How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Motivate Colleagues to Spot & Gather 5-Star Stories

Kivi's Nonprofit Communications Blog

Explain how their position on the front lines of your organization (that’s where you want to start), —as program staff or public-facing representatives such as receptionist, accounting, customer service, registration staff—gives them the unique opportunity to spot and gather the best stories.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md.,

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

” – FUNDRAISING BRIGHT SPOTS. FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr. ” – FUNDRAISING BRIGHT SPOTS.

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In San Francisco for AFP? Don’t Miss These 5 Spots.

Mission Minded

Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. Don’t Miss These 5 Spots. With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP? appeared first on Mission Minded.

How to Spot a Dysfunctional Leader

Get Fully Funded

Know how to spot them? 20 Ways to Spot a Dysfunctional Leader. Here’s a great post from Steve Tobak at The Corner Office. Does your boss act out and throw tantrums like a spoiled child? Are you afraid to bring up certain hot-button issues in meetings for fear of being humiliated? Does your company’s strategy change weekly? Daily? These are all signs of a dysfunctional workplace, but you know what? Workplaces don’t become dysfunctional by themselves. People make them that way.

End-of-Year Appeal Letter Procrastinators – Reserve Your Spot Now!

Kivi's Nonprofit Communications Blog

I have only 200 lines, and about 50 people have registered so far, so reserve your spot today before you leave the office! Santa’s elves help him meet his year-end goals. Need a little help meeting yours? Join us! Registration is free, with a $10 optional donation requested.

5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.

Kivi's Nonprofit Communications Blog

There are five spots left in this Wednesday’s Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us? End-of-year fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry.

Spot the Next Great Nonprofit Tagline!

Getting Attention

Vote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will: Sharpen your understanding of what works and what doesn't communications-wise. Inform and inspire your organization's messaging. Give you the chance to register for the free 2009 Nonprofit Tagline Report , with 2,500 tagline examples. The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best. More than 3,000 of your peers have voted already.

Is Your Nonprofit Hitting the "She Spot?"

Marketing for Nonprofits

Tags: marketing to women online marketing frogloop Care2 The She Spot

17 Spots Left on My “Coolest-Hottest Friends” List!

Kivi's Nonprofit Communications Blog

I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood. Nancy Schwartz. Jono Smith. Ginette Isenberg. Holly Ross. Rachel Wood-Pena. Katya Andresen. Sherri Wood. Bob Muller. “Thomas&#. Jay Hall. Joanne Goodwin Granese. Sam Beck.

Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Great Words Promoting Good Causes. Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Vote now for the winners of the 2010 Taggies — the Getting Attention Nonprofit Tagline Awards. These 70 tagline finalists have been carefully culled from the more than 2,700 taglines of four types from 1,700 nonprofit organizations in 13 different categories from health to civic benefit.

Last call for coaching: 2 spots left

Mission Paradox Blog

Two more arts marketing coaching spots are left, deadline for signing up is Friday.    Details live here

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11).

Free Webinar: September 13th- New Research on how your nonprofit can succeed in 2017

Wild Woman Fundraising

Did you read the Bright Spots Report from the Haas Jr Fund and Compasspoint, or the Individual Donor Benchmark Report? We’ll look at some of the emerging lessons from the data, a few surprising findings, and the data that backs up the recent Bright Spots report findings.

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working. Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

Where are the Problem Spots on Your Website’s Home Page?

Kivi's Nonprofit Communications Blog

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,&# I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website didn’t allow visitors to sign-up for email communication at all.

Why should you be finding new donors now?

Wild Woman Fundraising

I’m really excited that Stephanie Roth is going to be part of the webinar, because we will be able to talk a little bit more about the Bright Spots research that’s just been done, and particularly how some of the benchmark data really does back up the findings of that report.

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

Welcome, everybody. This is Mazarine Treyz of Wild Woman Fundraising, and today I have the pleasure and the privilege of interviewing Heather Yandow, who I interviewed last year about Third Space Studio’s Individual Donor Benchmark Report.

Nonprofit Communicators, You Can Speak with Authority in 2017

Kivi's Nonprofit Communications Blog

A $500 deposit holds your spot. “More confidence in my ideas and recommendations.” ” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence.

