Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign. MORE
And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers. MORE
Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks to these fabulous fundraisers in the field for sharing their right-now paths to stronger relationships with donors and what’s getting in their way Have two minutes? Thanks! MORE
And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . 7 Principals for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. . MORE
Building relationships with your donors is a year-round effort. There are many ways to build relationships. Nonprofits tend to do a poor job of following up after an event and miss out on a great opportunity to build relationships. MORE
I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “So if it’s ‘all about the relationship,’ how come you and your organization didn’t know about so many gifts?” Yet, I think we need to recognize that a solid relationship with a supporter, advocate or member will definitely affect their legacy planning decisions. MORE
I saw very few hints of any type of relationship. Give donors a compelling reason to give and focus more on the relationship and not the transaction. Focus on the relationship, not the transaction. MORE
As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. MORE
Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Two-way communication is critical to building relationships. Good donor relationships are built on purpose. We’re so used to relationships growing naturally that it feels a bit uncomfortable to do it on purpose. MORE
Here is my take on the ideas that grabbed me in the article, “The Dawn of the Relationship Era,” along with what I think they mean to nonprofits: 1. You shouldn’t be going for the quick sale (or donation) - you should be going for trusted, sustainable relationships. MORE
I’m great at writing grants but not as great at building a relationship with the foundations. Sure, here’s how to start building relationships with foundations. 5 steps to start building relationships with foundations originally appeared on Wild Woman Fundraising on December 17, 2012. I am answering reader questions! Because Wild Woman Fundraising Readers ROCK! So what questions are we answering today? On 11/09/2012 06:01 PM, Sarah wrote: > > Hola Mazarine! > MORE
There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraisers are Relationship Builders. MORE
Polyamorous relationships are non-exclusive. Your supporters will control the relationship. The post Your supporters want a polyamorous relationship with you and your organization appeared first on MarketSmart |. Therefore, your supporters will cheat on you. MORE
Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years? 5 years? 8 years? 10 years and more? MORE
That’s a lot of relationship nurturing power, at little cost (time, effort or dollars). Kick starts a more personal relationship. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly. MORE
If you haven’t done a good job of it by then, the relationship may be off for good. Here are five ways the DCCK team shapes its e-news to strengthen supporter relationships. No better way to grow relationships. MORE
Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. No nonprofit I know can exist just to build relationships. MORE
Last week, I was honored to speak at MCON 2013 , a day of thought leadership and conversation about engaging the Millennial generation for good. As part of my talk, I shared insights from the science of behavior – as I believe in order to influence behavior and motivate people of all generations, we must first understand the psychology behind human behavior. Here’s a recap of the 5 most pertinent scientific principals as they relate to Millennials: (1) Speak to values. . MORE
For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world. MORE
How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are. MORE
Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors. MORE
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday. MORE
Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! Relationship Building MORE
Think about who you can partner with in a host-beneficiary relationship. A host-beneficiary relationship is one that people probably try to talk you into all the time. Start with places you’ve already built relationships with. It’s also a great way for them to reach out to their customers, reminding them of the long-term relationship. Or participated in a host-beneficiary relationship? MORE
John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. While personalized communication with each donor makes for real, long-lasting relationships, it just isn’t realistic. John Killoran. MORE
Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. . MORE
Joel recently discussed the future of marketing in this post , and he says it comes down to direct relationships: Here are the key points he makes: 1. “A consumer that hits a “like&# or “follow&# button is opening up the opportunity to have a direct relationship with a brand. “The next five years are going to be about these direct relationships,&# says Joel. The title of this post is a quote from Mitch Joel of the Six Pixels of Separation blog. MORE
My challenge is this , how in the world do I (and you) manage all of these relationships? So what's a marketer, fundraiser, aka relationship-builder to do? and build deep and authentic relationships with this group over time. Regardless of the tools you use to stay in touch, nurture these relationships with great care. More important, I have committed to making these relationships work. If I do my core relationships right, my peeps and I will blossom over time. MORE
She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave. MORE
and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start. MORE
We’ll continue to share those struggles, but we also want to hear about the healthy relationships happening within nonprofits. As part of our new addition to our Day in the Life Series, Nonprofit Communications Confidential , we have been asking nonprofit communicators to share their frustrations and struggles at work with us. MORE
Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. And Simone Joyoux wonders out loud and in her inimitable style why so many fundraisers are blind to the quality of donor relationships. MORE
Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships. “I’m Please tell us what you’re doing to strengthen donor relationships, and what’s in your way. Relationship Building MORE
Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of some fundamentals about relationships in general, and more specifically how these fundamentals apply to donors. MORE
We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Related posts: Relationships We Reflect Our Leaders Tips on Building Good Proposals Small Talk, Big Value It’s Good When it Works. People want different things. MORE
Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations). MORE
If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors. MORE
Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how? Here’s the secret : The most important thing to keep in mind is that fundraising is about relationships ! MORE
Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action. An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects. MORE
It builds a relationship with supporters—and shows your organization cares enough to pay attention to the donation experience and donor stewardship. MORE
And, as when you share a laugh with a new-ish colleague or friend, that grin or guffaw can draw the two of you closer together, enriching your relationship. How is your organization using humor — effectively or ineffectively — to strengthen your relationships? MORE
Talk about relationship building! Stephanie Strom wrote a piece in Monday’s NY Times , titled: “ CARE, in Return to Roots, Will Offer Virtual Packages.&#. MORE
Roger and I are big believers in building donor relationships, based upon positive donor attitudes and experiences, in order to maximize donor lifetime value. However, reading this rundown on successful direct mail tactics employed by candidates in 2012 left me wondering … would I want a ‘donor relationship’ with any of these folks? That led me in turn to: Does any giver really want a ‘donor relationship’ with a charity or nonprofit? MORE
Relationship Related Topics 
Getting Attention
JULY 28, 2015
Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! Relationship Building
J Campbell Social Marketing
JUNE 17, 2014
Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors.
Getting Attention
JULY 17, 2013
She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave.
Getting Attention
MARCH 27, 2014
As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea.
Getting Attention
JULY 22, 2015
Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships. “I’m Please tell us what you’re doing to strengthen donor relationships, and what’s in your way. Relationship Building
The Agitator
FEBRUARY 10, 2015
Fixing the problem of donor loss or seizing the opportunity of donor loyalty begins with an understanding of some fundamentals about relationships in general, and more specifically how these fundamentals apply to donors.
Kivi's Nonprofit Communications Blog
APRIL 27, 2017
If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors.
Wild Woman Fundraising
DECEMBER 17, 2012
I’m great at writing grants but not as great at building a relationship with the foundations. Sure, here’s how to start building relationships with foundations. 5 steps to start building relationships with foundations originally appeared on Wild Woman Fundraising on December 17, 2012. I am answering reader questions! Because Wild Woman Fundraising Readers ROCK! So what questions are we answering today? On 11/09/2012 06:01 PM, Sarah wrote: > > Hola Mazarine! >
Cause Related Marketing
JULY 29, 2013
and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start.
The Agitator
MARCH 8, 2011
Talk about relationship building! Stephanie Strom wrote a piece in Monday’s NY Times , titled: “ CARE, in Return to Roots, Will Offer Virtual Packages.&#.
The Agitator
FEBRUARY 10, 2016
Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. And Simone Joyoux wonders out loud and in her inimitable style why so many fundraisers are blind to the quality of donor relationships.
Getting Attention
APRIL 14, 2011
And, as when you share a laugh with a new-ish colleague or friend, that grin or guffaw can draw the two of you closer together, enriching your relationship. How is your organization using humor — effectively or ineffectively — to strengthen your relationships?
Ann Green
APRIL 27, 2015
Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Put relationship building front and center this spring. Find ways to build relationships in your spring fundraising campaign.
Getting Attention
APRIL 7, 2011
And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers.
Fundraising 123
JANUARY 13, 2011
And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . 7 Principals for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .
Get Fully Funded
JUNE 22, 2010
Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Two-way communication is critical to building relationships. Good donor relationships are built on purpose. We’re so used to relationships growing naturally that it feels a bit uncomfortable to do it on purpose.
iMarketSmart
MARCH 8, 2017
I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “So if it’s ‘all about the relationship,’ how come you and your organization didn’t know about so many gifts?” Yet, I think we need to recognize that a solid relationship with a supporter, advocate or member will definitely affect their legacy planning decisions.
Ann Green
OCTOBER 11, 2017
That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. Building relationships before you send your appeal. Building relationships instead of participating in GivingTuesday.
A Small Change
MAY 16, 2011
We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Related posts: Relationships We Reflect Our Leaders Tips on Building Good Proposals Small Talk, Big Value It’s Good When it Works. People want different things.
J Campbell Social Marketing
APRIL 25, 2017
There were always too many fires to put out, too many competing tasks, not enough time to create relevant marketing campaigns or to build strong relationships with major donors. Fundraisers are Relationship Builders.
