4 big reasons why you should not ask for money when you survey your supporters

iMarketSmart

I study. Donor surveys of course! After all, my company built the only donor survey platform exclusively designed for nonprofits and institutions. We’ve sent out hundreds of millions of surveys by now and generated hundreds of thousands of highly-qualified leads for major gift officers and legacy gift officers to help make them more efficient and effective while sparing donors from spam, junk mail, and interruptive cold-calls.

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HELP! Please….

iMarketSmart

I funded a study to help you. I don’t think there are enough studies on the subject. But we need you to fill out the survey. Please help by going here to take the survey. BONUS : Plus, if you take the survey now, you’ll be able to see the results so far.

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Why your capital campaign feasibility study could be leaving a lot of money on the table.

iMarketSmart

I think most campaign feasibility studies leave a ton of money on the table. Together, you conduct the feasibility study and review the results. Prior to conducting the study, did you prepare a plan to give to them after they helped you?

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). But you can also learn a great deal from polls and surveys conducted by others. Cornell Universities List of Public Opinion Surveys. Pew Internet and American Life Project - great studies on how Americans use the Internet and technology.

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Reactivate Your Email List (Case Study)

Getting Attention

The landing page is a survey where they can update their email subscriptions by issue topic and type of message and give us feedback on why they have been out of touch. P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box!

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Survey your donors: This is my favorite. ” Here’s a link to the entire study. The post 6 big recommendations from Abila’s donor loyalty study about content. “Content is money!”

Can Penelope Burk predict the future?

iMarketSmart

Instead, I wanted to let you know that she has released her new study that will help you understand where philanthropy is headed. 2017 Burk Donor Survey. IMPORTANT NOTE: Always remember that this research is based on survey responses (what I call ‘ verbatims ‘).

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Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

its recently-released Cause Evolution Study, (registration required) Cone, Inc. National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study Must…control…the…urge…to…be…sarcastic.In

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The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

We recently decided to ask our followers to answer a quick online survey to test our suppositions—that our social media goals up to this point are being met. Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County.

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Nonprofit Marketing Crisis: Survey Shows Messaging Fails to Connect With Key Audiences

Getting Attention

Our recent survey of more than 900 nonprofit leaders reveals a major crisis among charitable organizations: Many are doing an inadequate job of connecting with their key audiences and characterize their primary messages – intended to motivate donors, volunteers and advocacy – as poorly targeted, difficult to remember and uninspiring. More immediately, complete survey results, plus specific recommendations on how nonprofits can start to immediately improve key messaging, are available here.

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#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

But the study covers 12 services of varying prices, technologies, and market visibilites. Image via Wikipedia. This is a repost of an article that originally appeared in August, 2010.

What About People Who Don’t Answer Donor Surveys?

The Agitator

When you are in the business of asking donors about themselves and customizing their donor journeys based on that, you almost always get the question: “But what about those folks who don’t answer the survey?”

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers. But a predominant reason is covered by the 2013 Cone Communications / Echo Global CSR Study , namely consumers expect it.

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'Checkout' This New Cause Marketing Study

Cause Related Marketing

The research based on a nationally representative study of 1,200 adults and is conducted by M/A/R/C Research.

New Donor Surveys

The Agitator

Here are two recent donor surveys that have come to our attention. Given the usual focus on studying Boomers, we were surprised read on Social Citizens blog about this 2010 study of Millennial Donors conducted by fundraising agencies Achieve and JGL. A fresh study will be released in April. The basic message of the Millennials survey is ‘get personal.’ The survey makes no pretense of representing all charitable donors. Here is the OMP study.

#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. Click to enlarge.

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Newsletter: Take My 2019 Survey ? ; How to Hold on to Partners for Decades ?; Create Better Charts to Show Fundraising Results

Selfish Giving

I'm pulling out the big guns this week and using my handsome pup, Charlie , to encourage you to take my NEW SURVEY! This past weekend as I was crunching the numbers for the salary survey you took earlier this month (you'll be seeing the results soon!), TAKE MY NEW SURVEY ??

Social Media for Social Causes Study: The Results

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survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tags: Social Networking Case Studies & White Papers

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. A second question in the survey asked if respondents would be interested in learning more about SEO and corporate partnerships via a detailed blog post or webinar.

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Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. So please, take 10-15 minutes now to take this year’s Survey. Give 10— take the survey today.

Mobile Study: Donors Impulsive, Social and Tech-Savvy

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A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. Impulsive : Surveyed donors who gave in response to Haiti said it was a spur-of the-moment decision - and for most, it was their first time giving with their phone. The study underlines a wealth of recent research showing multi-channel outreach is the best approach. For more on the study, go here.

