How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Motivate Colleagues to Spot & Gather 5-Star Stories

Kivi's Nonprofit Communications Blog

Explain how their position on the front lines of your organization (that’s where you want to start), —as program staff or public-facing representatives such as receptionist, accounting, customer service, registration staff—gives them the unique opportunity to spot and gather the best stories.

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How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

” – FUNDRAISING BRIGHT SPOTS. FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr. ” – FUNDRAISING BRIGHT SPOTS.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md.,

The Sweet Spot of Cause Marketing

Cause Related Marketing

While cause marketing can work when only two of the three circles intersect, there's a sweet spot when all three intersect. We use the diagram to find the sweet spot of cause marketing for our clients at Alden Keene.

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5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.

Kivi's Nonprofit Communications Blog

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry.

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How to Spot a Dysfunctional Leader

Get Fully Funded

Know how to spot them? 20 Ways to Spot a Dysfunctional Leader. Here’s a great post from Steve Tobak at The Corner Office. Does your boss act out and throw tantrums like a spoiled child? Are you afraid to bring up certain hot-button issues in meetings for fear of being humiliated? Does your company’s strategy change weekly? Daily? These are all signs of a dysfunctional workplace, but you know what? Workplaces don’t become dysfunctional by themselves. People make them that way.

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Is Your Nonprofit Hitting the "She Spot?"

Marketing for Nonprofits

Tags: marketing to women online marketing frogloop Care2 The She Spot

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Spot the Next Great Nonprofit Tagline!

Getting Attention

Vote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will: Sharpen your understanding of what works and what doesn't communications-wise. Inform and inspire your organization's messaging. Give you the chance to register for the free 2009 Nonprofit Tagline Report , with 2,500 tagline examples. The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best. More than 3,000 of your peers have voted already.

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The Six Envelope Hot Spots

The Agitator

Do you know the six outer envelope ‘hot spots’? The other elements of a direct mail package can be weak — or even fail — yet the package can succeed. The single exception of course is the envelope! An envelope that is opened is 100% successful; a mailing that is unopened is a 100% failure. Copywriting maven Denny Hatch riffs on the envelope here. P.S. Remember this dictum: All direct mail gets opened over the trash can!

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Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Great Words Promoting Good Causes. Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

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17 Spots Left on My “Coolest-Hottest Friends” List!

Kivi's Nonprofit Communications Blog

I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood. Nancy Schwartz. Jono Smith. Ginette Isenberg. Holly Ross. Rachel Wood-Pena. Katya Andresen. Sherri Wood. Bob Muller. “Thomas&#. Jay Hall. Joanne Goodwin Granese. Sam Beck.

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In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. Don’t Miss These 5 Spots. With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? appeared first on Mission Minded.

Spot Cause Marketing Fireworks – And Win My Book!

Selfish Giving

Monday is Independence Day and I’m in search of cause marketing promotions that will help me celebrate the day! Share them with me via email, Facebook or Twitter and the person with the best submission will get my book when it hits stores the end of July!

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Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Vote now for the winners of the 2010 Taggies — the Getting Attention Nonprofit Tagline Awards. These 70 tagline finalists have been carefully culled from the more than 2,700 taglines of four types from 1,700 nonprofit organizations in 13 different categories from health to civic benefit.

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R.I.P. Toys "R" Us ??; 25 Retail Influencers to Follow ?; Are Supermarkets Next Hot Spot for Fundraising Events?

Selfish Giving

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11).

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Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

Where are the Problem Spots on Your Website’s Home Page?

Kivi's Nonprofit Communications Blog

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,&# I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website didn’t allow visitors to sign-up for email communication at all.

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Last call for coaching: 2 spots left

Mission Paradox Blog

Two more arts marketing coaching spots are left, deadline for signing up is Friday.    Details live here

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Blogher DC Hits the "She Spot"

Marketing for Nonprofits

Kudos to the whole team at Blogher who really hit the "she spot" yesterday at the DC Reach Out Tour. It's the brain child of Lisa Witter and Lisa Chen who just wrote this fantastic book - The She Spot | Why Woman are the Market for Changing the World - and How to Reach Them. If you're interested in learning more about why women are a nonprofit's best friend, check out Chapter 1 of The She Spot.

