Search Engine Optimization Tips

Getting Attention

Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. To improve your organic search positioning, take a look at these 10 steps.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google. Agility is key in the online world, and you want your updates to be displayed prominently in any subsequent Google searches!

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

SEO Tip: Post the Kind of Content People Will Link Back To

Kivi's Nonprofit Communications Blog

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEO

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. SEO success starts here.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do. This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month. Remember that presenting yourself on Google+ is another free way to raise awareness of your organization and to tap into the energy of social networking tied to the most successful search engine, and video-posting site.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). Such terms will show up in people’s searches (both Graph & Google). Hands On With Facebook’s Graph Search. 6 Things Nonprofits Need to Know About Facebook’s Graph Search.

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Moreover, the ‘+’ added to any search via Google takes you the Google+ Business Pages with that term (Try to search ‘+Pepsi’ to see an example. Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Geoff Livingston , one of the most respected minds in digital media, makes a very convincing argument that it’s now time to get on board Google+ because it will have more impact on search than any other platform. Image via Wikipedia.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). But WordPress has a number of plugins to speed up that discovery and actively encourage higher ratings within its search matrices for new posts. And getting your charity found via Google searches could be well worth the extra investment to learn the WP platform, especially if you want to create an entire website around the blog.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today. Lesson #7 of my “ Learn in 60 Seconds &# video series shows you how to use a tool like SEOMoz’s Open Site Explorer to find out how many other websites/web properties link to your own. This is a great way to benchmark interest in your properties from a traditional SEO linking sense.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. Wikipedia has a clear and simple definition : Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via unpaid search results [as opposed to paid ads].

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5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

Hunch – The Decider

Search Marketing for Nonprofits

Tagged: hunch, hunch.com, new search engine. Tags: SEM future of search hunch hunch.com new search engine Finally! A site that can help me with questions like: Does he love me or not? Should I ask him out? Should I wear red or blue today? Should I go back to school? You think I’m kidding, but really these are the question the site says it handles. In short, it helps users make decisions by guiding them through a series of questions on their chosen topic.

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK," Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website.

Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.

SEO and SEM for Your Nonprofit Organization: Understanding the Basics

Nonprofit Marketing Insights by GlobalOwls

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. Search Engine Optimization (SEO). Search Engine Marketing (SEM).

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines.

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Top Tips for Marketing Your Blog

Marketing for Nonprofits

Purely promotional tactics for getting out the word about your blog, include: registering it with key search engines like Technorati and Blogpulse listing the URL of your blog in your e-mail signature and on your business cards sending out a press release about it's launch 4. It's also VERY IMPORTANT that you choose an intuitive name for your blog and use key words in your posts so that your blog shows up in Search. For more on how to get found in Search, go here.

5 Quick Steps to Better SEO - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Open Government: A Recap of TransparencyCamp | Main | Top 10 SXSW Interactive Panels Your Nonprofit Should Attend » Thursday Mar 12 2009 5 Quick Steps to Better SEO Thursday, March 12, 2009 at 08:28PM | by Allyson Kapin and Jared Seltzer Search Engine Optimization (SEO) is a key part of managing and marketing your nonprofits website. The description will usually be shown right below the page title in search results.

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Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

If you had a boss who wasn’t really into digital communications, I hope they are on board now! But if you are just making a lot of content, throwing it out to the world and hoping something sticks, you won’t exactly get results to be proud of. Stop Scrambling!

How Do You Define Community Engagement?

Kivi's Nonprofit Communications Blog

Communications activities like search engine optimization, media relations, and list building are common awareness/engagement activities. It’s the number one goal for nonprofit communications professionals: Community Engagement.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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SEO Factors You Need to Focus on That Are Usually Forgotten

Nonprofit Marketing Insights by GlobalOwls

Getting your page on the first page of a search engine’s results page is becoming increasingly harder. Search engines now require that you do on-page SEO, off-page SEO, and have all technical aspects of your websites in order.

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Three Research & Presentation Tools for Your Small Nonprofit

Social Media Bird Brain

So here are three tools to help that along: Google Power Search Kippt Sketchnotes Google Power Search By now, most everyone knows that Google is a search engine - a way of searching the internet for the information you want. Papers, presentations, and social communications content all require that you do research and turn your findings into something that's eye-catching and memorable.

Social Media and Digital Marketing – Everything you need to know

Nonprofit Marketing Insights by GlobalOwls

Search Engine Optimization (SEO). Search Engine Optimization is used for ranking your website on search engines (such as Google, Yahoo, Bing, etc.). Social Media and Digital Marketing – Everything you need to know. Do you want to promote your business?

Why Every Nonprofit Should Embrace the Web 2.0 World - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 connection is part of my research topic, I had to search for that blog entry so Im going to try a repost! link] February 20, 2009 | laurelle One reason why nonprofit organizations need social media (which wasnt mentioned) is search engine optimization.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

YouTube I’d treat YouTube like the search engine it is and focus on producing content that people are actually looking for, such as how-tos and Q & A content. If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams.

SEO Mistakes You May Have Overlooked And How To Fix Them

Nonprofit Marketing Insights by GlobalOwls

Search engine optimization is one of those tools that every business, whether they’re for-profit or not, needs to utilize. Google is continually changing its algorithm to ensure that the sites they highlight are the ones best suited to each search result.

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How to Learn SEO in 2021 [Newbie-Friendly Guide]

Nonprofit Marketing Insights by GlobalOwls

You can see how the virtual world starts to overflow with many different articles, guides, and tutorials on search engine optimization. It is hard to predict what Google and other search engines will change in their algorithms.

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Slideshare Platform Underused By Nonprofits for SEO

Blue Sky Collaborative

link] The basic account is free and has powerful SEO (search engine optimization benefits. Slidehare www.slideshare.com has been around for a while. Basically, it's a "youtube for powerpoint presentations." Recently slideshare announced pricing for its premium offerings. Most orgs have.

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Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Search engine optimization (SEO) . Search engine optimization (SEO) is a general term that is used to describe several strategies designed to improve your website’s rankings for phrases and keywords associated with your business.

Despite Newer Technologies, Email Remains Number One - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Every Woman Counts Launch Meeting | Main | Did You Miss The Online Holiday Fundraising Season? A survey of 311 marketing executives found that 83% used email, ahead of display ads, paid keyword search, and branded sponsorship. Paid keyword search saw the greatest increase in spending, with email, branded sponsorship and referrals rounding out the top four.

7 SEO Tips and Best Practices for Nonprofit Organisations

Nonprofit Marketing Insights by GlobalOwls

SEO is a set of strategies that help search engines and users find your website. Availability of content for search robots. Technical SEO is something that the user does not always see, but that the search engine always indexes.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

People use YouTube like a search engine. This year is a leap year, which means we get an extra day in February! My good friend Melodee happens to be a bisextile year baby (popularly known as a leap year, technically known as a bisextile year), and to her I say, Happy 10th Birthday !

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point people to your website. If that’s too technical, start with the CommonCraft video on search.

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will.