Search Engine Optimization Tips

Getting Attention

Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites.

Have some fun with MarketSmart’s word search!

iMarketSmart

My team recently created a word search for our new interns. Here’s some great podcast episodes to listen to as you fill out the word search: >>Engagement Fundraising: Season 1, Episode 18 – Creating the Disney Experience. >>Engagement The post Have some fun with MarketSmart’s word search! Fundraising charity blog Philanthropy philanthropy blog word puzzles games word search word search game download word search pdf word search puzzles for fundraisers

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). Such terms will show up in people’s searches (both Graph & Google). Hands On With Facebook’s Graph Search. 6 Things Nonprofits Need to Know About Facebook’s Graph Search.

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#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. We’re calling it Graph Search. What does the Graph Search mean to the average user or nonprofit on Facebook? Though Graph Search is not at all a competitor to a Google search, it is going to make things really tough of Google+. With Graph Search, no one needs to change what they are doing on Facebook already.

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A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit

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How to quickly geofilter a Twitter search query

Public Sector Marketing 2.0

The post How to quickly geofilter a Twitter search query appeared first on Navigating Digital Disruption. Tutorial Videos advanced search geofilter location based twitter twitter search video tutorialA few years ago, I created a series of short 1-minute video tutorials explaining how to use specific features of various social tools out there. This was partly out of experimentation and partly because I kept getting asked similar questions over and over again via email.

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Quick Tip – LinkedIn People Search

Public Sector Marketing 2.0

Type in your search criteria (limit your search to your network only, in order for introductions to work). Tags: Tip LinkedIn mikekujawski people search quicktip socialmedia Whenever I give a workshop relating to social media, I often ask the following question when talking about social networks: “How many of you are currently on LinkedIn ?&#. In most cases about 60% of the people in the room put up their hand.

Will Paid Search Pay Off for Your Nonprofit?

Mission Minded

But, The post Will Paid Search Pay Off for Your Nonprofit? You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. appeared first on Mission Minded. Blog Nonprofit Web

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search. With Twitter's waning popularity, compared to Instagram's rise in prominence, I began to wonder which platform would serve a business better, from a search standpoint.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search. With Twitter's waning popularity, compared to Instagram's rise in prominence, I began to wonder which platform would serve a business better, from a search standpoint.

Google Insights for Search

Search Marketing for Nonprofits

Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data). lists of the top searches and top rising searches.

How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point people to your website. If that’s too technical, start with the CommonCraft video on search.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. began over a decade ago (hint: Sarah McLachlan and Elton John won big Grammys that year) as a way to search for key terms on the net. First off, you want to give some terms that Google is to search for regularly and automatically. Perhaps a search for videos only will help you monitor how it is being treated on TV. Then define how often you want to be alerted to the search.

Augmented reality—Search moves from text to objects

ImpactMax

I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. In part, because it’s so much more entertaining than text search. Hold onto your hats!

Newsletter: How to Build Global Partnerships ; Mastering Google Searches for Partner Prospecting ; Stewarding Corporate Donors on Social Media ???

Selfish Giving

Mastering Google searches for partner prospecting. The Cause Docs are back! The doc joining us this month is Russ Holmes , Founder of Sprouts Solutions.

In Search of the Silver Bullet

The Agitator

Over the weekend I worked on the ‘Top 10 Bad Practices’ section of a book I’m writing. Because this is the season when many groups are putting out or reviewing Requests for Proposal (RFPs), I thought I’d share some of my notes — and a special video — with you in case you’re on either the giving or receiving end of the RFP process. Long-time Agitator readers know how I feel about The Dangers of RFPs.

Searching Your Nonprofit’s Web Site—A vs. B Makes a Huge Difference

Getting Attention

This week’s test pinpoints the best way to design the search box on your nonprofit’s website. As Anne writes, “the winning version of this test omitted the word ‘Search’ in the search bar itself, and added a button with the ‘Search’ call to action. Dell used multiple variations for this test, and each variation using the magnify glass icon did not perform as well as the Search Button.”

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3 Reasons to Add Your NPO’s Phone Number to Google Search

NonProfit Hub

By using Corporate Contact markup on your nonprofit’s website, you can add your organization’s contact information to Google’s Knowledge panel in some searches. Knowledge panels can prominently display your customer service phone number, which will show up on a search results page next to your NPO’s name. When people see your nonprofit show up in search results with contact information right there, it gives them confidence that you’re legit.

Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses. Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va.

Yahoo and Microsoft Look Ready to Final Sign Search Deal

Search Marketing for Nonprofits

Looks like it won’t impact paid search ads, and there’s still some question if it will raise antitrust flags with the Department of Justice. Would certainly make life easier if you only need to pay attention to 2 search engines instead of three. Tagged: microsoft, news, search deal, Yahoo. Tags: Yahoo future of search live.com microsoft search deal news More info about the Microsoft/Yahoo news here.

#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to the development of an online/social media strategy.

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End-of-Year Giving: Google Search Trends Show Big Opportunities for Nonprofits

NonProfit Hub

billion search queries every day. So why should nonprofits be paying attention to Google search trends? By analyzing Google search queries you can identify trending search topics, as well as the time of year particular topics are trending. Let’s take a look at two search queries that hit peak popularity in November and December of 2015 and what that means for you as a nonprofit organization. Google search results for “giving Tuesday”: 2.

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1. Build a website that is easy for the search engines to understand.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

Specifically, we will discuss the following: Eligibility and application procedures What the grant covers Working with Google staff Expanding the campaign to meet organization objectives We will also touch on some more advanced topics such as campaign optimization, integration with website analytics and opportunities for non-grant paid search campaigns. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.

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Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. These potential donors might do a Google search for "boise aids charity."

Searches up in Facebook, Down in Google Last Month

Search Marketing for Nonprofits

Here’s the full article listing how total search queries grew in Facebook, but drop in Google. Tagged: facebook, Google, total search queries. Tags: Google facebook total search queries Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network.

Facebook Fan Pages Now Showing in Google Search Results

Search Marketing for Nonprofits

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search. and Twitter to its search results (and now Google Buzz of course).

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents! About our speaker Daniel Schulman is Director of Search Marketing for Donordigital - an online fundraising, advocacy, and advertising company that works with major nonprofit organizations. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.

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How to use Wordle and LinkedIn to help your job search

Fundraising Coach

How to use Wordle and LinkedIn to help your job searchTonight, Chris Brogan led a webinar on how to enhance your job search with social presence. You can see the tweets by searching the #hbwjobs. Tags: Education Opportunities Samples & Tools employment job search leadership He shared a ton of great info! One of the ideas was using Wordle to see if your LinkedIn profile has the right keywords for the position you’re looking for.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google. Agility is key in the online world, and you want your updates to be displayed prominently in any subsequent Google searches!

Is it time to dump donor ‘scores’?

iMarketSmart

Fundraising strategy charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor research donor research software donor research training donor search donor search wealth screening donor wealth screening fundraising tips major gift fundraising Philanthropy prospect research wealth engineAre scores really worth the trouble? It seems like every service provider has a scoring system for your donors.

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Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

However, while online advertising spend grows year-on-year, I don’t hear many charities talking about how well they’re optimizing their spend in paid search. So, what we’re hoping is that this research will help spark the debate and lead to more charities adopting AdWords optimization best practice and so significantly increase the cost-effectiveness of their paid search activity.

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing. If not, we forgive you; our SEM experts at IMPAQT have a white paper to explain it all: A Brave New Advertising World: The Future of Search Marketing. What better time to optimize your search to drive users to your site?

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What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

J Campbell Social Marketing

Marketing Nonprofits Online Advertising Google ad grants search advertising SEOYou’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. In today’s special live session, join me and Chris Barlow of Beeline Marketing for a breakdown. We will answer these burning questions: What are Google Ad Grants? How can I apply? How do nonprofits use them? What are some of the pros and cons?

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience. What I do instead is talk to my Google Home Mini and get it to either answer me directly when looking up a stat/fact, or I get it to display visual search results on my office TV screen on the wall. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization.

SEO and PR - Working Together For You

Social Media Bird Brain

This is one of the best explanations of how to currently get higher up in Google search rankings. Because most people don't look farther than the first page of search results. Normally, this wouldn't matter to much to a small nonprofit, but Google (and now Facebook) are working on more social versions of search, which means that search results are now more. Why do you want to get higher up?

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Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.