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Find the bright spots: My favorite part of Switch

Nonprofit Marketing Blog

My favorite idea from the marvelous book Switch is bright spots. PLEASE take three minutes and be enlightened with this great advice

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Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

calling this approach “bright spots.&#. We need to switch from archaeological problem solving to bright-spot evangelizing. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys.

Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. This year, we’ve distributed money to 60% more charities than last year. The average Network for Good nonprofit is raising the same dollar amounts as in 2008, through more, smaller gifts.

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How You (and Your Staff) Can Write Better

Kivi's Nonprofit Communications Blog

Space is limited, but all you need to reserve your spot today is a deposit of $450. Or you can pay the $800 in full now) Learn more about the Program and claim your spot. Writing is an essential skill for nonprofit communicators from communications directors on down.

Hot Topics for May: Blogs, Editorial Calendars and Mentoring Available

Kivi's Nonprofit Communications Blog

Space is limited and spots have already been taken. Learn More and Claim Your Spot On the Blog: Kivi will talk about editorial calendars as well as more on the 7 styles of nonprofit writing.

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NONPROFIT BRANDING: Nonprofits Spend $40 Million a Year on These Things

NonProfit Branding

The simple spot-color mug. This post summarizes advantages and limitations of this branding product. Consider it Mug Mastery 101 – a prelude to future posts about upscale EyeMax and Matte Mugs.

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Hot Topics in June: Nonprofit Writing, Donor-Focused Digital, and Press Releases

Kivi's Nonprofit Communications Blog

Space is limited and over half the spots have already been taken. Learn More and Claim Your Spot On the Blog: Antionette Kerr will discuss newsjacking.

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Your Official #19NTC Local's Guide to Portland

EveryAction

You won’t want to miss all that Portland has to offer, so we’ve compiled a list of our favorite spots in the City of Roses to make your trip planning simpler!

Nonprofit Communicators, You Can Speak with Authority in 2017

Kivi's Nonprofit Communications Blog

A $500 deposit holds your spot. “More confidence in my ideas and recommendations.” ” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence.

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

Make sure that nothing gets overlooked or forgotten in the shuffle by using a checklist to keep your team organized and quickly spot anything that needs to be addressed before it causes a problem. #GivingTuesday is right around the corner!

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Do You Have Decision Fatigue? Learn the Symptoms and How to Fight It #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Schedule important meetings in your decision-making sweet spot before the afternoon crash. How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this).

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Mixed Links for Nonprofit Communicators – Getting Ready for 2019 Edition

Kivi's Nonprofit Communications Blog

Nonprofit Training Opportunities for You ONLY 3 SPOTS LEFT! Learn More and Claim Your Spot January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019.

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GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

It takes slightly more advance planning to secure a table spot, but may give you access to areas that otherwise don’t allow clipboarding.

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Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

Learn More and Claim Your Spot. Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Learn more and claim your team’s spot. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click here for more details and to secure your spot. .

Hot Topics in September: Nonprofit Writing and Marketing Bequests

Kivi's Nonprofit Communications Blog

Learn more and Claim Your Spot. Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass.

7 Nonprofits Fighting for Immigrant Rights

EveryAction

Their belief that everyone deserves a chance to present their case regardless of immigration status is what earns them a spot on our list. There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families.

On Tap This Month: Trends Survey, Graphic Design, and, Of Course, Thanksgiving

Kivi's Nonprofit Communications Blog

Learn More and Claim Your Spot. Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 6: Your Design Is Full of C.R.A.P.: Using the Four Principles of Graphic Design to Create Images that Engage Audiences and Make Your Organization Look Good.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for some Mixed Links… The #NPBaton on Instagram still has a few spots open in October if you are interested in taking the baton. Credit: https://flic.kr/p/8H9NoQ. p/8H9NoQ. Happy Friday!

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Your Nonprofit Annual Report – Shorter and Faster

Kivi's Nonprofit Communications Blog

Learn more about our Annual Report Accelerator and claim your spot. Learn more about our Annual Report Accelerator and claim your spot. Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right?

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