Use our sample email communications calendar

DonorDigital

Keeping tabs on upcoming email communications and segmented audiences can be difficult. We invite you to download this sample email communications calendar to use as a template for your own planning. You can download it by clicking here: Sample Email Communications Calendar. UPDATE on July 18: Read Wendy’s latest article - Three online strategies to improve a monthly donor sustainer program.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

To get motivations for every type of donor, we’d have to sample deeply. Breaking Out of the Status Quo Donor acquisition Donor Identity Online fundraising and marketing Segmentation Social media Uncategorized premium

Are You Missing the Golden Middle?

The Agitator

As midlevel files grow, fundraisers are finding ever more sophisticated ways of segmenting in order to personalize the donor journey. Here’s a sampling of the organizations and programs studied: Click Here to Enlarge.

Introducing TrueAppend for Fundraisers

The Agitator

As an Agitator reader, you can go online and get your organization’s TrueAppend Report ( check out a sample here ) absolutely free. Prepare attribute-level match rates to support your own analysis and segmentation projects. Breaking Out of the Status Quo Demographics Donor Identity Fundraising analytics / data Nonprofit management Planned giving / legacy marketing Research Segmentation Uncategorized premiumToday we’re adding TrueAppend to The Agitator Toolbox.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Thanks to co-guest-bloggers Amy Sample Ward and Allyson Kapin. In the just-released Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community , Allyson Kapin and Amy Sample Ward guide nonprofit staffers through developing and powerful integrated approaches to asking for money, time or support. Segmenting your list by state, issue area, donation amount, etc.

A surprising tweak to increase donor retention

Fundraising Coach

You might even segment your replies so you can have some flexibility with the tone. Love (Stewardship) Samples & Tools donor retention ken burnett I''ve worked alot on donor retention and often written about the importance of keeping the donors you already have.

Donors 114

FundCoaches: A revolution in fundraising training

Fundraising Coach

that we do each topic in 20-30 minute segments. Ask Education Opportunities Samples & Tools Specials board training fundraising training trainingI’m thrilled to announce the launch of FundCoaches.com !

Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

Step 1: Review the Sample Data. Step 2: Create an Editorial Calendar with the Sample Data. Take the sample data and build an editorial calendar in whatever format and/or software you prefer. Here’s the Sample Data.

Groups 228

Empathy Map Your Way to Relevant Messages

Getting Attention

e possible segments of supporters that you have. So three target audiences, and a max of three segments for each—that’s all any of us can engage. Each segment requires its own Empathy Map. Note the segment name in the middle of your map.

Why You Need a Multichannel Fundraising Campaign

Ann Green

Be sure to segment your donors into different groups, as well (current, monthly, etc). SAMPLE SCHEDULE AND STRATEGY. I’ve created a sample schedule below. Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Test group segments will receive: Pre-email mirroring messaging of direct mail. Control group segments will receive: Control online treatment. Test treatments across segments. Avoid samples sizes that are too small to produce statistically significant results.

Nonprofit Academy Lifetime 2019 Membership Special!

Fundraising Coach

14 on segmenting your data and creating your infrastructure. creating a fundraising plan, sample case statements, examples of gift range calculators, fundraising audits, board assessments, wording for web sites, and questions to ask in a focus group.

The Nonprofit Marketing Wisdom Guide

Kivi's Nonprofit Communications Blog

Here are a few samples of the 219 lessons you’ll find in the guide: #17. Segment, segment, segment what your different constituents want to hear and make the medium of the message just as important as the message.

Guide 206

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database.

Global 232

How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Beth Hallowell. In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. Kristina. Guest Post by Beth Hallowell.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

If that’s the case, a sample SMART goal is: During our 4-week year-end fundraising campaign, we will double the number of donations made online, measured against the number made last year during this same time period.

Which are the very best tricks for academic crafting?

SocialButterfly

All three of the HSE tests that are most essential provide sample prompts and passages. One of the toughest segments of the GED to get ready for is the writing portion. Which are the very best tricks for academic crafting?

Best 130

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

Guide 182

What the Simpsons Can Teach Us About Retention Rate

The Agitator

Simpson’s paradox is a statistical oddity where subgroups can go one direction while the whole of the sample goes the other direction. Some helpful subgroups at which to look: Lifecycle segments, per the discussion above.

Rate 72

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance. Need sample thank you letters? I know most of the U.S. could use a cool one about right now, so here are your Mixed Links, frozen slushy style! Social Website.

Link 199

How Do You Acknowledge Your Memorial Gifts?

Ann Green

Segmenting your thank you letters is always a good idea, whether it’s a new donation, upgrade, or a gift in memory of someone. Here’s a sample. Read on for information and sample letters. I’ve been to several memorial services over the last few years.

How a Russian Spy Strategy Can Strengthen Your Nonprofit Marketing

Getting Attention

Define your primary target audience (those you need to engage to meet your marketing goals) and group it into no more than three or four distinct segments. Reach out to one or two representatives of each segment to learn more. Concurrently, build a list of those you know within each segment (or whom your colleagues, friends, family or board know if you are reaching out to these segments for the first time).

