Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Monthly website traffic grew by 16% in 2013. Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study !

How to get tons more traffic for your nonprofit blog

Wild Woman Fundraising

He said that the way he got tons of website visitors and built up his traffic was by commenting on 10 blogs per night. I got tons of traffic and tons of sales when my book came out.

Trending Sources

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. That being said, there is much that smaller nonprofits can learn from the news organization about using Twitter effectively. With over 10.6

Are you curious about Twitter? Here’s a sneak peek at my Twitter strategy

Wild Woman Fundraising

When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. Twitter has helped me build friendships, new partnerships, and it has helped me get thousands of dollars of sales in webinars and books. Twitter also helps me get lots of website traffic every week.

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How to Drive Traffic to Your Nonprofit Website

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Email: Email is one of the most effective ways to drive traffic to your website. You can also drive traffic to your web site by publishing content in email newsletters of affiliated institutions. Online communities and forums: Another way to drive traffic is to share your information in online communities and message boards related to your cause. Create a Facebook page or Twitter account to help recruit new volunteers, donors and supporters.

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

Vanity metrics may make you feel good –“Look, 10 new Twitter followers this week!” – but the numbers alone are not telling the story. For example, I have a client who is laser focused on Twitter followers, Facebook Likes and YouTube views. photo credit: venspired via photopin cc.

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

What are ways to identify and reach influencers on Twitter in your niche? A process tree diagram for tried and true ways to drive traffic to your site every day. Move on up! And give yourself a leg up the career ladder!

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

If your donor pool doesn’t have a lot of Twitter users, consider shifting your strategy away from that platform. Twitter: Weekdays from 1 p.m. Use it to effectively drive traffic to your online donation page! Abby Jarvis.

Pinterest Primer for Nonprofits


That combined with the fact that it now drives more referral traffic than Twitter doesn’t hurt. (It It had already exceeded the referral traffic of Google+, YouTube, and LinkedIn combined!). Flickr: stevegarfield.

Show some donor appreciation!


They tell me I need to drive tons of traffic to my website. They tell me I need more Twitter followers. You should know that lots of people try to tell me how to market MarketSmart. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists). And the list goes on. Guess what?

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What does YOUR Twitter Stream Graph look like?

Wild Woman Fundraising

If you’re at all interested in what people say about you online, or if you’re in charge of your organization’s outreach and keeping track about what’s said about you in the community, try this fun tool called Twitter Stream Graphs. Follow me on twitter !

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

increase in web traffic. For every 1,000 email subscribers, our participants had 285 Facebook fans and 112 Twitter followers. “Small” in this report means orgs with emails lists under 100,000 names, and Facebook and Twitter followings under 25,000.

How to Create Enough Good Content (Case Study)

Getting Attention

But since then, we’ve developed loftier goals for our e-news NTEN Connect , transforming it from a chore we had to cross off the monthly to-do list to a blockbuster driver of traffic to our blog. Traffic started to rise and we got lots of compliments on the new format.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. This creates a few interesting questions: What’s been the impact on traffic to the blog? According to Google Analytics, traffic to the blog from Facebook didn’t change much at all.

Twitter Fundraising: Operation Smile's 140 Smiles Campaign


For a while, most questions one would hear about Twitter would be "what is it?" Most webinars I've sat in about Twitter fundraising have included basics of the Twitter world, like how to post, reTweet, and, in some cases, redirect people to your fundraising page. Most of us, at this point, are using Twitter to tell folks about what we are doing, post interesting stories and accomplishments, maybe ask them to our website to give thru that channel.

Twittering Away

The Agitator

Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service is 60% … as in, six-in-ten Twitter users in a given month fail to return the following month. For celebs, Twitter, Facebook etc are the new fan magazines on steroids. So if Brad Pitt or Angelina Jolie is the spokesperson for your cause, maybe you can ride their Twitter-tails to a brief period of online stardom.

3 Surefire Ways to Use Twitter To Promote Your Organization

Fundraising 123

If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first. You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. 1. Lay A Solid Online Outreach Foundation The first question you should ask yourself as a fundraiser is, do you have your most basic online outreach in place?

Experts Break Down the Science of Nonprofit Storytelling


Track the metrics you care about (engagement, amount donated, volunteer signups, web traffic, etc), and analyze the results. Getting higher web traffic than you hypothesized? Tell us on Twitter! Lately, we've been obsessed with storytelling.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. If you want more, people I listen to on Twitter, folks like @fmbillwatt , @tassoula , @DJNoRequest , recommend checking out: @seobrien. Share and Enjoy: Other Possibly Related posts: Twitter 101: Basic tips and advanced techniques for using Twitter.

