Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins. November 10: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

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Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

– and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. Some of the reasons for a high spam rate include: Making unsubscribing difficult.

What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Few elements of direct response fundraising are as neglected as the crucial “ask string”—often at the cost of thousands or hundreds of thousands of $.

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The Cradle of Relationship Fundraising

The Agitator

As much as possible here at The Agitator we use new research findings and the application of new techniques to illustrate how these concepts can be used to improve donor experiences and fundraising results. “Fundraisers always prosper when they focus less on the money.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

The main question they face: How to get enough quality/responsive names to build a donor base? Here are some results that should make you sit up and take notice: Not only are response rates from modeled lists a bit higher than from response lists (.77%

Is Anybody PURLing?

The Agitator

I’ve been doing some reading on the integration of direct mail (as simple as postcards) and online response — e.g., 8 Key Takeaways for Personalized URLs. I’ve heard claims of 100% to 600% lift in response rates. Although the technique obviously requires upfront collaboration between channel masters!].

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Acquisition: Why ‘Best Practices’ Suck

The Agitator

In short: through the theft of techniques (excuse me, ‘adoption of proven techniques’), the nonprofits who steal and adapt them become nothing more than unidentifiable commodities themselves. That’s why most organizations who use their logo in an acquisition mailing find a depressed response when compared to a blank envelope. And we wonder why acquisition and retention rates are down. The problem with most ‘best practices’ is that they lead to stealing.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations. What are new techniques for raising money from friends.

Getting to Your Year-end Gooooooooaaaaaaaal!

The Agitator

Unlike many “we’ve-always-done-it-this-way” techniques, this one has real science to back it up. The 85%-to-goal piece significantly increased response rate (from.5% I bet it’s been at least a decade since you saw a mercury-based thermometer anywhere but the skeuomorphic version used on fundraising pages. We fundraisers are keeping a tradition alive. And with good reason.

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#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

I think that’s why direct mail response rates have been dropping for seven years in a row now. We started sharpening the techniques, we did some testing. I mean, we try to bring the techniques and the mindset.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations. What are new techniques for raising money from friends.

TESTING: Baby Steps are for Babies

The Agitator

Let’s say that instead of trying to get the highest response rate possible, you were trying to reach the highest point on Earth. (aka The Myth of Testing One Variable at a Time).

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Why Chuck Longfield Is Worried

The Agitator

For purposes of this post, he’s a first-rate innovator who is more intimately familiar with direct response fundraising trends than anyone I know. During the same period, first-year retention rates have significantly declined to the point where, on average, nearly 3 out of 4 newly-acquired donors leave by the end of the first year. The reasons: “Over fishing” – highly sophisticated and efficient techniques scooping up a limited pool of donors.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations. What are new techniques for raising money from friends.

Making the most of your year-end fundraising campaigns

DonorDigital

Any test that successfully boosted your response rate or your average gift is probably worth rolling out in Year-End to maximize your response. Adding a Lightbox to your homepage for the month of December is a proven technique to raise money online at Year-End.

Making the most of your year-end fundraising campaigns

DonorDigital

Any test that successfully boosted your response rate or your average gift is probably worth rolling out in Year-End to maximize your response. Adding a Lightbox to your homepage for the month of December is a proven technique to raise money online at Year-End.

Acquisition: Guilty Until Proven Innocent

The Agitator

Before we wade into the nuts, bolts, techniques, pitfalls and opportunities in our Acquisition Series, we want to once more remind everyone of the climate in which today’s acquisition efforts are conducted.

More On 2nd Gifts – Part 1

The Agitator

The fundraising challenge…is not simply calculating/understanding your ‘rates’. She also happens to be a veteran of 18 years’ direct response fundraising and the CEO of DonorTrends.]. Response rates are cheered or condemned.

Donor Involvement Yields Fundraising Dividends

The Agitator

The morning’s mail brought this from a loyal Agitator subscriber: “Team Agitator – I am doing some research for a client about how response rates on acquisition are impacted by packages that ask prospects to take an action in addition to giving a gift. How do the response rates and average gifts compare between packages? Or for that matter, response in online, telemarketing, print or any other channel).