Trending Sources

Why your nonprofit’s URL matters

Nonprofit Marketing Blog

How do you choose the right URL for your nonprofit? As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names.

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5 Tips for Choosing Your Nonprofit URL

Fundraising 123

BONUS: Once you've registered your URL, try writing it with "camel back" or "mixed-case" spelling. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

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5 tips on choosing your nonprofit URL

Fundraising Coach

BONUS: Once you’ve registered your URL, try writing it with “camel back&# or “mixed-case&# spelling. Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

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An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

They have their logo and URL at the top so there is no confusion if you want more information (I also love that their URL is easy to remember and clearly conveys the purpose of the page – www.Compassion.com/BetterGift ). photo credit: peddhapati via photopin cc.

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The most useful social media tool I found in 2010

Wild Woman Fundraising

Oh, furthermore, if you use the URL shorteners embedded in Hootsuite, the [link] shortener and the [link] shortener, you can get stats on how many people click on your links. I like my URL shorteners to be a bit, well, shorter, so I use [link].

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Include the URL to your website and information about donating online within your mailed newsletters (tip: make your URL as short and simple as possible to make navigating to your page as easy as possible!). Abby Jarvis.

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Also, the event should have its own dedicated page with a unique URL. This URL is imperative to any promotion of the event online whether it is using social media or email. When promoting an event using social media, add the URL to each broadcasting post. Ceci Dadisman.

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Share your list URL in the comments section. Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

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Craft a Positive “Page Not Found” Experience

Getting Attention

You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site.

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It’s Today! Google Test Your Website

Getting Attention

First—and this is probably for your web folks, if you don’t do it all yourself—annotate both desktop and mobile URLs with the proper ca nonical and alternate tags to tell Google which site is the preferred version of the page vs. the alternate version.

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I want your posts: What’s your best advice?

Nonprofit Marketing Blog

Submit your posts by emailing the URL to nonprofitcarnival@gmail.com. Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival.

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Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can social media support prevention and wellness?

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YOU can turn your email capture device into a Facebook app

DonorDigital

These instructions will work for any email capture tool with both a secure and non-secure URL. You’ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you’ve created). On this screen, you should see the “Survey URL.”

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How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

You can send the Group’s url to invite people to join. If you send the url to someone not in the group, they will not be able to find it nor see its members. To invite others to your Group simply copy and paste the url* then send it to them.

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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

This was great Plan B hustle on their part, but it required nonprofits to communicate two different URLs to donors — the main one on Kimbia in hopes it would come back up and the second form at Wufoo. Yesterday, May 3, was Give Local America Day.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs).

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10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

How to reserve a custom URL for your nonprofit’s Google+ page. Google+ is by far the most underestimated social network out there.

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17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Click the Twitter box when posting a pin, or copy and past the pin URL and add it to your Buffer. Add your nonprofit’s Pinterest URL everywhere you promote your Facebook page.

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Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

Because, once you’ve made your donation, you’re given a personalised URL which you can share with your friends through Facebook or Twitter.

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Call for Submissions: Health Care Social Media Review #41

SocialButterfly

Blog URL. How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?

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Call for Submissions: Health Care Social Media Review #14

SocialButterfly

Blog Title: Blog URL: Post Headline: Permanent link to post: Your Name: Name, Username, Nickname, or Pseudonym. How can we use social media to better address health and digital literacy? On Wednesday, Oct.

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Kivi's Nonprofit Communications Blog

Your donors don’t just land on your donation page by typing in the URL. Abby Jarvis. Abby Jarvis is back with more tips on avoiding donation form mistakes. Kristina. Guest Post by Abby Jarvis of Qgiv. Last week, I covered four common mistakes I see on donation forms.

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How to read this blog

Nonprofit Marketing Blog

To add this blog to another feed reader (we like Feedly ), use this RSS URL: [link]. Love reading this blog? Don’t miss out! For those of you reading this blog via Google Reader: Google Reader will be retired on July 1, 2013, which means you won’t be able to read your blog and news feeds through the Google Reader service after that date. We love our readers and want to make sure you stay in touch!

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Blog Posts Needed: Sharing Progress, Communicating Accomplishments

Kivi's Nonprofit Communications Blog

The URL of your post. In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of” — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns.

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Be smart about anchor text: Your anchor text (the words that are underlined or highlighted that take donors to a URL) should match the action you want donors to pursue. Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page.

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Place the URL somewhere on your direct mail communications. Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms.

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Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

Please send the URL of your post and a 2-3 sentence summary to: nonprofitcarnival@gmail.com by Friday, June 24 to be considered! Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

link] is a URL. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English.

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Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Kivi's Nonprofit Communications Blog

The URL of your post. Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.

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How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

The Event will have a unique URL, so make sure to post it everywhere, even on other social networks like Twitter and LinkedIn. Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small.

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Make ONE—and Only ONE—Call to Action (Case Study)

Nonprofit Marketing Blog

Donate at this extremely long URL to build the future of the Met. Remember when you were 15 and your mother would tell you to clean up your room, call your grandmother, and come down to dinner all within the same five minutes? Remember how frustrating that was?

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Is your charity website ready for Mobilegeddon?

Giving in a Digital World

To check that your site passes the test you simply type-in your website URL and hit ‘Analyze’ – and within a minute or so you’ll know if you can rest easy or if you need to send your web team an urgent email.

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4 Ways Nonprofits Can Use Pinterest Place Pins

Selfish Giving

My new book , which will be out next month, has a URL and QR Code at the end of each chapter that will link the reader to a Pinterest board with additional examples of the chapter topic. I’m finding more and more ways to use Pinterest every day.

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How I’m Using Pinterest for My Next Book (And How You Can Pin Along)

Selfish Giving

The end of each chapter will include a URL and QR Code that readers can use to visit a Pinterest board with more examples of the strategy profiled in the chapter. I’ve been reordering my Pinterest boards for cause marketing to make them more useful for you.

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4 Tips for Successful Online Fundraising this December

Fundraising Coach

“If you’d like to make a year-end gift, go to [specific URL of your donation page]. If you’d like to make a gift of stock, go to the [general fundraising section name] of [your organizations general URL].”

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Amazing how many people forget to include a URL. If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Protect your images with watermarks that include your URL or at the very least your company name.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Include the url in the bottom right corner of every slide that you develop for presentations and speeches.

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Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Be sure to include your name, your blog’s name and the URL of the post (not your blog homepage). Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone?

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Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

I stumbled on the Typealyzer tool the other day that analyzes text on a website and matches it with one of the 16 Myers-Briggs personality types (It says enter “blog&# but you can use any URL). On Wednesday, I suggested a few ways that nonprofits can show their personalities , following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit.

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What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

Try updating your Page Likes (at minimum aim for atleast 68 in total) by typing in the following URL: https://www.facebook.com/[yourusername]/likes. I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology.

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