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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. The Lesson?

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do. Brian Honigman.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

A solid definition of SEM is “the process of gaining traffic from search engines. Search or Social: Which Is Best For Your Startup?

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. These potential donors might do a Google search for "boise aids charity."

SEM 9

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). core search market in February with 65.5 Sites (16.8

PPC 0

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Moreover, the ‘+’ added to any search via Google takes you the Google+ Business Pages with that term (Try to search ‘+Pepsi’ to see an example.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? The go-to standard for web searches (including images and videos) is, of course, Google.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. get it?).

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. Billy Attar. Import.io

Tools 141

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Pinterest users are active with almost a quarter of users visiting the site once per day; A staggering 100 hours of video is uploaded per minute to YouTube, which is also the #2 search engine – figure out how to incorporate video into your nonprofit marketing and fundraising strategy! Still doubting the power of social media?

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. But don’t blame me if you’re still ‘testing’ it in a few hours time – as it is strangely addictive.

Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. But don’t blame me if you’re still ‘testing’ it in a few hours time – as it is strangely addictive.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. Search Engine Optimization.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Cynamon Frierson. Kristina. Guest Post by Cynamon Frierson. Below are just a few things that I have learned. Party of 1. Creativity. Network.

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

To improve SEO – search engine results. ?To Did you know that: 6.7 million people blog on blogging sites. To build trust and community.

The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

Nonprofit Facebook Google Search Engines Searching Social MediaImage via Wikipedia. Well, that was then.

It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Today’s the day.

Google 118

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. But per month, that’s a hefty donation stream for many nonprofits.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz video

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Such terms will show up in people’s searches (both Graph & Google). Hands On With Facebook’s Graph Search. What else?

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

Google is still the biggest search engine on the planet. I''m a huge fan of Google. So tools like Bing fly under my radar.

Fundraisers … Grade Your Website

The Agitator

I know little about what’s ‘behind the curtain’ I do know that I want my sites to be responsive-designed, to be fast loading, to reflect user-friendly best practices (especially when it comes to handling sign-ups and transactions), and be readily ‘findable’ by search engines. I confess. Moments later we.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Well, why would a nonprofit want to do that?

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Just like using a search engine at one point or another has become ubiquitous to nearly every profession on earth, so should tracking relevant communities and content experts be everyone’s responsibility if they want to be better at their job. Think back to my “using a search engine” example.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Search Engine Optimization (SEO) marketing has gotten a huge amount of attention in the last several years.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

A great article on finding relevant people to follow on Twitter is here , by Search Engine Land. 9) Use Twitter Advanced Search.

What to Expect from a Nonprofit Press Release

Fundraising 123

These news sites will link directly to your press release page which will further increase your overall exposure, search engine rankings, and traffic.

YouTube Guide For Nonprofits

The Agitator

more visible to search engines). You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2.

CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Natasha Deganello Giraudie , the CEO of Micro-Documentaries.

Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

That means your name comes up with search engines and among the media and other influencers when these topics are discussed. ” See?

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Also includes search engine optimization and paid search strategies (if not included in website manager below). . list bait).

Team 83

How to Get Prospects and Supporters to Your Website

Getting Attention

link authority) and others — is an absolute critical element for your online marketing success. Subscribe today. Inbound Marketing

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

The social network said it will start to test advertisements that show up in category feeds and search results based on relevance. Transparent.

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Better Cause Marketing with SEO

Selfish Giving

We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. Google it.

Doing Versus Wishing

The Agitator

Someone to explain search engine optimization? Wearing your fundraiser hat, what are you wishing for today? A 7-figure bequest? An executive director or CEO who values fundraising and likes to do it. A 2% response to your current acquisition mailing? A client who gets it? Any new client? A big fat 3-year foundation grant?

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Till now, effective search engine optimization (SEO) was all about knowing the tricks of the trade. Personalized means person-to-person.

Cultivating a garden of supporters

Nonprofit Marketing Blog

Are they using a search engine? Jay Baer’s Youtility truly puts smart marketing to the test. The book’s premise is that marketing should be ‘about help not hype.’ Instead of the now-antiquated push marketing (Think: The earth is polluted! Children are starving! Our nonprofit is remedying these problems!), Your cause is important.