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

I have a feeling this might be due to reports that Pinterest and Twitter are dramatically increasing website traffic for news organizations and Facebook wants to stay the leader of website traffic referrals.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Baldrick’s is also active on Twitter, Google+, YouTube and Vimeo, and Pinterest. Facebook currently drives 50% of all of the website traffic. a lot of that traffic is generated by our participants, they are out there posting.

Ep178: Chris Noble on The Power of Influencers & The Future of Cause Marketing

Selfish Giving

How #LiveUnlimited focused on 150 online influencers to drive traffic, interest and donations to the campaign. Show Notes Matchfire MDA's #LiveUnlimited Chris on Twitter CauseTalk Radio Ep05: Homeless Hotspots Roam SXSW, Austin for Money.

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Twitter: Stupid Or Historic?

The Agitator

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) - the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to has increased 27 times. Twitter is estimated to have 10 million users today, growing - if current rates continue - to as many as 100 million by the end of the year according to some estimates.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Objective: To raise the amount of qualifying inbound monthly traffic to our website coming from social media platforms by 5% every month for the next 6 months. Goal: To build a strong network of “industry” professionals on Twitter.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

Webinar Description : Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.

Must-Know Insights from #15NTC

Getting Attention

Visuals drive traffic: The 2 nd largest referral to Buzzfeed is Pinterest. Beyond the channels most nonprofit organizations already use (email, Facebook, Twitter, blog), what channels should be tested and potentially implemented? As Technology Program Manager at the Harold Grinspoon Foundation, guest blogger Kevin Martone helps nonprofits use technology to meet their business goals. NTEN’s Nonprofit Technology Conference (NTC) is one of the best learning opportunities I know.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

In the last 30 days, Google+ is the #17 driver of traffic to That includes traffic I myself refer, search engines, FeedBurner traffic, and traffic from a site that was only up through June 30. Twitter is great, but it limits you to 140 characters.

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

It’s also not about “post to Facebook” or “share on Twitter” messages after a supporter has donated or signed a petition (the after-action social share). Let me start by declaring what this post IS NOT about. It’s not about making an image or video go viral.

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity? . Instagram to Twitter is a common path for takeovers. Image Source: p/dzN6Vp.

4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

Fundraising 123

Link to your Twitter and Facebook pages. Twitterize your headline. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out. Use Twitter''s 140 character limit to avoid superfluous words and keep your headline extra pithy.

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Are you following this interesting little debate on Nonprofit Social Media?

Wild Woman Fundraising

People say, “What about traffic?” ” Traffic is nice, but traffic does not mean donations. You can’t run your nonprofit on traffic. And a lot of the traffic could have been bots. What about Twitter?

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Another key characteristic that differentiates Instagram from social media stalwarts Facebook or Twitter is the way in which people use it. Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

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Social Media with M+R: How to Measure the Metrics that Matter


Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Jeff drinks the Twitter Kool-Aid

Donor Power Blog

But I don't care that you're sitting in traffic right now. Until recently, that's what I thought Twitter was all about: Lots and lots of crazy-boring little-bird trivia. But lately I've seen some cool stuff on Twitter: Cool ideas. Meanwhile, here's a good tutorial on using Twitter for nonprofit purposes from M+R Strategic Services: Nonprofit Organizing in 140 Characters or Less (PDF). Technorati Tags: fundraising , nptech , Twitter. I like you, I really do.

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

The percent of mobile traffic is growing over 1.5x Mobile traffic is currently 25% of all global Internet traffic, a sharp jump from the 14% seen this time last year. hours on Twitter or 9 hours on Facebook.

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Stop wasting your time on Twitter and Facebook and LinkedIn.Those are a waste of time, because look, they didn't send us any transactions.

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

Traffic and Referrals. Twitter referrals increased 149% and Facebook referrals increased 138%. Twitter referrals increased 275% and Facebook referrals increased 160%. Bottom Line: Blogging More = More Subscribers, More Engagement, More Traffic, and More Referrals.

Yep, this is another "Guide" to using Twitter, or as I think of it, the human librarian on steroids.


During the Q&A, hands shot up like hotcakes and the thing on almost every one's mind seemed to be: "HOW" can I use Twitter to further my goals and "WHY" does it matter? Sitting in the back row as I usually do, I reflected on my own Twitter path, and decided it was time to share my "wisdom" with the world on the topic. Eventually, however, I found Twitter was very useful as a compliment and supplement to this blog. Learn the Twitter text commands.