5 Tips for Choosing Your Nonprofit URL

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BONUS: Once you've registered your URL, try writing it with "camel back" or "mixed-case" spelling. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

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Why your nonprofit’s URL matters

Nonprofit Marketing Blog

How do you choose the right URL for your nonprofit? As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names.

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5 tips on choosing your nonprofit URL

Fundraising Coach

BONUS: Once you’ve registered your URL, try writing it with “camel back&# or “mixed-case&# spelling. Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Adjust Permalinks – (FROM Yoast.com) The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. A simple permalink makes a URL easy to understand and share. is best practice to use hyphens to separate words within your URL.

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How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

You can send the Group’s url to invite people to join. If you send the url to someone not in the group, they will not be able to find it nor see its members. To invite others to your Group simply copy and paste the url* then send it to them.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type. The ASPCA uses YouTube cards to solicit donations, but you can use them to go to any URL you like: 5) Use YouTube video captions.

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An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

They have their logo and URL at the top so there is no confusion if you want more information (I also love that their URL is easy to remember and clearly conveys the purpose of the page – www.Compassion.com/BetterGift ). photo credit: peddhapati via photopin cc.

Nothing Is Forever -- How to Keep Your Nonprofit Marketing Fresh and Focused

Getting Attention

Back in 1996, brevity was all the rage in URLs. And that's what informed my recommendation to the Ford Foundation (I planned and produced the Foundation's first website) to use FordFound.org as its URL. Because URL/web habits, and the strategy around them, have changed. The rule now is to use an URL that's easy to remember and repeat, which FordFound is not. The thinking was less was more, in all cases.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here is A Complete Guide to The New Google URL Builder. Everyone ready to be back to work? Well, let’s commiserate with some Mixed Links… LAST DAY TO SAVE! Today is the last day of our Annual All-Access sale.

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YOU can turn your email capture device into a Facebook app

DonorDigital

These instructions will work for any email capture tool with both a secure and non-secure URL. You’ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you’ve created). On this screen, you should see the “Survey URL.”

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

URL: www.facebook.com. URL: www.manageflitter.com/search/account. URL: [link]. URL: [link]. URL: [link].

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Facebook Events Integration Pulls Attendee Data Directly into EveryAction

EveryAction

Here's how it works: When creating a new event, users open the Facebook Integration tab and drop in the URL of an existing public Facebook Event. Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events.

5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

In fact, Facebook updates, Twitter tweets, and Instagram posts all have a unique URL called a permalink – a permanent link to a piece of content. Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility.

Join Cause-Related Marketing, Get a Choice of Two Cool Tools You Can Use Today

Cause Related Marketing

No more typing in the unwieldy causerelatedmarketing.blogspot URL! Or finding the URL link through another site.As Kind Readers:Kenta H. from Seattle is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.When you do, each new posting will come directly to your email box. an inducement, everyone that joins receives a copy of the “Five Flavors of Cause-Related

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Share your list URL in the comments section. Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

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Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

The URL of your post. Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Also, the event should have its own dedicated page with a unique URL. This URL is imperative to any promotion of the event online whether it is using social media or email. When promoting an event using social media, add the URL to each broadcasting post. Ceci Dadisman.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. With the various URLs, you can trace which channels proved most cost effective and you can focus on those channels in the future.

How Jam Kancer in the Kan made it simple to make an impact with CrowdRise

CrowdRise

You set up a URL, you push it out socially, and people make donations. "Having not been computer savvy, when looking at CrowdRise, I was like, ‘wow, this is pretty simple. I can do this.’ Then I had to sell the platform to the people who were fundraising with us.

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'Cause-nitive Dissonance,' Bad Postioning or Both in KFC Cause Marketing Campaign?

Cause Related Marketing

the website URL suggests, the campaign sports the unwieldy name of 'Buckets for the Cure."The Through May 9, 2010 each bucket of specially-marked KFC chicken sold generates a $.50 50 donation to Susan G. Komen for the Cure.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

I made this spreadsheet public, allowed anyone to edit, and housed it under the “ mobilegovernment.ca ” URL.

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Environmental Defense Fund hits the mark with Polar Bear Ad.

GenerationYGive

4) Points to something we can all do, even if we can't give The interesting part of this ad on TV is that it had a "branded" URL. Nowhere did it say " Environmental Defense Fund " but rather pointed viewers to a global warming URL.

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! . Pro tip: Change the URL to go to an introductory video about your organization, or your Success Stories page of your website.

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Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis.

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5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, and maybe some corporate swag or a print out of their logo and website URL.

Measuring the Success of Your Annual Report

Kivi's Nonprofit Communications Blog

If your report is in print, but an action will take place online, you can use a custom URL so that you can credit that traffic and any completed actions to the report. For example, use yourwebsite.org/2015report where that URL only appears in the printed report.

The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

Please email the URL of your post and a 2-3 sentence summary to nonprofitcarnival@gmail.com by Friday, April 25 to be considered! Just send the URL of your post and a two-three-sentence summary of your post to nonprofitcarnival@gmail.com by Friday, April 25 to be considered!

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Call for Submissions: Health Care Social Media Review #41

SocialButterfly

Blog URL. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?

Review 229

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

The information encoded can be text, URL or other data.&# - Wikipedia. In this case, if you were to scan the image on your left with your phone (using a free QR reader), you would be directed to the English Wikipedia Mobile Webpage without having to type in the URL.

It’s Today! Google Test Your Website

Getting Attention

First—and this is probably for your web folks, if you don’t do it all yourself—annotate both desktop and mobile URLs with the proper ca nonical and alternate tags to tell Google which site is the preferred version of the page vs. the alternate version.

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4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

Take a tip from the brilliant Lauren Girardin – Conduct your own search of donor thank you pages by typing in the URL site:! On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages.

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BC Social Media Engagement Learning Centre

Public Sector Marketing 2.0

URL: https://extranet.gov.bc.ca/collab/some/. I was recently given permission to share a “work in progress&# extranet site from the Government of British Columbia. Please note that it is currently a mirror and has not yet been officially launched. So what is it exactly?

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

For example: If you look closely at the url for that article, you’ll notice it’s from 2007. .

Call for Submissions: Health Care Social Media Review #14

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can we use social media to better address health and digital literacy? On Wednesday, Oct.

Review 235

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can social media support prevention and wellness?

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

This was great Plan B hustle on their part, but it required nonprofits to communicate two different URLs to donors — the main one on Kimbia in hopes it would come back up and the second form at Wufoo. Yesterday, May 3, was Give Local America Day.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

The video can be a collage of images and text – explain your Giving Tuesday campaign succinctly and make sure to include the URL or call to action where they can participate! Giving Tuesday is just one week away!

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Create a Communications Request Form to Make Life Easier

Kivi's Nonprofit Communications Blog

Describe your project including printing requirements, URLs, budget, dates, sponsors, grants, etc. Carly Matthew. Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly.

The Ultimate Guide To The Google Ad Grants

Twenti

This is determined by how relevant your keyword is to your ad’s content and to the content on your website’s landing page (the URL your ad links to). Archives. by Zoe Allen. Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants.

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Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

Because, once you’ve made your donation, you’re given a personalised URL which you can share with your friends through Facebook or Twitter.

What Words to Use Instead of the Infamous “B-word” (Bequest)

iMarketSmart

More information is available at [your website’s URL here]. Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I failed to tell you what word or words to use instead.

Words 185

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

J Campbell Social Marketing

The video can be a collage of images and text – explain your Giving Tuesday campaign succinctly and make sure to include the URL or call to action where they can participate! As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th.

Lead 183

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis.

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