INDUSTRY INSIGHTS YOUR PEERS ARE READING
Technorati Tag: story. From Katya's Nonprofit Marketing Blog: Are your nonprofit's stories winners or snoozers? If the stories you're telling are compilations of facts, Katya points out, you're just spreading around "emotional Novocain.". Real stories always contain: Character. Desire. Conflict. That's exactly what you'd learn in a fiction-writing or screenwriting class. Stories are stories no matter where they are. And when they're good, they're irresistibly compelling. Give it a try. MORE
Technorati Tags: fundraising , advertising , Mad Men. Here's how you raise funds: (Or watch it here on YouTube.). If you think this isn't about fundraising, you haven't been involved in fundraising yet. MORE
I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. Tags: BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati MORE
Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow. MORE
Technorati Tags: copywriting , direct mail. There's a good series running in FundRaising Success magazine: Fundraising 101. This month is on Direct Mail. Especially commend your attention to the article, 7 Rookie Copywriting Mistakes to Avoid. Here they are: Not having a clear plan Starting with the letter Overlooking the response device Failing to consider donor benefits Avoiding the ask Writing 'purple prose' Forgetting that the letter is a letter. MORE
Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand. MORE
Technorati Tags: copywriting , headlines. The most important copy you write anywhere is headlines. In newsletters. On print ads. In the form of direct-mail envelope teasers. Even email subject lines are a type of headlines. If your headlines are weak, dull, and unpromising, nobody is going to read everything else you've written. So here's some important help from Copyblogger: Don't Do These 12 Things When Writing Headlines. Here they are: Don't be original. Don't blend in. Don't be clever. MORE
Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced. MORE
Technorati Tags: marketing , copywriting. fundraising Writers who pay attention to their work often have lists of words or phrases to avoid. Here's a good one from the Otis Regrets. or Not blog. 5 words that hurt (your marketing results) : "I". "We". We". "It". Words that can be read more than one way. Like "read" (present tense) and "read" (past tense). Words that look similar enough to be misinterpreted by a hurrying reader. Like "through/thorough/though"). "As As I just mentioned". MORE
Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. MORE
Technorati Tags: fundraising , enewsletters , nptech. Good stuff from the Network for Good Learning Center: What Good Nonprofit E-Newsletters Look Like. Here: Make the words easy to read. Use a custom (not generic) template. Give text top billing. Stick with basic fonts. Give your campaign the five-second test. Email it to yourself. When it arrives, open it for five seconds, then close it. Ask yourself: What was this email about?). MORE
Technorati Tag: fundraising. Here's one of those "truth is stranger than fiction" moments, from James Read, creative director at Grizzard : One of our clients was testing a new concept against a well-established control that had mailed at a certain time for many years. After we mailed the test, a woman called our client and said, "Can you send me the package I normally get? I want to give to it.". Maybe it's not so strange. MORE
Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. MORE
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100. MORE
Technorati Tags: fundraising , copywriters , designers. Too many people think writers and designers can work wonders in a vacuum: Just tell them to make something good, and they will. As with many other things, with creative professionals, it's garbage in, garbage out. Here's help from an article in Target Marketing than can help you work well with your creatives: 4 Secrets to Help Your DM Creative Team Succeed. The secrets: The most precious thing you can give a copywriter is time. MORE
Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with." MORE
Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow. MORE
Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced. MORE
Technorati Tags: direct response , marketing. Here's the easy test that could save you a kajillion dollars (that's a one followed by a bazillion zeroes). I'm willing to share it with you because I like you. If your belief, or theory, or intuition about fundraising is based on your own personal experience, you are wrong. That's right: Your own experience, preference, and wishes always lead you astray. MORE
Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand. MORE
Technorati Tags: fundraising , genius , Elizabeth Gilbert. How to work with your genius creativity Here's a great TED Talk by Elizabeth Gilbert, the author of Eat, Pray, Love. MORE
Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. MORE
For most people, it isn’t enough to write a blog—you need to track your user data through Google analytics and Quantcast, authority through Technorati, and resonance through FairShare to understand the influence you’re having. flickr/askpang. MORE
Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. MORE
Technorati Tag: fundraising. Here's something to think about: Great marketers of the future will not be measured by how well they tell stories to their audience, but rather by how well their audience tells stories about them. From a presentation by Tim Smith , posted here.). Want to jump over this recession and start growing like crazy? Do something so cool, so show-stopping and exciting that people can't help but talk about it. Thanks to Andy Sernovitz for the tip. MORE