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Averting the coming nonprofit leadership crisis – a study

Fundraising Coach

We've been inspired to launch a nonprofit leadership survey. Today, we're launching a survey to help take a snapshot of where nonprofits are and uncover best practices that are easy to implement. Unlike many studies, this study isn't limited to the board room or the C-suite. So we're opening the survey up to all nonprofit roles - board, executive directors, senior leaders, middle managers, frontline staff, and volunteers. Would you take the survey ?

Rocking the Case Study

Nonprofit Marketing Blog

I’m a huge fan of case studies. Jay Baer’s Youtility explains the power of case studies in greater detail, but here are a few ways you can use this approach to support your fundraising and marketing efforts: 1) Get testimonials. 3) Survey those you help. If those answers affirm your work, ask respondents if you can use a quote in your case study. In some cases, if you provide them with links and social media messages, they’ll share the study with their network, too.

#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

Last Thursday we shared a report conducted by National Public Radio (NPR) , who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement.

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13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Trends kivi leroux miller Nonprofit Communications Trends Survey nonprofit marketing guidePayback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results.

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LAST DAY—13 Minutes to Boost Credibility & Impact

Getting Attention

to complete the 2018 Nonprofit Communications Trends Survey. Complete the 2018 Nonprofit Communications Survey. Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Trends kivi leroux miller Nonprofit Communications Trends Survey nonprofit marketing guideInvest 13 minutes A.S.A.P.

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Social media study: What drives digital support for causes

Nonprofit Marketing Blog

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. For the full study, go here.

Another Online Fundraising Benchmark Study

The Agitator

Two weeks ago The Agitator reported on Convio’s online benchmarking study , which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations. Of M&R’s study partners, 87% had a direct mail program in place.

What motivates donors? Two new studies say.

Nonprofit Marketing Blog

A new study from Charity Dynamics and NTEN - the Nonprofit Donor Engagement Benchmark Study - as well as the hot off the presses Donor Perspectives Study from Blackbaud come to the same conclusions this week. Nearly half of the survey respondents (47%) indicated that they give a majority of their annual total donation amount to their top charity.

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote.

Shortcut to Campaign Conversion

Getting Attention

Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place.

Invitation: 2nd US Donor Commitment Study

The Agitator

National Survey on Donor Commitment. Following the successful pattern of last year’s study in the US and this summer’s in the UK, loyalty and commitment among acquisition donors to 50 organizations will be analyzed and compared against each other and against the 2011 results. In addition, we will conduct parallel and private studies for up to 15 organizations who wish to include a sample of their house file donors. The results of the National Study will be shared publicly.

Study: Text Giving for Haiti

A. Fine Blog

The Knight Foundation released a study, Real Time Charitable Giving , recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Here are a few great nuggets from the study: Donors to support Haiti were impulse buyers. ” A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.

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Definitive Study On Millennials

The Agitator

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The study is too rich in information to summarize here. Says Pew: "Millennials’ technological exceptionalism is chronicled throughout the survey. The Millennials: Confident. Connected.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. For nonprofit data nerds, and nonprofit marketing professionals, this study is a must read.

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Nothing proves the need to walk this talk more strongly than the recent release of survey results on post-election voter engagement (thanks to the Pew Internet and American Life Project ). Don't miss out on the in-depth articles, case studies and guides on key nonprofit communications topics featured in the Getting Attention e-alert. There's so much emphasis on the challenge of building your organization's base. After all, without a base, there's no progress.

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Survey: Folks not too satisfied with nonprofit websites

Donor Power Blog

Survey research from ForeSee Results, Trends in Constituent Satisfaction with Nonprofit Websites (PDF, registration required), puts the average nonprofit website satisfaction score of 73 (out of 100). This is survey research, so it tells what people say, not necessarily what they really do, but it's interesting nonetheless. According to the study, website satisfaction has a strong correlation to the behaviors we want. How good are nonprofit websites?

Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. IMPULSIVE: Surveyed donors who gave in response to Haiti said it was a spur-of the-moment decision - and for most, it was their first time giving with their phone. The study underlines a wealth of recent research showing multi-channel outreach is the best approach. For more on the study, go here

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Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

Last week I attended the "What Really Matters" webinar from Abila to discuss the findings in their latest Donor Engagement Study. donors engagement fundraisers individuals Nonprofit preferences strategy surveys

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors.

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14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices. Zarrella found that these words were clicked most often: posts, jobs, survey, week's, e-newsletter, issue, digest, bulleting, and editions.

Cause Marketing From the Mouths of Kids

Cause Related Marketing

The case study that was given to the students I judged had to do with a chain of electronics superstores. Almost all the kids I asked that question of suggested some kind of survey, but they were generally vague about how to conduct that it in a timely and effective fashion. Any more and the survey itself would negatively affect customer’s opinions of the service they had received during their visit. Customer Satisfaction Surveys DECA the Ultimate Question cause marketing