M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The M+R Benchmarks Study came out last week. They had 154 nonprofits participating in the study who contributed data for the 2017 calendar year. The post M+R Benchmarks Study appeared first on Kivi's Nonprofit Communications Blog.

Unforgettable! (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

Just ONE Call to Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

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Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Below you’ll find a cool infographic you can check out, download and share (in case you don’t want to read the entire study).

A Must-Read Case Study

SocialButterfly

If you’ve ever worked in fundraising, on developing partnerships, community building, or in campaign development, you want to read this case study. Which case study you ask?

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Nonprofit Crisis Communications: Passover Case Study

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Live Your Nonprofit Brand (Case Study)

Getting Attention

P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. ” Here’s a link to the entire study. The post 6 big recommendations from Abila’s donor loyalty study about content. “Content is money!” ” That’s what Abila says.

4 Motivating, Memorable Words (Message Case Study)

Getting Attention

More relevant messages guidance & Case Studies. Meet Them Where They Are (AARP_Bob Dylan Case Study). You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! Your tagline is the heart of your message platform.

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.

Meet Them Where They Are (Case Study)

Getting Attention

More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. You can download the report at [link].

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Thanks—Make It Memorable & Meaningful (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

Reactivate Your Email List (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here.

Spearhead Action with a Smile: Kaboom Case Study

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Advocacy case study Jim Hunn kaboom nonprofit commnunications nonprofit marketingI’ve always admired the work, style and smarts of Kaboom , which helps communities nationwide to build and restore playgrounds.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

These 3 Stories Generated Results (Case Study)

Getting Attention

P.S. Get more right-now news plus case studies & tools in your inbox, via the Getting Attention blog & e-news. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Match Your Messages & Your People (Case Study)

Getting Attention

P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

When You Work at a Nonprofit - A Case Study

Social Media Bird Brain

Don’t Over-Think It: A Case Study For Testing Ideas, From “When You Work At A Nonprofit”. when you work at a nonprofit small nonprofits ideas social media testing case study acceptance When you see the response to your proposeduse of a new social media tool: This came into my mailbox and I think it is so cool. At this point, I''ve got nothing to add that I think would make it any better. Read it.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Shape Messages that Spur Action (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and education.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Why the YMCA Is Now the Y (Case Study).

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I’m a huge fan of the charity clearinghouse GlobalGiving , and have donated through them several times to causes I wouldn’t have been able to connect with otherwise.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

Read the full case study for two in-depth examples of how this all-in communications strategy enabled CAP to open minds and shift the conversation. More Relevance Rules Case Studies & How-Tos.

Make It Easy to Spread the Word (Case Study)

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.