#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go.

How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Search Marketing account, the best way to reach us is by accessing the Customer Support link in the upper right corner of your Yahoo!

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. To improve your organic search positioning, take a look at these 10 steps.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

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Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

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The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Nonprofit Facebook Google Search Engines Searching Social Media

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). But WordPress has a number of plugins to speed up that discovery and actively encourage higher ratings within its search matrices for new posts.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

What: 3-D Nonprofit Reputation Engine Webinar. This is what my entire new book, 3-D Reputation Engine, is about. Treyz then started to write 3-D Reputation Engine, all about how to promote yourself online and get more kudos and cash. Managing your online reputation.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Moreover, the ‘+’ added to any search via Google takes you the Google+ Business Pages with that term (Try to search ‘+Pepsi’ to see an example. Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

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Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. But we can’t discount the general awareness lifting benefits of good search position.

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Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK,"

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

Hunch – The Decider

Search Marketing for Nonprofits

Tagged: hunch, hunch.com, new search engine. Tags: SEM future of search hunch hunch.com new search engine Finally! A site that can help me with questions like: Does he love me or not? Should I ask him out? Should I wear red or blue today? Should I go back to school? You think I’m kidding, but really these are the question the site says it handles. In short, it helps users make decisions by guiding them through a series of questions on their chosen topic.

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines.

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Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.

Top Tips for Marketing Your Blog

Marketing for Nonprofits

Purely promotional tactics for getting out the word about your blog, include: registering it with key search engines like Technorati and Blogpulse listing the URL of your blog in your e-mail signature and on your business cards sending out a press release about it's launch 4. It's also VERY IMPORTANT that you choose an intuitive name for your blog and use key words in your posts so that your blog shows up in Search. For more on how to get found in Search, go here.

Three Research & Presentation Tools for Your Small Nonprofit

Social Media Bird Brain

So here are three tools to help that along: Google Power Search Kippt Sketchnotes Google Power Search By now, most everyone knows that Google is a search engine - a way of searching the internet for the information you want.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Search Engine Optimization – If your organization produces a lot of content, has a long history, has multiple chapters, locations or initiatives, provide users with a way to thoroughly search through your content to easily find what they are looking for on your site.

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How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics.

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Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

That will improve your search engine position on those keywords, while also giving your participants and supporters very clear concepts to associate with you. While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

More Online Leads From Video

The Agitator

Video improves your search engine visibility. YouTube is the number two search engine in the world. Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Google and Bing like video. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions.

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. Search Engine Optimization.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. SEARCH MARKETING is gaining traffic and visibility from search engines through both search engine optimization of content and paid search listings. If yes, you are doing Search Marketing. .

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Worried about your search engine rankings? It’s been a loooooong week! I really need some Mixed Links… Allison Gauss at Classy Blog tells you how to Give Your Nonprofit a Social Media Makeover. John Haydon has 7 Easy Fixes to Get Your Nonprofit Ranking Higher on Google.

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What to Expect from a Nonprofit Press Release

Fundraising 123

These news sites will link directly to your press release page which will further increase your overall exposure, search engine rankings, and traffic. Yield better search results.

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7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. It’s easy to use – simply type into the Facebook search box. It’s flexible; you can search people, pages, groups, places, check-ins, photos.

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Evergreen Content – Why You Need It and Where It Goes

Kivi's Nonprofit Communications Blog

Your Core Content — for Both Visitors and Search Engines. ” That leads naturally into creating content for search engines too, since many searches are based on people looking for answers. Evergreen Content - Why You Need It and Where It Goes.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine. This is especially true if you tag and title the video strategically based on search patterns.

Are You Still Excited?

The Agitator

But hopefully hordes of fundraisers haven’t sprinted to the exit doors of your organizations or overloaded the online job search engines! OK, I realize yesterday’s post — Have You Lost Your Soul? — might have been a bit of a downer. The vast majority of fundraisers (I can only hope) are working in environments that are professionally rewarding and where you are making a real difference, whatever your charitable or advocacy mission.

Slideshare Platform Underused By Nonprofits for SEO

Blue Sky Collaborative

link] The basic account is free and has powerful SEO (search engine optimization benefits. Slidehare www.slideshare.com has been around for a while. Basically, it's a "youtube for powerpoint presentations." Recently slideshare announced pricing for its premium offerings. Most orgs have.

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will.

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

To improve SEO – search engine results. ?To Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. Did you know that: 6.7