Technorati Tag: blogs. Want some more great resources to help you be an effective fundraiser? Here are the slides from a talked given that January's DMA 2009 Washington Nonprofit Conference by the ASPCA 's Steve Froehlich, Senior Director of Direct Response: The Resources that Make Good Fundraisers Great (PDF). Lots of good stuff here. And Steve has (ahem) good taste in blogs. And, in case you missed it, see Best blogs for fundraisers.). MORE
Technorati Tags: fundraising , flu. I'll bet you could use a laugh or two. I know I could. So this week, it's all fun at the Donor Power Blog. No practical advice. No earnest sermons about taking donors seriously. MORE
Technorati Tags: fundraising , social media , nptech. I know you're all excited about what you might do with Facebook and other social media. But hold your horses. We need to get a few things straight about doing well in those worlds. Here are some good tips from Social Times, at Why You Need To Stop Talking And Start Listening : Become genuinely interested in other people. Remember that a man's Name is to him the sweetest and most important sound in any language. Be a good listener. MORE
Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with." MORE
The major social media sites that Serph uses are: Technorati , Digg , YouTube , Flickr , Google Blog Search , Bloglines , and Newsvine. I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step. Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. Yahoo Pipes. Back Type - to follow and monitor comments. MORE
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100. MORE
Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy. Done for the World Wildlife Foundation by DDB Brasil , this ad won a prestigious One Show award. MORE
Technorati Tags: recession , marketing. Here's Katya Andresen 's column in this month's FundRaising Success : Pulling Out of the Nonprofit Nosedive. Her important point: When times are hard, the best thing to do is to give donors what they want. Meaning, says Katya: Donors want to feel good Donors want familiarity Donors want tangibility Donors want flexibility Donors want personalization. If you focus in on your donors, you just might survive. MORE
Research which bloggers are writing about your issues through Alltop or Technorati and subscribe to their blog feeds. flickr/luc legay. Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too. MORE
Technorati Tags: fundraising , copywriting , Wordle. Here's an idea for improving fundraising copy that I'm stealing from Fundraising Coach Marc Pitman, posted at Donor-centered fundraising or schpeal-centered? MORE
Technorati Tags: fundraising , nptech , Air Force. I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. MORE
Technorati Tags: fundraising , surveys. Another survey. This time of the fundraising results of a group of nonprofits in the Pacific Northwest (mainly Oregon): Nonprofit Fundraising Trends 2009 (PDF, from Retriever Development Counsel ). In this one, 46% of the groups surveyed said they got higher fundraising results in 2008, while 39% did worse. Not bad. MORE
I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati MORE
Technorati Tag: fundraising Professionalism, courtesy, civility -- very good things, right? Maybe not so much. A recent article in Inside Influence Report , What New Year Resolution Can REDUCE Your Persuasiveness? notes that a potty-mouth may not be the worst thing you could have: when people pepper their speech with an occasional obscenity, the audience perceives an increase in the speaker's intensity. MORE
Technorati Tags: fundraising , innovation , Guy Kawasaki. Here's Guy Kawasaki on innovation. This 8-minute video is worth watching: (You can also see it here on YouTube. Here are Guy's points: Make meaning. Make a mantra (not a mission statement). Jump to the next curve. Roll the dice. MORE
Technorati Tags: perfection. Good words from Too Busy To Fundraise about fundraisers who are stymied by Perfection. You probably know some: fundraisers who. can't possibly fundraise yet because. things aren't perfect, so we can't possibly. ask anyone to help us move our mission forward. Is that you? Let me tell you a secret: I've worked with some of the largest and most advanced, trained, and with-it nonprofit organizations in the world, and not one of them is perfect. MORE
Jocelyn State of the Blogosphere 2008 by Technorati State of the Twittersphere by HubSpot. These two great reports might help you understand the difference between Twitter and Blogs and get a handle on who uses this CRAZY social media stuff and how you can get in on the action. Cheers! MORE
Technorati Blog Search Graph. While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. MORE
Technorati Tags: marketing , infomercials. I've seen more than one fundraiser object to a fundraising message because it's "like an infomercial." If you're of that mindset, you're not going to like this slideshow from the Influential Marketing Blog: 5 Marketing Secrets From Infomercials. But if you're smart and open-minded, there's a lot you can learn here: 5 Marketing Lessons From Infomercials. Write it down, because these things can work wonders in your fundraising: Have a backstory. MORE
Technorati Related Topics 
Public Sector Marketing 2.0
MAY 20, 2009
Technorati Blog Search Graph. While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases.
