Public Sector Marketing 2.0

MAY 20, 2009

Technorati Blog Search Graph. While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. Tags: Monitoring facebook lexicon social media monitoring technorati tools twitscoop web20 I’ve always been a fan of apps that try to present complex information in a simple manner.

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Tools Psychographic Technorati Aggregator 133

Studio 501c

MAY 16, 2007

I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati

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Promotion Tagging Tips Traffic 40

Studio 501c

MAY 16, 2007

I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. Tags: BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati

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Promotion Tagging Tips Traffic 40

ImpactMax

MARCH 15, 2009

For most people, it isn’t enough to write a blog—you need to track your user data through Google analytics and Quantcast, authority through Technorati, and resonance through FairShare to understand the influence you’re having. flickr/askpang. Many nonprofits are in crisis mode these days. Still, it pays to remember that “crisis&# is derived from two Greek words meaning “a turning point&# and “to decide&# (not “the sky is falling&# ).

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Social Media Web 2.0 Media NPR 179

Marketing for Nonprofits

DECEMBER 31, 2008

Jocelyn State of the Blogosphere 2008 by Technorati State of the Twittersphere by HubSpot. These two great reports might help you understand the difference between Twitter and Blogs and get a handle on who uses this CRAZY social media stuff and how you can get in on the action. Cheers!

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Technorati Social Media Report Question 32

Donor Power Blog

JULY 17, 2009

Technorati Tags: fundraising , innovation , Guy Kawasaki. Here's Guy Kawasaki on innovation. This 8-minute video is worth watching: (You can also see it here on YouTube. Here are Guy's points: Make meaning. Make a mantra (not a mission statement). Jump to the next curve. Roll the dice. Don't worry, be crappy. Let 100 flowers blossom. Polarize people. Churn, baby, churn. Niche thyself. Follow the 10-20-30 rule. Don't let the bozos get you down.

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Technorati Youtube Rules Video 43

Giving in a Digital World

JUNE 10, 2009

The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100. Last week saw the launch of The List of Change , a new ranking of the top English-language change and cause-related blogs – providing a very handy way to find some new sources of news and information of interest to nonprofit marketers and fundraisers.

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PageRank List Technorati Range 40

ImpactMax

AUGUST 31, 2009

Research which bloggers are writing about your issues through Alltop or Technorati and subscribe to their blog feeds. flickr/luc legay. Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too. So they jump on Twitter and create a Facebook fan page. Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube. Then what? Back up. Grab your strategic communications plan and start over.

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Social Media Strategy Media Social 149

Donor Power Blog

SEPTEMBER 18, 2009

Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy. Done for the World Wildlife Foundation by DDB Brasil , this ad won a prestigious One Show award. WWF, to their credit, has denounced the work. One Show also stripped it of its honors. Read a good account of the fiasco in Fast Company : In Advertising, Stupidity Can Win You Awards.).

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Technorati Buzz Agency TV 56

Donor Power Blog

JUNE 23, 2009

Technorati Tag: story. From Katya's Nonprofit Marketing Blog: Are your nonprofit's stories winners or snoozers? If the stories you're telling are compilations of facts, Katya points out, you're just spreading around "emotional Novocain.". Real stories always contain: Character. Desire. Conflict. That's exactly what you'd learn in a fiction-writing or screenwriting class. Stories are stories no matter where they are. And when they're good, they're irresistibly compelling. Give it a try.

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Technorati Class Writing How To 40

Donor Power Blog

FEBRUARY 19, 2009

Technorati Tag: blogs. Want some more great resources to help you be an effective fundraiser? Here are the slides from a talked given that January's DMA 2009 Washington Nonprofit Conference by the ASPCA 's Steve Froehlich, Senior Director of Direct Response: The Resources that Make Good Fundraisers Great (PDF). Lots of good stuff here. And Steve has (ahem) good taste in blogs. And, in case you missed it, see Best blogs for fundraisers.).

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Technorati January Washington Conference 40

Donor Power Blog

JANUARY 28, 2009

Technorati Tag: fundraising. Here's something to think about: Great marketers of the future will not be measured by how well they tell stories to their audience, but rather by how well their audience tells stories about them. From a presentation by Tim Smith , posted here.). Want to jump over this recession and start growing like crazy? Do something so cool, so show-stopping and exciting that people can't help but talk about it. Thanks to Andy Sernovitz for the tip.

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Recession Technorati Measure Audience 40

Donor Power Blog

AUGUST 31, 2009

Technorati Tags: copywriting , headlines. The most important copy you write anywhere is headlines. In newsletters. On print ads. In the form of direct-mail envelope teasers. Even email subject lines are a type of headlines. If your headlines are weak, dull, and unpromising, nobody is going to read everything else you've written. So here's some important help from Copyblogger: Don't Do These 12 Things When Writing Headlines. Here they are: Don't be original. Don't blend in. Don't be clever.

