How can Nonprofits use Web 2.0 for fundraising? An Interview with Amy Sample Ward

Wild Woman Fundraising

Fundraising Leadership Netraising Web 2.0 Web 3.0 realtime web social media american red cross amy sample ward Case Foundation Chase corporate social responsibility csr facebook interview mGive nonprofit nonprofits nptech Pepsi real-time web web 2.0Part one of an interview with Amy Sample Ward.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 The Guideline for External Use of Web 2.0 is designed to provide specific guidance to public servants on the use of social media.

Web 2.0 One Tool at a Time

A Small Change

Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Social media can be overwhelming as you learn about the many different ways to communicate. Everyone that uses their social media tool well wants to talk about what it has done for them. Start with one social media tool and play with it till you see value in it. Social Media & Web 2.0

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both.

What Kevin Bacon Knows about Web 2.0

Fundraising 123

On July 23, 2009, we had the great opportunity to present "What Kevin Bacon Knows about Web 2.0" " to nonprofits at the Social Media for Social Good conference hosted by Capital Area Food Bank's Agency Achievement Academy, Young Nonprofit Professionals Network of DC, National Human Services Assembly and Google. Download the presentation slides below Related Documents to learn more about these areas of social networking: What is Web 2.0

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

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Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media. Authorized individuals have open access to the Internet including Government of Canada and external Web 2.0

Social Media Revolution 2011 – The new Erik Qualman video

Public Sector Marketing 2.0

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

Branding More of a Challenge Than Ever in a Web 2.0 World

Getting Attention

When you do so – conveying credibility and value in a way that's easy to remember and repeat – you'll build long-lasting relationships with donors, volunteers, members, the media, clients, and more. But it’s more challenging than ever in our Web 2.0 But since you should dive into this issue right now, here's a preview podcast: 09NTC Social Media Web 2.0

Want to Preview The Wild Woman’s Guide to Social Media?

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. With hands-on, how to worksheets helping you get your web presence from zero to 60, you’ll learn in a couple of hours what it took me YEARS to learn!

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Do you work for a nonprofit hospital? How are you doing social media?

Wild Woman Fundraising

I am looking for small rural clinics and hospitals using social media.&#. And you might want to ask, “How are other domestic violence agencies doing social media? If you work at a hospital, how are you doing social media?

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Using Media Intelligence Tools to Drive Communications Success – CNW Group.

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New Government of Canada policies related to social media

Public Sector Marketing 2.0

The two documents recently released include a policy on A cceptable Network and Device Use and a standard on Social Media Account Management. Authorized individuals have open access to the Internet including Government of Canada and external Web 2.0

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Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. It talks a great deal about the biggest impediment to government use of social media, which I have mentioned numerous times in this blog, i.e. the “clay layer&# of middle management and the hierarchical public service culture.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

Providing information in an appealing visual format that is designed with the web in mind first , will soon be standard practice (that’s my hope anyway). Any time you post up a video you place a powerful digital footprint on the web for others to find.

Your Volunteers Make, Or Break, Web 2.0 Outreach -- But You Have To Help Them Do It Right

Getting Attention

Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in. But once your org is using some social media tools, putting your existing volunteer base to work is the best way to build out your social media presence. This is so obvious, but less than 5% of nonprofit orgs using Facebook and other social media do it.

Useful Marketing Questions from the Social Media Bible

Wild Woman Fundraising

I’ve been reading this big silver book, the Social Media Bible, and it really has a comprehensive list of how you can market your business (or nonprofit) through social media. social media acteva audacity blogtalkradio.com Broadtexter.com event planning Levelator marketing questions mazarine treyz netvibes podcast rss bandit rss owl social media bible useful marketing tips vlogging webex webinar

Poorly written “social media” RFP’s

Public Sector Marketing 2.0

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles. Unfortunately, in most cases the RFP dictates required elements which are predominantly tactical in nature: We want to build a social network.

Social Media Etiquette

A Small Change

I spoke with a local consulting firm a couple months ago about social media, and we started talking about social media etiquette. Because social media is so new and just starting to be widely adopted, there are not a lot of standards in place for etiquette. Social media etiquette is still so new we are creating and breaking the rules all of the time. What lessons have you learned in social media etiquette?

What you can learn from Brian Massey about using social media to get donations

Wild Woman Fundraising

You, as a nonprofit marketer, are in the unique position of being able to address a larger social issue, and then boil it down to how your nonprofit helps, and then parse it down even more specifically into how a donor can take action to help you. Measuring your social media return.

The most useful social media tool I found in 2010

Wild Woman Fundraising

Thanks to Claire Sale of NetSquared’s challenge to come up with my favorite and most useful tool for social media for 2010! What are YOUR favorite social media tools that you found this year? Collaboration Web 2.0 social media #Net2ThinkTank 9.tc

How can you measure your return on Social Media?

Wild Woman Fundraising

Olivier Blanchard Basics Of Social Media Roi. If you’re a social media manager, are you using any of these metrics right now? if you’re a development professional, can you make a case for devoting more of your time to social media? Cultivating donors Measuring Effectiveness Netraising Web 2.0 social media development professional using social media nonprofit social media ROI social media manager web 2.0

Social Media Classes for Nonprofits: Seattle

A Small Change

One of my passions is talking with nonprofits about social media. October 15: Integrating Social Media Into Your Marketing & Fundraising Plan: 101. We will also review a real case study that utilized a variety of social media applications to create awareness, build community and raise significant funds. The Nuts and Bolts of Social Media: 201. Using Social Media For Self Promotion: 301. Social Media & Web 2.0

First Social Media Club Experience

A Small Change

About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. If your nonprofit is thinking about new ways to use social media, or for technological board members, find the local Social Media Club in your city and check it out. Social Media & Web 2.0

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Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0 Quote 3: “Get used to the new world: web 2.0

Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief

Public Sector Marketing 2.0

This is how I stumbled upon Carolyn Chan ( @thechannelc ) and Rachel Foong ( @redsheep ), two KL residents that happened to also be social media junkies. I was quite surprised to see the Prime Minister’s Office and their 1Malaysia initiative very active on social channels.

