Do major and legacy gift fundraisers need ‘sales managers’?

iMarketSmart

The private sector has sales managers for their revenue generation teams. Sales managers are responsible for: Meeting sales/revenue and profitability targets. I think many nonprofit fundraisers would benefit from having a ‘sales manager.’ They are the only ones I know of with a solid company designed for nonprofits— so you can outsource the sales management function at a fraction of the cost while yielding fantastic results.

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Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. It’s time for fundraising shops to employ sales management principles. The post Do major gift and planned gift staff need “sales managers”? Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales manager

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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. Either way, this sale is for you! This is the same price as the year-end sale and the best we offer.

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“You’re in Sales! Get Over It!”

iMarketSmart

“You’re in sales! The post “You’re in Sales! A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving.

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Young Nonprofit Leaders: Interview with Claire Sale!

Wild Woman Fundraising

Claire Sale of Netsquared, Gen Y leader interview. This is part three in my Young Nonprofit Leaders Series, where I ask different leaders who they are, what they do, what they think Gen Y is like, and what they see as the future of the sector.

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Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time.

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How you can get into fundraising from sales or marketing

Wild Woman Fundraising

This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

Source: Ad Astra UK The above graph and the below video from Rand Fishkin of Moz are must see and watch as they clearly explain the content marketing sales funnel, how it works and why it only works when you have content at all three phases: Know, Like, Trust.

Empathy for Sale

Nonprofit Consultant Blog

I've written about the power of storytelling in fundraising many times over. I've also written about the ethical question of organizations sharing their client's stories ( see Who's Story is it Anyway? ). Well, here we go again. Last weekend, walking along Pacific Avenue in Santa Cruz, I spotted a gentleman behind a card table set up on the side walk. He appeared to be in him mid-50s, neatly groomed long gray hair, comfortably dressed, ready to be of service.

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Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

Sales pitches disguised as workshops. You’ve paid good money to be at an event, and now you’re getting a sales pitch instead of information you can use. Constant Contact Sucks Workshops are Sales Pitches. And then you do a sales pitch. You know what I hate?

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Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

Sales pitches disguised as workshops. You’ve paid good money to be at an event, and now you’re getting a sales pitch instead of information you can use. Constant Contact Sucks Workshops are Sales Pitches. And then you do a sales pitch. You know what I hate?

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. The more money involved, the longer the sales cycle. How the sales cycle is impacted by your nonprofit's brand and mission fit and readiness.

Social Media Beyond The Sale

Diva Marketing Blog

The last sale has check in. Your sales were off the charts from both your current customers and new customers. You made the sale now what? The big question is how can you plan to use social media to keep in touch beyond the sale ? Business professionals plan.

Cause-Related Marketing Home Sales

Cause Related Marketing

Sales Incentives and Cause-Related Marketing

Cause Related Marketing

Tags: Motorola Sales Incentives Sprint Red Campaign

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Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.

New Rainbow Warrior For Sale

The Agitator

Bryan Miller blogging at Giving in a digital world says this: “Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.&#. And he is spot on. This site is brilliant. You can browse through the interactive 3D model and find thousands of items of equipment or fittings that you can pay for (i.e.,

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For sale: baby shoes, never worn

The Agitator

Perhaps the world’s shortest short story … by Ernest Hemingway. So says Lucy Gower in this excellent article about storytelling , published recently on SOFII. Among other advice, including how to find stories within your nonprofit, Lucy notes these principles of good stories from Made to Stick , by Chip & Dan Heath: Simple. Unexpected. Concrete. Credible. Emotional. She also issues a challenge: Can you tell your story — personal and/or organizational — in six words?!

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A Pinup Sales Sheet for Pitching Businesses

Selfish Giving

I love this pinup sales sheet from Linda Tantawi the executive director at the CJ Foundation for SIDS. This is a great sales sheet from which Linda can explain to a business owner the three different kinds of pinup programs they can execute at the register in their stores. Thanks for sharing this with me. Cause Tools cause marketing cj foundation for sids pinup

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Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? You and I know how vital advance ticket sales are to the work you do. Right? Because if not, then stop reading and go do that. 

