How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Here’s how I like to simplify the marketing definition, whenever anyone asks: “A strategic process and set of tools wrapped in a philosophy for helping an organization do what it wants to do.&#.

Private vs. Public Schools and Marketing Channels (EF-0014)


This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses. The debate on the ListServe revolved around the differences between Social Marketing and traditional Marketing.

Virtual Volunteering: Ideas to Engage Your Volunteers Remotely

Kivi's Nonprofit Communications Blog

Elizabeth Neufeld is the CEO and Founder of Strat Labs, an organizational strategy and marketing agency. As an experienced strategist, she has a demonstrated history of operations, program development, community engagement, strategic marketing, and communications.

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communications Manager & Social Media Marketing Manager , Turn Around (New York, NY). Nonprofit Marketing Jobs—September 23, 2013.

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Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Please post your open nonprofit marketing positions here. Digital Marketing Specialist , The Harwood Institute (Bethesda, MD). Director of Marketing & Communications , San Francisco AIDS Foundation. Director of Strategic Marketing & Communications , Child Mind Institute (New York, NY). Nonprofit Marketing Jobs—July 1,2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news.

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New Year, New Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications and Marketing Manager Cookie Cart (Minneapolis, MN). Digital Content Marketing Manager United Way of the Columbia-Willamette. Manager of Digital Media Marketing Innovate Public Schools (San Jose, CA). Marketing and Communications Manager Daystar U.S.

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Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

See below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemail

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Friday Futures – Nonprofit Marketing Jobs – September 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 6) Director of Marketing and Communications , Global Partnerships , (Seattle, WA). 10) Social Marketing Manager (part-time), Pelham PACT , (Pelham, NY).

3 Steps to Funding Nonprofit Marketing

Getting Attention

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations.

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Press Release: CrowdRise by GoFundMe Releases Registration and Ticketing Functionality for Nonprofit Fundraisers


We are driven to help more people turn ideas into fundraisers—however, wherever, whenever they want,” said Irma Shrivastava, the Senior Vice President of Strategic Marketing & Alliances for the American Cancer Society.

Friday Futures – Nonprofit Marketing Jobs – December 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 5) Director, Marketing , Bright Horizons , (Watertown, MA). 6) Direct Marketing Coordinator , National Audubon Society , (New York, NY).

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Communications and Marketing Officer , Hartford Foundation for Public Giving , (Hartford, CT). 8) Marketing Communications Manager , New York Cares , (New York, NY).

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan.

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For.

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Friday Futures – Nonprofit Marketing Jobs – September 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 2) Associate Director, Integrated Marketing , American Diabetes Association , (Alexandria, VA). 7) Marketing Coordinator , U.S.

Your Nonprofit’s Annual Report: Drudgery or Opportunity?

Getting Attention

As a writer and storyteller specializing in nonprofit marketing and communications, I can’t help but think annual reports have gotten a bum rap. What are some ways our annual report can advance our strategic marketing and fundraising goals?

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. Marketing is also not the same as advertising! anti-smoking marketing program).

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature.

15 Books that Could Change Your (Professional) Life – What Book Changed Yours?

Getting Attention

The One Book Every Nonprofit Marketer Should Read. 8) Robin Hood Marketing , by Katya Andresen, helped Zan McColloch-Lussier understand how his nonprofit could make the leap from doing a fine job at communicating to effectively engaging its audiences and inspiring action for its mission. 9) Joanne Fritz cites Strategic Marketing for NonProfit Organizations , by Philip Kotler, as the book that opened her eyes to the critical role marketing has for nonprofits. “I

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

In fact I throw in “marketing & social media strategist&# for additional context and to leverage my background in traditional strategic marketing. Essentially, I help guide organizations on the most efficient and effective way to get from A to B using a strategic framework. if it’s a tactic instead of a strategic outcome), then you’re in trouble.

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government. An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors.

If your service/product sucks then it’s really going to suck online

Public Sector Marketing 2.0

One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. There are 4 P’s in strategic marketing: Product, Price, Place, and Promotion. While I am a huge proponent of digital engagement, keep in mind that I also actively preach a strategic approach to it, not a “jump in the fire and see what happens&# approach.

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

Sybil Stershic, founder of Quality Service Marketing , is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. NPM360: You’ve chosen to specialize in internal marketing.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: You consider yourself an expert in “strategic engagement.”

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

have to do with strategic marketing, digital engagement, social media, etc…). Tags: Question Social Media cepsm communication corporate twitter debate marketing mikekujawski personal brand twitter two-way I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field. I’m pretty sure there is no “one-size-fits-all&# solution but I’d love to hear your suggestions.

Upcoming conferences and reasons to attend them…

Public Sector Marketing 2.0

I know of many marketing events (including some I had been invited to speak at), that had to be canceled this year for the first time due to low registration rates. Many organizations naturally think of marketing as the first organizational function to cut back on in terms of budget.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Although most marketers agree social media is not a fad there is still a debate on what is social media. I was curious to understand what and why marketers thought on this issue and thought it would be a great question for Diva Marketing's sometimes series: Just One Crowd Sourced Question.

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. But is it a credible marketing strategy? 30-minutes. 2-guests. To help you understand how to participate in the "new" conversation without getting blown-up.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Across the globe, communicators and marketers within organizations are harnessing the power of social media to reach new audiences, influence their behaviour or beliefs, establish and build relationships, and to foster desired outcomes in targeted audiences. Social Media Marketing: The process of integrating social media into an overall strategic marketing plan, aimed at achieving specific marketing goals.

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Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  Now let's talk about the money.    First, please revisit this post on setting financial objectives.    It talks about some of the elements you should consider when determining those goals. 

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Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Good Taglines Aren’t Enough

The Agitator

Then we received the following comments from fundraiser and blogger Chuck English ( Fundraising Marketing That Works ). “The video proclaims the tagline to be a “vital marketing tool” and that a “smart tagline is a powerful tool for connecting with your base.” The vital marketing tool is the strategic plan from which a tagline emanates. How did it relate to the target market? And as a savvy marketer, I suspect Nancy will not either.