A Small Change

FEBRUARY 21, 2011

How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are.

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iMarketSmart

APRIL 13, 2018

One-to-many marketing/fundraising relationships are the same as personal relationships. Then, once they’ve lost trust in you, they’ll no longer want a relationship with you and, they certainly won’t give. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust.

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Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2015

We’ll continue to share those struggles, but we also want to hear about the healthy relationships happening within nonprofits. As part of our new addition to our Day in the Life Series, Nonprofit Communications Confidential , we have been asking nonprofit communicators to share their frustrations and struggles at work with us.

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Relationship Nonprofit Communications Communications Nonprofit 176

Getting Attention

JULY 17, 2013

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships.

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France Relationship Build Satisfaction 193

Getting Attention

JULY 22, 2015

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships. “I’m Please tell us what you’re doing to strengthen donor relationships, and what’s in your way. Relationship Building

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Getting Attention

JULY 28, 2015

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! The greatest challenge Kathleen Kennedy faces in building relationships and keeping them strong. “ Please tell us what YOU’RE DOING to strengthen donor relationships, and what’s in your way.

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Relationship Satisfaction Barriers Template 163

Getting Attention

MARCH 27, 2014

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. In fact, I believe that most name-dropped journalists would be insulted if they thought I was financially profiting by implying that they chose story ideas because of my relationship with them. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea.

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Media Relations Relationship Media Press 209

A Small Change

MAY 16, 2011

We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Related posts: Relationships We Reflect Our Leaders Tips on Building Good Proposals Small Talk, Big Value It’s Good When it Works. People want different things.

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Relationship Proposal Statistics Techniques 142

J Campbell Social Marketing

JUNE 17, 2014

Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors. Now it’s your turn – what ideas do you have for using social media to strengthen relationships with donors? . The post 4 Ways to Use Social Media to Strengthen Donor Relationships appeared first on J Campbell Social Marketing.

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Getting Attention

DECEMBER 9, 2014

That’s a lot of relationship nurturing power, at little cost (time, effort or dollars). Kick starts a more personal relationship. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

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Case Study Relationship Case Studies 159

Ann Green

JUNE 19, 2017

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work. You may think the primary purpose of an appeal letter is to raise money, but building relationships is just as important. What is your relationship with these people?

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Kivi's Nonprofit Communications Blog

APRIL 5, 2017

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. While personalized communication with each donor makes for real, long-lasting relationships, it just isn’t realistic. Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran.

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Mobile Relationship Strategy Build 138

Ann Green

JANUARY 16, 2020

Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. This is because effective donor relationships lead to higher retention rates. . Relationships are not one-sided.

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Ann Green

OCTOBER 11, 2017

That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.

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Relationship Build November Class 44

A Small Change

MARCH 29, 2010

Related posts: Moves Management or Relationship Management Taking Ownership on Your Projects Join an Interactive Community? This may sound familiar to some of our discussions on the topic of All Donors as Major Donors. We do a great job of cultivating and planning strategically with our major and principal donors, but what about everyone else, especially our community and entry level donors?

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Get Fully Funded

JUNE 22, 2010

Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Two-way communication is critical to building relationships. Good donor relationships are built on purpose. We’re so used to relationships growing naturally that it feels a bit uncomfortable to do it on purpose.

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Relationship Arizona Donors Loyalty 127

Kivi's Nonprofit Communications Blog

APRIL 27, 2017

If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors. Ideally, it’s a reporter who you’ve been thinking that you should build a relationship with. . And with that reply will come an opportunity to take that budding relationship to the next level.

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Ann Green

APRIL 27, 2015

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign. Don’t miss out on opportunities to build relationships with your event attendees. Keep building relationships. Never miss an opportunity to build relationships with your donors.

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Spring Relationship Build Letter 64

iMarketSmart

FEBRUARY 25, 2019

How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money? Related Posts: >>Mass Marketing Relationships and Trust. >>4 The post How You Can Build Relationships With More Hi-Value Supporters at Lower Costs appeared first on MarketSmart.

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Cost Relationship Skype Build 100

J Campbell Social Marketing

JUNE 30, 2020

The post The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters appeared first on marketing for the modern nonprofit. What a… time we are living in. (I

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Video Relationship Broadcast Guide 184

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JANUARY 13, 2011

And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . 7 Principals for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

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Get Fully Funded

AUGUST 10, 2009

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me. I had an interesting conversion recently with an owner of a new radio station here in Knoxville.

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Get Fully Funded

AUGUST 10, 2009

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me. I had an interesting conversion recently with an owner of a new radio station here in Knoxville.

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Relationship Media Fax Television 100

Fundraising 123

JANUARY 13, 2011

Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .

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Relationship Portal Buzz Fundraising 135

iMarketSmart

MARCH 21, 2018

Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |. Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening.

