Digital and Media Literacy

Public Sector Marketing 2.0

Rant Media Literacy Digital Literacy media literacy digital literacy isis syria refugee internet useIn a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. I wanted to examine this a bit further and share some quick thoughts.

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What Will Be The Next Ice Bucket Challenge?

J Campbell Social Marketing

The point is to start a “Wake Up Call” for Syria. When you post the #WakeUpCall selfie, you are tasked with making a donation, posting your photo with the caption T ext SYRIA To 70007 to donate , and nominate three others. .

Trending Sources

Can I tell you a story? (with Rumi)

Wild Woman Fundraising

Why Organize the Universe this way. What does not exist looks so handsome. What does exist, where is it? An ocean is hidden. All we see is foam, shapes of dust, spinning, tall as minarets, but I want wind. Dust can’t rise up without wind, I know, but can’t I understand this.

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Cathe’s latest video (at top) features actor and activist Mandy Patinkin standing with IRC aid workers in Greece to welcome families fleeing Syria and other war-torn countries for a better life. Read Part One.

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Does this look familiar?

Wild Woman Fundraising

As you know, I LOVE to help people write more effective appeal letters. Here’s an appeal letter that I just got from Medcins Sans Frontieres/Doctors Without Borders. It is a very effective appeal letter. Let’s look at why. Doctors without Borders Appeal Letter Front.

Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

EveryAction

Consider this fact: unless the world tackles inequity today, 167 million children will live in extreme poverty by 2030. While very alarming, this statistic and many others like it aren’t necessarily in the forefront of our minds. Enter, International Day of Charity.

The Human Rights Channel

The Agitator

In Syria, where foreign journalists have been barred from covering the violent clashes, activists have uploaded tens of thousands of videos on YouTube in the past year, allowing the world to see the horrific violence unfolding inside their country.” YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Share it. Change it. As I write, 1,036 subscribers and 98,582 views.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

But what about now that dictators have fallen in Tunisia, Egypt, Libya, and perhaps Syria – and the ‘Occupy Wall Street’ movement has gone global this past weekend? Yet the Tunisian uprising continued to grow, then spread to Egypt, Bahrain, Syria, and Libya – with unequal (or as yet unclear) results. What a difference a year can make – not always for the better, mind you.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

But what about now that dictators have fallen in Tunisia, Egypt, Libya, and perhaps Syria – and the ‘Occupy Wall Street’ movement has gone global this past weekend? Yet the Tunisian uprising continued to grow, then spread to Egypt, Bahrain, Syria, and Libya – with unequal (or as yet unclear) results. What a difference a year can make – not always for the better, mind you.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia. Google is the great behemoth of web searching and video hosting.

Celebrating International Women’s Day

A. Fine Blog

Today is International Women’s Day. Hurrah! I like celebrations, and I like women, and international is cool (although as a lifelong new Yorker I am biologically programmed to disdain other places, I will make an exception for the whole wide world.).

Should you talk with your donors about politics?

Wild Woman Fundraising

Increased militarization of the police, The attacks on Syria with the MOAB. Have you seen this video ad by Heineken ? This is the antidote to that Pepsi ad. What does the video do?

#TECH: Look What We Did To Apple! Welcome Back To EPEAT.

Non Profit Marketing 360

Of course, we’re complaining about our latest iPads, whereas people are risking their lives on social networks in Syria and Egypt. Apple bruised by PR cuts over EPEAT. No, MKCREATIVEmedia doesn’t wield that kind of influence over 1 Infinity Loop. Or any influence, really.

Is your cause more boring then a coffee mug?

Sea Change Strategies

They risk their personal safety to document human rights abuses in Syria. The organizations I work for do incredible — and often heroic — things. They stand up to companies like Koch Industries and Montsanto who corrupt the political process. They mobilize hundreds of thousands of passionate birders to provide scientific data on climate change. Interesting stuff, right? Then why oh why is non profit content often more boring than a coffee mug ?

#PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Non Profit Marketing 360

On the other hand, some seemingly fine reporting about being a lesbian in Syria turns out to be written by a heterosexual male in the U.S. Which is not to say millions haven't tried it. As social media become ever more deeply immured into our technology and information landscape, perhaps we should not be surprised that users of such media are starting to be held to standards once expected of reporters at TV stations and newspapers.

Paul De Gregorio Interview

Wild Woman Fundraising

The overarching campaign has always been around Syria and the fact that a Syrian winter is one of the coldest places. The children who are living on the countries that border Syria really needed our help at that time.

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