Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

Trending Sources

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. To improve your organic search positioning, take a look at these 10 steps.

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Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Moreover, the ‘+’ added to any search via Google takes you the Google+ Business Pages with that term (Try to search ‘+Pepsi’ to see an example. Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. It’s easy to use – simply type into the Facebook search box. It’s flexible; you can search people, pages, groups, places, check-ins, photos.

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Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Pinterest users are active with almost a quarter of users visiting the site once per day; A staggering 100 hours of video is uploaded per minute to YouTube, which is also the #2 search engine – figure out how to incorporate video into your nonprofit marketing and fundraising strategy! Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights.

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. Search Engine Optimization.

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

To improve SEO – search engine results. ?To Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. Did you know that: 6.7

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

I started out on the agency side doing search engine optimization and after about three years, I transitioned to the corporate side and expanded to doing more with digital marketing. Cynamon Frierson.

The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Nonprofit Facebook Google Search Engines Searching Social Media

It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Thanks to guest blogger Jen Boland, of Beaconfire.

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Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Do you find social media to be a big, fat time waster for your nonprofit?

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

Fundraisers … Grade Your Website

The Agitator

I know little about what’s ‘behind the curtain’ I do know that I want my sites to be responsive-designed, to be fast loading, to reflect user-friendly best practices (especially when it comes to handling sign-ups and transactions), and be readily ‘findable’ by search engines. I confess. I’m no techie. My sweet spot is more in analyzing data and issues. So when it comes to websites, I focus on content and engagement yields.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). But WordPress has a number of plugins to speed up that discovery and actively encourage higher ratings within its search matrices for new posts.

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

Google is still the biggest search engine on the planet. Did you know Bing is the search engine that controls all the "web search" searches on Facebook? I''m a huge fan of Google.

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Just like using a search engine at one point or another has become ubiquitous to nearly every profession on earth, so should tracking relevant communities and content experts be everyone’s responsibility if they want to be better at their job. Think back to my “using a search engine” example. Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. But we can’t discount the general awareness lifting benefits of good search position.

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. Google Alerts –> To automate my repeat searches .

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Use the #Discover tab and click on “Who to follow” You can also search for people to follow using the Search bar and typing in relevant hashtags. A great article on finding relevant people to follow on Twitter is here , by Search Engine Land.

YouTube Guide For Nonprofits

The Agitator

more visible to search engines). You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2. You must apply to attend (applications due February 27).

What to Expect from a Nonprofit Press Release

Fundraising 123

These news sites will link directly to your press release page which will further increase your overall exposure, search engine rankings, and traffic. Yield better search results.

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CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Selfish Giving

Finally, Natasha shares how listeners can access a free guide from Micro-Documentaries that explains everything from writing compelling titles and climbing search engine rankings to sharing the video with stakeholders and getting the attention of the media.

Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

That means your name comes up with search engines and among the media and other influencers when these topics are discussed. You know that an editorial calendar is a great tool, in theory.

Doing Versus Wishing

The Agitator

Someone to explain search engine optimization? Wearing your fundraiser hat, what are you wishing for today? A 7-figure bequest? An executive director or CEO who values fundraising and likes to do it. A 2% response to your current acquisition mailing? A client who gets it? Any new client? A big fat 3-year foundation grant? A new development director? A record-high retention rate? A call back from your key major donor?

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

The social network said it will start to test advertisements that show up in category feeds and search results based on relevance. For example, Pinterest users who click on “Halloween” or search for “Halloween” may come across a “promoted pin” from a costume company.

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How to Get Prospects and Supporters to Your Website

Getting Attention

As useful, timely and engaging as your organization’s online content and community may be, there are a finite number of folks who will come to your site directly — through a reference from a friend or searching for your organization by name.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Also includes search engine optimization and paid search strategies (if not included in website manager below). .

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Till now, effective search engine optimization (SEO) was all about knowing the tricks of the trade. Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days.

The Science Behind Video

The Agitator

Agitator readers probably know that YouTube is now the second most-used search engine on the planet. So, what does your organization look like in video-land? Or haven’t you arrived on those shores yet? Here on Video Insider is a very brief explanation of why video is so compelling , drawn from Susan Weinschenk, a psychologist who calls herself ‘the brain lady’ OK, this isn’t exactly brain surgery … Video makes us pay attention to faces.