Cause Marketing During Trade Shows

Cause Related Marketing

The Summer 2011 Outdoor Retailer Show attracts something close to 25,000 people… about the population of a small city… and puts them in a space about the size of 2 city blocks square. Almost any trade show could do similar cause marketing promotions.

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Like any trade show, a good portion of what goes on at the Outdoor Retailer show is business intelligence.

Trending Sources

How trade shows are like fundraising

Fundraising Coach

Yesterday, I had the privilege of representing my social media coaching with the Human Business Works team at a trade show called the “ New England Xpo.&#. Trade shows are weird. Trade shows remind me of my work as an admissions counselor.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

In an exclusive interview with causemarketing.biz at the Summer 2011 Outdoor Retailer Show in Salt Lake City, here’s Shannon Stearns, senior marketing manager at Camelbak, to explain it. David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Water.org Matt Damon

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Listen now to this interview with Paul at the 2012 Outdoor Retailer Show in Salt Lake City as he talks about Cycle Dog's products, how they keep inner tubes out of the landfill, how they benefit the Humane Society, and how to crack open a cold one with man’s best friend.

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketingTeva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM. This year Boeragor produced the bottle that Alex shows in the video and which also carries BCM’s logo.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 But only one person will be at the show covering cause marketing and corporate social responsibility campaigns and efforts by manufactures and retailers, and that’s yours truly.

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Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

The Outdoor Retailer Show increasingly features a lot of cause marketing. You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City.

B2B Cause Marketing

Cause Related Marketing

Instead, Rose is taking its appeals to its customers… industrial and commercial property developers and managers… at the trade shows it attends. B2B cause marketing Rose Paving Cause Marketing at Trade Shows St.

Cause Marketing Signs at the Summer Outdoor Retailer Show

Cause Related Marketing

Today the indoor portion of the twice-annual show starts. So when I walked through the Salt Palace Convention Center on Wednesday the aisles were filled not with throngs of people but with the detritus of a giant trade show. Outdoor Retailer Trade Show Twitter cause marketing

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show.

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

On the show, Megan, Lisa and I discuss: How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift! How FDS has used See a Demo, Get a Goat outside outside a trade show (that they couldn't afford to attend!)

New Social Media Network Road Map

Diva Marketing Blog

Integrated - into other initiatives e.g. advertising campaign, trade show, new product launch campaign. Diva Marketing Post: Kotex + Pinterest + Innovative Campaign ) Or for a trade show the social media/networking elements may live forever on a special micro site. .

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Community fairs/trade shows. Showing regular appreciation to your special donors, volunteers, funders, corporate partners, and employees can help keep them motivated and committed to your cause. I met Elaine Fogel a few years ago when she organized a conference in DC.

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

The common-sense approach to developing a social-media strategy is to build it along the lines of what has worked with traditional outreach (mail, email, face-time at conferences and trade shows…).

4 Steps to making your first donor retention calendar

Wild Woman Fundraising

Meanwhile that grant needs to get written, that trade show with potential sponsors is next week and you’ve got to craft your pitch, not to mention that your big event is coming up in two months and there’s still so much to do! Our donors don’t give year after year.

How Do You Shop and Learn?

Marketing for Nonprofits

Haul out the yellow pages Email a friend "Google it" Halligan asserts (and I think he's right) that most marketers miss the market because they're still using old-school tactics like advertising, telemarketing and trade shows to get out the word and these tactics DON'T FIT the way that prospective buyers (in our case - donors) actually learn. If you get a chance watch the first 4 minutes of this video.

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. The same goes for marketing via trade shows, radio, and mobile. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard. There's the issue of that teeny, tiny screen.)

Social Media Boots Are Made For Running

Diva Marketing Blog

  Does a blog or Facebook post provide more relevant information than your website or brochures or trade shows?    These boots were made for walkin' and that's just what they'll do  It's funny the songs that get stuck in our heads. As I prep for a trip to San Antonio boots and cowgirl hats spin in my mind. And girlfriend, those Texas boots are red and sassy! Wondering if Nettie will be wearing a pair.

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

Instead of drinks together in your living room or coffee around your kitchen table you show us to separate rooms. Other than trade shows, there are no business initiatives that I know of where marketers can hang out with their customers. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. You also invite lots of other people.

Blogging and Humility

Marketing for Nonprofits

Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. Take a look at this list from Seth Godin called, What Every Good Marketer Knows. It's great food for thought.

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