Expert insights. Personalized for you.
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics. MORE
Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google. MORE
Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents! About our speaker Daniel Schulman is Director of Search Marketing for Donordigital - an online fundraising, advocacy, and advertising company that works with major nonprofit organizations. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo. MORE
Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit MORE
Looks like it won’t impact paid search ads, and there’s still some question if it will raise antitrust flags with the Department of Justice. Would certainly make life easier if you only need to pay attention to 2 search engines instead of three. Tagged: microsoft, news, search deal, Yahoo. Tags: Yahoo future of search live.com microsoft search deal news More info about the Microsoft/Yahoo news here. MORE
Here’s the full article listing how total search queries grew in Facebook, but drop in Google. Tagged: facebook, Google, total search queries. Tags: Google facebook total search queries Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network. MORE
If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK," MORE
Apart from drawing droves of well-heeled citizens to its beautiful homes every summer, Rhode Island State Police and the ucc-1 search rhode island that you receive those deductions if you make $3,700 per month which would allow you to participate in your medical records and billing records. Obtaining your billing records for the ucc-1 search rhode island of his/her child. Search Island Ucc-1 Rhode MORE
This week’s test pinpoints the best way to design the search box on your nonprofit’s website. As Anne writes, “the winning version of this test omitted the word ‘Search’ in the search bar itself, and added a button with the ‘Search’ call to action. MORE
Specifically, we will discuss the following: Eligibility and application procedures What the grant covers Working with Google staff Expanding the campaign to meet organization objectives We will also touch on some more advanced topics such as campaign optimization, integration with website analytics and opportunities for non-grant paid search campaigns. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo. MORE
When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1. Build a website that is easy for the search engines to understand. MORE
But, The post Will Paid Search Pay Off for Your Nonprofit? You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. appeared first on Mission Minded. Blog Nonprofit Web MORE
The post How to quickly geofilter a Twitter search query appeared first on Navigating Digital Disruption. Tutorial Videos advanced search geofilter location based twitter twitter search video tutorial MORE
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines. MORE
Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). MORE
I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses. Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va. MORE
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! MORE
Type in your search criteria (limit your search to your network only, in order for introductions to work). Tags: Tip LinkedIn mikekujawski people search quicktip socialmedia Whenever I give a workshop relating to social media, I often ask the following question when talking about social networks: “How many of you are currently on LinkedIn ?&#. In most cases about 60% of the people in the room put up their hand. MORE
Recently, my friend Linda asked if I would talk with the amazing women of C3G - an Atlanta suburb networking group - about using social media to support a job search. . Using Social Media To Put Your Best Foot Forward For Your Job Search View more presentations from Toby Bloomberg. MORE
This is one of the best explanations of how to currently get higher up in Google search rankings. Because most people don't look farther than the first page of search results. Why do you want to get higher up? MORE
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO MORE
You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. These potential donors might do a Google search for "boise aids charity." MORE
A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Nonprofit Facebook Google Search Engines Searching Social Media MORE
Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing. If not, we forgive you; our SEM experts at IMPAQT have a white paper to explain it all: A Brave New Advertising World: The Future of Search Marketing. What better time to optimize your search to drive users to your site? MORE
Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? Twitter Search. Twitter then redirects you to the search returns page. MORE
How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? MORE
Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data). lists of the top searches and top rising searches. MORE
Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? Twitter Search. Twitter then redirects you to the search returns page. MORE
I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter. MORE
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup? MORE
ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. MORE
SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search. and Twitter to its search results (and now Google Buzz of course). MORE
How to use Wordle and LinkedIn to help your job searchTonight, Chris Brogan led a webinar on how to enhance your job search with social presence. You can see the tweets by searching the #hbwjobs. Tags: Education Opportunities Samples & Tools employment job search leadership He shared a ton of great info! One of the ideas was using Wordle to see if your LinkedIn profile has the right keywords for the position you’re looking for. MORE
