Cause Marketing During Trade Shows

Cause Related Marketing

The Summer 2011 Outdoor Retailer Show attracts something close to 25,000 people… about the population of a small city… and puts them in a space about the size of 2 city blocks square. Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America. Almost any trade show could do similar cause marketing promotions.

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Among them was a show-only effort from Columbia Sportswear, meant to promote a line of outerwear and boots called Omni-Heat Electric , along with other offerings from Columbia. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How trade shows are like fundraising

Fundraising Coach

Yesterday, I had the privilege of representing my social media coaching with the Human Business Works team at a trade show called the “ New England Xpo.&#. Trade shows are weird. Trade shows remind me of my work as an admissions counselor. Together, we can fund our causes without giving our donors a trade show-like schpeal. (c)

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action. CauseTalk Radio Podcast business 4 better cause marketing conifer health solutions expogiving tisbest trade show

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! I almost always suggest to clients that if they’re going to do cause marketing at a trade show that they consider doing it on behalf of cause in the city where the show is being held.

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Listen now to this interview with Paul at the 2012 Outdoor Retailer Show in Salt Lake City as he talks about Cycle Dog's products, how they keep inner tubes out of the landfill, how they benefit the Humane Society, and how to crack open a cold one with man’s best friend. Cycle Dog Alden Keene Outdoor Retailer Trade Show TerraCycle Nike Paul Fidrych

Nike 183

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

The Outdoor Retailer Show increasingly features a lot of cause marketing. You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City. But in my fifth time at the biannual trade show I went looking for small efforts; cause marketing that’s just being tried out. Paul Jones Outdoor Retailer Trade Show Alden Keene and Associates Cause Marketing Blog Bearpaw Randy McKinley cause marketing

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer InternationalOver the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO). Footwear company Oboz , which is a contraction of the words Outside-Bozeman specializes in shoes and boots true to its Montana roots.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM. During the Summer Outdoor Retailer show in August 2011, Liberty released a bottle designed by Yakima graffiti artist Bernardo Boeragor and sold in stores to benefit BCM. This year Boeragor produced the bottle that Alex shows in the video and which also carries BCM’s logo.

Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

Today the indoor portion of the twice-annual show starts. So when I walked through the Salt Palace Convention Center on Wednesday the aisles were filled not with throngs of people but with the detritus of a giant trade show. o ) Nonetheless, just walking around the trade show floor I already saw signs (literally) of cause marketing. Outdoor Retailer Trade Show Twitter cause marketing

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. No one likes to say to worthy causes with compelling stories, after all.

Camelbak Announces New Cause Marketing Effort for

Cause Related Marketing

In an exclusive interview with at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it. David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Matt DamonCamelbak did a cause marketing campaign with last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser.

B2B Cause Marketing

Cause Related Marketing

Instead, Rose is taking its appeals to its customers… industrial and commercial property developers and managers… at the trade shows it attends. B2B cause marketing Rose Paving Cause Marketing at Trade Shows St. Throughout 2013 Rose Paving, which provides parking lot services to commercial and industrial properties nationwide, is raising money for St. Jude Children’s Research Hospital.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 But only one person will be at the show covering cause marketing and corporate social responsibility campaigns and efforts by manufactures and retailers, and that’s yours truly. Corporate Social Responsibility Outdoor Retailer Trade Show Alden Keene and Associates Twitter cause marketing

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show. Barry White Outdoor Retailer Trade Show Outdoor USA Magazine Outdoor Research Leave No Trace Center for Outdoor EthicsMaybe it’s the old school Barry White I’m listening to as I write this, but size matters in cause marketing. And don’t go there all you with dirty minds.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands. We’re really wanting to raise awareness here at the show and invite retailers to ask customers at the checkout if customers are wanting to donate $10.

How to write email newsletters that people actually want to read

Nonprofit Marketing Insights by GlobalOwls

Events newsletters , for brand events, product launches, seminars, and trade shows. How to write email newsletters that people actually want to read. Do you want to engage your audience? Email Newsletters are perfect for doing that.

Email 52

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

The common-sense approach to developing a social-media strategy is to build it along the lines of what has worked with traditional outreach (mail, email, face-time at conferences and trade shows…). Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

ROI 100

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

On the show, Megan, Lisa and I discuss: How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift! How FDS has used See a Demo, Get a Goat outside outside a trade show (that they couldn't afford to attend!)

New Social Media Network Road Map

Diva Marketing Blog

Integrated - into other initiatives e.g. advertising campaign, trade show, new product launch campaign. Diva Marketing Post: Kotex + Pinterest + Innovative Campaign ) Or for a trade show the social media/networking elements may live forever on a special micro site. . Recently Jay Baer asked a question on his blog that led to over 100 comments.

How Do You Shop and Learn?

Marketing for Nonprofits

Haul out the yellow pages Email a friend "Google it" Halligan asserts (and I think he's right) that most marketers miss the market because they're still using old-school tactics like advertising, telemarketing and trade shows to get out the word and these tactics DON'T FIT the way that prospective buyers (in our case - donors) actually learn. If you get a chance watch the first 4 minutes of this video.

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. The same goes for marketing via trade shows, radio, and mobile. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard. There's the issue of that teeny, tiny screen.)

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Community fairs/trade shows. Showing regular appreciation to your special donors, volunteers, funders, corporate partners, and employees can help keep them motivated and committed to your cause. I met Elaine Fogel a few years ago when she organized a conference in DC. I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I I call it schwag.) So I asked her if she’d write a post on how nonprofits can use them effectively.

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

Instead of drinks together in your living room or coffee around your kitchen table you show us to separate rooms. Other than trade shows, there are no business initiatives that I know of where marketers can hang out with their customers. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. You also invite lots of other people.

Ideas 70

Newsletter: How to Partner with Sports Teams ?? ; Domino’s Raises $9.8M for St. Jude ; Greenpeace Saves the Arctic from Shell Oil ??

Selfish Giving

Instead of bragging, how about if you actually show your readers why and how to work with sports teams." I can show nonprofits why sports teams need them." Trade show cause marketing??. Greenpeace shows how people power saved the Arctic from Shell Oil. When Brittany Hill from Catalist called me last week she had had enough. Your past two newsletters have been all about the New England Patriots. ?? Blah, blah, blah," she said.

Social Media Boots Are Made For Running

Diva Marketing Blog

  Does a blog or Facebook post provide more relevant information than your website or brochures or trade shows?    These boots were made for walkin' and that's just what they'll do  It's funny the songs that get stuck in our heads. As I prep for a trip to San Antonio boots and cowgirl hats spin in my mind. And girlfriend, those Texas boots are red and sassy! Wondering if Nettie will be wearing a pair.

Blogging and Humility

Marketing for Nonprofits

Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. Take a look at this list from Seth Godin called, What Every Good Marketer Knows. It's great food for thought. I particularly like his last point that blogging makes you a better marketer by teaching you humility. This is true. Good bloggers are REAL. They have to be in order to survive the open, transparent, naked environment of the blogosphere. This is good.