Are Press Releases Still Relevant?

Kivi's Nonprofit Communications Blog

As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. During Antionette’s next budget-friendly webinar , she is sharing the hottest press releases she’s seen as well as tips on how you can create your own. The post Are Press Releases Still Relevant?

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. It’s much less common — especially in today’s competitive and chaotic media environment — to get coverage by simply sending press releases to every newsroom on your media list whenever you have something new to announce. Flickr Creative Commons photo by Alvin Chua.

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Finally we’re releasing the HIPPO killer!!!

iMarketSmart

Today I’m proud to announce the release of version 4.0 The post Finally we’re releasing the HIPPO killer!!! The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far removed from regular engagement with donors and their decisions tend to be based on opinions— not data or fact. But, unfortunately, most lower-paid employees must dutifully defer to HIPPOs and their assumptions even if they lack donor-centricity.

We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant press release that gets attention from the media no matter what is happening in the world. Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? If the answer to either of these questions is yes, you might consider crafting and releasing a statement. If not, releasing a statement might take time away from addressing more pressing matters in your organization. Rather than drafting a full-blown news release, your organization can make a shorter, more focused statement that it can post on its website and on social media so it gains maximum exposure.

Hot Topics in June: Nonprofit Writing, Donor-Focused Digital, and Press Releases

Kivi's Nonprofit Communications Blog

Registration is $129 or free with an All-Access Pass Learn More and Register June 27: Let’s Make Your Next Press Release Sizzle [Budget-Friendly Webinar] how to create a relevant press release that gets attention. The post Hot Topics in June: Nonprofit Writing, Donor-Focused Digital, and Press Releases appeared first on Kivi's Nonprofit Communications Blog.

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CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot New Release in Nonprofit Books in less than 24 hours! The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog. My new book is finally out and moving up the charts. .

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What to Expect from a Nonprofit Press Release

Fundraising 123

Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Press releases are not the holy grail of marketing and promotion, but they are utilized by for-profit companies and you shouldn''t overlook them when assembling your nonprofit promotional arsenal. Using an established press release distribution service will help your nonprofit get more attention.

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. Journalists can receive hundreds of releases each week — and depending on what they cover and who they work for, they only have time to cover a handful of stories. But, all too often, communicators punt on their releases. Nonprofit communicators are often guilty of these press release sins. With your next release.

Press Release: CrowdRise by GoFundMe Releases Registration and Ticketing Functionality for Nonprofit Fundraisers

CrowdRise

REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform.

Newly Released: A Health Literacy Manifesto

SocialButterfly

Good news! The Center for Disease Control’s blog, Bridging the Health Literacy Gap–is back! In its come-back post , Dr. Cynthia Bauer highlights a recent contribution to the health literacy field, a publication issued by the Institutes of Medicine titled “ Ten Attributes of Health Literate Health Care Organizations.” ” In some ways, it’s a health literacy manifesto for organizations.

Newly Released: A Health Literacy Manifesto

SocialButterfly

Good news! The Center for Disease Control’s blog, Bridging the Health Literacy Gap–is back! In its come-back post , Dr. Cynthia Bauer highlights a recent contribution to the health literacy field, a publication issued by the Institutes of Medicine titled “ Ten Attributes of Health Literate Health Care Organizations.” ” In some ways, it’s a health literacy manifesto for organizations.

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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5 Ways to Create a Nonprofit Press Release that Gets Results

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In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

Fundraising 123

Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out.

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Embalming The Elephant – Release 1.0

The Agitator

Today we’re releasing the first in. It’s been 16 months since we announced The Agitator Data Liberation Crusade — a quest to make available fundamental data that’s of daily use to fundraisers free of charge or as near-free as possible. Our rationale for this Crusade aimed at benefitting both small and large nonprofits is explained in our post Fundraising Data and the Cost of Embalming an Elephant.

Connected Citizens Report Released

A. Fine Blog

Diana Scearce of the Monitor Institute has authored a report for the Knight Foundation entitlted, “ Connected Citizens.&#. The report builds on the language and concepts pioneered by Marty Kearns at Green Media Toolshed in network-centric advocacy and action.

The “Ask Without Fear!” DVD pre-release announcement

Fundraising Coach

This is a pre-release announcement. Earlier this month, I mentioned how excited I was about the products that I’ve got coming out this year. Today, I get to announce another really cool offering: the “Ask Without Fear! DVD&# !

Flat Earth Fundraising: Catch & Release Fishing

The Agitator

The ‘catch and release’ or ‘burn and churn’ school of direct response fundraising is great for data vendors, printers, and premium manufacturers, but it has never had a leg to stand on in the face of logic, experience and everything that donors tell us.

Newsletter: Meet the Queen of Cause Marketing ; Mountain Dew, Country Time Cut Stimulus Checks to Causes ; Time to Rethink the Humble Press Release ??

Selfish Giving

It’s time to rethink your press releases as a beginning , not an end. Scott Westcott at Turn Two Communications has six great suggestions on what to do with a press release after it's published. Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Release the Kraken! Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up. This makes Megan and I sad - especially Megan. She openly wept at last week's book club meeting. It was really, really sad (and awkward). I even got a little weepy. ????

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News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing

Fundraising 123

As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?" " "How can I stay consistent across different media-both online and offline?" " "What's the most effective way to tell my organization's story? What are the dos and don'ts?"

Nonprofit Social Network Survey Released

A. Fine Blog

NTEN, Common Knowledge, and ThePort released the Nonprofit Social Network Survey Report. The surveyw as conducted in March, 2009, and 929 nonprofits responded representing a really good cross section of the sector by size and issue area. A few highlights of the findings: Among commercial social networks, Facebook is the most popular with 74.1% of non-profit [.].

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released.

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released.

Latest international social media usage report just released – and it’s free!

Giving in a Digital World

The first spring flowers, your summer holiday, your birthday, Christmas, and the release of the annual UM Social Media Tracker… or is that last one just me? There are some things that come around every year and that you await with eager anticipation.

Newsletter: The Perils of Ignoring Cause Marketing Regulations ?? ; Keds, Fashion Designer Release ‘Hysterical’ Shoe You Can Wear to Vote ; Does Your Nonprofit Need Its Own Flavor?

Selfish Giving

Over the next few months, Karen and I will be releasing a four-part series on the four key legal issues for which you requested guidance. If you write press releases, this is a truly definitive guide to writing better ones. Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law.

Just Released: The Digital Giving Index

Nonprofit Marketing Blog

To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online. Since 2010, Network for Good has published the Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. We’re excited to finally release CauseVox 2.0 Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox.

SIERRA CLUB FOUNDATION RELEASES MISSION MINDED-DESIGNED ANNUAL REPORT

Mission Minded

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

Advocacy Civics Community Design Fundraising Grants Marketing Nonprofit Philanthropy Press Release Public Relations Web Design advocacy Business Charitable organization design Nomination Non-profit organization website WLRClick to nominate an organization. “Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Blog Post Campaigns Case Study Community Cross-Post Facebook Marketing News and Current Affairs Nonprofit Permission Marketing Press Release Public Relations Revitalization Social Media Sustainability Bloomberg brooklyn Brooklyn Bridge Park city Court Greenwich Village New York City New York University NYC NYU NYU Expansion NYUFASP Park Parkland Parkland Alienation Parks Public Space Public Trust Doctrine Tobacco Warehouse Happy New Year to all. As ever, we hope it will be a good one.

Just Released: Updated Digital Giving Index

Nonprofit Marketing Blog

The latest release of Network for Good’s Digital Giving Index provides a snapshot of online giving for the first half of this year. This update looks at $71 million in donations to 20,000 charities on Network for Good’s online donation platform from January to June 2013. Check out the full infographic below, or visit Network for Good to view the index and all of our previous updates. Thanks to our friends at Event 360 for partnering with us to analyze this data

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

” (quote taken from a press release published on MarketWatch.com ). Aging Civics Communications Community Education: Technology Fundraising Grandparents Grants Grants and Funding Independent Living News and Current Affairs Nonprofit Press Release Retirement Living Seniors Life Technology advocacy communication Consumer Electronics Association development economy Life expectancy Longevity New York City Non-profit organization Online Communities Social network

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain , which launched October 1, 2013, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just in time” online learning for adults. “We’re

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Our Purpose is So Much Greater

SocialButterfly

Tags: SocialButterfly #loveroofs Celebrate Recovery expectations freedom Guatemala Guatemala City Guatemala City Dump homelessness hope La Limonada life missionaries purpose release The Lord's Kitchen

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

Apple authenticity Case Study Civics Communications Marketing National/International News and Current Affairs Newspaper Article Nonprofit Opinion Politics Press Release Public Media Public Relations Social Media Storytelling Technology Video Foxconn iPad IPhone Ira Glass Mike Daisey This American LifeIt has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true.

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#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. Communications iDevice iPhone Apps Marketing Media Review News and Current Affairs Nonprofit Press Release Publications Social Media Technology communication IPhone NFC Peer-to-peer Smart phone Smartphone

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. Communications iDevice iPhone Apps Marketing Media Review News and Current Affairs Nonprofit Press Release Publications Social Media Technology communication IPhone NFC Peer-to-peer Smart phone Smartphone

Cultivate media relationships

Get Fully Funded

She said she pays more attention to press releases that are faxed to her with a nice introductory note. I don’t think I have faxed a press release in years. News directors, reporters and editors receive hundreds of press releases by e-mail each day. Find the correct person to send your release. Those who can provide high-quality photographs, B-roll, sound bites, access to experts and well-written releases are more of an asset to an overworked and underpaid reporter.

Cultivate media relationships

Get Fully Funded

She said she pays more attention to press releases that are faxed to her with a nice introductory note. I don’t think I have faxed a press release in years. News directors, reporters and editors receive hundreds of press releases by e-mail each day. Find the correct person to send your release. Those who can provide high-quality photographs, B-roll, sound bites, access to experts and well-written releases are more of an asset to an overworked and underpaid reporter.