Digital Annual Reports as Marketing Tools: 4 Best Practices

J Campbell Social Marketing

Steven Shattuck, Chief Engagement Officer at Bloomerang and Executive Director of Launch Cause , has a few ideas on how your nonprofit’s annual report can be used to capture, retain, and inform donors. . This required annual report is your nonprofit’s Form 990. . Report PDF.

2021 Nonprofit Communications Trends Report [Download Now]

Kivi's Nonprofit Communications Blog

Today we are excited to release the 2021 Nonprofit Communications Trends Report! Download Your Free Copy of the Trends Report Now. It’s here!

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Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. Generate unconventional media buzz to get reporters to come to you. The post Media Relations Without Reporters?!? If you are…. Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists.

8 Annual Reports We Love

EveryAction

Annual Reports are a staple of nonprofit life, but are they worth it? To avoid costly Annual Report mistakes and produce a valuable piece of collateral for your organization, take some cues from a few of 2018's stand-out annual reports, and download our comprehensive guide to creating a nonprofit annual report. Pathfinder International’s annual report combines colorful graphic design, individual stories, and gorgeous portraits.

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Let’s See Your Last Annual Report!

Kivi's Nonprofit Communications Blog

Have you published your 2019 annual report yet? We are looking for examples of the following types of reports to add to our annual report inspiration page : 2-4 Page Annual Reports Postcard Annual Reports Infographic Annual Reports Video Annual Reports.

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Download Your 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. Here’s what you’d find in the Trends Report. It’s here !

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Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. This report will be released the week January 18, 2021, but you can request your copy now and we will email it as soon as it is available.

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Digital Metrics Reporting that Makes Sense

Mission Minded

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? How Often to Report Comms Results? How often should you report communications results to your leadership and board? The post How Often Should You Report Results?

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Apple will be changing how their products report your email marketing metrics… but does it matter?

iMarketSmart

Take a look at my Fundraising Report Card’s benchmarks here. The post Apple will be changing how their products report your email marketing metrics… but does it matter? Apple will be driving change yet again. You know Apple.

What Reporters Really Want

Kivi's Nonprofit Communications Blog

You need to meet reporters where they are now and take a more personal approach. Luckily, we have an expert who understands how to build meaningful relationships with reporters that yield more headlines and better coverage. Join Peter Panepento TOMORROW as he shares all he knows with you during his brand new webinar: What Reporters Really Want: Building Media Relations That Get Real Results. Are you still sending the same cookie-cutter press releases?

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising professionals from embracing short reports.

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How to Create Your 2020 Annual Report

Ann Green

The nonprofit annual report is a mixed bag. Organizations do need to share accomplishments and show gratitude to their donors, but many annual reports are done poorly. You can’t create the same type of annual report you’ve done in the past. Your annual report is for your donors.

Answer These Three Questions BEFORE Starting Your Nonprofit Annual Report

Kivi's Nonprofit Communications Blog

Publishing an annual report is a nonprofit best practice. And before you start creating your annual report, you need to make these three decisions: 1. What’s the “take home” message that you want your supporters to remember after reading your report? Nonprofit Annual Reports

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

EveryAction

In a 2016 study conducted by EveryAction and Nonprofit Hub , nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. This is not a result of lacking understanding or desire for data on their part, rather it is often the simple reality that pulling large reports can be a complex and difficult process that takes an extraordinarily long time, making getting up-to-date numbers an arduous task.

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Changing Your Nonprofit’s Annual Report Format

Kivi's Nonprofit Communications Blog

Yesterday I taught a webinar with our training partner CharityHowTo.com called “How to Create a Nonprofit Annual Report People Will Actually Read.” ” At the beginning of the webinar I surveyed the participants (about 80 people) about the format of their last annual report. If your nonprofit is doing an annual report (and a good portion aren’t), it’s likely that it’s a longer print document. Are you ready to reinvent your annual report?

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Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. Depending on your CRM, you might have fully customizable reports where you build them from scratch or canned reports with all the columns and form fields ready for you to run. Ideally, your perfect reporting tool combines the two. Purely canned reports are inflexible and won’t always fit your reporting needs.

