Why your nonprofit’s URL matters

Nonprofit Marketing Blog

How do you choose the right URL for your nonprofit? As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names.

5 Tips for Choosing Your Nonprofit URL

Fundraising 123

BONUS: Once you've registered your URL, try writing it with "camel back" or "mixed-case" spelling. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

They have their logo and URL at the top so there is no confusion if you want more information (I also love that their URL is easy to remember and clearly conveys the purpose of the page – www.Compassion.com/BetterGift ). photo credit: peddhapati via photopin cc.

5 tips on choosing your nonprofit URL

Fundraising Coach

BONUS: Once you’ve registered your URL, try writing it with “camel back&# or “mixed-case&# spelling. Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

URL: www.facebook.com. URL: www.manageflitter.com/search/account. URL: [link]. URL: [link]. URL: [link].

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Share your list URL in the comments section. Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Include the URL to your website and information about donating online within your mailed newsletters (tip: make your URL as short and simple as possible to make navigating to your page as easy as possible!). Abby Jarvis.

It’s Today! Google Test Your Website

Getting Attention

First—and this is probably for your web folks, if you don’t do it all yourself—annotate both desktop and mobile URLs with the proper ca nonical and alternate tags to tell Google which site is the preferred version of the page vs. the alternate version.

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Craft a Positive “Page Not Found” Experience

Getting Attention

You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site.

The most useful social media tool I found in 2010

Wild Woman Fundraising

Oh, furthermore, if you use the URL shorteners embedded in Hootsuite, the [link] shortener and the [link] shortener, you can get stats on how many people click on your links. I like my URL shorteners to be a bit, well, shorter, so I use [link].


Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

Because, once you’ve made your donation, you’re given a personalised URL which you can share with your friends through Facebook or Twitter.

Call for Submissions: Healthcare Social Media Review #21


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can social media support prevention and wellness?

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Can you get your own customized booking URL to offer contacts? Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.

YOU can turn your email capture device into a Facebook app


These instructions will work for any email capture tool with both a secure and non-secure URL. You’ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you’ve created). On this screen, you should see the “Survey URL.”

How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

You can send the Group’s url to invite people to join. If you send the url to someone not in the group, they will not be able to find it nor see its members. To invite others to your Group simply copy and paste the url* then send it to them.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs).

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17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Click the Twitter box when posting a pin, or copy and past the pin URL and add it to your Buffer. Add your nonprofit’s Pinterest URL everywhere you promote your Facebook page.

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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

This was great Plan B hustle on their part, but it required nonprofits to communicate two different URLs to donors — the main one on Kimbia in hopes it would come back up and the second form at Wufoo. Yesterday, May 3, was Give Local America Day.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

How to reserve a custom URL for your nonprofit’s Google+ page. Google+ is by far the most underestimated social network out there.

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Call for Submissions: Health Care Social Media Review #41


Blog URL. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?

Call for Submissions: Health Care Social Media Review #14


Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can we use social media to better address health and digital literacy? On Wednesday, Oct.

I want your posts: What’s your best advice?

Nonprofit Marketing Blog

Submit your posts by emailing the URL to nonprofitcarnival@gmail.com. Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival.

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Kivi's Nonprofit Communications Blog

Your donors don’t just land on your donation page by typing in the URL. Abby Jarvis. Abby Jarvis is back with more tips on avoiding donation form mistakes. Kristina. Guest Post by Abby Jarvis of Qgiv. Last week, I covered four common mistakes I see on donation forms.

Is your charity website ready for Mobilegeddon?

Giving in a Digital World

To check that your site passes the test you simply type-in your website URL and hit ‘Analyze’ – and within a minute or so you’ll know if you can rest easy or if you need to send your web team an urgent email.

Blog Posts Needed: Sharing Progress, Communicating Accomplishments

Kivi's Nonprofit Communications Blog

The URL of your post. In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of” — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type. The ASPCA uses YouTube cards to solicit donations, but you can use them to go to any URL you like: 5) Use YouTube video captions.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Pencils of Promise often uses specific URLs in their profile and changes them depending on their fundraising campaign (see example): Change the “link in bio” strategically. Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

link] is a URL. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

The Event will have a unique URL, so make sure to post it everywhere, even on other social networks like Twitter and LinkedIn. Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, and maybe some corporate swag or a print out of their logo and website URL.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Be smart about anchor text: Your anchor text (the words that are underlined or highlighted that take donors to a URL) should match the action you want donors to pursue. Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Place the URL somewhere on your direct mail communications. Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms.

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

The URL of your post. Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

The video can be a collage of images and text – explain your Giving Tuesday campaign succinctly and make sure to include the URL or call to action where they can participate! Giving Tuesday is just one week away!

How to read this blog

Nonprofit Marketing Blog

To add this blog to another feed reader (we like Feedly ), use this RSS URL: [link]. Love reading this blog? Don’t miss out! For those of you reading this blog via Google Reader: Google Reader will be retired on July 1, 2013, which means you won’t be able to read your blog and news feeds through the Google Reader service after that date. We love our readers and want to make sure you stay in touch!

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Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

Please send the URL of your post and a 2-3 sentence summary to: nonprofitcarnival@gmail.com by Friday, June 24 to be considered! Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers.

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4 Ways Nonprofits Can Use Pinterest Place Pins

Selfish Giving

My new book , which will be out next month, has a URL and QR Code at the end of each chapter that will link the reader to a Pinterest board with additional examples of the chapter topic. I’m finding more and more ways to use Pinterest every day.

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Amazing how many people forget to include a URL. If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Protect your images with watermarks that include your URL or at the very least your company name.

How I’m Using Pinterest for My Next Book (And How You Can Pin Along)

Selfish Giving

The end of each chapter will include a URL and QR Code that readers can use to visit a Pinterest board with more examples of the strategy profiled in the chapter. I’ve been reordering my Pinterest boards for cause marketing to make them more useful for you.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Include the url in the bottom right corner of every slide that you develop for presentations and speeches.