How social media can bring strategic marketing thinking into government
Public Sector Marketing 2.0
JULY 9, 2009
It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Here’s how I like to simplify the marketing definition, whenever anyone asks: “A strategic process and set of tools wrapped in a philosophy for helping an organization do what it wants to do..