Studio 501c
MAY 16, 2007
I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati
Studio 501c
MAY 16, 2007
I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. ** Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog. Tags: BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati
ImpactMax
MARCH 15, 2009
For most people, it isn’t enough to write a blog—you need to track your user data through Google analytics and Quantcast, authority through Technorati, and resonance through FairShare to understand the influence you’re having. flickr/askpang.
Donor Power Blog
JULY 17, 2009
Technorati Tags: fundraising , innovation , Guy Kawasaki. Here's Guy Kawasaki on innovation. This 8-minute video is worth watching: (You can also see it here on YouTube. Here are Guy's points: Make meaning. Make a mantra (not a mission statement). Jump to the next curve. Roll the dice.
Giving in a Digital World
JUNE 10, 2009
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100.
Giving in a Digital World
JUNE 10, 2009
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100.
Donor Power Blog
SEPTEMBER 18, 2009
Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy. Done for the World Wildlife Foundation by DDB Brasil , this ad won a prestigious One Show award.
Marketing for Nonprofits
DECEMBER 31, 2008
Jocelyn State of the Blogosphere 2008 by Technorati State of the Twittersphere by HubSpot. These two great reports might help you understand the difference between Twitter and Blogs and get a handle on who uses this CRAZY social media stuff and how you can get in on the action. Cheers!
Donor Power Blog
JUNE 23, 2009
Technorati Tag: story. From Katya's Nonprofit Marketing Blog: Are your nonprofit's stories winners or snoozers? If the stories you're telling are compilations of facts, Katya points out, you're just spreading around "emotional Novocain.". Real stories always contain: Character. Desire. Conflict. That's exactly what you'd learn in a fiction-writing or screenwriting class. Stories are stories no matter where they are. And when they're good, they're irresistibly compelling. Give it a try.
Donor Power Blog
FEBRUARY 19, 2009
Technorati Tag: blogs. Want some more great resources to help you be an effective fundraiser? Here are the slides from a talked given that January's DMA 2009 Washington Nonprofit Conference by the ASPCA 's Steve Froehlich, Senior Director of Direct Response: The Resources that Make Good Fundraisers Great (PDF). Lots of good stuff here. And Steve has (ahem) good taste in blogs. And, in case you missed it, see Best blogs for fundraisers.).
Donor Power Blog
SEPTEMBER 14, 2009
Technorati Tags: fundraising , flu. I'll bet you could use a laugh or two. I know I could. So this week, it's all fun at the Donor Power Blog. No practical advice. No earnest sermons about taking donors seriously.
Donor Power Blog
JANUARY 28, 2009
Technorati Tag: fundraising. Here's something to think about: Great marketers of the future will not be measured by how well they tell stories to their audience, but rather by how well their audience tells stories about them. From a presentation by Tim Smith , posted here.). Want to jump over this recession and start growing like crazy? Do something so cool, so show-stopping and exciting that people can't help but talk about it. Thanks to Andy Sernovitz for the tip.