Great sale on powerful tools for nonprofit fundraising - [link]

Fundraising Coach

Chris Davenport over at 501Videos surveyed nonprofit professionals and board members last week. The top two things they said they wanted help with were: finding new donors, and. keeping the donors they already have.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? You and I know how vital advance ticket sales are to the work you do. If you've created a price incentive for advance sales and it still isn't happening then you need to directly, clearly, ask for people to do it. Better late then never right?

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Ensure your goal is closing the sale, not stopping at attitude change. Don’t stop at attitude change. We’re not here to make people believe what we believe.

Resource Roundup: Giving Predictions, Bake Sale Blues, Overhead, and More

Fundraising Breakthroughs

Bake sale blues : Nutritional guidelines threaten classic fundraising technique. Who are you calling cheap?: Five ways to fundraise on a dime. BFF: A loyal donor is a retained donor. Crisis as opportunity: Fundraising in a changing economic climate. Did you know?:

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Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Fundraising strategy charity blog cultivation for major gifts cultivation for planned giving fundraising funnel major gift fundraising nonprofit donor funnel nonprofit marketing funnel sales funnel for nonprofits Strategy

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Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

A few thoughts on advance ticket sales from March 2010. --. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.  Because there are so many prices, it is almost certain that you have at least one or two prices in place that completely undercut your goal of advance ticket sales.    For example, imagine a dance company that wants advance sales

Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.  Because there are so many prices, it is almost certain that you have at least one or two prices in place that completely undercut your goal of advance ticket sales.    For example, imagine a dance company that wants advance sales.  But if you want the security of advanced sales, those sorts of changes may be necessary.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Fundraising Planned Giving best practices for fundraising charity blog fundraising tips nonprofit marketing tips philanthropy blog Planned Giving Marketing sales tips Strategy

Upgrade Your Sales aka Fundraising Skills This Year: Read Dan Pink's New Book!

Marketing for Nonprofits

Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family! The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. Maybe you have already experienced his genius in Drive or A Whole New Mind ?

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you.

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. I used to turn away from sales, too. That’s sales. Yes, you’re in sales.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

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A small eBook for a big recession

Public Sector Marketing 2.0

Skip Anderson - Founder, Selling to Consumers Sales Trianing - “Selling for retailers&#.

5 reasons fundraisers won’t call their hot leads

iMarketSmart

Fundraising Lead Generation asking for donations donor stewardship fundraising insights healthcare fundraising higher education fundraising humanitarian fundraising nonprofit marketing philanthropy blog reasons fundraisers won't call their leads sales calls StewardshipHere are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. It’s simple and basic.

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Investment or Influence? It's Not That Simple

Social Media Bird Brain

not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesI know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. Nor is the world easily divided into this versus that. Let's look at ROI, for example.

How a smile can increase revenue.

iMarketSmart

Communication Fundraising marketing Selling SalesOne of the best things you can do to generate more revenue is very simple— smile! I know it sounds hokey but think about this: Smiles are free so you can give them away without worrying about making your mortgage payment. You have an unlimited supply at your disposal. So there’s no need to fear running out of them. If you are sad, or angry or frustrated and you force yourself to smile, those uncomfortable feelings go away. Seriously!

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales. A local grocery store is selling paper shamrocks for MDA starting at $1.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketing

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

get tons of money in the mail for your nonprofit. Do you like writing email or letters? Do you remember the joy of receiving a beautiful letter, and sending one in return?

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Where Have All the Social Products Gone?

SocialButterfly

The debate between marketing and sales is not an old one. Tags: Social Marketing AED Bill Smith Marketing marketing mix product psa research Road Crew sales services social product social strategy strategy In fact, we’ve looked at this debate here at SB before.