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

The segments are no more than five minutes long, and are meant to be fun as well as helpful. Amy Sample Ward shares 4 Tools to Help Any Nonprofit Tell Stories Online. It’s Friday!

Link 187

Improve Email Results: #16NTC Takeways

Getting Attention

Include sample tweets and Facebook posts to make it easy for them to do it right. Segment Strategically. There are countless ways to segment your email list but—whatever your approach—segmentation ups the probability of a good return on your email investment. “Let audiences tell you how to segment them via their actions,” says Debra. As good as your segmentation may be, it’s grouping your people at a gross level.

Email 113

Want to learn what makes an incredible year end appeal?

Wild Woman Fundraising

Not all prospects are created equal – get better results with segmentation. BONUS: A Sample Year-End Appeal Timeline. BONUS: Sample Letter Template. Sample Grand Controls to start your swipe file. Sample Before and After Appeal Letter Edits. Want to see a sample of the e-course? If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re sending this year. .

How To 136

The Best in Social Marketing in 2013

Social Marketing and Social Change

What I have tried to do with this list is sample across the many issues, topics and methods that are represented in the peer-reviewed literature to give you a broad view of what has been happening in the field over the past year. Ethical evaluation of audience segmentation in social marketing.

Best 112

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

Are your appeals segmented to the appropriate audience? A sample donor-centered communication. What does it mean to be donor-centered? It means focusing on your donors’ needs and interests and taking into account that not all donors are the same.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

A representative sample of the Canadian population from the Ekos ProbIt on-line panel was selected. Segmentation: Frequent leisure travellers, Frequent business travellers, Occasional travellers, Infrequent travellers. I just came across an excellent new research report from PWC.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! Once you've segmented your list by the unique classifiers you've established, look for trends that you can share with the board.

CRM 185

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

Mobile Giving: Start segmenting your channels — know where to talk to your supporters and use those for communications, including the asks and feedback on how those gifts are being used. Exploring the Latest Millennial Donor Research – summary by Amy Sample Ward. Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. So you’ll see a few posts from me today.

Mobile 159

Don’t let your nonprofit newsletter go on vacation!

Wild Woman Fundraising

Sample surveys to help you segment your enews subscribers. It’s almost summertime, and the temptation to let things slide… can be strong! But here’s why you should continue your nonprofit newsletter this summer.

Stand Out

The Agitator

3 was, put positively, Get Smart About Segmentation. Conventional segmentation tactics based simply on recency, frequency and monetary amount (RFM) planning do not yield the optimal fundraising results.

Thinking about your year end appeal?

Wild Woman Fundraising

Not all prospects are created equal – get better results with segmentation. BONUS: A Sample Year-End Appeal Timeline. Want to see a sample of the e-course? Are you writing an appeal letter right now?

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. Marketers are always trying to slice people up into neat scientific segments. They’re only just starting to learn that you can’t segment people like that.

Are you able to sharpen your saw?

Fundraising Coach

11 on segmenting your data and creating your infrastructure. Plus, you'll get instant access to tools like: sample case statements, examples of gift range calculators, fundraising audits, board assessments, wording for web sites, and questions to ask in a focus group.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

My mom had a product-administration service and worked with grocery stores and established networks with, say, free samples of food. Marketers are always trying to slice people up into neat scientific segments. They’re only just starting to learn that you can’t segment people like that.

Stop thinking

The Agitator

That’s why segmenting on one data point of recency, frequency and monetary amount (RFM) has such appeal. And when this happens the result almost always ends up with a selection or segmentation plan with far too many donors who respond poorly or not at all.

The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

Listening to what is important to each customer segment. . Understanding that the segment "women" is comprised of many niches and what captures one women's attention or heart may not work for another. . An added bonus from Mellie is their offer of a free sample. .

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

What’s special about it is that we are the oldest and the largest library of direct mail and email samples anywhere, we’ve been around since 1984, some of our data goes back to the beginning of 1985, and we collect thousands of email and direct mail efforts every month.

Mail 243

How Donor Opinion Can Steer You Right

The Agitator

We recently collected a large sample of offline donors for an international relief organization and compared them to the online donors. Another reminder why demographics are near useless for segmentation.

Get Operating Funds With Monthly Giving

Wild Woman Fundraising

How to create mini-segments for monthly giving donors. Want to see a sample of the e-course? Since 2003, I have been studying fundraising. I’ve learned how to raise money with direct mail, grants, phone-a-thons, sponsorships, and more.

How To 163

The Best of Social Marketing in 2016

Social Marketing and Social Change

All RCTs reported using four social marketing benchmark criteria (SMBC): participant orientation, behavior, segmentation, and methods mix. What are some of the best papers published in social marketing this past year?

3 fascinating facts about people doing good online

Nonprofit Marketing Blog

Over the past few months, I’ve been blogging the results of Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication study on cause engagement, which has been released in segments.