Studio 501c
JUNE 10, 2006
Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with."
Studio 501c
JUNE 10, 2006
Technorati tags: net2. The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with."
Donor Power Blog
AUGUST 31, 2009
Technorati Tags: copywriting , headlines. The most important copy you write anywhere is headlines. In newsletters. On print ads. In the form of direct-mail envelope teasers. Even email subject lines are a type of headlines. If your headlines are weak, dull, and unpromising, nobody is going to read everything else you've written. So here's some important help from Copyblogger: Don't Do These 12 Things When Writing Headlines. Here they are: Don't be original. Don't blend in. Don't be clever.
Studio 501c
APRIL 17, 2006
Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced.
Studio 501c
APRIL 17, 2006
Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy. For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits. Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change. Netsquared Resource Centers were just introduced.
Studio 501c
MARCH 15, 2006
Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines.
Studio 501c
MARCH 15, 2006
Technorati tags: net2. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines.
Donor Power Blog
MAY 19, 2009
Technorati Tags: fundraising , genius , Elizabeth Gilbert. How to work with your genius creativity Here's a great TED Talk by Elizabeth Gilbert, the author of Eat, Pray, Love.
Donor Power Blog
FEBRUARY 11, 2009
Technorati Tag: fundraising Professionalism, courtesy, civility -- very good things, right? Maybe not so much. A recent article in Inside Influence Report , What New Year Resolution Can REDUCE Your Persuasiveness? notes that a potty-mouth may not be the worst thing you could have: when people pepper their speech with an occasional obscenity, the audience perceives an increase in the speaker's intensity.
Donor Power Blog
AUGUST 25, 2009
Technorati Tags: fundraising , copywriters , designers. Too many people think writers and designers can work wonders in a vacuum: Just tell them to make something good, and they will. As with many other things, with creative professionals, it's garbage in, garbage out. Here's help from an article in Target Marketing than can help you work well with your creatives: 4 Secrets to Help Your DM Creative Team Succeed. The secrets: The most precious thing you can give a copywriter is time.
Donor Power Blog
JANUARY 21, 2009
Technorati Tags: fundraising , nptech , Air Force. I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force.
Donor Power Blog
AUGUST 4, 2009
Technorati Tags: fundraising , enewsletters , nptech. Good stuff from the Network for Good Learning Center: What Good Nonprofit E-Newsletters Look Like. Here: Make the words easy to read. Use a custom (not generic) template. Give text top billing. Stick with basic fonts. Give your campaign the five-second test. Email it to yourself. When it arrives, open it for five seconds, then close it. Ask yourself: What was this email about?).
Donor Power Blog
JULY 13, 2009
Technorati Tags: marketing , copywriting. fundraising Writers who pay attention to their work often have lists of words or phrases to avoid. Here's a good one from the Otis Regrets. or Not blog. 5 words that hurt (your marketing results) : "I". "We". We". "It". Words that can be read more than one way. Like "read" (present tense) and "read" (past tense). Words that look similar enough to be misinterpreted by a hurrying reader. Like "through/thorough/though"). "As As I just mentioned".
Studio 501c
AUGUST 11, 2006
Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.
Donor Power Blog
APRIL 21, 2009
Technorati Tag: fundraising. Here's one of those "truth is stranger than fiction" moments, from James Read, creative director at Grizzard : One of our clients was testing a new concept against a well-established control that had mailed at a certain time for many years. After we mailed the test, a woman called our client and said, "Can you send me the package I normally get? I want to give to it.". Maybe it's not so strange.
Donor Power Blog
MARCH 25, 2009
Technorati Tags: marketing , infomercials. I've seen more than one fundraiser object to a fundraising message because it's "like an infomercial." If you're of that mindset, you're not going to like this slideshow from the Influential Marketing Blog: 5 Marketing Secrets From Infomercials. But if you're smart and open-minded, there's a lot you can learn here: 5 Marketing Lessons From Infomercials. Write it down, because these things can work wonders in your fundraising: Have a backstory.
