#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go.

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10 Tips to Make your Nonprofit Website Search Engine Friendly

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When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Help Donors Find You Through Search Engine Marketing

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You use search engines like Google and Yahoo! The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. To improve your organic search positioning, take a look at these 10 steps.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo!

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google. Agility is key in the online world, and you want your updates to be displayed prominently in any subsequent Google searches!

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SEO Tip: Post the Kind of Content People Will Link Back To

Kivi's Nonprofit Communications Blog

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEOYou don’t want just any old backlink, but you do want high-quality and related sites to link to content on your site. All of these links are what make the Web a web.

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Spezify visual search engine creates amazing online mood boards

Giving in a Digital World

I just came across the recently launched visual search tool Spezify thanks to a RT from my old Rapp colleague @riksta. Spezify is essentially a search engine that provides its results in a range of different visual ways – with the end result that you get a fascinating ‘mood board’ presentation in response to whatever search terms you enter.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. Whatever is between the <title> and </title> brackets is the first thing a search engine will see when it finds your charity’s website. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. SEO success starts here.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do. This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month. Remember that presenting yourself on Google+ is another free way to raise awareness of your organization and to tap into the energy of social networking tied to the most successful search engine, and video-posting site.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet). Such terms will show up in people’s searches (both Graph & Google). Hands On With Facebook’s Graph Search. 6 Things Nonprofits Need to Know About Facebook’s Graph Search.

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The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

A few weeks ago, Google flexed its muscles and added activity on Google+ to the Google search algorhythm which, as we all know, determines not just our place within search rankings but our sense of self-worth. Geoff Livingston , one of the most respected minds in digital media, makes a very convincing argument that it’s now time to get on board Google+ because it will have more impact on search than any other platform. Image via Wikipedia.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

So any searches for information on your Business Page gets pulled into the SEO figures you likely are already following for your traditional website. Moreover, the ‘+’ added to any search via Google takes you the Google+ Business Pages with that term (Try to search ‘+Pepsi’ to see an example. Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). But WordPress has a number of plugins to speed up that discovery and actively encourage higher ratings within its search matrices for new posts. And getting your charity found via Google searches could be well worth the extra investment to learn the WP platform, especially if you want to create an entire website around the blog.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? I don't mean to get all existential on you but in this day and age when 88% of online adults use a search engine to find information, it's a reasonable question. "OK,"

Hunch – The Decider

Search Marketing for Nonprofits

Tagged: hunch, hunch.com, new search engine. Tags: SEM future of search hunch hunch.com new search engine Finally! A site that can help me with questions like: Does he love me or not? Should I ask him out? Should I wear red or blue today? Should I go back to school? You think I’m kidding, but really these are the question the site says it handles. In short, it helps users make decisions by guiding them through a series of questions on their chosen topic.

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines.

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Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.

Top Tips for Marketing Your Blog

Marketing for Nonprofits

Purely promotional tactics for getting out the word about your blog, include: registering it with key search engines like Technorati and Blogpulse listing the URL of your blog in your e-mail signature and on your business cards sending out a press release about it's launch 4. It's also VERY IMPORTANT that you choose an intuitive name for your blog and use key words in your posts so that your blog shows up in Search. For more on how to get found in Search, go here.

How Do You Define Community Engagement?

Kivi's Nonprofit Communications Blog

Communications activities like search engine optimization, media relations, and list building are common awareness/engagement activities. It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean?

Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Join us this Thursday for a brand new webinar – Seven Great Online Marketing Campaigns Every Nonprofit Can Run – and learn how to publish these types of online marketing campaigns: Email list building campaigns Search engine optimization campaigns Campaigns to build trust and loyalty Donor-centered content marketing campaigns Content marketing for thought leadership Service-oriented content marketing campaigns Eye-opening content marketing campaigns that bring awareness.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

YouTube I’d treat YouTube like the search engine it is and focus on producing content that people are actually looking for, such as how-tos and Q & A content. If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

Three Research & Presentation Tools for Your Small Nonprofit

Social Media Bird Brain

So here are three tools to help that along: Google Power Search Kippt Sketchnotes Google Power Search By now, most everyone knows that Google is a search engine - a way of searching the internet for the information you want. Papers, presentations, and social communications content all require that you do research and turn your findings into something that's eye-catching and memorable.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Search Engine Optimization – If your organization produces a lot of content, has a long history, has multiple chapters, locations or initiatives, provide users with a way to thoroughly search through your content to easily find what they are looking for on your site.

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Slideshare Platform Underused By Nonprofits for SEO

Blue Sky Collaborative

link] The basic account is free and has powerful SEO (search engine optimization benefits. Slidehare www.slideshare.com has been around for a while. Basically, it's a "youtube for powerpoint presentations." Recently slideshare announced pricing for its premium offerings. Most orgs have.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. Search Engine Optimization.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

People use YouTube like a search engine. This year is a leap year, which means we get an extra day in February! My good friend Melodee happens to be a bisextile year baby (popularly known as a leap year, technically known as a bisextile year), and to her I say, Happy 10th Birthday !

The Award for Best Pitch Goes To…

Kivi's Nonprofit Communications Blog

We are in a time where search engine optimization is baked into every piece of popular content on the Web. Once you get to the point where you are actually building an article based on your pitch, it is crucial to make sure you curate that content in such a way that it has a real chance to rank high in search engines when someone searches using popular terms for a subject, that you just happen to have in your article. Chloe Greer. Rising Senior Chloe Greer!

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For SEO (search engine optimization). Google and other search engines send traffic to your site, which raises awareness of your organization. The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will.

More Online Leads From Video

The Agitator

Video improves your search engine visibility. YouTube is the number two search engine in the world. Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Google and Bing like video. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions.

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Are your donors missing the picture?

Fundraising Coach

On websites, the alt text can help search engines better understand what your image is about. The SEO experts at Moz have a great example of using alt text to help search engines understand the image of a man with a tie is really "Jim Halpert's impersonation of Dwight Schrute." If you were searching for images from the US version of The Office, this alt text will help the search engine include this image in its results.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Worried about your search engine rankings? It’s been a loooooong week! I really need some Mixed Links… Allison Gauss at Classy Blog tells you how to Give Your Nonprofit a Social Media Makeover. John Haydon has 7 Easy Fixes to Get Your Nonprofit Ranking Higher on Google. And if you aren’t quite sure about your Google analytics, here is your Essential Google Analytics Resources for Marketers: A Complete Guide.

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Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

That will improve your search engine position on those keywords, while also giving your participants and supporters very clear concepts to associate with you. While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

For example – YouTube is the #2 search engine, owned by the #1 search engine. Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Why is Online Presence Management Better Than Web Design?

Twenti

Search Engine Optimisation. There’s no place businesses dread more than the second page of a Google search. If you want to be found online, your business will have to get to grips with search engine rankings and optimisation (SEO).

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What to Expect from a Nonprofit Press Release

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These news sites will link directly to your press release page which will further increase your overall exposure, search engine rankings, and traffic. Yield better search results. It''s not unusual for the web page of a press release to have first page rankings in search engines within hours of publication, especially since it can link to specific keyword phrases.

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