Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.

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Finally we’re releasing the HIPPO killer!!!

iMarketSmart

Today I’m proud to announce the release of version 4.0 The post Finally we’re releasing the HIPPO killer!!! The HIPPO is the highest paid person in the office at the time when a decision needs to be made.

Trending Sources

A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. But, all too often, communicators punt on their releases. Nonprofit communicators are often guilty of these press release sins. With your next release.

Just Released: Updated Digital Giving Index

Nonprofit Marketing Blog

The latest release of Network for Good’s Digital Giving Index provides a snapshot of online giving for the first half of this year. This update looks at $71 million in donations to 20,000 charities on Network for Good’s online donation platform from January to June 2013.

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online.

Newly Released: A Health Literacy Manifesto

SocialButterfly

Good news! The Center for Disease Control’s blog, Bridging the Health Literacy Gap–is back!

4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

Fundraising 123

Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out.

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Connected Citizens Report Released

A. Fine Blog

Diana Scearce of the Monitor Institute has authored a report for the Knight Foundation entitlted, “ Connected Citizens.&#. The report builds on the language and concepts pioneered by Marty Kearns at Green Media Toolshed in network-centric advocacy and action.

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

Embalming The Elephant – Release 1.0

The Agitator

Today we’re releasing the first in. It’s been 16 months since we announced The Agitator Data Liberation Crusade — a quest to make available fundamental data that’s of daily use to fundraisers free of charge or as near-free as possible. Our rationale for this Crusade aimed at benefitting both small and large nonprofits is explained in our post Fundraising Data and the Cost of Embalming an Elephant.

Flat Earth Fundraising: Catch & Release Fishing

The Agitator

The ‘catch and release’ or ‘burn and churn’ school of direct response fundraising is great for data vendors, printers, and premium manufacturers, but it has never had a leg to stand on in the face of logic, experience and everything that donors tell us.

The “Ask Without Fear!” DVD pre-release announcement

Fundraising Coach

This is a pre-release announcement. Earlier this month, I mentioned how excited I was about the products that I’ve got coming out this year. Today, I get to announce another really cool offering: the “Ask Without Fear! DVD&# !

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

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How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

5 Ways to Create a Nonprofit Press Release that Gets Results

Fundraising 123

In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

Your press release needs to say who, what, where, when and why in the first paragraph. Your headline in your press release needs to be newsworthy. If you don’t already have one, create a media list, and send your press release out to them.

2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. It’s here! We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: [link].

News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing

Fundraising 123

As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?" " "How can I stay consistent across different media-both online and offline?" " "What's the most effective way to tell my organization's story? What are the dos and don'ts?"

More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

While a well-written release with a grabby headline and a juicy news hook might have been enough to get reporters to pick up the phone a decade ago, that’s not the case anymore. Otherwise, all of the time you spend crafting that release is likely to be wasted. Peter Panepento.

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Nonprofit Social Network Survey Released

A. Fine Blog

NTEN, Common Knowledge, and ThePort released the Nonprofit Social Network Survey Report. The surveyw as conducted in March, 2009, and 929 nonprofits responded representing a really good cross section of the sector by size and issue area. A few highlights of the findings: Among commercial social networks, Facebook is the most popular with 74.1% of non-profit [.].

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

As a result, they send a rushed news release to the local media when they have an important announcement — or they follow a tired script for producing materials surrounding an important event or award.

Reserve Your Copy of the 2017 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ll release the report January 17th. We totally revamped the 2017 Nonprofit Communications Trends Survey this year, and it’s almost time for us to share the results in the 2017 Nonprofit Communications Trends Report.

SIERRA CLUB FOUNDATION RELEASES MISSION MINDED-DESIGNED ANNUAL REPORT

Mission Minded

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released.

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

They didn’t develop their reputations through sending cookie-cutter press releases a few times a year. If you’ve read any of my other posts on media relations, you already know that I strongly advise against sending a generic release to your entire media list.

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Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Stop relying on old press releases and learn how to connect with today’s generation of journalists. Create pitches and news releases that get attention and get results. Are you having trouble getting the media to cover your nonprofit?

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Catch and release is common among sport fisherman going after trout in the U.S. Catch and release means that when the fish is landed the fisherman removes the hook… usually a barbless hook… and allows the fish to swim free.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. We’re excited to finally release CauseVox 2.0 Easy-to-customize donation pages.

The Devil You Know: Your Greatest Challenge Lives Inside Your Organization

Nonprofit Marketing Blog

According to findings released in the 2015 Nonprofit Communications Report , one of your greatest challenges to fundraising effectiveness is the difference in priorities and perspectives held by you (a fundraiser) and your key colleagues—your executive director and communications colleagues Surprising, distressing, but all too true!

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Carly Samuelson has released The P2P Fundraising Handbook. I hope everyone had a great week. Let’s dive into some Mixed Links…’ Only a few days left to write a submission for this month’s Nonprofit Carnival Blog.

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#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

Advocacy Civics Community Design Fundraising Grants Marketing Nonprofit Philanthropy Press Release Public Relations Web Design advocacy Business Charitable organization design Nomination Non-profit organization website WLRClick to nominate an organization.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

” (quote taken from a press release published on MarketWatch.com ). Perhaps the greatest gift of life is the ability to share many its aspects with others.

Latest international social media usage report just released – and it’s free!

Giving in a Digital World

The first spring flowers, your summer holiday, your birthday, Christmas, and the release of the annual UM Social Media Tracker… or is that last one just me? There are some things that come around every year and that you await with eager anticipation.

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

During my time at The Chronicle of Philanthropy , I received thousands of releases from organizations about annual dinners, fundraising events, and award recipients. Rarely did those releases actually identify what would make their event or award interesting to other nonprofit professionals.

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Week of Freebies! 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

The 2015 edition will be released on January 7th, but you can request a copy now to be among the first to receive it. Happy Holidays!

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.