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Technorati Opinions Direct Mail Writing 59

Studio 501c

JUNE 10, 2006

Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with."

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MySpace Youtube Technorati Blogger 40

Studio 501c

JUNE 10, 2006

Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with."

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MySpace Youtube Technorati Blogger 40

Studio 501c

APRIL 17, 2006

Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced.

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Blogger Technorati Resources Public Relations 40

Studio 501c

APRIL 17, 2006

Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced.

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Blogger Technorati Resources Public Relations 40

Studio 501c

MARCH 15, 2006

Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines.

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Signature Technorati Aging Email 40

Studio 501c

MARCH 15, 2006

Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines.

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Signature Technorati Aging Email 40

Donor Power Blog

AUGUST 25, 2009

Technorati Tags: fundraising , copywriters , designers. Too many people think writers and designers can work wonders in a vacuum: Just tell them to make something good, and they will. As with many other things, with creative professionals, it's garbage in, garbage out. Here's help from an article in Target Marketing than can help you work well with your creatives: 4 Secrets to Help Your DM Creative Team Succeed. The secrets: The most precious thing you can give a copywriter is time.

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Creative Technorati Team Design 54

Donor Power Blog

FEBRUARY 11, 2009

Technorati Tag: fundraising Professionalism, courtesy, civility -- very good things, right? Maybe not so much. A recent article in Inside Influence Report , What New Year Resolution Can REDUCE Your Persuasiveness? notes that a potty-mouth may not be the worst thing you could have: when people pepper their speech with an occasional obscenity, the audience perceives an increase in the speaker's intensity.

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Technorati Audience Report May 43

Donor Power Blog

AUGUST 4, 2009

Technorati Tags: fundraising , enewsletters , nptech. Good stuff from the Network for Good Learning Center: What Good Nonprofit E-Newsletters Look Like. Here: Make the words easy to read. Use a custom (not generic) template. Give text top billing. Stick with basic fonts. Give your campaign the five-second test. Email it to yourself. When it arrives, open it for five seconds, then close it. Ask yourself: What was this email about?).

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Technorati Template Test Newsletter 40

Donor Power Blog

JULY 13, 2009

Technorati Tags: marketing , copywriting. fundraising Writers who pay attention to their work often have lists of words or phrases to avoid. Here's a good one from the Otis Regrets. or Not blog. 5 words that hurt (your marketing results) : "I". "We". We". "It". Words that can be read more than one way. Like "read" (present tense) and "read" (past tense). Words that look similar enough to be misinterpreted by a hurrying reader. Like "through/thorough/though"). "As As I just mentioned".

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Technorati Words List Marketing 40

Donor Power Blog

APRIL 21, 2009

Technorati Tag: fundraising. Here's one of those "truth is stranger than fiction" moments, from James Read, creative director at Grizzard : One of our clients was testing a new concept against a well-established control that had mailed at a certain time for many years. After we mailed the test, a woman called our client and said, "Can you send me the package I normally get? I want to give to it.". Maybe it's not so strange.

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Technorati Test Mail Direct Mail 40

Donor Power Blog

MARCH 25, 2009

Technorati Tags: marketing , infomercials. I've seen more than one fundraiser object to a fundraising message because it's "like an infomercial." If you're of that mindset, you're not going to like this slideshow from the Influential Marketing Blog: 5 Marketing Secrets From Infomercials. But if you're smart and open-minded, there's a lot you can learn here: 5 Marketing Lessons From Infomercials. Write it down, because these things can work wonders in your fundraising: Have a backstory.

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Technorati Objectives Product Writing 40

Donor Power Blog

FEBRUARY 25, 2009

Technorati Tags: recession , marketing. Here's Katya Andresen 's column in this month's FundRaising Success : Pulling Out of the Nonprofit Nosedive. Her important point: When times are hard, the best thing to do is to give donors what they want. Meaning, says Katya: Donors want to feel good Donors want familiarity Donors want tangibility Donors want flexibility Donors want personalization. If you focus in on your donors, you just might survive.

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Recession Technorati Personalization Best 40

Donor Power Blog

SEPTEMBER 14, 2009

Technorati Tags: fundraising , flu. I'll bet you could use a laugh or two. I know I could. So this week, it's all fun at the Donor Power Blog. No practical advice. No earnest sermons about taking donors seriously. No rants about bad fundraising -- well, actually there will be a couple of rants. I hope they're fun. Let's start with a direct-mail fundraising joke. First posted here about three years ago : Q: What's a passive-aggressive donor?