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Evolution of a Nonprofit Annual Report

Kivi's Nonprofit Communications Blog

You should all know by now that I love the shorter and more visual nonprofit annual reports as opposed to skimming through 20+ pages of boring financials. I recently received an email from Katie Bryan, communications director at Iowa Citizens for Community Improvement on how their annual report has changed over the years based on the training she’s taken with us a Nonprofit Marketing Guide, along with a few of her thoughts on the changes.

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Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Kivi's Nonprofit Communications Blog

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Now, when you go to our annual reports resource page , you will be able to select from 3 tabs: Start Here. Then we talk about incorporating real people into your report as well as showing you how to let your financials tell a story as opposed to just throwing up some graphs. Annual Reports Nonprofit Communications

Five Features Every Nonprofit Annual Report Should Include

Kivi's Nonprofit Communications Blog

We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report. Five Essential Elements for a Successful Nonprofit Annual Report 1.

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Detailing December: A BIG Training Discount and How to Create Style Guides and Annual Reports

Kivi's Nonprofit Communications Blog

December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read. Here’s what’s happening this month at Nonprofit Marketing Guide….

4 Reasons to Publish an Annual Report This Year

Mission Minded

Annual reports are even more powerful amid pandemic response; donors stuck at home have more time than ever to read about your impact and support you. The post 4 Reasons to Publish an Annual Report This Year appeared first on Mission Minded.

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. Report: A Decade Of Million-Dollar Bequests. Report: 77 Bare-Knuckle Marketing Strategies. Share this post: The post 24 amazing benchmark reports on fundraising all in one place appeared first on MarketSmart |. Fundraising charity charts fundraising reports graphs major giving Philanthropy Planned GivingIf you’re like me, you like to noodle data and scratch your head a lot.

Reserve Your Copy of the 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We will release a full report of what your fellow colleagues had to say about the state of nonprofit communications in January, but you can request a copy now. We will email you as soon as the report is published.

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Nothing like a good report

A Small Change

As we continue our series on the tools a fundraiser should have, needs to refine, or better pick up if they haven’t in a while, it would be a grand miss to not highlight how effective crisp, consistent, and compelling reporting can be. With great care and by leveraging feedback provided by members of our support community, we’ve come up with 10 specific measures to report how giving is impacting our mission. What reporting strategies, media, or formats are you using?

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Chemical Lab Report

SocialButterfly

Discussion Lab Report Chemistry. Lab Report Outline. Freelance writers at our the optimal faculty formulating croping and enhancing suppliers get involved in just about every side of your essay. They lookup in depth hints. Look at out a number of experienced remedies to offer you a newspaper of exclusive high-quality and exploration deepness.

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Adventures Ahead—Will Report Back

Getting Attention

Looking forward to reporting back on the far side. Today’s the day—the last blog post before my two-month sabbatical which begins Friday. I’m taking this time to reboot, and to see what bubbles up. And I hope to return in September with a practice for personal nourishment in place, and the confidence and ability to mesh that more effectively with my job. That’s the work behind the work I want to do better.

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Thanking donors is NOT an activity report

Fundraising Coach

This is merely reporting on activity. But the audience for that report is the nonprofit staff and board. Remember to talk about your donor in your report to them. Donor newsletters report back to donors how their help made that fix possible.

Creating a Two-Page Nonprofit Annual Report

Kivi's Nonprofit Communications Blog

You know I am a fan of the “new and improved&# nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports. I’m collecting samples of “new and improved&# nonprofit annual reports on this wiki , and encourage you to add examples too! Franciscan Mission Service (FMS) recently published a two-page annual report.

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3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox. It hit my sweet spot — I’m intrigued by innovative use of video and also by the challenge of reinventing nonprofit annual reports to be vibrant and meaningful. Read on to learn what it took and gain insight on whether a video format is right for your organization’s annual report. Robert, VolunteerMatch has produced a fantastic annual report in video format.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. At RRC, the rabbinical seminary of Reconstructionist Judaism, we found an ideal solution for our annual report with the help of our Drupal developer, Sam Cohen. Eileen Fisher.