This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization. MORE
Searching on Google is perhaps the single experience of the internet we all share. began over a decade ago (hint: Sarah McLachlan and Elton John won big Grammys that year) as a way to search for key terms on the net. Then define how often you want to be alerted to the search. MORE
According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous. MORE
However, while online advertising spend grows year-on-year, I don’t hear many charities talking about how well they’re optimizing their spend in paid search. Last year, while working on a client project, I came across a very interesting company called The ATO Co. MORE
Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. We’re calling it Graph Search. What does the Graph Search mean to the average user or nonprofit on Facebook? MORE
Over the weekend I worked on the ‘Top 10 Bad Practices’ section of a book I’m writing. MORE
Fundraising strategy charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor research donor research software donor research training donor search donor search wealth screening donor wealth screening fundraising tips major gift fundraising Philanthropy prospect research wealth engineAre scores really worth the trouble? It seems like every service provider has a scoring system for your donors. MORE
It’s not until the end of 2014 that it began to climb back up again (refer to the Google Search Trend visualization below). Fastest Rising Search Queries with the word “podcast’ (2004-2020). MORE
that is the first thing search engines scour for the keywords that make your site visible on those engines. Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website. MORE
My team recently created a word search for our new interns. Here’s some great podcast episodes to listen to as you fill out the word search: >>Engagement Fundraising: Season 1, Episode 18 – Creating the Disney Experience. >>Engagement Want some fun? MORE
I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. In part, because it’s so much more entertaining than text search. Hold onto your hats! MORE
Search Related Topics iMarketSmart
FEBRUARY 2, 2018
My team recently created a word search for our new interns. Here’s some great podcast episodes to listen to as you fill out the word search: >>Engagement Fundraising: Season 1, Episode 18 – Creating the Disney Experience. >>Engagement Want some fun?
Non Profit Marketing 360
JULY 23, 2012
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Non Profit Marketing 360
FEBRUARY 15, 2013
Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).
Non Profit Marketing 360
FEBRUARY 7, 2013
Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. We’re calling it Graph Search. What does the Graph Search mean to the average user or nonprofit on Facebook?
Public Sector Marketing 2.0
JANUARY 7, 2016
The post How to quickly geofilter a Twitter search query appeared first on Navigating Digital Disruption. Tutorial Videos advanced search geofilter location based twitter twitter search video tutorial
Mission Minded
APRIL 25, 2019
But, The post Will Paid Search Pay Off for Your Nonprofit? You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. appeared first on Mission Minded. Blog Nonprofit Web
Diva Marketing Blog
AUGUST 22, 2016
Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? Twitter Search. Twitter then redirects you to the search returns page.
Social Media Bird Brain
MAY 24, 2012
Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit
Kivi's Nonprofit Communications Blog
APRIL 20, 2010
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics.
Fundraising Breakthroughs
OCTOBER 26, 2013
Apart from drawing droves of well-heeled citizens to its beautiful homes every summer, Rhode Island State Police and the ucc-1 search rhode island that you receive those deductions if you make $3,700 per month which would allow you to participate in your medical records and billing records. Obtaining your billing records for the ucc-1 search rhode island of his/her child. Search Island Ucc-1 Rhode
Public Sector Marketing 2.0
OCTOBER 15, 2009
Type in your search criteria (limit your search to your network only, in order for introductions to work). Tags: Tip LinkedIn mikekujawski people search quicktip socialmedia Whenever I give a workshop relating to social media, I often ask the following question when talking about social networks: “How many of you are currently on LinkedIn ?&#. In most cases about 60% of the people in the room put up their hand.
Diva Marketing Blog
AUGUST 22, 2016
Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? Twitter Search. Twitter then redirects you to the search returns page.
Non Profit Marketing 360
FEBRUARY 20, 2012
Searching on Google is perhaps the single experience of the internet we all share. began over a decade ago (hint: Sarah McLachlan and Elton John won big Grammys that year) as a way to search for key terms on the net. Then define how often you want to be alerted to the search.
ImpactMax
FEBRUARY 7, 2012
I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. In part, because it’s so much more entertaining than text search. Hold onto your hats!
Search Marketing for Nonprofits
OCTOBER 6, 2009
Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data). lists of the top searches and top rising searches.
Fundraising 123
AUGUST 21, 2013
Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.
Getting Attention
MARCH 20, 2012
This week’s test pinpoints the best way to design the search box on your nonprofit’s website. As Anne writes, “the winning version of this test omitted the word ‘Search’ in the search bar itself, and added a button with the ‘Search’ call to action.
The Agitator
NOVEMBER 15, 2015
Over the weekend I worked on the ‘Top 10 Bad Practices’ section of a book I’m writing.
Non Profit Marketing 360
FEBRUARY 21, 2012
ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it.
