Relationships

A Small Change

How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Then, once they’ve lost trust in you, they’ll no longer want a relationship with you and, they certainly won’t give. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust.

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Nonprofit Communications Confidential – Healthy Relationships

Kivi's Nonprofit Communications Blog

We’ll continue to share those struggles, but we also want to hear about the healthy relationships happening within nonprofits. As part of our new addition to our Day in the Life Series, Nonprofit Communications Confidential , we have been asking nonprofit communicators to share their frustrations and struggles at work with us.

Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships.

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Get to Stronger Supporter Relationships (Peer Guidance: Part 1)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships. “I’m Please tell us what you’re doing to strengthen donor relationships, and what’s in your way. Relationship Building

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! The greatest challenge Kathleen Kennedy faces in building relationships and keeping them strong. “ Please tell us what YOU’RE DOING to strengthen donor relationships, and what’s in your way.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. In fact, I believe that most name-dropped journalists would be insulted if they thought I was financially profiting by implying that they chose story ideas because of my relationship with them. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea.

All About Relationships

A Small Change

We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Related posts: Relationships We Reflect Our Leaders Tips on Building Good Proposals Small Talk, Big Value It’s Good When it Works. People want different things.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors. Now it’s your turn – what ideas do you have for using social media to strengthen relationships with donors? . The post 4 Ways to Use Social Media to Strengthen Donor Relationships appeared first on J Campbell Social Marketing.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

That’s a lot of relationship nurturing power, at little cost (time, effort or dollars). Kick starts a more personal relationship. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important. What is your relationship with these people?

Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. This is because effective donor relationships lead to higher retention rates. . Relationships are not one-sided.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. While personalized communication with each donor makes for real, long-lasting relationships, it just isn’t realistic. Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran.

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How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

All Level Relationship Management

A Small Change

Related posts: Moves Management or Relationship Management Taking Ownership on Your Projects Join an Interactive Community? This may sound familiar to some of our discussions on the topic of All Donors as Major Donors. We do a great job of cultivating and planning strategically with our major and principal donors, but what about everyone else, especially our community and entry level donors?

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors. Ideally, it’s a reporter who you’ve been thinking that you should build a relationship with. . And with that reply will come an opportunity to take that budding relationship to the next level.

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Donor relationships are like gardens…

Get Fully Funded

Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Two-way communication is critical to building relationships. Good donor relationships are built on purpose. We’re so used to relationships growing naturally that it feels a bit uncomfortable to do it on purpose.

Make Spring Relationship Building Season

Ann Green

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign. Don’t miss out on opportunities to build relationships with your event attendees. Keep building relationships. Never miss an opportunity to build relationships with your donors.

Ending a Cause Marketing Relationship

Cause Related Marketing

Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. Think Rolling Stones and U2 not Cream or Soft Cell.

Relationships Don't Matter

Diva Marketing Blog

Relationships don't matter. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . to some people.

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money? Related Posts: >>Mass Marketing Relationships and Trust. >>4 The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart.

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How Your Org Can Fiddle Its Way to Strong Relationships

Getting Attention

Tags: Relationship Building Strategy audience engagement fiddling nonprofit marketing Robert Byrd

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers.

How Strong Relationships Can Increase Fundraising Results in 2011

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And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . 7 Principals for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

4 Steps to Stronger Relationships by Sharing a Laugh

Getting Attention

And, as when you share a laugh with a new-ish colleague or friend, that grin or guffaw can draw the two of you closer together, enriching your relationship. How is your organization using humor — effectively or ineffectively — to strengthen your relationships?

Cultivate media relationships

Get Fully Funded

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me. I had an interesting conversion recently with an owner of a new radio station here in Knoxville.

Cultivate media relationships

Get Fully Funded

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me. I had an interesting conversion recently with an owner of a new radio station here in Knoxville.

Build Relationships With Your Donors Every Step of the Way

Ann Green

One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way. Make relationship building part of your fundraising campaign. You need to build relationships before, during, and after each of your fundraising campaigns. What is your relationship with these individuals?

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |. Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening.

How Strong Relationships Increase Fundraising Results

Fundraising 123

Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

Understanding Donor Relationships

The Agitator

Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of some fundamentals about relationships in general, and more specifically how these fundamentals apply to donors. Tom and I’ve been focusing lots on the importance of ‘ donor-focused fundraising’ and essential ‘donor experiences’ In fact, we’ve invited Agitator readers to join us on February 17 th for a free webinar on fixing the donor experience.

The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters

J Campbell Social Marketing

The post The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters appeared first on marketing for the modern nonprofit. What a… time we are living in. (I I wanted to avoid using the words unprecedented, uncertain, and disruptive.). You have emailed me and messaged me some of your stories about what is going on with your organizations, and it’s heart-breaking. .

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Moves Management or Relationship Management

A Small Change

Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).

The Cradle of Relationship Fundraising

The Agitator

For the rest of this week and many times in the past and future we’ve dealt with important concepts like “door identity”, “donor preference”, “donor intent” and “donor feedback” All are aimed at improving your bottom line by improving your relationship with the donor. Unless we concentrate on improving donor relationships we’re headed for a future of lousy bottom lines. “Fundraisers always prosper when they focus less on the money.

Building Relationships

The Agitator

Talk about relationship building! Stephanie Strom wrote a piece in Monday’s NY Times , titled: “ CARE, in Return to Roots, Will Offer Virtual Packages.&#.

Donor ‘Relationships’? Balderdash!

The Agitator

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years? 5 years? 8 years? 10 years and more?

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. I’ve written before that lasting corporate-cause relationships are like marriages that require constant maintenance. But there are times when it makes sense to end cause marketing relationships. And any charity that remains in a relationship that is “unprofitable” will be rightly second-guessed by its board, the press, and the public.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “So if it’s ‘all about the relationship,’ how come you and your organization didn’t know about so many gifts?” Yet, I think we need to recognize that a solid relationship with a supporter, advocate or member will definitely affect their legacy planning decisions.

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The ABCs of Relationship-Building Conversations

Get Fully Funded

Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. We’ve met fairly regularly for the past few years and one gal usually brings her son Paul. He’s adorable and she usually has toys to keep him busy while we chat. I realized I had’nt seen Paul in a while when I arrived.

When to End a Cause Marketing Relationship

Cause Related Marketing

Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike. I’ve written before that lasting corporate-cause relationships are like marriages that require constant upkeep. But there are certainly times when it makes sense to end cause marketing relationships. And any charity that remains in a relationship that is “unprofitable” will be rightly second-guessed by its board, the press, and the public.

Your supporters want a polyamorous relationship with you and your organization

iMarketSmart

Polyamorous relationships are non-exclusive. Your supporters will control the relationship. The post Your supporters want a polyamorous relationship with you and your organization appeared first on MarketSmart |. Therefore, your supporters will cheat on you. They will cozy up to other organizations (your competitors). They will come and go when they want to. Sometimes they’ll get more engaged and involved. Other times they’ll withdraw or detach.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. Nonprofits tend to do a poor job of following up after an event and miss out on a great opportunity to build relationships. Keep them interested and keep building relationships with them! One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue.