How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Motivate Colleagues to Spot & Gather 5-Star Stories

Kivi's Nonprofit Communications Blog

Explain how their position on the front lines of your organization (that’s where you want to start), —as program staff or public-facing representatives such as receptionist, accounting, customer service, registration staff—gives them the unique opportunity to spot and gather the best stories. Share with your story gatherers why this particular story worked so well, and provide guidance on how they can spot more of them! Flickr: Carlos Ubeda.

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

” – FUNDRAISING BRIGHT SPOTS. FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr. Many of the Bright Spots identify as social justice movement-building organizations. ” – FUNDRAISING BRIGHT SPOTS. The majority of people we interviewed from each Bright Spot organization…did not have development in their title.

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How to Spot a Dysfunctional Leader

Get Fully Funded

Know how to spot them? 20 Ways to Spot a Dysfunctional Leader. Here’s a great post from Steve Tobak at The Corner Office. Does your boss act out and throw tantrums like a spoiled child? Are you afraid to bring up certain hot-button issues in meetings for fear of being humiliated? Does your company’s strategy change weekly? Daily? These are all signs of a dysfunctional workplace, but you know what? Workplaces don’t become dysfunctional by themselves. People make them that way.

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The Sweet Spot of Cause Marketing

Cause Related Marketing

While cause marketing can work when only two of the three circles intersect, there's a sweet spot when all three intersect. We use the diagram to find the sweet spot of cause marketing for our clients at Alden Keene. The graphic at left is a Venn diagram that describes cause marketing relationships between the usual three stakeholders; cause, company/brand and the consumer. Keep in mind that most cause marketing faces the consumer.

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Spot the Next Great Nonprofit Tagline!

Getting Attention

Vote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will: Sharpen your understanding of what works and what doesn't communications-wise. Inform and inspire your organization's messaging. Give you the chance to register for the free 2009 Nonprofit Tagline Report , with 2,500 tagline examples. The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best. More than 3,000 of your peers have voted already.

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Is Your Nonprofit Hitting the "She Spot?"

Marketing for Nonprofits

Tags: marketing to women online marketing frogloop Care2 The She Spot

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In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. Don’t Miss These 5 Spots. With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? appeared first on Mission Minded.

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. It’s likely that those announcements by her nonprofit, College Directions Inc.

5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.

Kivi's Nonprofit Communications Blog

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry. That’s what the Online Fundraising Bootcamp E-Clinic is for.

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End-of-Year Appeal Letter Procrastinators – Reserve Your Spot Now!

Kivi's Nonprofit Communications Blog

I have only 200 lines, and about 50 people have registered so far, so reserve your spot today before you leave the office! Santa’s elves help him meet his year-end goals. Need a little help meeting yours? Join us! Registration is free, with a $10 optional donation requested. Haven’t written your end-of-year appeal letter yet? That’s OK. You still have a little time.

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Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Great Words Promoting Good Causes. Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards. Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit. This year, for the first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines.

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17 Spots Left on My “Coolest-Hottest Friends” List!

Kivi's Nonprofit Communications Blog

I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood. Nancy Schwartz. Jono Smith. Ginette Isenberg. Holly Ross. Rachel Wood-Pena. Katya Andresen. Sherri Wood. Bob Muller. “Thomas&#. Jay Hall. Joanne Goodwin Granese. Sam Beck.

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Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Vote now for the winners of the 2010 Taggies — the Getting Attention Nonprofit Tagline Awards. These 70 tagline finalists have been carefully culled from the more than 2,700 taglines of four types from 1,700 nonprofit organizations in 13 different categories from health to civic benefit. And, for this first time, awards will be given for program, fundraising and special event taglines, in addition to organizational taglines. 1,200 of your peers have already voted in the last week!

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Last call for coaching: 2 spots left

Mission Paradox Blog

Two more arts marketing coaching spots are left, deadline for signing up is Friday.    Details live here

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Spot Cause Marketing Fireworks – And Win My Book!

Selfish Giving

Monday is Independence Day and I’m in search of cause marketing promotions that will help me celebrate the day! Share them with me via email, Facebook or Twitter and the person with the best submission will get my book when it hits stores the end of July! The Fourth of July promotion that got me thinking about holiday cause marketing was Old Navy’s Operation: Care and Comfort , a program I remembered from last year.

Blogher DC Hits the "She Spot"

Marketing for Nonprofits

Kudos to the whole team at Blogher who really hit the "she spot" yesterday at the DC Reach Out Tour. It's the brain child of Lisa Witter and Lisa Chen who just wrote this fantastic book - The She Spot | Why Woman are the Market for Changing the World - and How to Reach Them. If you're interested in learning more about why women are a nonprofit's best friend, check out Chapter 1 of The She Spot.

