Use our sample email communications calendar

DonorDigital

Keeping tabs on upcoming email communications and segmented audiences can be difficult. We invite you to download this sample email communications calendar to use as a template for your own planning. You can download it by clicking here: Sample Email Communications Calendar. UPDATE on July 18: Read Wendy’s latest article - Three online strategies to improve a monthly donor sustainer program.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Thanks to co-guest-bloggers Amy Sample Ward and Allyson Kapin. In the just-released Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community , Allyson Kapin and Amy Sample Ward guide nonprofit staffers through developing and powerful integrated approaches to asking for money, time or support. Segmenting your list by state, issue area, donation amount, etc.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

To get motivations for every type of donor, we’d have to sample deeply. Breaking Out of the Status Quo Donor acquisition Donor Identity Online fundraising and marketing Segmentation Social media Uncategorized premium

Are You Missing the Golden Middle?

The Agitator

As midlevel files grow, fundraisers are finding ever more sophisticated ways of segmenting in order to personalize the donor journey. Here’s a sampling of the organizations and programs studied: Click Here to Enlarge.

A surprising tweak to increase donor retention

Fundraising Coach

You might even segment your replies so you can have some flexibility with the tone. Love (Stewardship) Samples & Tools donor retention ken burnett I''ve worked alot on donor retention and often written about the importance of keeping the donors you already have.

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Introducing TrueAppend for Fundraisers

The Agitator

As an Agitator reader, you can go online and get your organization’s TrueAppend Report ( check out a sample here ) absolutely free. Prepare attribute-level match rates to support your own analysis and segmentation projects. Breaking Out of the Status Quo Demographics Donor Identity Fundraising analytics / data Nonprofit management Planned giving / legacy marketing Research Segmentation Uncategorized premiumToday we’re adding TrueAppend to The Agitator Toolbox.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

Rather than adopting a all-hands-on-deck campaign mentality, you're better off applying the same segmenting tactics to your supporter base. You can supplement this guide with some seriously handy templates and samples by downloading the Nonprofit Strategic Fundraising Plan Guide Add-Ons.

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Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

Step 1: Review the Sample Data. Step 2: Create an Editorial Calendar with the Sample Data. Take the sample data and build an editorial calendar in whatever format and/or software you prefer. Here’s the Sample Data.

Groups 230

Empathy Map Your Way to Relevant Messages

Getting Attention

e possible segments of supporters that you have. So three target audiences, and a max of three segments for each—that’s all any of us can engage. Each segment requires its own Empathy Map. Note the segment name in the middle of your map.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

Guide 187

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Test group segments will receive: Pre-email mirroring messaging of direct mail. Control group segments will receive: Control online treatment. Test treatments across segments. Avoid samples sizes that are too small to produce statistically significant results.

The Nonprofit Marketing Wisdom Guide

Kivi's Nonprofit Communications Blog

Here are a few samples of the 219 lessons you’ll find in the guide: #17. Segment, segment, segment what your different constituents want to hear and make the medium of the message just as important as the message.

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How a Russian Spy Strategy Can Strengthen Your Nonprofit Marketing

Getting Attention

Define your primary target audience (those you need to engage to meet your marketing goals) and group it into no more than three or four distinct segments. Reach out to one or two representatives of each segment to learn more. Concurrently, build a list of those you know within each segment (or whom your colleagues, friends, family or board know if you are reaching out to these segments for the first time).

Why You Need a Multichannel Fundraising Campaign

Ann Green

Be sure to segment your donors into different groups, as well (current, monthly, etc). SAMPLE SCHEDULE AND STRATEGY. I’ve created a sample schedule below. Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations.

How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Beth Hallowell. In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. Kristina. Guest Post by Beth Hallowell.

Improve Email Results: #16NTC Takeways

Getting Attention

Include sample tweets and Facebook posts to make it easy for them to do it right. Segment Strategically. There are countless ways to segment your email list but—whatever your approach—segmentation ups the probability of a good return on your email investment. “Let audiences tell you how to segment them via their actions,” says Debra. As good as your segmentation may be, it’s grouping your people at a gross level.

Email 110

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

If that’s the case, a sample SMART goal is: During our 4-week year-end fundraising campaign, we will double the number of donations made online, measured against the number made last year during this same time period.

The Best in Social Marketing in 2013

Social Marketing and Social Change

What I have tried to do with this list is sample across the many issues, topics and methods that are represented in the peer-reviewed literature to give you a broad view of what has been happening in the field over the past year. Ethical evaluation of audience segmentation in social marketing.

Best 112

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance. Need sample thank you letters? I know most of the U.S. could use a cool one about right now, so here are your Mixed Links, frozen slushy style! Social Website.

Link 198

Nonprofit Academy Lifetime 2019 Membership Special!

Fundraising Coach

14 on segmenting your data and creating your infrastructure. creating a fundraising plan, sample case statements, examples of gift range calculators, fundraising audits, board assessments, wording for web sites, and questions to ask in a focus group.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

The segments are no more than five minutes long, and are meant to be fun as well as helpful. Amy Sample Ward shares 4 Tools to Help Any Nonprofit Tell Stories Online. It’s Friday!