Search Marketing for Nonprofits
FEBRUARY 19, 2009
I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses. Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va.
Marketing for Nonprofits
AUGUST 8, 2008
According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.
Search Marketing for Nonprofits
JULY 29, 2009
Looks like it won’t impact paid search ads, and there’s still some question if it will raise antitrust flags with the Department of Justice. Would certainly make life easier if you only need to pay attention to 2 search engines instead of three. Tagged: microsoft, news, search deal, Yahoo. Tags: Yahoo future of search live.com microsoft search deal news More info about the Microsoft/Yahoo news here.
Fundraising 123
JANUARY 5, 2008
When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1. Build a website that is easy for the search engines to understand.
Fundraising 123
NOVEMBER 21, 2007
You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. These potential donors might do a Google search for "boise aids charity."
Fundraising 123
MAY 4, 2009
Specifically, we will discuss the following: Eligibility and application procedures What the grant covers Working with Google staff Expanding the campaign to meet organization objectives We will also touch on some more advanced topics such as campaign optimization, integration with website analytics and opportunities for non-grant paid search campaigns. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.
Non Profit Marketing 360
MAY 3, 2012
Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.
Giving in a Digital World
FEBRUARY 3, 2015
However, while online advertising spend grows year-on-year, I don’t hear many charities talking about how well they’re optimizing their spend in paid search. Last year, while working on a client project, I came across a very interesting company called The ATO Co.
Search Marketing for Nonprofits
JUNE 26, 2009
Here’s the full article listing how total search queries grew in Facebook, but drop in Google. Tagged: facebook, Google, total search queries. Tags: Google facebook total search queries Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network.
Search Marketing for Nonprofits
FEBRUARY 25, 2010
SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search. and Twitter to its search results (and now Google Buzz of course).
Search Marketing for Nonprofits
SEPTEMBER 13, 2010
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!
Fundraising 123
MAY 4, 2009
Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents! About our speaker Daniel Schulman is Director of Search Marketing for Donordigital - an online fundraising, advocacy, and advertising company that works with major nonprofit organizations. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.
Fundraising Coach
SEPTEMBER 30, 2010
How to use Wordle and LinkedIn to help your job searchTonight, Chris Brogan led a webinar on how to enhance your job search with social presence. You can see the tweets by searching the #hbwjobs. Tags: Education Opportunities Samples & Tools employment job search leadership He shared a ton of great info! One of the ideas was using Wordle to see if your LinkedIn profile has the right keywords for the position you’re looking for.
Public Sector Marketing 2.0
JUNE 4, 2018
This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization.
iMarketSmart
MAY 14, 2018
Fundraising strategy charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor research donor research software donor research training donor search donor search wealth screening donor wealth screening fundraising tips major gift fundraising Philanthropy prospect research wealth engineAre scores really worth the trouble? It seems like every service provider has a scoring system for your donors.
Social Media Bird Brain
JANUARY 16, 2013
This is one of the best explanations of how to currently get higher up in Google search rankings. Because most people don't look farther than the first page of search results. Why do you want to get higher up?
Kivi's Nonprofit Communications Blog
MAY 7, 2020
One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO
Marketing for Nonprofits
NOVEMBER 18, 2009
If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK,"
Public Sector Marketing 2.0
FEBRUARY 6, 2020
It’s not until the end of 2014 that it began to climb back up again (refer to the Google Search Trend visualization below). Fastest Rising Search Queries with the word “podcast’ (2004-2020).
Donor Power Blog
NOVEMBER 18, 2011
Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing. If not, we forgive you; our SEM experts at IMPAQT have a white paper to explain it all: A Brave New Advertising World: The Future of Search Marketing. What better time to optimize your search to drive users to your site?
Diva Marketing Blog
FEBRUARY 17, 2010
Recently, my friend Linda asked if I would talk with the amazing women of C3G - an Atlanta suburb networking group - about using social media to support a job search. . Using Social Media To Put Your Best Foot Forward For Your Job Search View more presentations from Toby Bloomberg.
Non Profit Marketing 360
JANUARY 31, 2012
A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Nonprofit Facebook Google Search Engines Searching Social Media
Non Profit Marketing 360
AUGUST 31, 2012
that is the first thing search engines scour for the keywords that make your site visible on those engines. Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website.
Giving in a Digital World
AUGUST 12, 2009
I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.
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