Get creative with marketing your nonprofit through social media

Wild Woman Fundraising

social media acteva audacity blogging blogtalkradio.com broadtexter charity freeblog.org gotomeeting igoogle Levelator makeuseof mazarine treyz netvibes nonprofit nptech pod-casting podbean podcast podcast.com resources sourceforge vlogging webex webinar zinadoo Tags: Events Fundraising Marketing Web 2.0 It’s hard to find money for marketing. So you have to get creative. Check out these cheap or free ways to maximize your marketing presence.

Getting Started with Social Media

Fundraising Coach

Frank recently came out with a report on nonprofits and social media. He definitely “gets&# social media and nonprofits! Social media continues to grow in both popularity and reach. of time spent on the web. 5 Step Social Media Plan.

Ten tips for getting more donations through social media

Wild Woman Fundraising

Start putting up event invitations on your social media sites, and blogging about them, personally inviting twitterers, bloggers, and others to come. Go out into the real world and plug your social media sites at events where your supporters are congregating. Make sure your social media policy shows that the opinions expressed are yours, and not the opinions of your organization. Tags: Acknowledgement Cultivating donors Marketing Web 2.0

Direct Mail Drop and Social Media Rise

A Small Change

I think that we are still at the early stages of social media fundraising and we will see direct mail continue to decline and social media & online fundraising continue to grow. There are already organizations that raise hundreds of thousands of dollars using social media. Every organization needs to start developing a plan around using social media. Start to figure out who your social media leaders are and how you can engage them.

Don’t Start Social Media Too Late

A Small Change

Over the last number of weeks I’ve had the privilege of coaching a few people on social media. Web 2.0 and social networking are currently catch phrases and “in” topics right now; however, most people and nonprofits are still at the very beginning of understanding and harnessing their power. Hopefully I have not sounded too gloom and doom regarding social media. My next couple posts will be about getting started and how to succeed using web 2.0.

Getting Started with Social Media Volunteers

A Small Change

After working for six months as the social media coordinator at Puget Sound Blood Center, I’ve learned valuable lessons about cultivating a base of social media volunteers. The social media community has an impressive commitment to volunteerism and nonprofit fundraising that. Before recruiting your own social media volunteers, be sure to have the following tools: Twitter. This acts as your nonprofit’s Web site on Facebook.

My social media predictions for 2009

Public Sector Marketing 2.0

My intent was to clear my mind a bit and get my thoughts settled for what looks like a busy 2009 year coming up for the strategic social media side of our business ( CEPSM ). Participating in social media is significantly cheaper than “buying&# traditional media.

Show your boss these social media statistics

Wild Woman Fundraising

This is certainly a case for your cause to be using social media. Web 3.0 social media facebook fundraising online online fundraising second life SMS statistics text messages Tags: Cultivating donors Netraising Web 2.0 I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting.

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

People gave via social networks, on news websites, and on nonprofits' websites. Online donors tend to be younger than offline donors (boomers or younger) and their gifts average around $100 on nonprofit websites (less on social networks). This is the era of the citizen activist and the wired fundraiser; if you aren't able to fully engage with these folks online via your own site as well as social networks, you are in trouble.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Are you attempting to get some media coverage for your nonprofit? I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta.

Free social media tools for your nonprofit-from Social by Social

Wild Woman Fundraising

I just saw Amy Sample Ward a few days ago, lucky me, on her way from SXSW to London, and she handed me this wonderful book that she is a co-author of, called Social by Social. How to make and publish quick videos for the web. Web 3.0

Amy Sample Ward talks the Future of Fundraising Online and CSR

Wild Woman Fundraising

Fundraising Netraising Web 2.0 Web 3.0 realtime web social media amy sample ward corporate social responsibility csr facebook future interview JustGiving listening dashboard mazarine treyz Mobile Donations netsquared netvibes.com online rss reader techsoup web 2.0

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Where's Your Org's Social Media Policy?

Getting Attention

Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. What social media-ing is ok to do at work, and what's not ok? Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s). Nonprofits-and-social-media guru Beth Kanter offers several guidelines for shaping your org's social media policy here , along with links to sample social media policies.

Why Web 2.0 is important to small local nonprofits

Nonprofit Consultant Blog

There's lots of talk about how nonprofits should be using "Web 2.0" - interactive applications, two-way online communications, user generated content, "social media," etc. perhaps so much so that it can be bewildering to smaller, grassroots organizations who are just struggling to get the word out locally and are wondering what they need with a World Wide Web. In each of these examples, the idea is not how Web 2.0

Improve your nonprofit website by moving down the ladder

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. The excerpt below is just one chapter from my book, The Wild Woman’s Guide to Social Media. Book Marketing social media Starting a nonprofit Web 2.0

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

I must admit that I am quite optimistic about the next twelve months, given the amount of behind-the-scenes progress that has been made to date in various organizations in terms of setting up the necessary infrastructure that social channels require (primarily governance and hr related).

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees Office, and others, talk about their experience with social media. Leadership Marketing Netraising social media Speaking Web 2.0