A Small Change
FEBRUARY 21, 2011
How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles. We do this because we are afraid of letting people into our worlds and of what they might think if they really knew who we are.