5 Tips for Choosing Your Nonprofit URL

Fundraising 123

BONUS: Once you've registered your URL, try writing it with "camel back" or "mixed-case" spelling. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

URL 100

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

How do you choose the right URL for your nonprofit? As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names.

URL 47

5 tips on choosing your nonprofit URL

Fundraising Coach

BONUS: Once you’ve registered your URL, try writing it with “camel back&# or “mixed-case&# spelling. Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

URL 41

The most useful social media tool I found in 2010

Wild Woman Fundraising

Oh, furthermore, if you use the URL shorteners embedded in Hootsuite, the [link] shortener and the [link] shortener, you can get stats on how many people click on your links. I like my URL shorteners to be a bit, well, shorter, so I use [link].

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type. The ASPCA uses YouTube cards to solicit donations, but you can use them to go to any URL you like: 5) Use YouTube video captions.

List 245

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here is A Complete Guide to The New Google URL Builder. Everyone ready to be back to work? Well, let’s commiserate with some Mixed Links… LAST DAY TO SAVE! Today is the last day of our Annual All-Access sale.

Link 167

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! . Pro tip: Change the URL to go to an introductory video about your organization, or your Success Stories page of your website.

Spring 207

Nothing Is Forever -- How to Keep Your Nonprofit Marketing Fresh and Focused

Getting Attention

Back in 1996, brevity was all the rage in URLs. And that's what informed my recommendation to the Ford Foundation (I planned and produced the Foundation's first website) to use FordFound.org as its URL. Because URL/web habits, and the strategy around them, have changed. The rule now is to use an URL that's easy to remember and repeat, which FordFound is not. The thinking was less was more, in all cases.

URL 100

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

URL: www.facebook.com. URL: www.manageflitter.com/search/account. URL: [link]. URL: [link]. URL: [link].

Tools 182

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

They have their logo and URL at the top so there is no confusion if you want more information (I also love that their URL is easy to remember and clearly conveys the purpose of the page – www.Compassion.com/BetterGift ). photo credit: peddhapati via photopin cc.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, and maybe some corporate swag or a print out of their logo and website URL.

Want to Know More About Best Buy Fargo Jobs?

SocialButterfly

In the event the study can be an internet version of this journal post, you can reference the original print supply, or you may incorporate the URL of the site. In case you have any questions, I’ll be delighted to aid by any means I can.

Best 130

Join Cause-Related Marketing, Get a Choice of Two Cool Tools You Can Use Today

Cause Related Marketing

No more typing in the unwieldy causerelatedmarketing.blogspot URL! Or finding the URL link through another site.As Kind Readers:Kenta H. from Seattle is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.When you do, each new posting will come directly to your email box. an inducement, everyone that joins receives a copy of the “Five Flavors of Cause-Related

URL 100

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

I made this spreadsheet public, allowed anyone to edit, and housed it under the “ mobilegovernment.ca ” URL.

Wiki 148

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

For example: If you look closely at the url for that article, you’ll notice it’s from 2007. .

Environmental Defense Fund hits the mark with Polar Bear Ad.

GenerationYGive

4) Points to something we can all do, even if we can't give The interesting part of this ad on TV is that it had a "branded" URL. Nowhere did it say " Environmental Defense Fund " but rather pointed viewers to a global warming URL.

Ads 130

Facebook Events Integration Pulls Attendee Data Directly into EveryAction

EveryAction

Here's how it works: When creating a new event, users open the Facebook Integration tab and drop in the URL of an existing public Facebook Event. Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events.

URL 100

Call for Submissions: Health Care Social Media Review #41

SocialButterfly

Blog URL. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?

Review 158

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

Try updating your Page Likes (at minimum aim for atleast 68 in total) by typing in the following URL: https://www.facebook.com/[yourusername]/likes. I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology.

Measuring the Success of Your Annual Report

Kivi's Nonprofit Communications Blog

If your report is in print, but an action will take place online, you can use a custom URL so that you can credit that traffic and any completed actions to the report. For example, use yourwebsite.org/2015report where that URL only appears in the printed report.

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

The information encoded can be text, URL or other data.&# - Wikipedia. In this case, if you were to scan the image on your left with your phone (using a free QR reader), you would be directed to the English Wikipedia Mobile Webpage without having to type in the URL.

URL 155

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

This was great Plan B hustle on their part, but it required nonprofits to communicate two different URLs to donors — the main one on Kimbia in hopes it would come back up and the second form at Wufoo. Yesterday, May 3, was Give Local America Day.

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis.

Review 130

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis.

Review 130

BC Social Media Engagement Learning Centre

Public Sector Marketing 2.0

URL: https://extranet.gov.bc.ca/collab/some/. I was recently given permission to share a “work in progress&# extranet site from the Government of British Columbia. Please note that it is currently a mirror and has not yet been officially launched. So what is it exactly?

'Cause-nitive Dissonance,' Bad Postioning or Both in KFC Cause Marketing Campaign?

Cause Related Marketing

the website URL suggests, the campaign sports the unwieldy name of 'Buckets for the Cure."The Through May 9, 2010 each bucket of specially-marked KFC chicken sold generates a $.50 50 donation to Susan G. Komen for the Cure.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. With the various URLs, you can trace which channels proved most cost effective and you can focus on those channels in the future.

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Share your list URL in the comments section. Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

List 202

Call for Submissions: Health Care Social Media Review #14

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can we use social media to better address health and digital literacy? On Wednesday, Oct.

Review 158

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

Since you can only post a clickable URL link in the bio portion of your profile, and not on individual posts, actual ticket sales and registrations may be slow to come in from Instagram. If you want to include the event URL, use a link-shortening service like bit.ly

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can social media support prevention and wellness?

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

The video can be a collage of images and text – explain your Giving Tuesday campaign succinctly and make sure to include the URL or call to action where they can participate! Giving Tuesday is just one week away!

Buzz 176

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Also, the event should have its own dedicated page with a unique URL. This URL is imperative to any promotion of the event online whether it is using social media or email. When promoting an event using social media, add the URL to each broadcasting post. Ceci Dadisman.

The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

Please email the URL of your post and a 2-3 sentence summary to nonprofitcarnival@gmail.com by Friday, April 25 to be considered! Just send the URL of your post and a two-three-sentence summary of your post to nonprofitcarnival@gmail.com by Friday, April 25 to be considered!

Work 149

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

The URL of your post. Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.

Craft a Positive “Page Not Found” Experience

Getting Attention

You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Pencils of Promise often uses specific URLs in their profile and changes them depending on their fundraising campaign (see example): Change the “link in bio” strategically. Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

Guide 242

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Include the URL to your website and information about donating online within your mailed newsletters (tip: make your URL as short and simple as possible to make navigating to your page as easy as possible!). Abby Jarvis.

It’s Today! Google Test Your Website

Getting Attention

First—and this is probably for your web folks, if you don’t do it all yourself—annotate both desktop and mobile URLs with the proper ca nonical and alternate tags to tell Google which site is the preferred version of the page vs. the alternate version.

Google 206

Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

Please send the URL of your post and a 2-3 sentence summary to: nonprofitcarnival@gmail.com by Friday, June 24 to be considered! Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers.

Team 126