Link 186

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database.

Global 232

How Do You Acknowledge Your Memorial Gifts?

Ann Green

Segmenting your thank you letters is always a good idea, whether it’s a new donation, upgrade, or a gift in memory of someone. Here’s a sample. Read on for information and sample letters. I’ve been to several memorial services over the last few years.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! Once you've segmented your list by the unique classifiers you've established, look for trends that you can share with the board.

CRM 185

Which are the very best tricks for academic crafting?

SocialButterfly

All three of the HSE tests that are most essential provide sample prompts and passages. One of the toughest segments of the GED to get ready for is the writing portion. Which are the very best tricks for academic crafting?

Best 130

What the Simpsons Can Teach Us About Retention Rate

The Agitator

Simpson’s paradox is a statistical oddity where subgroups can go one direction while the whole of the sample goes the other direction. Some helpful subgroups at which to look: Lifecycle segments, per the discussion above.

Rate 72

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your appeals segmented to the appropriate audience? A sample donor-centered communication. What does it mean to be donor-centered? It means focusing on your donors’ needs and interests and taking into account that not all donors are the same.

The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

Listening to what is important to each customer segment. . Understanding that the segment "women" is comprised of many niches and what captures one women's attention or heart may not work for another. . An added bonus from Mellie is their offer of a free sample. .

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

Mobile Giving: Start segmenting your channels — know where to talk to your supporters and use those for communications, including the asks and feedback on how those gifts are being used. Exploring the Latest Millennial Donor Research – summary by Amy Sample Ward. Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. So you’ll see a few posts from me today.

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Ask Nancy: What's The Best Software for Designing Print Materials?

Getting Attention

You can sample a few of the Getting Started segments here , at no charge." Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPres s and more, but just can't seem to determine the best tool for me, our organization and our marketing goals. We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc.,

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. Marketers are always trying to slice people up into neat scientific segments. They’re only just starting to learn that you can’t segment people like that.

The Best of Social Marketing in 2016

Social Marketing and Social Change

All RCTs reported using four social marketing benchmark criteria (SMBC): participant orientation, behavior, segmentation, and methods mix. What are some of the best papers published in social marketing this past year?

Learning from Mass Media Campaigns for HIV/AIDS Prevention

Social Marketing and Social Change

Audience segmentatio n - 94% (all but 2) described an approach to audience segmentation. Outcomes – Pre-Post test designs using independent sampling were employed by a plurality of the campaigns (13 of the 34, or 38%). This review highlights how mass communication efforts for HIV/AIDS prevention have shifted from general awareness and knowledge outcomes to ones more tightly focused on achieving behavioral changes among defined segments of the population.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. Marketers are always trying to slice people up into neat scientific segments. They’re only just starting to learn that you can’t segment people like that.

Are you able to sharpen your saw?

Fundraising Coach

11 on segmenting your data and creating your infrastructure. Plus, you'll get instant access to tools like: sample case statements, examples of gift range calculators, fundraising audits, board assessments, wording for web sites, and questions to ask in a focus group.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

A representative sample of the Canadian population from the Ekos ProbIt on-line panel was selected. Segmentation: Frequent leisure travellers, Frequent business travellers, Occasional travellers, Infrequent travellers. I just came across an excellent new research report from PWC.

Stand Out

The Agitator

3 was, put positively, Get Smart About Segmentation. Conventional segmentation tactics based simply on recency, frequency and monetary amount (RFM) planning do not yield the optimal fundraising results.

3 fascinating facts about people doing good online

Nonprofit Marketing Blog

Over the past few months, I’ve been blogging the results of Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication study on cause engagement, which has been released in segments.

Five challenges to effective integrated marketing for nonprofits

DonorDigital

Pick your biggest segments/program areas/campaigns and start there. Pick a recommended campaign/program area/segment and start planning 4 – 6 months in advance. What you can do: Build an organization-wide communication calendar (view a sample basic multi-channel calendar).

Stop thinking

The Agitator

That’s why segmenting on one data point of recency, frequency and monetary amount (RFM) has such appeal. And when this happens the result almost always ends up with a selection or segmentation plan with far too many donors who respond poorly or not at all.

3 ways CEOs can slow the revolving door

Fundraising Coach

The toughest thing for those of us presenting was that the company founders wanted the segments to be 20- or 30- minutes! Arranged in a Q&A format, this can be watched straight through in just over an hour or in specific segments. You can see sample Kicks at: [link].

How Donor Opinion Can Steer You Right

The Agitator

We recently collected a large sample of offline donors for an international relief organization and compared them to the online donors. Another reminder why demographics are near useless for segmentation.

Interview: How to better integrate digital tools into your outreach

Nonprofit Marketing Blog

Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community. Amy: You can also start where you can have the most impact: personalization and segmentation.