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Find the bright spots: My favorite part of Switch

Nonprofit Marketing Blog

My favorite idea from the marvelous book Switch is bright spots. PLEASE take three minutes and be enlightened with this great advice

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R.I.P. Toys "R" Us ??; 25 Retail Influencers to Follow ?; Are Supermarkets Next Hot Spot for Fundraising Events?

Selfish Giving

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores. Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. The mourners include: St.

Where are the Problem Spots on Your Website’s Home Page?

Kivi's Nonprofit Communications Blog

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,&# I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website didn’t allow visitors to sign-up for email communication at all.

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Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11). We’ll start the series with an overview of online marketing that will help you put all of your options in perspective and give you some tips on coming up with a strategy that works for you. How often should you email your list? Should you be on Twitter, Facebook, YouTube or some other site du jour?

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Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. This year, we’ve distributed money to 60% more charities than last year. The average Network for Good nonprofit is raising the same dollar amounts as in 2008, through more, smaller gifts.

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Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

calling this approach “bright spots.&#. But if you’re trying to change things, there are going to be bright spots in your field of view, and if you learn to recognize them and understand them, you will solve one of the fundamental mysteries of change: What, exactly, needs to be done differently? We need to switch from archaeological problem solving to bright-spot evangelizing. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord.

The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Don’t forget that spots are still open in my new training next week, Your Year-End Online Fundraising Blueprint! ?. ? What a training! Watch the replay – Erica Waasdorp, the monthly giving guru, schools us on all things monthly giving.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

NONPROFIT BRANDING: Nonprofits Spend $40 Million a Year on These Things

NonProfit Branding

The simple spot-color mug. This post summarizes advantages and limitations of this branding product. Consider it Mug Mastery 101 – a prelude to future posts about upscale EyeMax and Matte Mugs. For extra credit, another future post will explain return on investment of this basic marketing tool. This is important marketing info – if you

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How to Get More People to Sign-Up for Your Event [Webinar Replay]

J Campbell Social Marketing

Sell tickets, spots, or merchandise. If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

Learn more and secure your spot now. . Learn more and secure your spot now. . Learn more and secure your spot now. . The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. .

Your Official #19NTC Local's Guide to Portland

EveryAction

You won’t want to miss all that Portland has to offer, so we’ve compiled a list of our favorite spots in the City of Roses to make your trip planning simpler! If you're venturing out into the city for a more adventurous brunch or coffee break, here are a few of the spots we're excited to frequent while we're in town!

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

7 Nonprofits Fighting for Immigrant Rights

EveryAction

Their belief that everyone deserves a chance to present their case regardless of immigration status is what earns them a spot on our list. There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families.

What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Kivi's Nonprofit Communications Blog

But a few spots remain! Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price. Sales ends July 6th. Learn More and Get Your All-Access Pass Now. July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller.

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Your Official #NN18 Local's Guide to New Orleans

EveryAction

Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Netroots Nation 2018 Conference. The Spotted Cat Music Club. The Spotted Cat has been called the "quintessential jazz club of New Orleans." The boudin sausage is excellent and can also be purchased to take home at his sandwich spot next door, Cochon Butcher.

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Your Official #18NTC Local's Guide to New Orleans

EveryAction

Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Nonprofit Technology Conference. The Spotted Cat Music Club. The Spotted Cat has been called the "quintessential jazz club of New Orleans." We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy!

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7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Make sure that nothing gets overlooked or forgotten in the shuffle by using a checklist to keep your team organized and quickly spot anything that needs to be addressed before it causes a problem. #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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Meet the EveryAction Team 2018

EveryAction

Q: What is your favorite lunch spot? Q: What is your favorite lunch spot? At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

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GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

It takes slightly more advance planning to secure a table spot, but may give you access to areas that otherwise don’t allow clipboarding. For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

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Nonprofit Communicators, You Can Speak with Authority in 2017

Kivi's Nonprofit Communications Blog

A $500 deposit holds your spot. “More confidence in my ideas and recommendations.” ” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far.

Hot Topics for May: Blogs, Editorial Calendars and Mentoring Available

Kivi's Nonprofit Communications Blog

Space is limited and spots have already been taken. Learn More and Claim Your Spot On the Blog: Kivi will talk about editorial calendars as well as more on the 7 styles of nonprofit writing. Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one.

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How You (and Your Staff) Can Write Better

Kivi's Nonprofit Communications Blog

Space is limited, but all you need to reserve your spot today is a deposit of $450. Or you can pay the $800 in full now) Learn more about the Program and claim your spot. Writing is an essential skill for nonprofit communicators from communications directors on down. Wouldn’t it also be helpful if other staff members could help with storytelling, news reports, or updates from the field?

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15%