Getting Attention

Back in 1996, brevity was all the rage in URLs. And that's what informed my recommendation to the Ford Foundation (I planned and produced the Foundation's first website) to use FordFound.org as its URL. Because URL/web habits, and the strategy around them, have changed. The rule now is to use an URL that's easy to remember and repeat, which FordFound is not. The thinking was less was more, in all cases.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type. The ASPCA uses YouTube cards to solicit donations, but you can use them to go to any URL you like: 5) Use YouTube video captions. Make sure they link to your email sign-up URL.

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How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

You can also simply add the URL to sign-up or to donate in the caption of your YouTube or Vimeo video. . Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021. Click here for all the details !

Facebook Events Integration Pulls Attendee Data Directly into EveryAction


Here's how it works: When creating a new event, users open the Facebook Integration tab and drop in the URL of an existing public Facebook Event. Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events.

Join Cause-Related Marketing, Get a Choice of Two Cool Tools You Can Use Today

Cause Related Marketing

No more typing in the unwieldy causerelatedmarketing.blogspot URL! Or finding the URL link through another site.As Kind Readers:Kenta H. from Seattle is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.When you do, each new posting will come directly to your email box. an inducement, everyone that joins receives a copy of the “Five Flavors of Cause-Related

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YOU can turn your email capture device into a Facebook app


These instructions will work for any email capture tool with both a secure and non-secure URL. You’ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you’ve created). On this screen, you should see the “Survey URL.” This will be the non-secure url, which looks like this for our CHF example: [link] ID=2700. Copy the secure version of the url to use in the new FB App settings.

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

URL: www.facebook.com. URL: www.manageflitter.com/search/account. URL: [link]. URL: [link]. URL: [link]. Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

Please email the URL of your post and a 2-3 sentence summary to nonprofitcarnival@gmail.com by Friday, April 25 to be considered! Just send the URL of your post and a two-three-sentence summary of your post to nonprofitcarnival@gmail.com by Friday, April 25 to be considered!

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! . Pro tip: Change the URL to go to an introductory video about your organization, or your Success Stories page of your website. Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!

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Nonprofits: Upgrade Your Social Media Marketing Strategy through Social Media Automation

Nonprofit Marketing Insights by GlobalOwls

Add your social media update copy and URLs into a CSV file (templates available for download in Bulkly’s content upload section). Social Media Optimization Tips for Nonprofits and NGOs.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. With the various URLs, you can trace which channels proved most cost effective and you can focus on those channels in the future. What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here is A Complete Guide to The New Google URL Builder. Everyone ready to be back to work? Well, let’s commiserate with some Mixed Links… LAST DAY TO SAVE! Today is the last day of our Annual All-Access sale. Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training and support.

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Can you get your own customized booking URL to offer contacts? Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list.

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'Cause-nitive Dissonance,' Bad Postioning or Both in KFC Cause Marketing Campaign?

Cause Related Marketing

the website URL suggests, the campaign sports the unwieldy name of 'Buckets for the Cure."The Through May 9, 2010 each bucket of specially-marked KFC chicken sold generates a $.50 50 donation to Susan G. Komen for the Cure. The KFC bucket also invites you to visit bucketsforthecure.com to make an additional donation.As The redoubtable Scotty Henderson, and many others, have raised the issue of ".

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Environmental Defense Fund hits the mark with Polar Bear Ad.


4) Points to something we can all do, even if we can't give The interesting part of this ad on TV is that it had a "branded" URL. Nowhere did it say " Environmental Defense Fund " but rather pointed viewers to a global warming URL. I know I promised my next post to be about video, but as I work on that, here is an ad that really caught my attention recently. I saw this on TV and think it is very effective.

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Government Videos Wiki List Experiment

Public Sector Marketing 2.0

I made this spreadsheet public, allowed anyone to edit, and housed it under the “ mobilegovernment.ca ” URL. The URL is “ governmentvideos.ca ” Upon creating the spreadsheet template today, numerous challenges popped into my mind, hence why I am calling this an “experiment” at this point.

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Call for Submissions: Health Care Social Media Review #30


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis. What are some of the latest research nuggets you’ve found most useful? And what are some of the information sources that help you stay up-to-date as the research works to catch up with practice?