Donor Power Blog
FEBRUARY 25, 2009
Technorati Tags: recession , marketing. Here's Katya Andresen 's column in this month's FundRaising Success : Pulling Out of the Nonprofit Nosedive. Her important point: When times are hard, the best thing to do is to give donors what they want. Meaning, says Katya: Donors want to feel good Donors want familiarity Donors want tangibility Donors want flexibility Donors want personalization. If you focus in on your donors, you just might survive.
Donor Power Blog
JANUARY 29, 2009
Technorati Tags: copywriting , direct mail. There's a good series running in FundRaising Success magazine: Fundraising 101. This month is on Direct Mail. Especially commend your attention to the article, 7 Rookie Copywriting Mistakes to Avoid. Here they are: Not having a clear plan Starting with the letter Overlooking the response device Failing to consider donor benefits Avoiding the ask Writing 'purple prose' Forgetting that the letter is a letter.
Donor Power Blog
MARCH 19, 2009
Technorati Tags: fundraising , advertising , Mad Men. Here's how you raise funds: (Or watch it here on YouTube.). If you think this isn't about fundraising, you haven't been involved in fundraising yet.
Donor Power Blog
SEPTEMBER 10, 2009
Technorati Tags: fundraising , social media , nptech. I know you're all excited about what you might do with Facebook and other social media. But hold your horses. We need to get a few things straight about doing well in those worlds. Here are some good tips from Social Times, at Why You Need To Stop Talking And Start Listening : Become genuinely interested in other people. Remember that a man's Name is to him the sweetest and most important sound in any language. Be a good listener.
Donor Power Blog
DECEMBER 10, 2008
Technorati Tags: fundraising , copywriting , Wordle. Here's an idea for improving fundraising copy that I'm stealing from Fundraising Coach Marc Pitman, posted at Donor-centered fundraising or schpeal-centered?
Studio 501c
AUGUST 11, 2006
Technorati tags: net2. Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.
Donor Power Blog
SEPTEMBER 8, 2009
Technorati Tags: perfection. Good words from Too Busy To Fundraise about fundraisers who are stymied by Perfection. You probably know some: fundraisers who. can't possibly fundraise yet because. things aren't perfect, so we can't possibly. ask anyone to help us move our mission forward. Is that you? Let me tell you a secret: I've worked with some of the largest and most advanced, trained, and with-it nonprofit organizations in the world, and not one of them is perfect.
Donor Power Blog
SEPTEMBER 24, 2009
Technorati Tags: direct response , marketing. Here's the easy test that could save you a kajillion dollars (that's a one followed by a bazillion zeroes). I'm willing to share it with you because I like you. If your belief, or theory, or intuition about fundraising is based on your own personal experience, you are wrong. That's right: Your own experience, preference, and wishes always lead you astray.
Search Marketing for Nonprofits
FEBRUARY 3, 2009
The major social media sites that Serph uses are: Technorati , Digg , YouTube , Flickr , Google Blog Search , Bloglines , and Newsvine. I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step. Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. Yahoo Pipes. Back Type - to follow and monitor comments.
Donor Power Blog
MARCH 30, 2009
Technorati Tags: fundraising , surveys. Another survey. This time of the fundraising results of a group of nonprofits in the Pacific Northwest (mainly Oregon): Nonprofit Fundraising Trends 2009 (PDF, from Retriever Development Counsel ). In this one, 46% of the groups surveyed said they got higher fundraising results in 2008, while 39% did worse. Not bad.
Studio 501c
APRIL 11, 2006
Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow.
Studio 501c
APRIL 11, 2006
Technorati tags: project. There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow.
Studio 501c
APRIL 1, 2006
Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand.
Studio 501c
APRIL 1, 2006
Technorati tags: cluetrain. When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. This disparagement was unfair and, to my mind, ironic, given that one of Seth's ideas for using Squidoo could actually be damaging to a nonprofit's brand.
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