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Relationship Build Student Tips 141

The Agitator

FEBRUARY 10, 2015

Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of some fundamentals about relationships in general, and more specifically how these fundamentals apply to donors. Tom and I’ve been focusing lots on the importance of ‘ donor-focused fundraising’ and essential ‘donor experiences’ In fact, we’ve invited Agitator readers to join us on February 17 th for a free webinar on fixing the donor experience.

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Relationship February Donors Experience 67

Ann Green

APRIL 30, 2019

One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way. Make relationship building part of your fundraising campaign. You need to build relationships before, during, and after each of your fundraising campaigns. What is your relationship with these individuals?

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Relationship Build Donors Newsletter 52

A Small Change

MAY 18, 2009

Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).

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Relationship Conversion Demographics Statistics 119

Cause Related Marketing

JANUARY 14, 2011

Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. Think Rolling Stones and U2 not Cream or Soft Cell. That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve high customer awareness. Frequently changing partners confuses your customers and stakeholders.For

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Relationship Cause Marketing Custom Customer 124

Diva Marketing Blog

MARCH 17, 2010

Relationships don't matter. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site.

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Relationship RSS Blogger Billboards 77

Getting Attention

JUNE 30, 2010

Tags: Relationship Building Strategy audience engagement fiddling nonprofit marketing Robert Byrd

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Relationship West Virginia Virginia Case Study 110

Getting Attention

APRIL 7, 2011

And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Effective marketing is rooted in strong relationships with the right target audiences – those with whom your organization’s shares wants and/or needs. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers.

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Content Relevance Relationship Benchmark 153

The Agitator

JANUARY 22, 2018

For the rest of this week and many times in the past and future we’ve dealt with important concepts like “door identity”, “donor preference”, “donor intent” and “donor feedback” All are aimed at improving your bottom line by improving your relationship with the donor. Unless we concentrate on improving donor relationships we’re headed for a future of lousy bottom lines. “Fundraisers always prosper when they focus less on the money.

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Relationship Intent Video Christmas 50

The Agitator

MARCH 8, 2011

Talk about relationship building! Stephanie Strom wrote a piece in Monday’s NY Times , titled: “ CARE, in Return to Roots, Will Offer Virtual Packages.&#.

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Relationship Build Spot Education 60

Getting Attention

APRIL 14, 2011

And, as when you share a laugh with a new-ish colleague or friend, that grin or guffaw can draw the two of you closer together, enriching your relationship. How is your organization using humor — effectively or ineffectively — to strengthen your relationships? Humor is tough to integrate effectively into marketing, especially nonprofit marketing. We see a lot more of it in consumer marketing, where the issue covered isn’t so serious or meaningful.

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Relationship Tactics Linkedin Barriers 155

The Agitator

FEBRUARY 9, 2016

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years? 5 years? 8 years? 10 years and more?

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Relationship Average Consulting Question 53

Cause Related Marketing

APRIL 10, 2013

Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. I’ve written before that lasting corporate-cause relationships are like marriages that require constant maintenance. But there are times when it makes sense to end cause marketing relationships. And any charity that remains in a relationship that is “unprofitable” will be rightly second-guessed by its board, the press, and the public.

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Relationship Cause Marketing Canada Band 116

Cause Related Marketing

JULY 29, 2013

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start.

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Cause Marketing Relationship March Forum 148

iMarketSmart

MARCH 8, 2017

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “So if it’s ‘all about the relationship,’ how come you and your organization didn’t know about so many gifts?” Yet, I think we need to recognize that a solid relationship with a supporter, advocate or member will definitely affect their legacy planning decisions.

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Plan Relationship Best Practices Best Practice 116

Get Fully Funded

SEPTEMBER 21, 2009

Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. We’ve met fairly regularly for the past few years and one gal usually brings her son Paul. He’s adorable and she usually has toys to keep him busy while we chat. I realized I had’nt seen Paul in a while when I arrived.

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Conversion Relationship Build Personalization 121

Cause Related Marketing

MAY 22, 2012

Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike. I’ve written before that lasting corporate-cause relationships are like marriages that require constant upkeep. But there are certainly times when it makes sense to end cause marketing relationships. And any charity that remains in a relationship that is “unprofitable” will be rightly second-guessed by its board, the press, and the public.

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Relationship Cause Marketing Canada Band 121

iMarketSmart

JULY 17, 2015

Polyamorous relationships are non-exclusive. Your supporters will control the relationship. The post Your supporters want a polyamorous relationship with you and your organization appeared first on MarketSmart |. Therefore, your supporters will cheat on you. They will cozy up to other organizations (your competitors). They will come and go when they want to. Sometimes they’ll get more engaged and involved. Other times they’ll withdraw or detach.

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A. Fine Blog

MAY 17, 2014

This month’s Social Good podcast is about a company called Relationship Science (RelSci) that has built an enormous database of the connections between influentials. As Laura Meacher , head of business development of RelSci describes on the podcast, Neal Goldman created RelSci to do more than map connections, it is measuring the depth of the relationship between people. We need to know if they have a relationship based on that tie.

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