Do major and legacy gift fundraisers need ‘sales managers’?

iMarketSmart

The private sector has sales managers for their revenue generation teams. Sales managers are responsible for: Meeting sales/revenue and profitability targets. I think many nonprofit fundraisers would benefit from having a ‘sales manager.’ They are the only ones I know of with a solid company designed for nonprofits— so you can outsource the sales management function at a fraction of the cost while yielding fantastic results.

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Save $200 During Our Summer All-Access Pass Sale

Kivi's Nonprofit Communications Blog

Sale ends July 3rd, 2019. Either way, this sale is for you! The post Save $200 During Our Summer All-Access Pass Sale appeared first on Kivi's Nonprofit Communications Blog. You can get our Annual All-Access Pass for only $499. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. you might have a new budget starting on July 1. you may just know a good deal when you see one.

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Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. It’s time for fundraising shops to employ sales management principles. The post Do major gift and planned gift staff need “sales managers”? Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales manager

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December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

The All-Access Pass is on sale for $499. Sale ends January 4, 2019. The post December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities appeared first on Kivi's Nonprofit Communications Blog. Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days!

Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Registration is $199 for the series or free with an All-Access Pass (You can also register for Part 1 for $119) Learn More and Register March 27 – 29: All-Access Pass Sale To celebrate Kivi’s birthday, we will have a 48-hour sale on the All-Access Pass. The post Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale appeared first on Kivi's Nonprofit Communications Blog.

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Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

All-Access Pass Sale: October 10 – 12. In honor of my birthday this month, we’ll be holding an All-Access Pass Flash Sale October 10th – 12th. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

“You’re in Sales! Get Over It!”

iMarketSmart

“You’re in sales! The post “You’re in Sales! A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving. So, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others.” ” A few brave folks responded to my post.

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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. Either way, this sale is for you! This is the same price as the year-end sale and the best we offer. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. you might have a new budget starting on July 1.

Rhode Island Sales

Fundraising Breakthroughs

If a party in determining what stance you would like him or her focused on the rhode island sales in which you want in the rhode island sales a no contact with his wife, girlfriend or boyfriend is preventing you from paying your child turning 18 and graduating high school. The state capital of Rhode Island, but dont meet the rhode island sales to file for divorce in Rhode island so long as you were a resident on the docket. However, if pursuant to the rhode island sales.

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Save 50% on Our Quarterly All-Access Pass [SALE ENDS TONIGHT]

Kivi's Nonprofit Communications Blog

Yesterday, we celebrated Kristina’s birthday by discounting our Quarterly All-Access Pass by $100 , but the sale ends tonight at midnight Eastern (9:00 p.m. SALE ENDS TONIGHT SO DON’T DELAY. Pacific). We’ve welcomed more than 40 nonprofit communicators as new pass holders in the last 24 hours. Want to join them? Get your Quarterly All-Access Pass for Only $99 Now! Live Webinars. Recorded Webinars. E-Books. Checklists. Worksheets.

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Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time.

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‘No Sale’ Oxfam Video

The Agitator

But this one from Oxfam is a ‘No Sale’ as far as I’m concerned. Sorry Oxfam, no sale for me … just missed opportunity. Agitators readers know I’m a sucker for online videos to deliver important messages and sell causes and charities. See here and here in the past week alone! Yes, I applaud the use of crowdsourcing to generate mission-related video. Huge potential for donor engagement there.

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Social Media Beyond The Sale

Diva Marketing Blog

The last sale has check in. Your sales were off the charts from both your current customers and new customers. You made the sale now what? The big question is how can you plan to use social media to keep in touch beyond the sale ? Of course this type of strategy took place during your pre sales meeting. Your challenge : Share 1 idea how a business or nonprofit organization can use social media after the sale (or donation) to continue the relationship. .

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. I don’t like all the hype around the sales, but I have to be honest, I like a good sale as much as the next guy. Fundraising Coach Store Bundles Sale.

A Pinup Sales Sheet for Pitching Businesses

Selfish Giving

I love this pinup sales sheet from Linda Tantawi the executive director at the CJ Foundation for SIDS. This is a great sales sheet from which Linda can explain to a business owner the three different kinds of pinup programs they can execute at the register in their stores. Thanks for sharing this with me. Cause Tools cause marketing cj foundation for sids pinup

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. The more money involved, the longer the sales cycle. How the sales cycle is impacted by your nonprofit's brand and mission fit and readiness. Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S.

Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth.

Cause-Related Marketing Home Sales

Cause Related Marketing

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

Source: Ad Astra UK The above graph and the below video from Rand Fishkin of Moz are must see and watch as they clearly explain the content marketing sales funnel, how it works and why it only works when you have content at all three phases: Know, Like, Trust. "Marketers almost always.look at what sent traffic here and that's where they assign the budget. Right? Because they're tracking actions down here and they go, 'Oh, well, fantastic. You know, these people down here, look at this.

Empathy for Sale

The Nonprofit Consultant

I've written about the power of storytelling in fundraising many times over. I've also written about the ethical question of organizations sharing their client's stories ( see Who's Story is it Anyway? ). Well, here we go again. Last weekend, walking along Pacific Avenue in Santa Cruz, I spotted a gentleman behind a card table set up on the side walk. He appeared to be in him mid-50s, neatly groomed long gray hair, comfortably dressed, ready to be of service.

