My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. NONPROFIT SUPPORT : YouTube for Nonprofits.

Trending Sources

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Still doubting the power of social media? Pinterest users are active with almost a quarter of users visiting the site once per day; A staggering 100 hours of video is uploaded per minute to YouTube, which is also the #2 search engine – figure out how to incorporate video into your nonprofit marketing and fundraising strategy! The post Nonprofits, are you still doubting the power of social media? appeared first on J Campbell Social Marketing.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Thankfully, we’ve got a quick guide to the types of social media posts you should be sharing with your supporters.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

Lost in the Social Media Forest ~ Help!

Diva Marketing Blog

I'm lost in the social media forest and can't find my way. How do I make sense of it all when every day there seems to be a new social media channel? Each and everytime you commit to a social channel it becomes an investment and (hopefully!) FAQ : Help!

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Health Care Social Media Review #30: The Research Edition


Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

The Cost of Fundraising Through Social Media

Social Media Bird Brain

The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver.

Seven Ways Social Media Improves Accountability

Kivi's Nonprofit Communications Blog

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. Social media can help you improve your accountability in seven ways. Social media is about the here and now.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Social reach up, email response rates down. Read: How to Keep the Social Media Conversation Going.

Managing Social Media at the Foundation Center

Kivi's Nonprofit Communications Blog

In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., IFRAME Embed for Youtube.

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

What I learned about social media from a sword swallower, a YouTube sensation and a multi-millionaire

J Campbell Social Marketing

Despite having a social media following in the hundreds of thousands , he remains affable and accessible. Michael Stelzner founded a high quality, high standards blog about social media. James Wedmore has a great YouTube channel with millions of views.

10 Social Media Stats for Nonprofit Marketers

Nonprofit Marketing Blog

Is one of your 2014 goals to get your social strategy in order? Here are 10 fun stats on social media that can help you decide how to spend your time. online adults now use social networking sites. Source: We Are Social Tweet this. 50% of nonprofit communicators label social media as a “very important” communication tool. 55% who engaged with causes via social media have been inspired to take further action.

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10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

In 2014, nonprofit digital marketing efforts will still focus on using social media and mobile tools to raise awareness for organizations and causes, to promote events and to fundraise. Try posting it on all your social networks and see the love grow!

Social Media Changes The Branding Game

Diva Marketing Blog

Do we expect too much from social media and in particular social networks? Marketers anticipate Facebook, Twitter, blogs, video sites a la YouTube, niche communities and now Google+ will not only create awareness, support customer service but increase.

7 Step Secret Sauce Recipe For Social Media Success

Diva Marketing Blog

Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success. Building a personae of people you want to reach helps to go beyond traditional demographics to including digital/social behaviors. . Curated from Social Media Examiner - 29 Tools.

Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

How are you learing about social media? Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. O ne of the scariest things I see is too many "brand" witches around the social media kettle.

Top mobile social media apps for nonprofits


Reminder: If you don’t have a great website and email strategy, you probably shouldn’t be focusing on social media yet. Think about that in relation to your current website and social media strategy. I just took a great webinar from Heather Mansfied, author of Social Media for Social Good , on the most useful social networking mobile apps for nonprofits and I want to share the top 8 with you. Top 8 mobile social media apps.

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A 5-step quide to social media strategy for nonprofits


Many nonprofits have already dipped their toes into social media. Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube. But first, understand that social media is not about marketing, it’s about community. flickr/luc legay.

Social Media Content Is Sitting Right in Front of You

Nonprofit Marketing Blog

Content for your social media channels is sitting right in front of you. Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep. Really!

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Ochman recently reminded me, social media has been around, and included in varying degrees (!), Although most marketers agree social media is not a fad there is still a debate on what is social media. Is social media a strategy or is social media a tactic?

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?". Olson is also active in multiple social channels.

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Social Media Listening Beyond Your Product

Diva Marketing Blog

With almost 14 thousand views, my dog Max might qualify as a "D list" YouTube rock star! Let's spin this into social media marketing. We can learn about our customers' passions, see who are in their social networks e.g., friends, likes, follows, circles.

22 Tips Combat Social Media Fears

Diva Marketing Blog

Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. 5 Common Media Fears: Trolls.

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. They searched for the first thing that came to their mind, “ social media expert “ Surely, there must be an expert out there they though. Technical social media channel setup? “to start a YouTube channel.

Social Media: How to convince your boss

Fundraising Coach

It was basically, “ How do you convince your boss to let me use social media? ” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. And let’s face it, social media can be an incredible time suck. My favorite so far is from Todd Buker: From the viewpoint as an ED in my own organization, social media sold me on two points: 1) Amplification/reach and 2) SM’s impact on SEO.

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

For the most part, social networks and social media were never really intended for business communications. However the world of social media networks would never be the same. . We're taking care of the "brand side" of managing social media conversations.

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Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

A brief preface from Network for Good: If you’re contemplating committing time to engaging people on social networks – and it does take time – you need to ask yourself a bunch of other questions first. If you have all of this, you may be ready for the next step: creating a social media strategy. Social media are not expensive, and even small organizations can use them successfully. Power users employ social media for more purposes.

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

Socialnomics Social Media Revolution video updated for 2013

Giving in a Digital World

Just over a year ago I mentioned a very handy YouTube video created by Erik Qualman , the man behind the concept of Socialnomics , which through 4m 19s of fascinating facts and statistics provided a great introduction to the world-wide strategic importance of Social Media.

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. Most of the other books on social media are just about the conversation.

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Top Nonprofits Outpace Top Companies in Social Media

Nonprofit Marketing Blog

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

Thoughts on working social media from April’s #SMBME

Fundraising Coach

April’s Social Media Breakfast Maine was awesome. Social media is like a small town. Every one you employee you need to be able trust with the media. “The media&# isn’t the big cameras. Everyone is the media now. Google owns YouTube.

Social Media in 2013: Where to Focus, Where to Play

Kivi's Nonprofit Communications Blog

We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about social media use. We asked, “Which social media sites will be most important to your communications strategy in 2013? 39% selected YouTube.

With A 9-Person Social Media Team, They Better Get It Right!

The Agitator

Would you associate AARP, the voice of America’s 50+ population, with adroit use of social media? AARP has some 80 Facebook pages with over a million fans, an active presence on YouTube and Twitter, and a “toehold” in about 15 other online platforms. Of course, if you have a nine-person team solely devoted to social media — and working in a sandbox with 37 million members — you had better get it right!

6 More YouTube Tips for Nonprofits

Nonprofit Marketing Blog

Here are six more great tips for YouTube from Heather Mansfield, author of the new book, Social Media for Social Good. She agreed to me printing her 11 YouTube Best Practices for Nonprofits here. The more “Subscribers” and “Friends” your nonprofit has, the more exposure you get on YouTube. YouTube limits the number of friend requests your nonprofit can send per hour to 28, and you can’t send all 28 requests in a row.

5 Essential YouTube Tips for Nonprofits

Nonprofit Marketing Blog

Here are some great tips from Heather Mansfield, author of the new book, Social Media for Social Good. She agreed to me printing her 11 YouTube Best Practices for Nonprofits here. For the simple reason that YouTube dwarfs all other video sites in terms of users and traffic, it should be the starting point for your nonprofit’s online video campaigns. Your nonprofit’s avatar is very important for branding on YouTube. People are not on YouTube to read.