Mass marketing, relationships and trust.
APRIL 13, 2018
Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. Then, once they’ve lost trust in you, they’ll no longer want a relationship with you and, they certainly won’t give. Because mass marketing can only be used to build relationships if it builds trust. Related Posts: >>Are you building trust? >>7