M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The M+R Benchmarks Study came out last week. They had 154 nonprofits participating in the study who contributed data for the 2017 calendar year. The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog.

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

Unforgettable! (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

A Must-Read Case Study

SocialButterfly

If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Study which answers that exact question. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Here’s a study from Guidestar on what executives are getting paid. Case Study: Yesterday I had this conversation with my friend, let’s call her Donna. Are you inspired by this case study? Case Study: How to negotiate your nonprofit salary?

Just ONE Call to Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Nonprofit Crisis Communications: Passover Case Study

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Live Your Nonprofit Brand (Case Study)

Getting Attention

P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.

4 Motivating, Memorable Words (Message Case Study)

Getting Attention

More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization.

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.

Reactivate Your Email List (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

These 3 Stories Generated Results (Case Study)

Getting Attention

P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Spearhead Action with a Smile: Kaboom Case Study

Getting Attention

Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.

Match Your Messages & Your People (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Below you’ll find a cool infographic you can check out, download and share (in case you don’t want to read the entire study).

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.

Telemarketing Case Studies #3

The Agitator

I promised some telefundraising case studies awhile back, but then got distracted by all the usual direct mail and online fundraising stuff. But a promise is a promise, so here’s another case study from Gabe Raff, director of telemarketing strategies at Chapman Cubine Adams & Hussey (CCAH). Gabe’s case study involves building up the monthly sustainer program at EMILY’s List, the pre-eminent backer of progressive women candidates in US politics.

Shape Messages that Spur Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. ” Here’s a link to the entire study. The post 6 big recommendations from Abila’s donor loyalty study about content. “Content is money!” ” That’s what Abila says.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Case Study: How can you make your letter appeal better? Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. The founder of H.O.P.E.

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5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study).

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Telemarketing Case Studies #1

The Agitator

Last week I wrote about fundraising telemarketing , conceding that The Agitator had been neglecting the channel and promising to publish case studies our readers might proffer. Here are the first two case studies I’d like to share — from PETA and Special Olympics — forwarded by Robert Tigner at the Association of Direct Response Fundraising Counsel.

Make It Easy to Spread the Word (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.