How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Motivate Colleagues to Spot & Gather 5-Star Stories

Kivi's Nonprofit Communications Blog

Explain how their position on the front lines of your organization (that’s where you want to start), —as program staff or public-facing representatives such as receptionist, accounting, customer service, registration staff—gives them the unique opportunity to spot and gather the best stories.

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

” – FUNDRAISING BRIGHT SPOTS. FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr. ” – FUNDRAISING BRIGHT SPOTS.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md.,

5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.

Kivi's Nonprofit Communications Blog

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry.

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The Six Envelope Hot Spots

The Agitator

Do you know the six outer envelope ‘hot spots’? The other elements of a direct mail package can be weak — or even fail — yet the package can succeed. The single exception of course is the envelope! An envelope that is opened is 100% successful; a mailing that is unopened is a 100% failure. Copywriting maven Denny Hatch riffs on the envelope here. P.S. Remember this dictum: All direct mail gets opened over the trash can!

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Spot the Next Great Nonprofit Tagline!

Getting Attention

Vote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will: Sharpen your understanding of what works and what doesn't communications-wise. Inform and inspire your organization's messaging. Give you the chance to register for the free 2009 Nonprofit Tagline Report , with 2,500 tagline examples. The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best. More than 3,000 of your peers have voted already.

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In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. Don’t Miss These 5 Spots. With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? appeared first on Mission Minded.

Is Your Nonprofit Hitting the "She Spot?"

Marketing for Nonprofits

Tags: marketing to women online marketing frogloop Care2 The She Spot

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17 Spots Left on My “Coolest-Hottest Friends” List!

Kivi's Nonprofit Communications Blog

I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood. Nancy Schwartz. Jono Smith. Ginette Isenberg. Holly Ross. Rachel Wood-Pena. Katya Andresen. Sherri Wood. Bob Muller. “Thomas&#. Jay Hall. Joanne Goodwin Granese. Sam Beck.

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Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Great Words Promoting Good Causes. Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

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Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Vote now for the winners of the 2010 Taggies — the Getting Attention Nonprofit Tagline Awards. These 70 tagline finalists have been carefully culled from the more than 2,700 taglines of four types from 1,700 nonprofit organizations in 13 different categories from health to civic benefit.

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R.I.P. Toys "R" Us ??; 25 Retail Influencers to Follow ?; Are Supermarkets Next Hot Spot for Fundraising Events?

Selfish Giving

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores.

Why should you be finding new donors now?

Wild Woman Fundraising

I’m really excited that Stephanie Roth is going to be part of the webinar, because we will be able to talk a little bit more about the Bright Spots research that’s just been done, and particularly how some of the benchmark data really does back up the findings of that report.

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Free Webinar: September 13th- New Research on how your nonprofit can succeed in 2017

Wild Woman Fundraising

Did you read the Bright Spots Report from the Haas Jr Fund and Compasspoint, or the Individual Donor Benchmark Report? We’ll look at some of the emerging lessons from the data, a few surprising findings, and the data that backs up the recent Bright Spots report findings.

Last call for coaching: 2 spots left

Mission Paradox Blog

Two more arts marketing coaching spots are left, deadline for signing up is Friday.    Details live here

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Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11).

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Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

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Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

Where are the Problem Spots on Your Website’s Home Page?

Kivi's Nonprofit Communications Blog

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,&# I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website didn’t allow visitors to sign-up for email communication at all.

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2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

Welcome, everybody. This is Mazarine Treyz of Wild Woman Fundraising, and today I have the pleasure and the privilege of interviewing Heather Yandow, who I interviewed last year about Third Space Studio’s Individual Donor Benchmark Report.

Blogher DC Hits the "She Spot"

Marketing for Nonprofits

Kudos to the whole team at Blogher who really hit the "she spot" yesterday at the DC Reach Out Tour. It's the brain child of Lisa Witter and Lisa Chen who just wrote this fantastic book - The She Spot | Why Woman are the Market for Changing the World - and How to Reach Them. If you're interested in learning more about why women are a nonprofit's best friend, check out Chapter 1 of The She Spot.

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Find the bright spots: My favorite part of Switch

Nonprofit Marketing Blog

My favorite idea from the marvelous book Switch is bright spots. PLEASE take three minutes and be enlightened with this great advice

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Spot Cause Marketing Fireworks – And Win My Book!

Selfish Giving

Monday is Independence Day and I’m in search of cause marketing promotions that will help me celebrate the day! Share them with me via email, Facebook or Twitter and the person with the best submission will get my book when it hits stores the end of July!

Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

calling this approach “bright spots.&#. We need to switch from archaeological problem solving to bright-spot evangelizing. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys.

Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. This year, we’ve distributed money to 60% more charities than last year. The average Network for Good nonprofit is raising the same dollar amounts as in 2008, through more, smaller gifts.

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What I learned about the Texas Nonprofit Sector

Wild Woman Fundraising

Barry Silverberg, President, TANO.org. Barry Silverberg, President and CEO of TANO, (Texas Association for Nonprofit Organizations) knows a LOT! Here’s what we talked about yesterday at the Nonprofit Career Club in Austin. Statistics on Texas nonprofits.

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Nonprofit Communicators, You Can Speak with Authority in 2017

Kivi's Nonprofit Communications Blog

A $500 deposit holds your spot. “More confidence in my ideas and recommendations.” ” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence.

NONPROFIT BRANDING: Nonprofits Spend $40 Million a Year on These Things

NonProfit Branding

The simple spot-color mug. This post summarizes advantages and limitations of this branding product. Consider it Mug Mastery 101 – a prelude to future posts about upscale EyeMax and Matte Mugs.

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Your Nonprofit Annual Report – Shorter and Faster

Kivi's Nonprofit Communications Blog

Learn more about our Annual Report Accelerator and claim your spot. Learn more about our Annual Report Accelerator and claim your spot. Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right?

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Learn more and claim your team’s spot. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for some Mixed Links… The #NPBaton on Instagram still has a few spots open in October if you are interested in taking the baton. Credit: https://flic.kr/p/8H9NoQ. p/8H9NoQ. Happy Friday!

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3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

The sweet spot is “high importance but easy to measure” Whole Whale has a nice and simple graph to help you figure out what to track based on how important that metric is, but also how easy it is to measure.

You Really Need to Get Your 2017 Nonprofit Annual Report Done

Kivi's Nonprofit Communications Blog

Learn more and claim your spot. . We’ve tried to get you thinking about your nonprofit annual report back in November , but we know a lot of you are just too focused on year-end giving to think about it. (We’ll We’ll convert you one day though!). Now it’s January.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Nancy Schwartz tells you How to Spot & Gather Strong Stories. Good day, awesome people! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising.

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What’s Going On in June

Kivi's Nonprofit Communications Blog

Registration is now open and spots are already filling up for this six-month mentorship with Kivi Leroux Miller. Learn more and claim your spot.

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What a Nonprofit Communications Plan Should Look Like in 2018

Kivi's Nonprofit Communications Blog

Learn more and claim your spot to learn how to create a nonprofit communications plan. All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit.

13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

For the duration, you’ll get data vital for decisionmaking and for convincing the powers that be and your colleagues that your approach is spot on. Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the results.

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40 Nonprofit Trends

The Agitator

I finally got around to reading Sean Norris’ compilation of 40 Nonprofit Trends for 2017 , as published in NonProfitPRO. Part of me wants to ask, if there are actually 40 trends, is there any direction? Or are we talking chaos?

Become a Thought Leader and Media Darling

Kivi's Nonprofit Communications Blog

Learn more and claim your spot. If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling.

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