Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.

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December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499.

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register .

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register.

Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

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How you can get into fundraising from sales or marketing

Wild Woman Fundraising

This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.

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How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.

Cause-Related Marketing Home Sales

Cause Related Marketing

Sales Incentives and Cause-Related Marketing

Cause Related Marketing

Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign

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Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.

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Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. 

Upgrade Your Sales aka Fundraising Skills This Year: Read Dan Pink's New Book!

Marketing for Nonprofits

The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!

Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

A few thoughts on advance ticket sales from March 2010. --.   Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy

Cause Marketing Goes to the Dogs

Cause Related Marketing

Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.

A small eBook for a big recession

Public Sector Marketing 2.0

However, after giving it some thought and looking at the existing contributors, I quickly realized that the word “selling&# in the title of this eBook is used in a broad context. The one question I had to figure out was: “What is the unique market vertical that I operate in?&#.

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

  Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -.   For example, imagine a dance company that wants advance sales

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale.

#Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays?

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How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

It means that we are usually more convincing when we can identify with our prospect’s needs, attitudes, interests and beliefs. String enough of those sparks together and you have the light and warmth that comes from the flame of a new partnership. Me: I do and we will.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).

Let’s Get Wiser (and More Awesome) with Age

Kivi's Nonprofit Communications Blog

And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass.

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Impious Cause Marketing?

Cause Related Marketing

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

Investment or Influence? It's Not That Simple

Social Media Bird Brain

I know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit sales

358 Million Reasons to Love Checkout Programs

Selfish Giving

Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. You can read the full report here , and it really is worth the read. Here’s what businesses and nonprofits need to know about checkout programs. 358 million.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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What’s Your Marketing Maturity Level? Take this Super-Fast Quiz and Find Out!

Kivi's Nonprofit Communications Blog

Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

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Hot Topics in June: Nonprofit Writing, Donor-Focused Digital, and Press Releases

Kivi's Nonprofit Communications Blog

Here’s what’s happening in June at Nonprofit Marketing Guide: Online Training: June 4 & 6: The 7 Styles of Writing Every Nonprofit Communicator Should Master [Two-Part Webinar Series] Learn how to master the seven styles of copywriting for more successful communications.

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