Trending Sources

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

Here are some of the better ones that I have come across: We Are Social – Digital in 2017 Global Overview. Internet World Stats Website.

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

I see too many nonprofits rush into social media without a plan to incorporate the other channels and donor touchpoints.

Donor Churn: How To Stop It Before It Starts

The Agitator

Few organizations truly understand why donors leave, let alone know when the donor makes the decision to leave. And for good reason. That’s.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Peter Panepento. Kristina. Guest Post by Peter Panepento of Panepento Strategies. So how do you activate this network? Guest Bloggers Media Relations

Service Design for Social Marketers: A Webinar

Social Marketing and Social Change

The integration of service design principles into social marketing is one of our more fertile areas for research and practice. Design Thinking

Return to Spray and Pray?

Kivi's Nonprofit Communications Blog

Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach.

Mobile Health 2011 Conference

Social Marketing and Social Change

when mobile is part of a multi-touchpoint ecosystem? I am getting ready for the Mobile Health 2011 conference at Stanford University this week. And how far we have journeyed since the first Mobile Persuasion Conference in 2007 when the health space was just one of several tracks at the meeting [ links to all of the past events ].

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

Their experiences at every organizational touchpoint help establish their impressions and may make the difference between their support and avoidance. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." The results of our success affect others. Work with it.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The consumer experience as the marketer’s touchpoint - World-changing research sets a direction for the program, often one that nobody expects at the beginning. The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me.

Master Touch

Mission Paradox Blog

Buying tickets on the website = touchpoint. When a person calls my box office = touchpoint. When we are seating a person for the performance = touchpoint. When someone visits our website = touchpoint.   Identify your touchpoints.    Make every interaction with a touchpoint as strong as you can.

Does Your Logo Suck? Free Webinar Next Week

Kivi's Nonprofit Communications Blog

A logo, as the visual representation of your nonprofit brand, is often the first touchpoint your audience will have with your organization.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more. We are co-creators of value. Levine, R.,

Standing Out from Other Cause Marketing

Cause Related Marketing

But doing so is a legitimate touchpoint and a welcome message. Back in the day, one of the things I put in proposals to potential sponsors was that cause marketing helped you stand out from competitors. That is to say, cause marketing has become a way of business for big CPG brands like Coca-Cola, General Mills, and Mars Inc.