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Nonprofit Annual Report on a Postcard

Kivi's Nonprofit Communications Blog

On Monday, I asked if you could boil down your annual report to just six words. That’s more room, but still very short and readable, and one of the formats I advocate as the New and Improved Nonprofit Annual Report. After I presented this webinar in February, Elissa Schloesser at Visual Voice created a mockup of what a postcard annual report might look like. Could a postcard annual report work for your organization?

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Grantmakers Love Annual Report Postcards Too

Kivi's Nonprofit Communications Blog

I have yet another fabulous example of an annual report postcard to share with you. Here is what Claudia says about the process of creating the postcard: “After I had read your idea about a postcard annual report, I worked with our inhouse graphic designer to figure out what we could do and say on a postcard. Remember, you can add examples you find or create yourself of “new and improved” annual reports like postcards to our free Nonprofit Annual Reports Wiki.

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A Nonprofit Annual Report on a Postcard

Kivi's Nonprofit Communications Blog

During my recent webinar on new and improved nonprofit annual reports (recording available to All-Access Pass Holders ), I said that I would love to see a nonprofit do its annual report as an oversized postcard (think that big size popular with political candidates). Please share your examples of interesting nonprofit annual reports, including postcards, on our Annual Reports Wiki or link to them in the comments on this post. Annual Reports Nonprofit Communications

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What’s Your Six-Word Annual Report for 2012?

Kivi's Nonprofit Communications Blog

Annual Reports Nonprofit Communications microcontentWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Another Postcard Annual Report Success Story!

Kivi's Nonprofit Communications Blog

Last week, I received this note from Nicole Daspit Sarkar, the director of development and outreach for AGE (Austin Groups for the Elderly), about what happened when they decided to reduce their long annual report to a postcard, and she agreed to let me share it with you. “We were inspired by your blog about rethinking annual reports. ” Nicole also sent me the longer 2009 Annual Report for comparison. Annual Reports Nonprofit Communications postcard

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Five Questions about Nonprofit Annual Reports

Kivi's Nonprofit Communications Blog

Here are five common questions I get about nonprofit annual reports , along with my answers. If you are still trying to figure out how to produce your 2010 nonprofit annual report, join us tomorrow’s webinar (2/8/11 at 1:00 pm Eastern, 10:00 am Pacific), where I’ll explain how to create a “ New and Improved Nonprofit Annual Report.&# When you do, you can also purchase the e-book, How to Write a Nonprofit Annual Report , at half-price.

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How to Write a Nonprofit Annual Report

Kivi's Nonprofit Communications Blog

I’ve just re-released my popular e-book on how to write a nonprofit annual report. This new edition covers the five essentials of a good annual report, as well as what I consider to be the best “new and improved&# formats. For those of you looking for guidance on more traditional annual reports (longer printed pieces), you’ll find plenty of advice too. Annual Reports Nonprofit Communications

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Use charts and graphics, headlines and captions for your fundraising progress reports. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |.

Your Nonprofit’s Annual Report: Drudgery or Opportunity?

Getting Attention

Yes (cue scary music): Annual Reports. With budget woes that have touched us all in some way, it’s hard not to think about the resources and energy that go into producing an annual report. And to wonder, as The Agitator did recently, “ Are Annual Reports Dinosaurs? But I assert that there is value in producing an annual report! So many annual reports, though, are bo- ring. No wonder the report is draining to produce.

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No Going Back for This Nonprofit After Switching to a Digital Annual Report

Kivi's Nonprofit Communications Blog

Sick of me telling you to get rid of your long printed annual reports? Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation , told us about switching from a print annual report to an online version: For the first few months of this year I had been working on re-launching our website with a new platform and design. As such, I wanted to incorporate a digital version of our annual report that aligned visually with the new website.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1.

Thinking about Your Annual Report? Find Help Here

Kivi's Nonprofit Communications Blog

I can always tell when the end of the fiscal year for nonprofits is approaching because the sales of our e-book, How to Write a Nonprofit Annual Report spike. If you need help with your annual report, I’ve gathered links to all of our training, the e-book, examples, and free articles and blog posts in one place: Nonprofit Annual Report Resources for You. Annual Reports

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