Fundraising Coach
JANUARY 29, 2016
Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. No nonprofit I know can exist just to build relationships.
Ann Green
JULY 25, 2017
Building relationships with your donors is a year-round effort. There are many ways to build relationships. Nonprofits tend to do a poor job of following up after an event and miss out on a great opportunity to build relationships.
Nonprofit Marketing Blog
MAY 16, 2012
It builds a relationship with supporters—and shows your organization cares enough to pay attention to the donation experience and donor stewardship.
Nonprofit Marketing Blog
FEBRUARY 10, 2015
Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks to these fabulous fundraisers in the field for sharing their right-now paths to stronger relationships with donors and what’s getting in their way Have two minutes? Thanks!
The Agitator
FEBRUARY 9, 2016
Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Eventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years? 5 years? 8 years? 10 years and more?
Fundraising 123
JANUARY 13, 2011
Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Show who you are in your entire donation process to make the most of and further the relationship you have worked so hard to build. .
Fundraising 123
DECEMBER 18, 2007
Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action. An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects.
A Small Change
MAY 18, 2009
Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).
Sea Change Strategies
JULY 23, 2013
Last week, I was honored to speak at MCON 2013 , a day of thought leadership and conversation about engaging the Millennial generation for good. As part of my talk, I shared insights from the science of behavior – as I believe in order to influence behavior and motivate people of all generations, we must first understand the psychology behind human behavior. Here’s a recap of the 5 most pertinent scientific principals as they relate to Millennials: (1) Speak to values. .
Nonprofit Marketing Blog
JANUARY 4, 2012
Here is my take on the ideas that grabbed me in the article, “The Dawn of the Relationship Era,” along with what I think they mean to nonprofits: 1. You shouldn’t be going for the quick sale (or donation) - you should be going for trusted, sustainable relationships.
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2015
We’ll continue to share those struggles, but we also want to hear about the healthy relationships happening within nonprofits. As part of our new addition to our Day in the Life Series, Nonprofit Communications Confidential , we have been asking nonprofit communicators to share their frustrations and struggles at work with us.
Nonprofit Marketing Blog
MAY 6, 2011
Joel recently discussed the future of marketing in this post , and he says it comes down to direct relationships: Here are the key points he makes: 1. “A consumer that hits a “like&# or “follow&# button is opening up the opportunity to have a direct relationship with a brand. “The next five years are going to be about these direct relationships,&# says Joel. The title of this post is a quote from Mitch Joel of the Six Pixels of Separation blog.
iMarketSmart
JULY 17, 2015
Polyamorous relationships are non-exclusive. Your supporters will control the relationship. The post Your supporters want a polyamorous relationship with you and your organization appeared first on MarketSmart |. Therefore, your supporters will cheat on you.
Getting Attention
APRIL 19, 2016
If you haven’t done a good job of it by then, the relationship may be off for good. Here are five ways the DCCK team shapes its e-news to strengthen supporter relationships. No better way to grow relationships.
Diva Marketing Blog
JANUARY 11, 2011
For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. I spend a lot of time trying to make sense of how do you build business relationship in today's digital world.
Wild Woman Fundraising
AUGUST 29, 2011
Think about who you can partner with in a host-beneficiary relationship. A host-beneficiary relationship is one that people probably try to talk you into all the time. Start with places you’ve already built relationships with. It’s also a great way for them to reach out to their customers, reminding them of the long-term relationship. Or participated in a host-beneficiary relationship?
Marketing for Nonprofits
OCTOBER 9, 2011
My challenge is this , how in the world do I (and you) manage all of these relationships? So what's a marketer, fundraiser, aka relationship-builder to do? and build deep and authentic relationships with this group over time. Regardless of the tools you use to stay in touch, nurture these relationships with great care. More important, I have committed to making these relationships work. If I do my core relationships right, my peeps and I will blossom over time.
A Small Change
FEBRUARY 21, 2011
How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are.
Ann Green
DECEMBER 10, 2015
I saw very few hints of any type of relationship. Give donors a compelling reason to give and focus more on the relationship and not the transaction. Focus on the relationship, not the transaction.
The Agitator
SEPTEMBER 5, 2013
Roger and I are big believers in building donor relationships, based upon positive donor attitudes and experiences, in order to maximize donor lifetime value. However, reading this rundown on successful direct mail tactics employed by candidates in 2012 left me wondering … would I want a ‘donor relationship’ with any of these folks? That led me in turn to: Does any giver really want a ‘donor relationship’ with a charity or nonprofit?
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