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Blogher DC Hits the "She Spot"

Marketing for Nonprofits

Kudos to the whole team at Blogher who really hit the "she spot" yesterday at the DC Reach Out Tour. It's the brain child of Lisa Witter and Lisa Chen who just wrote this fantastic book - The She Spot | Why Woman are the Market for Changing the World - and How to Reach Them. If you're interested in learning more about why women are a nonprofit's best friend, check out Chapter 1 of The She Spot.

3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

The sweet spot is “high importance but easy to measure” Whole Whale has a nice and simple graph to help you figure out what to track based on how important that metric is, but also how easy it is to measure.

Find the bright spots: My favorite part of Switch

Nonprofit Marketing Blog

My favorite idea from the marvelous book Switch is bright spots. PLEASE take three minutes and be enlightened with this great advice

What do the best nonprofit websites look like?

Nonprofit Marketing Blog

Good news - there is a great article highlighting 31 one of them (thanks to my colleague Allison for spotting it). I often get asked for examples of beautiful nonprofit websites. Check out these inspiring examples here. I especially like the Kidzeum, a Network for Good customer

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for some Mixed Links… The #NPBaton on Instagram still has a few spots open in October if you are interested in taking the baton. Credit: p/8H9NoQ. Happy Friday!

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Editorial Calendar How-Tos for Nonprofits [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Get the full details and claim your spot now. Start off 2016 by bringing some order to your nonprofit’s communications chaos. We’ll show you how during our first training webinar of 2016. And it’s FREE TO EVERYONE! Join us for: Editorial Calendar How-Tos for Nonprofits.

35 amazing ways to engage and involve your donors and supporters


Blogs (make sure you have a spot for comments). If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes. Invitations to join a board or committee. Games. Polls. Videos. Advocacy or activism opportunities. Podcasts. Testimonials. Online chat tools. Webinars. Streaming live events. Question and answer sessions. Tell your story opportunities. Infographics. Reports or eBooks.

How Long Does It Take? Track Your Time to Find Out!

Kivi's Nonprofit Communications Blog

Some people are religious about it ( like the team at Big Duck ); others (like me) tend to do more “spot checking” with careful tracking for only a few weeks here and there over the course of the year. How long should you spend working on an email newsletter?

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Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

calling this approach “bright spots.&#. We need to switch from archaeological problem solving to bright-spot evangelizing. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys.

Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

Are you measuring the right performance metrics?


You can spot trends so you can raise more money, more efficiently. Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” ” We all know that measuring performance is essential for improvement and optimization.

Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. This year, we’ve distributed money to 60% more charities than last year. The average Network for Good nonprofit is raising the same dollar amounts as in 2008, through more, smaller gifts.

Lolly, Lolly, Lolly, Get Your Hashtags Here

Kivi's Nonprofit Communications Blog

Can you spot the hashtags in this tweet: Fillable Or Simple Button: Which Version Is Better For Getting Donations? In case you are brand spanking new to social media, hashtags are words or phrases with the hash symbol (#) in front of them.

What’s not to Like about Facebook Likes?

Giving in a Digital World

Hat tip to @harveymckinnon of Harvey McKinnon Associates in Canada for spotting it). Rather a lot, according to this video by the smart folks over at the YouTube educational science channel Veritasium.

“Switch” the Way You Ask for Action – 11NTC

Kivi's Nonprofit Communications Blog

One of the easiest and best ways to direct the rider is to train ourselves to stop focusing on problems and to start finding the bright spots — what is working — and to focus on replicating those instead. Those are your bright spots.

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Hidden Donor Frustration Experiences On Your Website

The Agitator

Unfortunately, few are paying serious attention to spotting and fixing what matters most: the invisible and frustrating traps that visitors and donors will encounter on that website.

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What I learned about the Texas Nonprofit Sector

Wild Woman Fundraising

Barry Silverberg, President, Barry Silverberg, President and CEO of TANO, (Texas Association for Nonprofit Organizations) knows a LOT! Here’s what we talked about yesterday at the Nonprofit Career Club in Austin. Statistics on Texas nonprofits.

Free Nonprofit Resource to Foster Connections and Knowledge Sharing

J Campbell Social Marketing

A promising nonprofit start-up founder can connect with an experienced leader who points out blind spots and encourages a drive toward success. In the nonprofit sector, professionals often feel that they need to take on everything by themselves.

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

That’s GlobalGiving’s sweet spot—connecting donors like yours (and you, and me) with causes that we may not find, know of and/or be able to easily donate to.