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Australia Technorati Direct Mail Mail 49

Donor Power Blog

JANUARY 29, 2009

Technorati Tags: copywriting , direct mail. There's a good series running in FundRaising Success magazine: Fundraising 101. This month is on Direct Mail. Especially commend your attention to the article, 7 Rookie Copywriting Mistakes to Avoid. Here they are: Not having a clear plan Starting with the letter Overlooking the response device Failing to consider donor benefits Avoiding the ask Writing 'purple prose' Forgetting that the letter is a letter.

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Direct Mail Mail Technorati Letter 40

Studio 501c

AUGUST 11, 2006

Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

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Public Relations PR Podcast Tools 43

Donor Power Blog

SEPTEMBER 10, 2009

Technorati Tags: fundraising , social media , nptech. I know you're all excited about what you might do with Facebook and other social media. But hold your horses. We need to get a few things straight about doing well in those worlds. Here are some good tips from Social Times, at Why You Need To Stop Talking And Start Listening : Become genuinely interested in other people. Remember that a man's Name is to him the sweetest and most important sound in any language. Be a good listener.

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Technorati Social Media Interests Tips 47

Donor Power Blog

SEPTEMBER 8, 2009

Technorati Tags: perfection. Good words from Too Busy To Fundraise about fundraisers who are stymied by Perfection. You probably know some: fundraisers who. can't possibly fundraise yet because. things aren't perfect, so we can't possibly. ask anyone to help us move our mission forward. Is that you? Let me tell you a secret: I've worked with some of the largest and most advanced, trained, and with-it nonprofit organizations in the world, and not one of them is perfect.

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Technorati Tools Training Mission 45

Donor Power Blog

SEPTEMBER 24, 2009

Technorati Tags: direct response , marketing. Here's the easy test that could save you a kajillion dollars (that's a one followed by a bazillion zeroes). I'm willing to share it with you because I like you. If your belief, or theory, or intuition about fundraising is based on your own personal experience, you are wrong. That's right: Your own experience, preference, and wishes always lead you astray.

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Technorati Opinions Test Interactive 64

Studio 501c

AUGUST 11, 2006

Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

Public Relations 40

Public Relations PR Podcast Technorati 40

Search Marketing for Nonprofits

FEBRUARY 3, 2009

The major social media sites that Serph uses are: Technorati , Digg , YouTube , Flickr , Google Blog Search , Bloglines , and Newsvine. I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step. Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. Yahoo Pipes. Back Type - to follow and monitor comments.

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Buzz Digg Tools Free 40

Donor Power Blog

MARCH 30, 2009

Technorati Tags: fundraising , surveys. Another survey. This time of the fundraising results of a group of nonprofits in the Pacific Northwest (mainly Oregon): Nonprofit Fundraising Trends 2009 (PDF, from Retriever Development Counsel ). In this one, 46% of the groups surveyed said they got higher fundraising results in 2008, while 39% did worse. Not bad.

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Recession Oregon Technorati Survey 47

Donor Power Blog

SEPTEMBER 21, 2009

Technorati Tags: fundraising , change. Seth says the big problem with nonprofit organizations is they resist change. I know I'm among the last to comment on The problem with non , but I beg to differ. Fear of change is only our third worst problem. Our #1 problem is hatred of fundraising and donors. Hardly any nonprofit was founded in order to raise funds. But most depend on fundraising to exist.

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Technorati Tactics Twitter Ads 61

Studio 501c

APRIL 11, 2006

Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow.

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Technorati Tools Demand Blogger 40

Studio 501c

APRIL 11, 2006

Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow.

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Technorati Tools Demand Blogger 40

Studio 501c

APRIL 1, 2006

Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand.

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Funnel Technorati March Paper 40

Studio 501c

APRIL 1, 2006

Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand.

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Funnel Technorati March Paper 40

Donor Power Blog

MAY 19, 2009

Technorati Tags: fundraising , genius , Elizabeth Gilbert. How to work with your genius creativity Here's a great TED Talk by Elizabeth Gilbert, the author of Eat, Pray, Love. Her liberating point is that genius isn't something you are , but something you have -- almost an outside force you work with to achieve greatness. It's about 20 minutes.). Or go see it here.). If you don't have the time, here's the nub of what she says (it's toward the end): Don't be daunted. Just do your job.

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Technorati Jobs Work Case 43

Donor Power Blog

SEPTEMBER 1, 2009

Technorati Tags: fundraising , marketing. Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. What should an advertiser do in this Darwinian new world of empowered consumers? First, make a kick-ass product.

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Technorati Brand Branding Product 59

Donor Power Blog

JANUARY 21, 2009

Technorati Tags: fundraising , nptech , Air Force. I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. With no air strikes involved, as far as I know.

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Technorati Social Media Conversion Guide 62