How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on. Twitter. Twitter.

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What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Perhaps the biggest announcement involving social media platforms thus far this year came on Friday, with the now infamous Russia indictments.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. Get Your Twitter Account in Shape. Clean your Twitter account. 8 Ideas for Nonprofit Twitter Lists ). I apologize for the headline (and the macarons).

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Social NetworkingMaggie Siemer.

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5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Twitter can be a great place to connect with potential donors before the big rush of Giving Tuesday. Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! Giving Tuesday is just one week away!

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Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. Instead, consider the basics of what you want your social media to do.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, great photos, and the ability to tag the corporate sponsor on social media (find out their Facebook name, Twitter handle, etc.). You can then save the thank you card to your desktop or phone and upload to your social media site of choice.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Social Media News Roundup

Non Profit Marketing 360

In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Twitter has launched a Twitter for Nonprofits program. For your reference collection: 10 must-have social media primers. Nonprofit Amy Sample Ward Facebook FrogLoop Google Google Analytics Mitch Joel Social Media TwitterFacebook made significant changes last month.

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The Cost of Fundraising Through Social Media

Social Media Bird Brain

The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver.

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No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. The culture of Twitter is quite different, where multiple updates during the day are the norm.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat. Next, I followed the organizations’ strategies on Twitter…. Most of the images were previously shared on some other form of social media. .

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

Despite (or perhaps because of) the increased use of social media and online community building tools, in-person, live nonprofit events have kept their popularity. Take these video files and upload them to other social media accounts for added exposure!

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively.

The Ultimate Nonprofit Guide to Creating Social Media Graphics

J Campbell Social Marketing

I am excited to announce my first e-book, the first in an upcoming series of Ultimate Nonprofit Guides , all related to social media. When you are done with the book, please let me know what you think – on my Facebook page , on Twitter or email me directly. .

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. The post 8 Social Media Trends to Watch Out For in 2016 (Infographic) appeared first on JCSM. What’s on tap in digital marketing for 2016?

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Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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Big Bird Soars to Social Media Victory

Non Profit Marketing 360

When Republican candidate Mitt Romney promised to “fire” the friendly Muppet by cutting off funding to PBS, Twitter exploded with messages of support for the bird. ” Blogger Christina Sirabian extracts three lessons for social media marketers.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. Twitter.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” To some people this may be as simple as knowing that there is an industry hashtag on Twitter that they can quickly check once a week and filter to see what links are being shared. If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. And while you’re at it, check out the three keys to social media success !

How to Win (Online) Friends and Influence People (on Social Media)

EveryAction

twitter engagement campaigns social media(Much like a rocket launch, getting off the ground online requires preparation.).

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

How to Use the Social Media Superheroes of Nonprofit Event Marketing

J Campbell Social Marketing

If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn and Twitter.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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