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5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, and maybe some corporate swag or a print out of their logo and website URL. We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

The URL of your post. Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself. Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate goal, don’t bother. (In

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Share your list URL in the comments section. Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending.

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A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

By default, your group url will be Facebook [dot] com / groups with a string of numbers behind it.

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QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

The information encoded can be text, URL or other data.&# - Wikipedia. In this case, if you were to scan the image on your left with your phone (using a free QR reader), you would be directed to the English Wikipedia Mobile Webpage without having to type in the URL. They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly, however QR codes have been given a new birth thanks to modern smartphones. What are they?

How Jam Kancer in the Kan made it simple to make an impact with CrowdRise


You set up a URL, you push it out socially, and people make donations. "Having not been computer savvy, when looking at CrowdRise, I was like, ‘wow, this is pretty simple. I can do this.’ Then I had to sell the platform to the people who were fundraising with us. But if I can do it, I knew they could do it. It's really that simple. It couldn't be easier." - Jamey Crimmins, Jam Kancer in the Kan Foundation. About Kancer Jam.

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Also, the event should have its own dedicated page with a unique URL. This URL is imperative to any promotion of the event online whether it is using social media or email. When promoting an event using social media, add the URL to each broadcasting post. Do you think the URL is too long? Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera.

It’s Today! Google Test Your Website

Getting Attention

First—and this is probably for your web folks, if you don’t do it all yourself—annotate both desktop and mobile URLs with the proper ca nonical and alternate tags to tell Google which site is the preferred version of the page vs. the alternate version. Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried.

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BC Social Media Engagement Learning Centre

Public Sector Marketing 2.0

URL: https://extranet.gov.bc.ca/collab/some/. I was recently given permission to share a “work in progress&# extranet site from the Government of British Columbia. Please note that it is currently a mirror and has not yet been officially launched. So what is it exactly? A collection of guidelines and best-practices surrounding the use of social media for citizen engagement. How is it different? It’s actually a user-friendly resource.

Call for Submissions: Health Care Social Media Review #14


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can we use social media to better address health and digital literacy? On Wednesday, Oct. 17, SocialButterfly will host the HealthCare Social Media Review —the peer reviewed blog carnival for everyone interested in health care social media.

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Call for Submissions: Healthcare Social Media Review #21


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can social media support prevention and wellness? January is the month of new resolutions yet a study out of the University of Scranton finds that only 8% of us actually achieve these resolutions. At the same time, about 1 in 3 Americans plan on buying a new fitness tech in 2013. Yet as the image above reminds us, at varying degrees, health is more than a click of a button.

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

Since you can only post a clickable URL link in the bio portion of your profile, and not on individual posts, actual ticket sales and registrations may be slow to come in from Instagram. If you want to include the event URL, use a link-shortening service like bit.ly to make custom URLs that won’t take up too much space on the graphic.

Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

Because, once you’ve made your donation, you’re given a personalised URL which you can share with your friends through Facebook or Twitter. You may not have heard, but 2015 is officially the International Year of Light - proclaimed by the UN to raise global awareness of how light-based technologies promote sustainable development and provide solutions to global challenges in energy, education, agriculture and health.

What Words to Use Instead of the Infamous “B-word” (Bequest)


More information is available at [your website’s URL here]. Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead. So here are your alternatives: Make a gift to [name of charity] in your will. Leave a gift to [name of charity] in your will.

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Call for Submissions: Health Care Social Media Review #30


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis. What are some of the latest research nuggets you’ve found most useful? And what are some of the information sources that help you stay up-to-date as the research works to catch up with practice?

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Get Ready to Grab Your Org's Custom Facebook Address for Pages and Profiles!

Getting Attention

Some call them vanity URLs, other Facebook user names but you can grab your organization's moniker starting starting at 12:01 a.m. It'll allow your organization to feature a Facebook page URL that's easy to remember -- something like www.Facebook.com/CommunityFoodBank -- and should be incorporated in all marketing communications, including your email sig lines when appropriate.

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Blog Posts Needed: Sharing Progress, Communicating Accomplishments

Kivi's Nonprofit Communications Blog

The URL of your post. In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of” — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns.