Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! Relationship Building

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors.

Trending Sources

Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea.

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. When it comes to giving thanks, there’s plenty that can be done to acknowledge donors and nurture your relationships with supporters.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

That’s a lot of relationship nurturing power, at little cost (time, effort or dollars). Kick starts a more personal relationship. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Understanding Donor Relationships

The Agitator

Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of some fundamentals about relationships in general, and more specifically how these fundamentals apply to donors.

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors.

PR 47

Make Spring Relationship Building Season

Ann Green

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign.

Want to get that next grant? 5 steps to start building relationships with foundations

Wild Woman Fundraising

I’m great at writing grants but not as great at building a relationship with the foundations. Sure, here’s how to start building relationships with foundations. 5 steps to start building relationships with foundations originally appeared on Wild Woman Fundraising on December 17, 2012. I am answering reader questions! Because Wild Woman Fundraising Readers ROCK! So what questions are we answering today? On 11/09/2012 06:01 PM, Sarah wrote: > > Hola Mazarine! >

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start.

Building Relationships

The Agitator

Talk about relationship building! Stephanie Strom wrote a piece in Monday’s NY Times , titled: “ CARE, in Return to Roots, Will Offer Virtual Packages.&#.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “So if it’s ‘all about the relationship,’ how come you and your organization didn’t know about so many gifts?” Yet, I think we need to recognize that a solid relationship with a supporter, advocate or member will definitely affect their legacy planning decisions.

Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. And Simone Joyoux wonders out loud and in her inimitable style why so many fundraisers are blind to the quality of donor relationships.

4 Steps to Stronger Relationships by Sharing a Laugh

Getting Attention

And, as when you share a laugh with a new-ish colleague or friend, that grin or guffaw can draw the two of you closer together, enriching your relationship. How is your organization using humor — effectively or ineffectively — to strengthen your relationships?

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers.

How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . 7 Principals for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

Donor relationships are like gardens…

Get Fully Funded

Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Two-way communication is critical to building relationships. Good donor relationships are built on purpose. We’re so used to relationships growing naturally that it feels a bit uncomfortable to do it on purpose.

How About a Relationship Building Day?

Ann Green

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

All About Relationships

A Small Change

We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Related posts: Relationships We Reflect Our Leaders Tips on Building Good Proposals Small Talk, Big Value It’s Good When it Works. People want different things.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. Nonprofits tend to do a poor job of following up after an event and miss out on a great opportunity to build relationships.

Your supporters want a polyamorous relationship with you and your organization

iMarketSmart

Polyamorous relationships are non-exclusive. Your supporters will control the relationship. The post Your supporters want a polyamorous relationship with you and your organization appeared first on MarketSmart |. Therefore, your supporters will cheat on you.

Trust 24

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. No nonprofit I know can exist just to build relationships.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraisers are Relationship Builders.

Giving is up, and it’s still about relationships

Nonprofit Marketing Blog

It builds a relationship with supporters—and shows your organization cares enough to pay attention to the donation experience and donor stewardship.

How to Build Stronger Donor Relationships Right Now: Ideas from Fellow Fundraisers (Part 1)

Nonprofit Marketing Blog

Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks to these fabulous fundraisers in the field for sharing their right-now paths to stronger relationships with donors and what’s getting in their way Have two minutes? Thanks!

Donor ‘Relationships’? Balderdash!

The Agitator

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years? 5 years? 8 years? 10 years and more?

How Strong Relationships Increase Fundraising Results

Fundraising 123

Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

Finding Prospects, Building Relationships, Enticing Investors

Fundraising 123

Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action. An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects.

Moves Management or Relationship Management

A Small Change

Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).

Why Does Giving to Your Organization Feel Like a Transaction and Not a Relationship?

Ann Green

I saw very few hints of any type of relationship. Give donors a compelling reason to give and focus more on the relationship and not the transaction. Focus on the relationship, not the transaction.

5 Scientific Ways to Build Relationships with Millennials

Sea Change Strategies

Last week, I was honored to speak at MCON 2013 , a day of thought leadership and conversation about engaging the Millennial generation for good. As part of my talk, I shared insights from the science of behavior – as I believe in order to influence behavior and motivate people of all generations, we must first understand the psychology behind human behavior. Here’s a recap of the 5 most pertinent scientific principals as they relate to Millennials: (1) Speak to values. .

4 ways marketing is entering the relationship era

Nonprofit Marketing Blog

Here is my take on the ideas that grabbed me in the article, “The Dawn of the Relationship Era,” along with what I think they mean to nonprofits: 1. You shouldn’t be going for the quick sale (or donation) - you should be going for trusted, sustainable relationships.

No direct relationships = no future

Nonprofit Marketing Blog

Joel recently discussed the future of marketing in this post , and he says it comes down to direct relationships: Here are the key points he makes: 1. “A consumer that hits a “like&# or “follow&# button is opening up the opportunity to have a direct relationship with a brand. “The next five years are going to be about these direct relationships,&# says Joel. The title of this post is a quote from Mitch Joel of the Six Pixels of Separation blog.

Nonprofit Communications Confidential – Healthy Relationships

Kivi's Nonprofit Communications Blog

We’ll continue to share those struggles, but we also want to hear about the healthy relationships happening within nonprofits. As part of our new addition to our Day in the Life Series, Nonprofit Communications Confidential , we have been asking nonprofit communicators to share their frustrations and struggles at work with us.

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world.

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

If you haven’t done a good job of it by then, the relationship may be off for good. Here are five ways the DCCK team shapes its e-news to strengthen supporter relationships. No better way to grow relationships.

What is a host-beneficiary relationship, and how can you work it for your nonprofit?

Wild Woman Fundraising

Think about who you can partner with in a host-beneficiary relationship. A host-beneficiary relationship is one that people probably try to talk you into all the time. Start with places you’ve already built relationships with. It’s also a great way for them to reach out to their customers, reminding them of the long-term relationship. Or participated in a host-beneficiary relationship?

Put Your Most Important Relationships First

Marketing for Nonprofits

My challenge is this , how in the world do I (and you) manage all of these relationships? So what's a marketer, fundraiser, aka relationship-builder to do? and build deep and authentic relationships with this group over time. Regardless of the tools you use to stay in touch, nurture these relationships with great care. More important, I have committed to making these relationships work. If I do my core relationships right, my peeps and I will blossom over time.

Relationships

A Small Change

How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are.