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Sales Incentives and Cause-Related Marketing

Cause Related Marketing

Tags: Motorola Sales Incentives Sprint Red Campaign

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Great sale on powerful tools for nonprofit fundraising - [link]

Fundraising Coach

Chris Davenport over at 501Videos surveyed nonprofit professionals and board members last week. The top two things they said they wanted help with were: finding new donors, and. keeping the donors they already have. So over at NonprofitBestPracticesStore.com , he''s offering incredible savings on a bundle of 100 Donors in 90 Days and The Donor Retention Project. You get 24 interviews and step-by-step handbooks for less than the price of either one of them alone!

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Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

New Rainbow Warrior For Sale

The Agitator

Bryan Miller blogging at Giving in a digital world says this: “Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.&#. And he is spot on. This site is brilliant. You can browse through the interactive 3D model and find thousands of items of equipment or fittings that you can pay for (i.e.,

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Newsletter: Dr. Fauci Bobblehead Sales to Help Buy Masks ; To Succeed Head to the Bottom of the Pyramid ?? ; DIY Podcasting Advice for Nonprofits Closed by Covid-19

Selfish Giving

I'm hitting pause on the videos I've been doing the past couple of weeks. Instead, I'm freeing up my calendar so I can talk to as many of you as possible on Zoom about what's happening with your nonprofit and answering any questions you might have. I just want to be helpful! We can talk about sponsorship, cause marketing, content marketing or share our tips on hiding from our fellow cellmates during these trying times. Interested? Do this. Visit Selfish Giving and hit the BOOK NOW button.

For sale: baby shoes, never worn

The Agitator

Perhaps the world’s shortest short story … by Ernest Hemingway. So says Lucy Gower in this excellent article about storytelling , published recently on SOFII. Among other advice, including how to find stories within your nonprofit, Lucy notes these principles of good stories from Made to Stick , by Chip & Dan Heath: Simple. Unexpected. Concrete. Credible. Emotional. She also issues a challenge: Can you tell your story — personal and/or organizational — in six words?!

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Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. There was a report earlier this month that the online retailer was making unsolicited calls to customers while they were browsing the Wayfair website. Creepy, right? I'm not suggesting you do the same thing.

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Ensure your goal is closing the sale, not stopping at attitude change. Don’t stop at attitude change. We’re not here to make people believe what we believe.

How I leave voicemail messages that get returned

iMarketSmart

Generally here’s how I leave messages that get returned: APPRECIATION: I say ‘thank you’ (and I get sort of ’emotional and gracious’ in my tone… without going overboard). It’s important to convey emotion so you sound relatable… human!

Resource Roundup: Giving Predictions, Bake Sale Blues, Overhead, and More

Fundraising Breakthroughs

Bake sale blues : Nutritional guidelines threaten classic fundraising technique. Who are you calling cheap?: Five ways to fundraise on a dime. BFF: A loyal donor is a retained donor. Crisis as opportunity: Fundraising in a changing economic climate. Did you know?:

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Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? You and I know how vital advance ticket sales are to the work you do. Right? Because if not, then stop reading and go do that. 

Upgrade Your Sales aka Fundraising Skills This Year: Read Dan Pink's New Book!

Marketing for Nonprofits

Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family! The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. Maybe you have already experienced his genius in Drive or A Whole New Mind ?

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? You and I know how vital advance ticket sales are to the work you do. If you've created a price incentive for advance sales and it still isn't happening then you need to directly, clearly, ask for people to do it. Better late then never right?

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. I used to turn away from sales, too. That’s sales. I’ve been thinking sales a lot recently, ever since Dan Pink invited fans to join the launch team for his new book, To Sell Is Human: The Surprising Truth About Moving Others , and I was one of the lucky people selected.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you.

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Fundraising strategy charity blog cultivation for major gifts cultivation for planned giving fundraising funnel major gift fundraising nonprofit donor funnel nonprofit marketing funnel sales funnel for nonprofits StrategyMany marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest.

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Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

A few thoughts on advance ticket sales from March 2010. --. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.  Because there are so many prices, it is almost certain that you have at least one or two prices in place that completely undercut your goal of advance ticket sales.    For example, imagine a dance company that wants advance sales

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Fundraising Planned Giving best practices for fundraising charity blog fundraising tips nonprofit marketing tips philanthropy blog Planned Giving Marketing sales tips StrategyToday I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out. It all started with what seemed to be a simple question.

Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.  Because there are so many prices, it is almost certain that you have at least one or two prices in place that completely undercut your goal of advance ticket sales.    For example, imagine a dance company that wants advance sales.  But if you want the security of advanced sales, those sorts of changes may be necessary.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

A small eBook for a big recession

Public Sector Marketing 2.0

Skip Anderson - Founder, Selling to Consumers Sales Trianing - “Selling for retailers&#.

Investment or Influence? It's Not That Simple

Social Media Bird Brain

not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesI know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. Nor is the world easily divided into this versus that. Let's look at ROI, for example.